The ultimate guide to language assessment in business

Samantha Ball
A group of business people chatting over some papers sat at a table in a office
Reading time: 7 minutes

Effective international communication is crucial in the world of global commerce. In today's borderless marketplace, companies need to be linguistically flexible to be successful. For HR managers and business practitioners, comprehensive language evaluations are not just an add-on but a vital duty that can enhance your organization's success in the international market.

This guide will take you through the crucial role of language assessment in business. It will discuss why language assessment is important, how to effectively implement it, its benefits for students and business professionals, and the current tools and technologies available. By the end, you will have the knowledge to identify the significance of language assessment in your business and make informed decisions that reflect the essential role of linguistic ability in the modern global economy.

Why language assessment matters

Enhancing communication effectiveness

Effective communication is the lifeblood of any successful business. When diverse teams come together, be it in an office, on a shop floor, or at a virtual meeting, the ability to exchange information clearly and concisely can mean the difference between streamlined operations and costly misunderstandings. Language assessment ensures that employees possess the necessary language skills needed to communicate across teams and with clients worldwide.

Global market competitiveness

Accessing international markets hinges largely on the language capabilities of your workforce. Assessing language skills not only amplifies your organization's ability to engage with prospective clients and partners but also ensures that the customer experience is seamlessly delivered, regardless of the customer's primary language.

Talent acquisition and retention

Proper language assessments play a pivotal role in the recruitment process. They aid in identifying candidates with the language proficiencies required for specific roles, such as those involving international correspondence or multilingual customer support. By enabling a streamlined and objective measurement of language ability, your business can attract and retain talent, securing a competitive edge in a multilingual talent pool.

Types of language assessments

Proficiency tests

Proficiency tests are the benchmarks for evaluating a person’s overall language capability. This category includes tests that cover all language skills, such as reading, writing, listening and speaking, like the Versant tests offered by ÃÛÌÒapp. These tests provide a comprehensive analysis that helps gauge an individual's ability to function effectively in a language, both in academic settings, the workplace and everyday contexts.

Interviews

Conversational skills and the application and comprehension of language in real-world scenarios play a significant role in many job roles. Structured interviews that focus on language are a vital component of the language assessment suite. These interviews typically evaluate oral and sometimes written language skills, providing context-specific insight into how these skills might translate in a professional setting.

Role-playing scenarios

Simulations that mimic workplace interactions provide an immersive method of assessing language skills beyond language proficiency tests. Candidates engage in practical scenarios that mirror the challenges and dynamics of a business environment, which is particularly valuable for assessing their ability to manage real-time communication under pressure.

Implementing language assessment

Best practices for HR managers

When starting your language assessment program, begin with a thorough needs analysis. This involves identifying which roles require language proficiency, to what level and in which languages. Then, select or develop an assessment that aligns with these requirements. It's also important to provide clear instructions and support for candidates, ensuring that the assessment process is transparent and equitable.

Training and development strategies

Personalized learning plans can be a game-changer for employees who require language improvements. Identify the areas for development, set achievable goals, and incorporate regular assessments to measure progress. This approach ensures that training is targeted and effective, helping employees advance their language skills in a way that's both strategic and supportive.

Benefits for business professionals

Career advancement opportunities

Proficient multilingualism can open doors to international career opportunities and is a key differentiator in many sectors. A dedication to mastering a foreign language can lead to personal and professional growth, including access to leadership positions and broader responsibilities.

Cross-cultural competence

Language proficiency is closely tied to cross-cultural understanding and competence. Business professionals who possess these abilities can traverse cultural boundaries with sensitivity and insight, essential for global leadership and successful collaborations in multicultural teams.

Enhanced collaboration

Clear and expressive communication fosters an environment of trust and collaboration. By investing in the linguistic abilities and listening skills of your teams, you're not only improving the performance of individual employees but also elevating the collective capacity for innovation and problem-solving within your organization.

A group of busines people grouped at the end of a table in a office room chatting over a laptop

Tools and technologies

Language assessment software

Modern language assessment software is designed to be sophisticated yet user-friendly. It provides a platform to automate the testing process, delivering reliable and consistent evaluations while providing a positive candidate experience. Look for software that offers flexibility in test administration and the ability to measure multiple languages.

