The ultimate guide to language assessment in business

Samantha Ball
A group of business people chatting over some papers sat at a table in a office
Reading time: 7 minutes

Effective international communication is crucial in the world of global commerce. In today's borderless marketplace, companies need to be linguistically flexible to be successful. For HR managers and business practitioners, comprehensive language evaluations are not just an add-on but a vital duty that can enhance your organization's success in the international market.

This guide will take you through the crucial role of language assessment in business. It will discuss why language assessment is important, how to effectively implement it, its benefits for students and business professionals, and the current tools and technologies available. By the end, you will have the knowledge to identify the significance of language assessment in your business and make informed decisions that reflect the essential role of linguistic ability in the modern global economy.

Why language assessment matters

Enhancing communication effectiveness

Effective communication is the lifeblood of any successful business. When diverse teams come together, be it in an office, on a shop floor, or at a virtual meeting, the ability to exchange information clearly and concisely can mean the difference between streamlined operations and costly misunderstandings. Language assessment ensures that employees possess the necessary language skills needed to communicate across teams and with clients worldwide.

Global market competitiveness

Accessing international markets hinges largely on the language capabilities of your workforce. Assessing language skills not only amplifies your organization's ability to engage with prospective clients and partners but also ensures that the customer experience is seamlessly delivered, regardless of the customer's primary language.

Talent acquisition and retention

Proper language assessments play a pivotal role in the recruitment process. They aid in identifying candidates with the language proficiencies required for specific roles, such as those involving international correspondence or multilingual customer support. By enabling a streamlined and objective measurement of language ability, your business can attract and retain talent, securing a competitive edge in a multilingual talent pool.

Types of language assessments

Proficiency tests

Proficiency tests are the benchmarks for evaluating a person’s overall language capability. This category includes tests that cover all language skills, such as reading, writing, listening and speaking, like the Versant tests offered by ÃÛÌÒapp. These tests provide a comprehensive analysis that helps gauge an individual's ability to function effectively in a language, both in academic settings, the workplace and everyday contexts.

Interviews

Conversational skills and the application and comprehension of language in real-world scenarios play a significant role in many job roles. Structured interviews that focus on language are a vital component of the language assessment suite. These interviews typically evaluate oral and sometimes written language skills, providing context-specific insight into how these skills might translate in a professional setting.

Role-playing scenarios

Simulations that mimic workplace interactions provide an immersive method of assessing language skills beyond language proficiency tests. Candidates engage in practical scenarios that mirror the challenges and dynamics of a business environment, which is particularly valuable for assessing their ability to manage real-time communication under pressure.

Implementing language assessment

Best practices for HR managers

When starting your language assessment program, begin with a thorough needs analysis. This involves identifying which roles require language proficiency, to what level and in which languages. Then, select or develop an assessment that aligns with these requirements. It's also important to provide clear instructions and support for candidates, ensuring that the assessment process is transparent and equitable.

Training and development strategies

Personalized learning plans can be a game-changer for employees who require language improvements. Identify the areas for development, set achievable goals, and incorporate regular assessments to measure progress. This approach ensures that training is targeted and effective, helping employees advance their language skills in a way that's both strategic and supportive.

Benefits for business professionals

Career advancement opportunities

Proficient multilingualism can open doors to international career opportunities and is a key differentiator in many sectors. A dedication to mastering a foreign language can lead to personal and professional growth, including access to leadership positions and broader responsibilities.

Cross-cultural competence

Language proficiency is closely tied to cross-cultural understanding and competence. Business professionals who possess these abilities can traverse cultural boundaries with sensitivity and insight, essential for global leadership and successful collaborations in multicultural teams.

Enhanced collaboration

Clear and expressive communication fosters an environment of trust and collaboration. By investing in the linguistic abilities and listening skills of your teams, you're not only improving the performance of individual employees but also elevating the collective capacity for innovation and problem-solving within your organization.

