Virtual Guest Lecture by Anders Parment: 'Challenges and opportunities for marketers during and after the pandemic'
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About the virtual guest lecture
Dr. Anders Parment gives an overview of challenges and opportunities in the contemporary Marketing landscape. Using examples from various industries, he’ll discuss rapid digitization, urbanization, polarization, the transformation of marketing communications and other societal trends, and implications for Marketing practice. Dr. Parment will also give examples of how smart companies question established practices and apply marketing in innovative ways.Ìý
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The lecture is open for you and your students.Ìý
It will provide your students with:
- an additional resource in their learning;
- an opportunity to get the author’s view from practical experience in the field;
- the opportunity to ask questions directly to the author;
- new perspectives and inspiration.
As a lecturer you can use the recording of this session to your next semester students.
About the speaker
Dr. Anders Parment is researcher, senior lecturer and generation expert. He teaches at Stockholm University, Sweden and has written over fifty books and many articles about a wide variety of subjects in marketing.
Read more about him by Stockholm University.
Source: https://www.sbs.su.se/english/research/our-researchers/anders-parment-researcher-professional-lecturer-and-generation-expert-1.289088
