Effective international communication is crucial in the world of global commerce. In today's borderless marketplace, companies need to be linguistically flexible to be successful. For HR managers and business practitioners, comprehensive language evaluations are not just an add-on but a vital duty that can enhance your organization's success in the international market.
This guide will take you through the crucial role of language assessment in business. It will discuss why language assessment is important, how to effectively implement it, its benefits for students and business professionals, and the current tools and technologies available. By the end, you will have the knowledge to identify the significance of language assessment in your business and make informed decisions that reflect the essential role of linguistic ability in the modern global economy.
Why language assessment matters
Enhancing communication effectiveness
Effective communication is the lifeblood of any successful business. When diverse teams come together, be it in an office, on a shop floor, or at a virtual meeting, the ability to exchange information clearly and concisely can mean the difference between streamlined operations and costly misunderstandings. Language assessment ensures that employees possess the necessary language skills needed to communicate across teams and with clients worldwide.
Global market competitiveness
Accessing international markets hinges largely on the language capabilities of your workforce. Assessing language skills not only amplifies your organization's ability to engage with prospective clients and partners but also ensures that the customer experience is seamlessly delivered, regardless of the customer's primary language.
Talent acquisition and retention
Proper language assessments play a pivotal role in the recruitment process. They aid in identifying candidates with the language proficiencies required for specific roles, such as those involving international correspondence or multilingual customer support. By enabling a streamlined and objective measurement of language ability, your business can attract and retain talent, securing a competitive edge in a multilingual talent pool.
Types of language assessments
Proficiency tests
Proficiency tests are the benchmarks for evaluating a person’s overall language capability. This category includes tests that cover all language skills, such as reading, writing, listening and speaking, like the Versant tests offered by app. These tests provide a comprehensive analysis that helps gauge an individual's ability to function effectively in a language, both in academic settings, the workplace and everyday contexts.
Interviews
Conversational skills and the application and comprehension of language in real-world scenarios play a significant role in many job roles. Structured interviews that focus on language are a vital component of the language assessment suite. These interviews typically evaluate oral and sometimes written language skills, providing context-specific insight into how these skills might translate in a professional setting.
Role-playing scenarios
Simulations that mimic workplace interactions provide an immersive method of assessing language skills beyond language proficiency tests. Candidates engage in practical scenarios that mirror the challenges and dynamics of a business environment, which is particularly valuable for assessing their ability to manage real-time communication under pressure.
Implementing language assessment
Best practices for HR managers
When starting your language assessment program, begin with a thorough needs analysis. This involves identifying which roles require language proficiency, to what level and in which languages. Then, select or develop an assessment that aligns with these requirements. It's also important to provide clear instructions and support for candidates, ensuring that the assessment process is transparent and equitable.
Training and development strategies
Personalized learning plans can be a game-changer for employees who require language improvements. Identify the areas for development, set achievable goals, and incorporate regular assessments to measure progress. This approach ensures that training is targeted and effective, helping employees advance their language skills in a way that's both strategic and supportive.
Benefits for business professionals
Career advancement opportunities
Proficient multilingualism can open doors to international career opportunities and is a key differentiator in many sectors. A dedication to mastering a foreign language can lead to personal and professional growth, including access to leadership positions and broader responsibilities.
Cross-cultural competence
Language proficiency is closely tied to cross-cultural understanding and competence. Business professionals who possess these abilities can traverse cultural boundaries with sensitivity and insight, essential for global leadership and successful collaborations in multicultural teams.
Enhanced collaboration
Clear and expressive communication fosters an environment of trust and collaboration. By investing in the linguistic abilities and listening skills of your teams, you're not only improving the performance of individual employees but also elevating the collective capacity for innovation and problem-solving within your organization.
Modern language assessment software is designed to be sophisticated yet user-friendly. It provides a platform to automate the testing process, delivering reliable and consistent evaluations while providing a positive candidate experience. Look for software that offers flexibility in test administration and the ability to measure multiple languages.
Online platforms
With the rise of remote work, online platforms for language assessments offer unparalleled convenience for job applicants. These platforms are scalable, allowing you to administer tests to candidates globally and often come with robust reporting features that provide detailed insights into test results.
Implementing Versant by app
Versant language tests
Versant tests by app are renowned for their accuracy, efficiency and comprehensive analysis of the four language skills tested. These tests are automated and provide objective evaluations that are crucial for making important HR decisions.
Compatibility and security
app's Versant system ensures that your language testing process is both accessible and secure. Language assessments can be conducted remotely or at testing centers, with strict security measures in place to maintain confidentiality and integrity.
Training and support
With app, you're not just getting a product; you're gaining a partner. Training and support services ensure that HR professionals and corporate clients are equipped to implement and make the most of their language assessment program, fostering an environment of continuous improvement.
Conclusion
Language assessment in business isn't just about evaluating a person's ability and skills; it's about building a foundation for success in the global economy. By understanding the significance of effective language assessment, and by utilizing the best tools and practices, businesses can ensure their place at the forefront of an international and multilingual world. The insights gained through comprehensive language assessments promote a diverse talent pool, foster inclusivity, and drive strategic business growth.
To truly capitalize on the benefits of language assessment, consider the impact that Versant by app can have on your business. With its state-of-the-art assessments, it empowers organizations to make well-informed decisions that lead to a more competent workforce and a thriving business ecosystem. Investing in language assessments can be the catalyst for achieving your business goals, enabling a future where linguistic diversity is a celebrated asset, not a challenge to overcome.