Online platforms

With the rise of remote work, online platforms for language assessments offer unparalleled convenience for job applicants. These platforms are scalable, allowing you to administer tests to candidates globally and often come with robust reporting features that provide detailed insights into test results.

Implementing Versant by ÃÛÌÒapp

Versant language tests

Versant tests by ÃÛÌÒapp are renowned for their accuracy, efficiency and comprehensive analysis of the four language skills tested. These tests are automated and provide objective evaluations that are crucial for making important HR decisions.

Compatibility and security

ÃÛÌÒapp's Versant system ensures that your language testing process is both accessible and secure. Language assessments can be conducted remotely or at testing centers, with strict security measures in place to maintain confidentiality and integrity.

Training and support

With ÃÛÌÒapp, you're not just getting a product; you're gaining a partner. Training and support services ensure that HR professionals and corporate clients are equipped to implement and make the most of their language assessment program, fostering an environment of continuous improvement.

Conclusion

Language assessment in business isn't just about evaluating a person's ability and skills; it's about building a foundation for success in the global economy. By understanding the significance of effective language assessment, and by utilizing the best tools and practices, businesses can ensure their place at the forefront of an international and multilingual world. The insights gained through comprehensive language assessments promote a diverse talent pool, foster inclusivity, and drive strategic business growth.

To truly capitalize on the benefits of language assessment, consider the impact that Versant by ÃÛÌÒapp can have on your business. With its state-of-the-art assessments, it empowers organizations to make well-informed decisions that lead to a more competent workforce and a thriving business ecosystem. Investing in language assessments can be the catalyst for achieving your business goals, enabling a future where linguistic diversity is a celebrated asset, not a challenge to overcome.

If you're interested in knowing more make sure to click the button below, or check out our blog posts 'Everything you need to know about the Versant tests' and 'Versant English language test: Assessment tools for business'.Ìý

Frequently asked questions (FAQ)

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    Teaching teens: 3 ways to embrace mobile phones in class

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    Teaching teenagers can be a rewarding yet challenging experience.

    When planning classes, we need to consider the environment in which the students are growing up. Most of our teenage students do not know a life without the internet, instant messaging or Google.

    Commonly referred to as Ìý(or Gen Z), they are the most tech-savvy generation to date; this should be reflected in how we teach them.

    However, not all of us have access to computer labs, interactive whiteboards or class tablets. But there is something that many of our teens bring to class in their pockets and bags every day.

    You’ve guessed it - a phone.

    By bringing students’ phones into your classes, you can bridge the technology gap between the learners and the curriculum, keep them engaged for longer and make them feel more empowered at the same time.

    Here are four low-tech activities that use phones in class.

    1. Review target language with your very own quizzes

    Activity requirements: one phone per student (or group of students) and a pre-made quiz.

    is an app designed to help you create quizzes online, which can be a fun, engaging way to challenge your learners in the classroom.

    Quizzes are an ideal activity to use at the start of a class to recycle previous vocabulary or to pre-teach new language.

    For example, you could choose 10 British English phrases or idioms. Write a series of four possible definitions for each word, phrase, or idiom (with only one correct answer).

    In class, ask your students to take out their phones, find the app, and link to the quiz.

    Tell the students that they must vote for the definition they think is correct. They can keep track of their scores directly on the app while competing with their friends.

    Not only will it immediately engage your learners and help them interact with what’s being learned, but they’ll also have a lot of fun.

    2. Become expert translators using Google Translate

    Activity requirements: a phone with the Google Translate app installed and a pen and paper per pair.

    Did you know Google Translate has a feature where you can ? This is a perfect tool for text that you might find on a poster, in a book or uses an alphabet which you are unfamiliar with.

    Bring in samples of different languages to class – the more complex, the better. If you don’t have anything suitable at home, find something online and print it out.

    Get one student to take a photo of the text using the app and with their finger, select the section of the text they’d like to translate from the original language to English. (Note: if you download the Google Translate language file to your phone, it will translate everything automatically).

    Then, have them dictate what it says to their partner, who has to write it down.

