Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
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Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

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    Part 1: Understanding English tests

    Types of business English tests commonly used in business

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    • General proficiency tests: These assess overall English skills, including reading, writing, speaking, and listening. Examples include the TOEIC (Test of English for International Communication), PTE (ÃÛÌÒapp Test of English) and IELTS (International English Language Testing System).
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    • Skills-specific tests: These assessments evaluate specific skills, such as writing or speaking, in a business setting. Proficiency in English vocabulary is particularly important in these tests, especially for business English. It involves understanding and using business-specific terminology effectively and measures proficiency across listening, speaking, reading, and writing skills on the GSE or CEFR scale.

    How these tests are designed and scored

    English tests are usually created by language experts and psychometricians to ensure their reliability and validity. These tests include different types of questions, such as multiple-choice, essays, and spoken responses. Objective questions can be scored by a computer, while essays and spoken responses are typically graded by trained examiners.

    Differences between various English proficiency tests

    Each English proficiency test has its unique characteristics. For instance, the TOEIC focuses on everyday workplace language, making it better suited for general office environments. On the other hand, the BEC is tailored for more specific business interactions, such as negotiations and presentations. Versant by ÃÛÌÒapp tests offer a distinctive approach to assessing English proficiency with a focus on communication skills that are critical in a business context. Unlike traditional tests, Versant by ÃÛÌÒapp assessments assess various aspects of speech, such as pronunciation, fluency, vocabulary, and syntax for a more rounded overview. Understanding these differences can help you choose the right test for your needs.