A group of busines people grouped at the end of a table in a office room chatting over a laptop

Tools and technologies

Language assessment software

Modern language assessment software is designed to be sophisticated yet user-friendly. It provides a platform to automate the testing process, delivering reliable and consistent evaluations while providing a positive candidate experience. Look for software that offers flexibility in test administration and the ability to measure multiple languages.

Online platforms

With the rise of remote work, online platforms for language assessments offer unparalleled convenience for job applicants. These platforms are scalable, allowing you to administer tests to candidates globally and often come with robust reporting features that provide detailed insights into test results.

Implementing Versant by ÃÛÌÒapp

Versant language tests

Versant tests by ÃÛÌÒapp are renowned for their accuracy, efficiency and comprehensive analysis of the four language skills tested. These tests are automated and provide objective evaluations that are crucial for making important HR decisions.

Compatibility and security

ÃÛÌÒapp's Versant system ensures that your language testing process is both accessible and secure. Language assessments can be conducted remotely or at testing centers, with strict security measures in place to maintain confidentiality and integrity.

Training and support

With ÃÛÌÒapp, you're not just getting a product; you're gaining a partner. Training and support services ensure that HR professionals and corporate clients are equipped to implement and make the most of their language assessment program, fostering an environment of continuous improvement.

Conclusion

Language assessment in business isn't just about evaluating a person's ability and skills; it's about building a foundation for success in the global economy. By understanding the significance of effective language assessment, and by utilizing the best tools and practices, businesses can ensure their place at the forefront of an international and multilingual world. The insights gained through comprehensive language assessments promote a diverse talent pool, foster inclusivity, and drive strategic business growth.

To truly capitalize on the benefits of language assessment, consider the impact that Versant by ÃÛÌÒapp can have on your business. With its state-of-the-art assessments, it empowers organizations to make well-informed decisions that lead to a more competent workforce and a thriving business ecosystem. Investing in language assessments can be the catalyst for achieving your business goals, enabling a future where linguistic diversity is a celebrated asset, not a challenge to overcome.

If you're interested in knowing more make sure to click the button below, or check out our blog posts 'Everything you need to know about the Versant tests' and 'Versant English language test: Assessment tools for business'.Ìý

Frequently asked questions (FAQ)

More blogs from ÃÛÌÒapp

  • A girl holding a pile of books smiling in a room with large sheves of books.

    How to bring Shakespeare to life in the classroom

    Por Anna Roslaniec

    The 23rd of April marks the birth (and death) of William Shakespeare: poet, playwright and pre-eminent dramatist. His poems and plays have been translated into 80 languages, even Esperanto and Klingon.

    It is remarkable how Shakespeare’s iconic body of work has withstood the test of time. More than four centuries on, his reflections on the human condition have lost none of their relevance. Contemporary artists and writers continue to draw on his language, imagery and drama for inspiration.

    But, despite the breadth and longevity of his appeal, getting students excited about Shakespeare is not always straightforward. The language is challenging, the characters may be unfamiliar and the plots can seem far removed from modern life.

    However, with the right methods and resources, there is plenty for teenagers and young adults to engage with. After all, love, desperation, jealousy and anger are feelings we can all relate to, regardless of the age group, culture or century we belong to!
    So, how can you bring classic Shakespearean dramas like Hamlet, Othello and Macbeth to life?

    There are many ways for your learners to connect with Shakespeare and get excited by his works. Here we’ll show you three classroom activities to do with your students and some indispensable resources to ensure that reading Shakespeare is as accessible and enjoyable as possible!

    Ìý

  • A group of young people sat at a table discussing with a woman stood up

    How to get teenagers to think critically

    Por Anna Roslaniec

    Critical thinking is a 21st century skill that has been around for thousands of years. There are records of Socrates using critical thinking skills in his teaching in 4th century BC Greece. In recent years though, critical thinking has again become more prominent in education.

    What is critical thinking?

    Critical thinking requires students to do more than remember and repeat information. Instead, it encourages them to analyze, examine, evaluate and use their problem-solving abilities through questioning, theorizing and rationalizing to have a deeper understanding of the world around them, both inside the classroom and beyond.

    Why is critical thinking so important?

