The ultimate guide to language assessment in business

Samantha Ball
A group of business people chatting over some papers sat at a table in a office
Reading time: 7 minutes

Effective international communication is crucial in the world of global commerce. In today's borderless marketplace, companies need to be linguistically flexible to be successful. For HR managers and business practitioners, comprehensive language evaluations are not just an add-on but a vital duty that can enhance your organization's success in the international market.

This guide will take you through the crucial role of language assessment in business. It will discuss why language assessment is important, how to effectively implement it, its benefits for students and business professionals, and the current tools and technologies available. By the end, you will have the knowledge to identify the significance of language assessment in your business and make informed decisions that reflect the essential role of linguistic ability in the modern global economy.

Why language assessment matters

Enhancing communication effectiveness

Effective communication is the lifeblood of any successful business. When diverse teams come together, be it in an office, on a shop floor, or at a virtual meeting, the ability to exchange information clearly and concisely can mean the difference between streamlined operations and costly misunderstandings. Language assessment ensures that employees possess the necessary language skills needed to communicate across teams and with clients worldwide.

Global market competitiveness

Accessing international markets hinges largely on the language capabilities of your workforce. Assessing language skills not only amplifies your organization's ability to engage with prospective clients and partners but also ensures that the customer experience is seamlessly delivered, regardless of the customer's primary language.

Talent acquisition and retention

Proper language assessments play a pivotal role in the recruitment process. They aid in identifying candidates with the language proficiencies required for specific roles, such as those involving international correspondence or multilingual customer support. By enabling a streamlined and objective measurement of language ability, your business can attract and retain talent, securing a competitive edge in a multilingual talent pool.

Types of language assessments

Proficiency tests

Proficiency tests are the benchmarks for evaluating a person’s overall language capability. This category includes tests that cover all language skills, such as reading, writing, listening and speaking, like the Versant tests offered by ÃÛÌÒapp. These tests provide a comprehensive analysis that helps gauge an individual's ability to function effectively in a language, both in academic settings, the workplace and everyday contexts.

Interviews

Conversational skills and the application and comprehension of language in real-world scenarios play a significant role in many job roles. Structured interviews that focus on language are a vital component of the language assessment suite. These interviews typically evaluate oral and sometimes written language skills, providing context-specific insight into how these skills might translate in a professional setting.

Role-playing scenarios

Simulations that mimic workplace interactions provide an immersive method of assessing language skills beyond language proficiency tests. Candidates engage in practical scenarios that mirror the challenges and dynamics of a business environment, which is particularly valuable for assessing their ability to manage real-time communication under pressure.

Implementing language assessment

Best practices for HR managers

When starting your language assessment program, begin with a thorough needs analysis. This involves identifying which roles require language proficiency, to what level and in which languages. Then, select or develop an assessment that aligns with these requirements. It's also important to provide clear instructions and support for candidates, ensuring that the assessment process is transparent and equitable.

Training and development strategies

Personalized learning plans can be a game-changer for employees who require language improvements. Identify the areas for development, set achievable goals, and incorporate regular assessments to measure progress. This approach ensures that training is targeted and effective, helping employees advance their language skills in a way that's both strategic and supportive.

Benefits for business professionals

Career advancement opportunities

Proficient multilingualism can open doors to international career opportunities and is a key differentiator in many sectors. A dedication to mastering a foreign language can lead to personal and professional growth, including access to leadership positions and broader responsibilities.

Cross-cultural competence

Language proficiency is closely tied to cross-cultural understanding and competence. Business professionals who possess these abilities can traverse cultural boundaries with sensitivity and insight, essential for global leadership and successful collaborations in multicultural teams.

Enhanced collaboration

Clear and expressive communication fosters an environment of trust and collaboration. By investing in the linguistic abilities and listening skills of your teams, you're not only improving the performance of individual employees but also elevating the collective capacity for innovation and problem-solving within your organization.

A group of busines people grouped at the end of a table in a office room chatting over a laptop

Tools and technologies

Language assessment software

Modern language assessment software is designed to be sophisticated yet user-friendly. It provides a platform to automate the testing process, delivering reliable and consistent evaluations while providing a positive candidate experience. Look for software that offers flexibility in test administration and the ability to measure multiple languages.

Online platforms

With the rise of remote work, online platforms for language assessments offer unparalleled convenience for job applicants. These platforms are scalable, allowing you to administer tests to candidates globally and often come with robust reporting features that provide detailed insights into test results.