    Finally, they work together to improve the English translation. After all, everyone knows Google’s English isn’t perfect (not yet, anyway).

    3. Take photos outside the classroom to use in class

    Activity requirements: a mobile phone with a camera per student.

    Do your students love taking photos? Tap into their love of photography and make activities more exciting by incorporating the photos on their phones into your classes.

    Adapt speaking activities from common exams such as the B2 Cambridge First. Instead of using the pictures in the book, put the students in pairs and get them each to choose a more relevant photo from their phones. You may find they have more to say and will communicate naturally while still practicing the necessary language and skills required in the exam.

    Another idea is to get students to take photos of things they encounter in English in the street. This could be on a sign outside a restaurant or in their favorite clothing shop. Use these photos to start the next class with a discussion about where they saw it, what it means and if the English is correct.

    You could also nominate one student each week to bring a photo they took that weekend. Share it with the class and get everyone to write Instagram captions. You wouldn’t believe how many already do this in English, so why not help them?

    Keeping your teens on task with mobile tech

    If you are worried about the misuse of mobile devices in your class – don’t be! Here are our top three strategies to help avoid students getting distracted:

    • Create a class contract. At the start of the course speak to them about when it is acceptable (e.g. during one of the activities above or to check the meaning of a new word on ) or not (e.g. during an exam or when you are explaining something) to use their phones. Then have someone write down everything you’ve talked about, get the whole class to sign it and stick it to the wall where everyone can see.
    • Give them a tech break. Halfway through the class, allow students 60 seconds to check their notifications to relieve their anxiety.
    • Reward good use. If you see they’ve been using their phones appropriately, reward them by playing their favorite game. The more you punish or tell them not to do something, the more they’ll want to do it.
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    5 activities to help students practice English over holidays

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    Practicing English is a thing that ideally needs to be kept up with regularly, and when school breaks up for the holidays, it's easy for what’s been learnt to be forgotten. This phenomenon is called summer learning loss, and it’s something that affects students of every age and stage.

    So, how can you encourage your students or children to keep practicing their language skills over the holidays? There are apps and online activities –but the school holidays are a good opportunity for young learners to disconnect and enjoy some time offline. So here are some activities to suggest to them. There are no screens in sight, and the whole family can enjoy practicing English together:

    Go on a nature walk

    Get them out into the fresh air with nature spotting. Make a list of things for your students/children to find in their garden or local park. You can keep the list simple for younger learners, with things like trees, grass or flowers, linking them to colors or numbers. For older learners, you can make the search a bit more challenging by including specific species of tree, flower or insect.

    This offline activity reinforces the links between English and the natural world. It helps to build children’s observational skills and builds their natural vocabulary along with their gross motor skills. What’s more, have shown that spending time in nature is enormously beneficial for children, restoring their attention, reducing their stress and helping them to become more creative and engaged in learning.

    Follow a recipe

    For this activity, choose a recipe that you think your students/children will enjoy making.

    Cakes or cookies are popular choices – most young learners have a sweet tooth! Then, with their parents or caregiver, they can make a shopping list of the ingredients they need, buy them from the supermarket, and then follow the recipe steps.

    This type of offline activity helps young learners use their English in a practical way. It will develop their vocabulary and link their English language skills to other skills like math and science. Following a recipe from start to finish teaches children how to follow instructions and problem solve. It also builds their fine motor skills as they pour, stir and chop. They’ll get a considerable boost to their confidence when they take their cake out of the oven – and they’ll be able to share that success with their family and friends. After all, nearly everyone likes cake!

    Read a story

    Reading has numerous benefits for children (and adults too). It is good for building vocabulary, developing creativity and promoting empathy. What’s more, reading has been shown to . It’s the perfect antidote to too much screen time and a good way for learners to maintain their English level over the holidays. But it’s essential to ensure the text's level is correct. If it’s too difficult, they will be frustrated and put off. It’s crucial for reading to be enjoyable!

    Older learners can read independently, but you can also suggest some books to read with parents/caregivers. Reading aloud together is a really positive way for adults and children to spend time together. It positively impacts children’s self-esteem and builds good associations with reading, hopefully encouraging them to become independent readers.