    In the past, success in education was largely based on the ability to remember facts and figures. However, the skills which our students need today go further than memorization. With our rapidly evolving technology, the internet, and the bewildering amount of information online, it is essential that our students can use higher-order thinking skills to analyze and assess the information they are presented with.

    How can you incorporate critical thinking into your classes?

    Devising long-term goals

    We all know the importance of looking ahead and planning for the future. We can encourage this skill in our students and directly relate it to their learning.

    At the start of the course, take a moment to chat with each student individually and ask them to identify an objective for the first part of the year. You may like to brainstorm possible objectives as a class first, but it’s important for students to determine their own personal objectives, rather than imposing objectives on them.

    During the first half of the year you can talk to each student about their progress and ask them to assess to what extent they’re achieving their goals.

    The key point comes at the end of the semester when students evaluate their progress and set a new objective for the following one.

    Analyzing

    The ability to analyze options, risks and opinions will help your students in the future in many situations, including when they decide which course to take at university or which job to take.

    You can practice this skill by providing students with relatable situations and asking them to analyze and compare the options.

    For example:

    Imagine you are taking a trip with some friends this summer. You have a number of different options and want to discuss them before finalizing your plans. Talk to a partner about the different trips and decide which would be best:

    • Traveling around Europe by train for a month ($1,000)
    • A weekend hiking and camping in the countryside ($200)
    • A weekend break in a big city, with shopping, sightseeing and museum trips ($500)
    • A week-long trip to the beach in an all-inclusive resort ($650)

    Anticipating consequences

    Students also need to have an awareness of the consequences of their actions; this is a skill which is transferable to making business decisions, as well as being important in their everyday lives.

    To practice this skill, put students into small groups and give them the first part of a conditional sentence. One student completes the sentence and then the next student adds a consequence to that statement.

    For example:

    Student A: If I don’t study for my English exam, I won’t pass.

    Student B: If I don’t pass my English exam, my parents won’t let me go out this weekend.

    Student C: If I can’t go out this weekend, I’ll miss the big football match.

    Student D: My coach won’t let me play next year if I miss the big match.

    Rearranging the class menu

    By giving students more responsibility and having them feel invested in the development of the lesson, they will be much more motivated to participate in the class.

    Occasionally, let students discuss the content of the day’s class. Give them a list of tasks for the day, including how long each will take and allow them to discuss the order in which they’ll complete them. For larger classes, first have them do it in pairs or small groups and then vote as a whole class.

    Write on the board:

    • Class discussion (5 minutes)

    The following tasks can be done in the order you decide as a class. You have five minutes to discuss and arrange the tasks as you choose. Write them on the board in order when you’re ready.

    • Check homework (5 minutes)
    • Vocabulary review (10 minutes)
    • Vocabulary game (5 minutes)
    • Reading activity (15 minutes)
    • Grammar review game (5 minutes)
    • Speaking activity (10 minutes)

    Take this one step further by asking your students to rate each activity out of 10 at the end of the class. That way, you’ll easily see which tasks they enjoy, helping you plan more engaging lessons in the future.

  • four children in a library smiling and pointing to a open book on a desk

    7 reading strategies for primary and secondary

    Por Anna Roslaniec

    Reading can transport students to new places, immerse them in incredible adventures and teach them more about the amazing world around them.

    What’s more, in today’s globalized world our students are exposed to written English more and more every day. It’s essential they have the skills needed to be successful in this environment. Many students are also going on to study in English at university and require a number of academic reading skills.

    It’s important you work on these areas in class to prepare learners for their future. Here are seven reading strategies to get you started including tips for both primary and secondary teachers.

    1. Predicting what’s to come

    Even before students start reading, we can use extra information on the page to get them thinking about the ideas and vocabulary they will find in the text. This encourages them to consider what they may already know about the topic. And, by adding an element of competition, we can also use it as a strategy to motivate them to read.

    Divide the class into teams and write the title of the text on the board. Have them work in their teams and write ten words they predict will be in the text, based on the title.