Implementing Versant by ÃÛÌÒapp

Versant language tests

Versant tests by ÃÛÌÒapp are renowned for their accuracy, efficiency and comprehensive analysis of the four language skills tested. These tests are automated and provide objective evaluations that are crucial for making important HR decisions.

Compatibility and security

ÃÛÌÒapp's Versant system ensures that your language testing process is both accessible and secure. Language assessments can be conducted remotely or at testing centers, with strict security measures in place to maintain confidentiality and integrity.

Training and support

With ÃÛÌÒapp, you're not just getting a product; you're gaining a partner. Training and support services ensure that HR professionals and corporate clients are equipped to implement and make the most of their language assessment program, fostering an environment of continuous improvement.

Conclusion

Language assessment in business isn't just about evaluating a person's ability and skills; it's about building a foundation for success in the global economy. By understanding the significance of effective language assessment, and by utilizing the best tools and practices, businesses can ensure their place at the forefront of an international and multilingual world. The insights gained through comprehensive language assessments promote a diverse talent pool, foster inclusivity, and drive strategic business growth.

To truly capitalize on the benefits of language assessment, consider the impact that Versant by ÃÛÌÒapp can have on your business. With its state-of-the-art assessments, it empowers organizations to make well-informed decisions that lead to a more competent workforce and a thriving business ecosystem. Investing in language assessments can be the catalyst for achieving your business goals, enabling a future where linguistic diversity is a celebrated asset, not a challenge to overcome.

If you're interested in knowing more make sure to click the button below, or check out our blog posts 'Everything you need to know about the Versant tests' and 'Versant English language test: Assessment tools for business'.Ìý

Frequently asked questions (FAQ)

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    Benefits of using tablets in the primary classroom

    Por Jacqueline Martin

    Reading time: 5 minutes

    Interactive whiteboards, PCs and laptops are common in many schools worldwide, but have you ever considered using tablets in your young learners' classes?Ìý

    Tablets can be used for many things. Online research, watching and creating videos, playing games, and digital storytelling are just a few examples. Of course, there's also the added environmental benefit of going paper-free.

    In this post, we're going to explore some of the reasons why using tablets can be beneficial in the young learner's classroom and what to consider before you do so.

    What are the benefits of using tablets in class?

    1. Facilitating engagement

    With good direction from the teacher, tablets can emulate natural social interaction and interactivity. They can also offer problem-solving activities, set achievable goals and provide instant feedback.

    Moreover, when young learners are truly engaged in an activity, it may be perceived as effortless - and they learn and use their second language (L2) without even realizing it.Ìý

    2. Introducing authenticity and autonomy

    In terms of content, tablets allow us to bring the real world into the classroom at the tap of a screen. We can provide learners with authentic materials via level-and-age-appropriate videos and real-life communication. As well as interaction with other teachers and learners through teams or by using a secure app such as .Ìý

    Tablets also promote learner autonomy. They are easy to use, allowing us to take a step back and let our students work at their own pace, being on stand-by as a facilitator when students require help or a little push in the right direction.

    3. Promoting creativity, communication and inclusion

    Nearly all tablets have a webcam and voice recorder, which means that learner-generated content can be created easily - even without dedicated software.Ìý

    You can have your students make their own vlogs (video diaries), ebooks, comics, cartoons and movie trailers. All you need to do is to install apps such as Ìýor from Duck Duck Moose. While these apps have been created for 'fluent-speaker' classrooms, they can easily be adapted to an ELT context.

    Tablets also promote communication. This can help improve students' L2 oral skills at any level, when the teacher is there to support and guide them.

    One of the greatest advantages of a tablet as opposed to a computer is that anyone can use one and they are much more portable.Ìý

    For students with special educational needs, tablets can be an essential learning tool and they can also be used by students with low-level motor skills, such as very young learners. Similarly, tablets can work really well with multi-level classes, as they allow you to offer differentiated materials, activities and support where necessary.

    4. Enabling online assessmentÌý

    Tablets can also facilitate interactive online exams or help measure progress. Tests such as 'English Benchmark - Young Learners' are designed with primary learners in mind, to be taken anytime, anywhere.ÌýIts game-like format engages students and takes the fear out of being assessed. It also provides instant feedback to the teacher with informative reports and advice for future study.Ìý

    5. Building relationships with caregivers

    Finally, as with any online content, tablets allow you to connect with our learners outside the classroom. You can quickly send links to classwork and feedback to the children's caregivers, fostering a positive relationship and a greater interest in their child's progress and learning.Ìý

    Tips for using tablets in class

    Before implementing the use of tablets in your classroom, there are some things you should consider. Here are some useful tips that will help you gain the maximum benefit from tablets.

