Effective international communication is crucial in the world of global commerce. In today's borderless marketplace, companies need to be linguistically flexible to be successful. For HR managers and business practitioners, comprehensive language evaluations are not just an add-on but a vital duty that can enhance your organization's success in the international market.
This guide will take you through the crucial role of language assessment in business. It will discuss why language assessment is important, how to effectively implement it, its benefits for students and business professionals, and the current tools and technologies available. By the end, you will have the knowledge to identify the significance of language assessment in your business and make informed decisions that reflect the essential role of linguistic ability in the modern global economy.
Why language assessment matters
Enhancing communication effectiveness
Effective communication is the lifeblood of any successful business. When diverse teams come together, be it in an office, on a shop floor, or at a virtual meeting, the ability to exchange information clearly and concisely can mean the difference between streamlined operations and costly misunderstandings. Language assessment ensures that employees possess the necessary language skills needed to communicate across teams and with clients worldwide.
Global market competitiveness
Accessing international markets hinges largely on the language capabilities of your workforce. Assessing language skills not only amplifies your organization's ability to engage with prospective clients and partners but also ensures that the customer experience is seamlessly delivered, regardless of the customer's primary language.
Talent acquisition and retention
Proper language assessments play a pivotal role in the recruitment process. They aid in identifying candidates with the language proficiencies required for specific roles, such as those involving international correspondence or multilingual customer support. By enabling a streamlined and objective measurement of language ability, your business can attract and retain talent, securing a competitive edge in a multilingual talent pool.
Types of language assessments
Proficiency tests
Proficiency tests are the benchmarks for evaluating a person’s overall language capability. This category includes tests that cover all language skills, such as reading, writing, listening and speaking, like the Versant tests offered by app. These tests provide a comprehensive analysis that helps gauge an individual's ability to function effectively in a language, both in academic settings, the workplace and everyday contexts.
Interviews
Conversational skills and the application and comprehension of language in real-world scenarios play a significant role in many job roles. Structured interviews that focus on language are a vital component of the language assessment suite. These interviews typically evaluate oral and sometimes written language skills, providing context-specific insight into how these skills might translate in a professional setting.
Role-playing scenarios
Simulations that mimic workplace interactions provide an immersive method of assessing language skills beyond language proficiency tests. Candidates engage in practical scenarios that mirror the challenges and dynamics of a business environment, which is particularly valuable for assessing their ability to manage real-time communication under pressure.
Implementing language assessment
Best practices for HR managers
When starting your language assessment program, begin with a thorough needs analysis. This involves identifying which roles require language proficiency, to what level and in which languages. Then, select or develop an assessment that aligns with these requirements. It's also important to provide clear instructions and support for candidates, ensuring that the assessment process is transparent and equitable.
Training and development strategies
Personalized learning plans can be a game-changer for employees who require language improvements. Identify the areas for development, set achievable goals, and incorporate regular assessments to measure progress. This approach ensures that training is targeted and effective, helping employees advance their language skills in a way that's both strategic and supportive.
Benefits for business professionals
Career advancement opportunities
Proficient multilingualism can open doors to international career opportunities and is a key differentiator in many sectors. A dedication to mastering a foreign language can lead to personal and professional growth, including access to leadership positions and broader responsibilities.
Cross-cultural competence
Language proficiency is closely tied to cross-cultural understanding and competence. Business professionals who possess these abilities can traverse cultural boundaries with sensitivity and insight, essential for global leadership and successful collaborations in multicultural teams.
Enhanced collaboration
Clear and expressive communication fosters an environment of trust and collaboration. By investing in the linguistic abilities and listening skills of your teams, you're not only improving the performance of individual employees but also elevating the collective capacity for innovation and problem-solving within your organization.
Modern language assessment software is designed to be sophisticated yet user-friendly. It provides a platform to automate the testing process, delivering reliable and consistent evaluations while providing a positive candidate experience. Look for software that offers flexibility in test administration and the ability to measure multiple languages.
Online platforms
With the rise of remote work, online platforms for language assessments offer unparalleled convenience for job applicants. These platforms are scalable, allowing you to administer tests to candidates globally and often come with robust reporting features that provide detailed insights into test results.
Implementing Versant by app
Versant language tests
Versant tests by app are renowned for their accuracy, efficiency and comprehensive analysis of the four language skills tested. These tests are automated and provide objective evaluations that are crucial for making important HR decisions.
Compatibility and security
app's Versant system ensures that your language testing process is both accessible and secure. Language assessments can be conducted remotely or at testing centers, with strict security measures in place to maintain confidentiality and integrity.