    After a few minutes, have teams swap lists and, as they read the text, check the words the other team correctly predicted.

    If you are teaching primary, you can do the same activity using any images which accompany the text. Have students describe the image in pairs first and then work in teams to predict the article's content, as above.

    2. Summarizing

    This strategy can focus on both the general idea of the text (the gist), and the most important details within it.

    To work on using summarizing for gist, give students a text and three short summaries of it, no longer than a sentence each. After students scan the text once, have them choose which of the three summaries best matches the general idea of the text.

    Then, to practice these skills, have them work in pairs to produce a summary of the text they just read. This summary should be approximately one-fifth the length of the original text.

    This not only encourages students to identify the text's main points but also requires them to use paraphrasing skills to put the ideas into their own words.

    Note that primary learners may need your support to create a summary. It’s a good idea to create a gapped text which they can complete with the keywords of the text. This will also help build their vocabulary.

    3. Identifying topic sentences

    Whether your students are reading for gist or detail, a topic sentence can give them the necessary information. Topic sentences are found at the start of a paragraph and are frequently used in articles and academic research to give the reader the main idea of what is to come. If you are unsure what a topic sentence looks like, the first sentence of this paragraph is an example!

    One idea to introduce students to the idea of topic sentences is to find a text with four or five paragraphs and remove the topic sentence from each.

    Give the students the gapped text and the topic sentences and have them match each sentence to the correct paragraph. This will highlight how topic sentences provide a summary of the main idea of each paragraph.

    This can be an effective task for both primary and secondary students, though it’s likely that primary students will be working with shorter texts. If you have a text with only three paragraphs, you can write a couple of distractor sentences to make the activity more challenging.

    4. Comparing and contrasting

    As with any aspect of language learning, if students can create a personal connection to the content, they will be more engaged and more likely to remember the information.

    We can use compare and contrast questions with any text. For example, for texts which tell a personal story, we can ask:

    • How are you similar or different to this person?
    • What would you do in that situation?

    For texts which talk about a particular issue, we can ask:

    • Do you think this is a problem in your country?
    • What would you do in this situation?

    Students of any age should be allowed to reflect on their learning and have the chance to empathize with the people and situations they read about. Even for younger learners, questions can be graded to their level to allow them to compare their experiences to the content of the text.

    5. Understanding numbers

    Non-fiction texts often include a lot of facts and figures and it’s important that students are able to understand what these numbers mean so they can really understand the text.

    Our younger learners might need help appreciating long distances or large quantities, so providing them with something more tangible can help them greatly.

    When working with distances and sizes, try to use familiar locations, such as the length of the school playground or the area of the classroom, and compare these locations to the measurement in the text.

    Similarly with quantities, find something which students can relate to easily. For example, if a text talks about the number of people, compare that amount to the number of students in the class.

    6. Working with vocabulary

    Teaching students how to use a dictionary is important, but it’s also essential that students can use other skills to understand new words when they can’t reach for a dictionary.

    As teachers, it’s important for us to identify the keywords in a text which we want students to remember and use after the lesson. You may choose to pre-teach this vocabulary so that students can approach the reading with a good understanding of the key lexis.

    However, there may be times when you want students to predict the meaning – of key and subsidiary vocabulary – from the context. It’s helpful to teach students to read around unfamiliar words as this helps them to identify the type of word it is (noun, verb, adjective, and so on), which helps them understand a particular word’s meaning within a sentence.

    7. Separating fact and opinion

    While many texts our students read are factual, there will be times when they also need to distinguish between fact and opinion.

    Sometimes, we can infer the writer’s attitude towards a topic by looking at the type of language they use and identifying whether words are neutral, or if they give us clues as to the writer’s opinion. This can be a difficult distinction for our students to make but we can do activities with the students to raise their awareness.

    Take a subject students are likely to have different opinions about, such as a famous footballer. Ask the students to tell you about that person, then categorize the words they give you as to whether they provide a fact or an opinion. Words such as tall, Brazilian and blue eyes would be facts about the player. Whereas amazing, stupid or the best player ever would show their opinion.