    Usability:

    • Decide what you are going to use the tablets for and when. Are you going to allow students to use the tablets for all parts of the lesson or only for specific activities? This may depend on the number of tablets you have available.
    • Use technology to improve an activity or design new activities that would not be possible without the tech, rather than using it to carry on as normal. Think about when a tablet will help learners do something they wouldn't be able to do without one, e.g., make a video or create and share a piece of writing with the whole class.
    • Think about using tablets for creation rather than consumption. Your students can (and probably do) spend a fair amount of time consuming videos in their free time. Whether they do this in English or not is another story, but in the classroom, students should use the language as much as possible (see the next point).
    • Use the tablets for collaborative tasks that require social interaction and communication. It's unlikely that you will have one tablet per student. Make the most of this limitation by having students work in pairs or small groups. Students can use their own devices individually outside the classroom.
    • Try to incorporate tablets into regular classroom activities and interactions. Avoid making them a "reward" or just for "games". Even if games are part of your planned tablet usage, make it clear that students are playing them in order to learn English. Encourage students to think of the tablet as a tool to help them on their learning journey.

    General tips

    • Try out any apps or widgets before asking students to use them. If necessary, make or find a step-by-step tutorial to help students use an app. There's nothing worse than having a class of twenty-five students all raising their hands at the same time because they don't know where to start.
    • Have clear rules and guidelines for tablet use. Educate students about using the equipment responsibly. Do this before you hand out tablets the first time.
    • Provide students and parents with a list of recommended apps to continue their home learning. Whether you have a class set of tablets or are using BYOD (Bring Your Own Device), many students will have access to a tablet or mobile phone at home, which they can use for further practice. Students will likely be motivated to continue playing games at home and may wish to show their parents and friends any content they've created in class.

    Practicalities

    • Consider the hardware and technical requirements. Do you need a Wi-Fi connection? How many devices will you have? Which apps and programs do you want to use?Ìý
    • Ensure the features and apps you plan to use suit the age group you're teaching. Do some research, and if possible, choose apps designed for educators, avoiding freebie apps that may contain advertising. Block any websites you think unsuitable and install a search engine with child-friendly filters.
    • Set the language of the devices to English. Even if your students are very young, they'll pick up useful language and will be more inclined to use English as they are using the tablet.
    • Decide where you will keep the tablets and how they will be maintained. How often and where will they be charged?Ìý
    • Think about how you can flexibly set up your classroom to incorporate collaborative tablet use. Move tables together to make group work easier. Create workstations or even have cushions or bean bags in a corner of the classroom.

    Using tablets to assess student progress with Benchmark

    With the right software, tablets can allow us to conduct formative assessments through immediate feedback and learning analytics.Ìý

    We have developed our own English-language test for children aged 6 to 13 in an app designed specifically for tablet use. This fun, game-like test is highly motivating and assesses all four skills in a relaxed environment, removing the stress of traditional exams. It also allows you to see where each learner needs more improvement, providing recommendations on what to teach next and suggested activities in selected ÃÛÌÒapp courseware.

    Find outÌýmore information about the English BenchmarkÌýtest.

  • A child running with a rugby ball outside, with children behind them

    How can gaming support language learning?

    Por Jacqueline Martin

    Reading time: 5 minutes

    Academics and teachers have been writing about the benefits of using games in the language classroom for many years. Wright et al (1984), Lee Su Kim (1995), Ubermann (1998), Ersoz (2000), Yong Mei and Yu-Jin (2000) and Thi Thanh Huyen and Khuat Thi Thu Nga (2003) all pretty much agreed that games provide a useful and meaningful context for language use; encourage students to interact and communicate; can both challenge and reduce anxiety (as the emphasis is on the message, not the form); provide practice in all four skills; and help students to make and sustain the significant effort involved in learning a language.

    Kim and others have also noted that games can offer a welcome break from the usual routine of the language class. Playing a game after an intensive test or with over-excited students after break time can help re-engage learners instantly in your lesson, and you'll maximize your time with them.

    Lengeling and Malarcher (1997) took the list of potential benefits of games in the classroom even further.

