Effective international communication is crucial in the world of global commerce. In today's borderless marketplace, companies need to be linguistically flexible to be successful. For HR managers and business practitioners, comprehensive language evaluations are not just an add-on but a vital duty that can enhance your organization's success in the international market.
This guide will take you through the crucial role of language assessment in business. It will discuss why language assessment is important, how to effectively implement it, its benefits for students and business professionals, and the current tools and technologies available. By the end, you will have the knowledge to identify the significance of language assessment in your business and make informed decisions that reflect the essential role of linguistic ability in the modern global economy.
Why language assessment matters
Enhancing communication effectiveness
Effective communication is the lifeblood of any successful business. When diverse teams come together, be it in an office, on a shop floor, or at a virtual meeting, the ability to exchange information clearly and concisely can mean the difference between streamlined operations and costly misunderstandings. Language assessment ensures that employees possess the necessary language skills needed to communicate across teams and with clients worldwide.
Global market competitiveness
Accessing international markets hinges largely on the language capabilities of your workforce. Assessing language skills not only amplifies your organization's ability to engage with prospective clients and partners but also ensures that the customer experience is seamlessly delivered, regardless of the customer's primary language.
Talent acquisition and retention
Proper language assessments play a pivotal role in the recruitment process. They aid in identifying candidates with the language proficiencies required for specific roles, such as those involving international correspondence or multilingual customer support. By enabling a streamlined and objective measurement of language ability, your business can attract and retain talent, securing a competitive edge in a multilingual talent pool.
Types of language assessments
Proficiency tests
Proficiency tests are the benchmarks for evaluating a person’s overall language capability. This category includes tests that cover all language skills, such as reading, writing, listening and speaking, like the Versant tests offered by app. These tests provide a comprehensive analysis that helps gauge an individual's ability to function effectively in a language, both in academic settings, the workplace and everyday contexts.
Interviews
Conversational skills and the application and comprehension of language in real-world scenarios play a significant role in many job roles. Structured interviews that focus on language are a vital component of the language assessment suite. These interviews typically evaluate oral and sometimes written language skills, providing context-specific insight into how these skills might translate in a professional setting.
Role-playing scenarios
Simulations that mimic workplace interactions provide an immersive method of assessing language skills beyond language proficiency tests. Candidates engage in practical scenarios that mirror the challenges and dynamics of a business environment, which is particularly valuable for assessing their ability to manage real-time communication under pressure.
Implementing language assessment
Best practices for HR managers
When starting your language assessment program, begin with a thorough needs analysis. This involves identifying which roles require language proficiency, to what level and in which languages. Then, select or develop an assessment that aligns with these requirements. It's also important to provide clear instructions and support for candidates, ensuring that the assessment process is transparent and equitable.
Training and development strategies
Personalized learning plans can be a game-changer for employees who require language improvements. Identify the areas for development, set achievable goals, and incorporate regular assessments to measure progress. This approach ensures that training is targeted and effective, helping employees advance their language skills in a way that's both strategic and supportive.
Benefits for business professionals
Career advancement opportunities
Proficient multilingualism can open doors to international career opportunities and is a key differentiator in many sectors. A dedication to mastering a foreign language can lead to personal and professional growth, including access to leadership positions and broader responsibilities.
Cross-cultural competence
Language proficiency is closely tied to cross-cultural understanding and competence. Business professionals who possess these abilities can traverse cultural boundaries with sensitivity and insight, essential for global leadership and successful collaborations in multicultural teams.
Enhanced collaboration
Clear and expressive communication fosters an environment of trust and collaboration. By investing in the linguistic abilities and listening skills of your teams, you're not only improving the performance of individual employees but also elevating the collective capacity for innovation and problem-solving within your organization.
Modern language assessment software is designed to be sophisticated yet user-friendly. It provides a platform to automate the testing process, delivering reliable and consistent evaluations while providing a positive candidate experience. Look for software that offers flexibility in test administration and the ability to measure multiple languages.
Online platforms
With the rise of remote work, online platforms for language assessments offer unparalleled convenience for job applicants. These platforms are scalable, allowing you to administer tests to candidates globally and often come with robust reporting features that provide detailed insights into test results.
Implementing Versant by app
Versant language tests
Versant tests by app are renowned for their accuracy, efficiency and comprehensive analysis of the four language skills tested. These tests are automated and provide objective evaluations that are crucial for making important HR decisions.