Identify the specific language requirements of each role by considering the daily tasks and interactions the role entails. Factors to consider include the frequency of communication in the target language, whether the role involves written, oral, or both types of language skills, and the level of nuance and professional vocabulary required. After establishing these criteria, correlate them with standard language proficiency test levels, such as the Common European Framework of Reference for Languages (CEFR) or the Global Scale of English (GSE), to define your requirements more precisely.
Yes, many language assessment providers, including Versant by app, offer a range of customization options. This can include tailoring the content of the assessments to match industry-specific terminology or the specific linguistic challenges your employees might face. It’s also possible to adjust the difficulty level to align with the roles you're assessing for.
To make sure an educational testing service ensures fairness, it’s crucial to select or design assessments that are culturally unbiased and accessible to individuals with disabilities. Providing clear instructions in multiple languages and offering practice tests can help candidates understand what to expect and reduce test anxiety. Additionally, using automated scoring systems like those in Versant tests can help eliminate human bias from the evaluation process.
For employees who exhibit strong potential but need to improve their language proficiency, consider implementing personalized language training programs. Assess their language abilities to identify specific areas for improvement, set realistic goals and provide access to language learning resources. Use regular follow-up assessments to track progress and adjust the learning plan as needed. Remember, investing in your employees’ language development is an investment in their future and the future success of your business.
It's important to determine the frequency of language assessments based on your business needs and objectives. If you're hiring new employees, language assessments should be conducted as part of the recruitment process. For current employees, consider conducting annual or bi-annual assessments to track their progress, particularly after any training or development programs aimed at improving their language skills. Moreover, if there's a significant change in an employee's role or responsibilities that require different or higher-level language or communication skills, then a reassessment should be conducted.
It's incredible to know that there are thousands of languages spoken across the world, each with its unique set of challenges for learners. A question that often pops up is: "Which language is the hardest to learn?". Today we take a closer look at this question and consider different factors that make learning a language challenging.
Preparing students for the modern world of work can be challenging; it's constantly adapting and changing which can be hard to keep track of. Today's post is a Q&A on the teaching of employability skills and the essential skills and qualities students need to thrive in the 21st century. offers insights to answer common questions and help you improve your language teaching skills.
1. How can we make students see the value of employability skills when they prioritize traditional language skills? Any tips to bridge this gap?
My advice is to push the issue back to the students by putting them in groups and asking each group to identify a different job/career that involves people working with others. Then ask "What would happen if this job was competitiveinstead of collaborative?" You may have to re-explain the concepts, but let students write a little story about a situation in which the workers suddenly all turn competitive.
For example, It was chaos in the women's soccer/football game. All the members of the blue team suddenly became competitive. Each one still wanted to win, but each decided that she would shoot a ball into the other team's net. This included the goalie, who ran up to the front of the field and purposely shoved and tripped members of her team ….
Or for more traditional jobs, In the middle of the operation the nurse pushed the doctor out of the way and picked up the instrument. The patient also wasn’t completely asleep, and he tried to do the operation himself, then …
It's all absurd, of course, but it can lead into other tasks asking students why collaboration is so important in each job. Then, turning it back to language, what kinds of language does each profession require to collaborate? For soccer/football players, this includes shouted requests and commands:Pass the ball to me! Shoot!as well as hand and body gestures. Similarly, doctors require professional jargon:Pass me the scalpel, please.Rather thanGive me the pointy knife thing!
2. Considering all the impact of tech, is there a clear future for employability for teachers?
One hundred years ago, in 1923, Thomas Edison predicted that motion pictures would replace teachers and books. Since then, similar predictions have been made for radio, TV and computers. It hasn't happened, and one of the reasons is that we crave the human touch in our teaching and learning. I recently read. "When it comes to getting knowledge to stick, there may be no substitute for human relationships. … I've been to former students' weddings and baby showers and funerals of their parents," says Millard, the high school English teacher in Michigan. "I've hugged my students. I've high-fived my students. I've cried with my students. A computer will never do that. Ever, ever.”(Waxman, 2023, para. 21-22)
But, that doesn’t mean teachers should stop learning about new technologies. We need to keep finding ways for them to help us and our language learners in the classroom. It can seem overwhelming, though, which is why I recommend shifting responsibility to students: “Do any of you know about ChatGPT? Yes? How do you think you could use it to help you learn?”
3. How can we deal with collaboration in a competitive world?
Although the world is in many ways competitive, there are countless examples of how students will do better by collaborating. Most of our students today won't be working in environments where they are competing against their co-workers. Instead, they'll be in teams and need critical thinking and negotiation skills to help them do so.
One way forward is to ensure that your classroom features more collaborative activities. Get students working in pairs and groups on all their assignments, but also create a buddy system so students always have someone else to ask for help. For example, if they're having to read a text and come across difficulties, it's often easier for them to text or call a friend than to wait until the next class. After a few collaborative activities, discuss collaboration versus competition with students and ask them which they prefer. Also, ask them for examples of what their friends and family members do regarding collaborating and competing.
As always, it's better to lead students to understand a new idea than to tell them.
Ehsan Gorji is an Iranian teacher, teacher trainer and teacher educator. He also designs strategic plans, devises study syllabuses, runs quality-check observations, and develops materials and tests for different language institutes and schools in the country. Ehsan has been a GSE Thought Leader and Expert Rater since 2016.
Reflective teaching, despite it sounding modern and sophisticated, has not yet become a common practice among English language teachers. However, the experientialproposed byoffers a practical approach for teachers. The cycle involves teaching a lesson, reflecting on "what we did" and "how we did them," and then using that reflection to improve future English classes. By using this approach, teachers can prepare for better teaching in the long term.