    Learn how to read a map

    This activity involves a little bit of preparation– but it’s a fun activity and gets children outdoors and away from screens! Open up local maps, and have children select somewhere they’d like to visit. Then, they can create a navigation guide in English, building on their vocabulary of directions and surroundings to describe the route.

    Learning how to read a map and follow directions is an excellent cognitive and physical exercise. It helps young learners to solve problems and builds their decision-making and observational skills.

    Do some experiments

    Suggest some DIY science experiments to do at home. Just like the recipe challenge, learners will need to make a list of the materials they’ll need and gather all the experiment components before setting everything up. Then, they will follow the instructions in English and see how their experiments turn out!

    Science experiments are a great way to nurture children’s intellectual curiosity and develop critical thinking skills. It also encourages learners to solve problems and analyze results. Who knows, you could even be planting the seed of a STEM career in future years!

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    Tips for success with the ÃÛÌÒapp English International Certificate

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    Studying for the ÃÛÌÒapp English International Certificate (PEIC) is a challenge for any student, but there are many different areas where you can help yourself or your students achieve top grades.

    By becoming familiarized with the test format, equipping test-taking strategies and having awareness of commonly occurring vocabulary and topics, learners can be on the path to success in the PEIC.

    Know the test

    Understanding the test format and what to expect in each exam section will give students the confidence they need on test day.

    Do drills on how many sections there are, how long they have for each section, and the order of the sections too. This will help learners anticipate what’s coming next and feel prepared throughout the exam. For example, the recording is played twice in listening section 2 – dictation. If students are aware of this, they can use the first recording to note key ideas and the second to complete the dictation fully.

    Give yourself/your students plenty of practice under test conditions. Do timed mock exams, without phones or dictionaries, to help get a feel of the real test.

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    Learn test strategies

    Knowing the test format is important, but so is being equipped with test-taking strategies. For all sections, train yourself/students to use the questions and rubric to their advantage. Underlining the keywords from the question will help learners prepare for the task ahead and predict potential answers.

    In the listening sections, students are given ten seconds before the recording is played. Learners should identify and underline keywords and use this time to predict the topic and vocabulary of the recording. Remind yourself/students that even if you think you have the answer, you need to listen carefully to the entire recording, as it’s also likely that some of the keywords will be used as distractors.

    It’s also helpful to highlight keywords in the prompts and questions in the reading sections. For example, when dealing with multiple choice questions like in section 5, test takers should first highlight keywords from the question, then scan the text for these keywords. This is the part of the text where the answer is located, and where they should direct their attention. It’s important to read this section of the text carefully and also be aware that the answer may be paraphrased or a synonym.

    Planning is crucial in the writing sections, and highlighting keywords from the question is an important planning step. Read the task carefully and identify the words that indicate the type of writing that is required and the audience. This will help guide the writing style and register. For example, in section 8, noticing the difference between writing a letter to a friend and a letter to a magazine editor will change the tone of the task.

    Build a strong lexical base

    Prepare further by building a strong grammar and vocabulary base with topical and functional language.

    Introduce yourself/students to a wide range of themes on social and current issues, as well as personal and familiar topics. It's useful for learners to note useful vocabulary and phrases and test themselves on these regularly, making a note of the spelling, as this is essential in all sections of the exam.

    Test takers will encounter gap-fill style tasks in both the listening and reading sections. Students can predict what kind of word is missing by reading around the gap. Train yourself/your students to consider what part of speech the answer will be, and if the other words in the sentence give clues to the topic or theme. Give them plenty of practice with word formation so they can easily identify the missing information.

    Higher points are awarded for complex structures and expressions during the speaking and writing sections. Teachers should provide learners with functional language such as discourse markers and linkers, so they can connect and extend their ideas. It’s also important to have a range of vocabulary they draw on to express their opinions, offer suggestions and to give reasons, as this will help give their answers complexity and depth.

    Studying these things should provide a solid knowledge base of the exam format and structure, coaching learners to use different test-taking strategies and directing their study of vocabulary and grammar, so they can work more efficiently and confidently toward their goal of passing the PEIC.