Compatibility and security
app's Versant system ensures that your language testing process is both accessible and secure. Language assessments can be conducted remotely or at testing centers, with strict security measures in place to maintain confidentiality and integrity.
Training and support
With app, you're not just getting a product; you're gaining a partner. Training and support services ensure that HR professionals and corporate clients are equipped to implement and make the most of their language assessment program, fostering an environment of continuous improvement.
Conclusion
Language assessment in business isn't just about evaluating a person's ability and skills; it's about building a foundation for success in the global economy. By understanding the significance of effective language assessment, and by utilizing the best tools and practices, businesses can ensure their place at the forefront of an international and multilingual world. The insights gained through comprehensive language assessments promote a diverse talent pool, foster inclusivity, and drive strategic business growth.
To truly capitalize on the benefits of language assessment, consider the impact that Versant by app can have on your business. With its state-of-the-art assessments, it empowers organizations to make well-informed decisions that lead to a more competent workforce and a thriving business ecosystem. Investing in language assessments can be the catalyst for achieving your business goals, enabling a future where linguistic diversity is a celebrated asset, not a challenge to overcome.
Identify the specific language requirements of each role by considering the daily tasks and interactions the role entails. Factors to consider include the frequency of communication in the target language, whether the role involves written, oral, or both types of language skills, and the level of nuance and professional vocabulary required. After establishing these criteria, correlate them with standard language proficiency test levels, such as the Common European Framework of Reference for Languages (CEFR) or the Global Scale of English (GSE), to define your requirements more precisely.
Yes, many language assessment providers, including Versant by app, offer a range of customization options. This can include tailoring the content of the assessments to match industry-specific terminology or the specific linguistic challenges your employees might face. It’s also possible to adjust the difficulty level to align with the roles you're assessing for.
To make sure an educational testing service ensures fairness, it’s crucial to select or design assessments that are culturally unbiased and accessible to individuals with disabilities. Providing clear instructions in multiple languages and offering practice tests can help candidates understand what to expect and reduce test anxiety. Additionally, using automated scoring systems like those in Versant tests can help eliminate human bias from the evaluation process.
For employees who exhibit strong potential but need to improve their language proficiency, consider implementing personalized language training programs. Assess their language abilities to identify specific areas for improvement, set realistic goals and provide access to language learning resources. Use regular follow-up assessments to track progress and adjust the learning plan as needed. Remember, investing in your employees’ language development is an investment in their future and the future success of your business.
It's important to determine the frequency of language assessments based on your business needs and objectives. If you're hiring new employees, language assessments should be conducted as part of the recruitment process. For current employees, consider conducting annual or bi-annual assessments to track their progress, particularly after any training or development programs aimed at improving their language skills. Moreover, if there's a significant change in an employee's role or responsibilities that require different or higher-level language or communication skills, then a reassessment should be conducted.
Why is it that some groups work smoothly together, whereas for others it always seems to end in arguments? It may seem logical to avoid group work with classes where it often leads to disagreement, but is there such a thing as ‘healthy disagreement’?
Perhaps the groups that appear to be working well together are actually just letting one or two people do everything? This would certainly avoid conflict, but they might also be avoiding learning very much.
Sometimes conflict is a necessary step that teachers (of all subjects, not just language teachers) have to acknowledge as an important part of a learner's development.
Many teachers have a to-do list a mile long or even several to-do lists in different places.
Theoretically, a to-do list is a good idea. When we write something down, the brain can stop holding onto it quite as tightly, which can reduce anxiety and any feeling of overwhelm.
This tendency to obsess about unfinished tasks is called the Ziergarnik effect, after the Russian psychologistBluma Ziergarnik, who noticed that waiters only remembered orders before they were served. As soon as the meals were delivered, the memory vanished.
So, if your brain is constantly nagging you about tasks that remain undone, write them down or make a rough plan and the anxiety will often disappear.
The downside of ‘to-do’ lists
I once had a list of jobs that needed doing about the house which had some items dating back several years. Simply writing down a task doesn’t guarantee that it will get done. A lengthy to-do list can enable you to procrastinate and avoid doing important tasks as they are hidden amongst any number of others.
Long lists can also be overwhelming and off-putting in themselves, and as you cross items off the list becomes cluttered and disorganized.