    Affective

    • Games lower the affective filter
    • They encourage the creative and spontaneous use of language
    • They promote communicative competence
    • Games are both motivating and fun

    Cognitive

    • Games reinforce learning
    • They both review and extend learning
    • Games focus on grammar in a communicative manner

    Class dynamics

    • Games are extremely student-centered
    • The teacher acts only as a facilitator
    • Games build class cohesion
    • They can foster whole-class participation
    • Games promote healthy competition

    Adaptability

    • Games can be easily adjusted for age, level and interests
    • They utilize all four skills
    • Games require minimum preparation after the initial development stage

    It is important to bear in mind that when the above was written over 20 years ago, it was with reference mostly to more traditional games. But more recent evidence seems to indicate that the same principles apply. Some additional benefits cited by teachers I've spoken to are that:

    • Games could make language lessons less threatening for less confident pupils as their concern about getting sentence form wrong was reduced, and so their production greater.
    • Students learn more than just the language of the lesson when playing a game; they may learn instructional language through discussion or rules and sometimes negotiation skills and a lesson in cultural differences too.
    • Students can form a greater variety of emotional connections with language through playing games, for example acting out a word or seeing another student do so, or remembering a clue for a word.

    So, playing games can help students learn a language – but is just playing them enough? Some teachers like using games with less motivated classes who won't engage with straight practice activities and will willingly use key vocabulary and structures in a game, gaining much-needed practice without even realizing it. In today's language-learning context, though, is that a good thing?

    Motivating the unmotivated

    In recent years, much research has shown that students learn better when the intention or objective of the lesson is clear to them. In short, they understand what they're supposed to be learning and why and, when taking it to the next level, can assess their own learning and be actively involved in planning their next steps.

    Would knowing that the games they play are actually a way of doing some additional language practice make these students engage less? Opinion differs, and some discussion seems to center around the actual activity involved. Some games are thinly veiled group-work tasks, but other games that are at the right proficiency level (or slightly above) and take into account factors like cultural context, available time, learning topic and the classroom setting are generally considered to have a positive impact.

    Another major influence on improving motivation is the feedback a student receives, and this is something games can also support. Online games can provide richer simulated learning experiences and immediate feedback to students in a variety of ways.

    Above all, the main issue for the less motivated students is usually that they can't see why they need to learn English. Playing games not only simulates 'real' contexts but also helps them understand that they can accomplish a variety of tasks using English as a medium, which is motivational in itself.

    As teachers, there is a responsibility to explain how or why games will help students learn. This can equally motivate learners (or parents) who fear that playing games is just frivolous time-wasting. For example, informing even adult students that a simple hangman or hot seat game helps them improve spelling skills, gets their brains focused on recognizing the shape and structure of new words, and facilitates their learning of new vocabulary soon helps them see the value (Simpson 2011).

    Can games help learners acquire 21st-century skills?

    Maybe we can draw the conclusion that games can positively impact learning – but is that even enough? Today's teachers have to ensure not just that their students learn but that they acquire the skills they need for life and jobs in the 21st century. Can games help here too? This is a newer area of research, but evidence seems to indicate that games can help students learn a variety of important skills such as critical thinking skills, creativity, teamwork and good sportsmanship.

    These ideas were taken seriously by Robert Morris University Illinois, who offered an e-sports scholarship for the first time in 2014. They studied two groups of students – football players and gamers – and found that levels of competitiveness, perseverance, focus and determination were very similar. Both groups showed a similar desire to excel as part of a team. Both 'sports' required the team members to be detail-orientated, have good hand-eye coordination and have a strategic mind. The only difference was in the level of cardiovascular activity. Both groups received performance analysis and tactical advice from coaches and both subsequently made improvements.

    How many universities will start to offer these types of programs remains to be seen. Still, the idea that online competitive gaming can improve performance is being brought to the workplace too. Think about what virtual teams could learn from playing role-based collaborative games. Team members have set roles and clear and shared goals and have to work closely together to formulate an action plan to achieve them. Teamwork, skill, strategic thinking and communication are essential.

    All these are important skills for today's workplace, so maybe gaming can provide an opportunity to hone these in a lower-risk environment and improve business performance.

    These examples are clearly far from the norm, but they do seem to indicate that using gaming to support learning in the classroom is not a waste of time. When you get the right mix of gaming and learning, it develops a student's autonomous learning skills and encourages them to spend more time on task – both of which greatly impact learner outcomes.