Making better use of your to-do list(s)
1. Learn to prioritize
It is vital to distinguish between tasks as this will help you decide how to prioritize, delegate and ignore. Categorize your tasks in the following way:
Important and urgent (prioritize these).
Important but not urgent (book in a time to do these, and stick to it).
Urgent but not important (see if you can delegate these, or consider if you need to do them at all).
Not urgent and not important (you could almost certainly take these off your list altogether).
2. Keep separate lists for separate areas of your life
It’s much easier to see what needs to be done and to prioritize things if you keep separate lists. If you are comfortable with tech, there are plenty of apps to help you with this. You can flag things as important and set reminders and deadline alerts while keeping separate lists. and are just a couple of the options available. If you’re more old school, you can have separate pages in a notebook.
3. Break tasks down
Understandably, you might avoid getting started on a big task that will take a long time. There never seems to be a suitable time slot to get it done. Instead, break it down into smaller tasks and tackle them one at a time. For example, break down marking 30 books into three slots of marking ten books.
4. Know your next actions
Before you finish work on part of a bigger task, make sure you know your next step, so that when you come back to it, you can get started straight away. This also works well when you decide at the end of a working day what the first task you’ll do tomorrow is.
5. Review weekly
A regular review is essential. Look through what you’ve achieved and feel good about it - and remove it from your lists. Analyse where you tried to do too much (try to stick to 3-5 tasks a day) and consider this when setting yourself tasks for the following week. Take note of any tasks you should have done but didn’t get around to and, assuming a certain task is a priority, decide exactly when you will do it next week.
Good luck!
Teaching requires you to juggle 101 different things, and that’s before you take your home life into account as well. Get on top of your to-do list, and not only will you feel less overwhelmed, but you may also even find yourself a bit more free time.
How to help your students improve their general listening, speaking and understanding
Do your students ever display poor communication skills?
Most teachers will answer with a resounding ‘yes’. In fact, communication skills do not always come naturally to many people. Let’s look at some of the most common and egregious errors people make when speaking and listening to each other. I’ll also give you some valuable ways to help your students improve.
1. They don’t even stop to breathe
If you find one student doing a LOT of talking, it’s probably because no one else can get a word in edgeways. It can be tempting to assume that this is because the chatty student thinks their ideas are better than anyone else’s, but, in fact, it is often a sign of nerves.
Look more carefully and see if they appear breathless or anxious. Whatever the reason, this kind of student may benefit from a more structured approach where students are given time to prepare what they are going to say, and everyone is expected to contribute equally. Or make it into a game where students have to make sure that they speak for 50% of the time each, as would be expected in an exam situation.
2. They aren’t really paying attention to each other
Whether your students are looking at their phones, staring out of the window or can’t wait to interrupt each other, poor listeners make poor communicators. Deal with this by always requiring the listener in any pair to do something specific. For example, tell them they will need to summarise what their partner said, or they have to think of three questions to ask their partner at the end.
We usually have a reason to listen in real-life communication, so make sure you give them one. Otherwise, they may assume that only the teacher needs to pay attention when another student is talking.
3. They ramble and it’s difficult to follow what they’re saying
Students may ramble because they are unconfident about the target language. It’s fine for students to struggle a bit to communicate, but it’s sensible to set achievable tasks, or they may give up.
It could also be that they would benefit from more rehearsal and practice. Being able to speak fluently ‘off the cuff’ is very challenging, particularly in front of an audience. Try giving students time to plan what they are going to say first. They shouldn’t be reading off the page, but writing it first can help with confidence and fluency.
Repetition is also invaluable in building fluency. Try doing speaking tasks more than once, and see how the quality and quantity improves each time. You can ring the changes by swapping partners or changing the format from pairs to small groups, to the whole class.
4. They don’t treat others’ feelings with respect
This can show itself in different ways. Maybe your students just completely ignore the feelings the other person is demonstrating or telling them about. Or maybe they dismiss them in other ways, ‘Oh, exactly the same thing happened to me! I was just walking along…’
You can model better ways to respond yourself. For example, “It sounds as if you feel quite angry about that?”, “That must have been really difficult.’
This teaches students the kind of phrases they can use to validate, empathize and talk about emotions.
If you can deal with these problems, your students will be well on the way to becoming master communicators.