Training and support
With app, you're not just getting a product; you're gaining a partner. Training and support services ensure that HR professionals and corporate clients are equipped to implement and make the most of their language assessment program, fostering an environment of continuous improvement.
Conclusion
Language assessment in business isn't just about evaluating a person's ability and skills; it's about building a foundation for success in the global economy. By understanding the significance of effective language assessment, and by utilizing the best tools and practices, businesses can ensure their place at the forefront of an international and multilingual world. The insights gained through comprehensive language assessments promote a diverse talent pool, foster inclusivity, and drive strategic business growth.
To truly capitalize on the benefits of language assessment, consider the impact that Versant by app can have on your business. With its state-of-the-art assessments, it empowers organizations to make well-informed decisions that lead to a more competent workforce and a thriving business ecosystem. Investing in language assessments can be the catalyst for achieving your business goals, enabling a future where linguistic diversity is a celebrated asset, not a challenge to overcome.
Identify the specific language requirements of each role by considering the daily tasks and interactions the role entails. Factors to consider include the frequency of communication in the target language, whether the role involves written, oral, or both types of language skills, and the level of nuance and professional vocabulary required. After establishing these criteria, correlate them with standard language proficiency test levels, such as the Common European Framework of Reference for Languages (CEFR) or the Global Scale of English (GSE), to define your requirements more precisely.
Yes, many language assessment providers, including Versant by app, offer a range of customization options. This can include tailoring the content of the assessments to match industry-specific terminology or the specific linguistic challenges your employees might face. It’s also possible to adjust the difficulty level to align with the roles you're assessing for.
To make sure an educational testing service ensures fairness, it’s crucial to select or design assessments that are culturally unbiased and accessible to individuals with disabilities. Providing clear instructions in multiple languages and offering practice tests can help candidates understand what to expect and reduce test anxiety. Additionally, using automated scoring systems like those in Versant tests can help eliminate human bias from the evaluation process.
For employees who exhibit strong potential but need to improve their language proficiency, consider implementing personalized language training programs. Assess their language abilities to identify specific areas for improvement, set realistic goals and provide access to language learning resources. Use regular follow-up assessments to track progress and adjust the learning plan as needed. Remember, investing in your employees’ language development is an investment in their future and the future success of your business.
It's important to determine the frequency of language assessments based on your business needs and objectives. If you're hiring new employees, language assessments should be conducted as part of the recruitment process. For current employees, consider conducting annual or bi-annual assessments to track their progress, particularly after any training or development programs aimed at improving their language skills. Moreover, if there's a significant change in an employee's role or responsibilities that require different or higher-level language or communication skills, then a reassessment should be conducted.
Vaughan Jones has more than 30 years of experience as an EFL Teacher, Trainer and Author. He’s lived and worked in France, Japan and Spain, and has worked to produce a number of coursebooks, including Focus, an English language learning series for upper-secondary students.
In this post he explores some tips and techniques for language teachers to help students improve their ability to remember vocabulary.
It’s more important for teachers to help students find ways to practice their English outside the classroom. The more efficient students become at autonomous learning, the better they’ll be able to overcome interruptions and make up for lost time.
It will be even more challenging if you're a self-learner as you do not have a teacher looking over you and steering your learning. But it’s helpful to learn from the teaching world and pick up teacher tips that you can apply to your own studies and techniques.
Why are learning new words so challenging?
Students learning new words in English generally progress steadily up until the pre-intermediate and intermediate levels. But after that, they start to struggle.
This is because there’s a big difference between the volume of the vocabulary that intermediate students and upper-intermediate students need to know.
Intermediate (B1/B2 level) students need to know about 2,500 words
upper-intermediate (B2/C1 level) students need to know about 7,500-9,000 words.
That’s a big jump in numbers. But the real challenge is that those 5,000+ new words are not very frequent. Consequently, students don’t encounter them very often, making it difficult to recall them and leap from one level to the next.
While there’s no simple answer to this problem, there are ways to help students overcome it. The following framework can be a big help in any classroom:
Focus on the most important words:Always teach appropriate words for the levels your students are currently at.
Provide memorable first encounters:You never get a second chance to make a first impression. So, ensure your student's first encounter with a new word is as memorable as possible.
Teach effective word-learning strategies:Provide your students with valuable tools, tactics and resources so that they can learn new words outside the classroom, too.
Organize repeat encounters:Vocabulary works on a “use it or lose it” basis, so ensure your students encounter the vocabulary you want them to learn repeatedly.
How to teach effective word-learning strategies
There are three steps to teach students how to learn new words effectively:
1. Help learners maximize their exposure to English and find opportunities to use English outside the classroom
Thanks to the internet and technology, there are many ways that students can engage with the English language outside the classroom.
However, simple exposure to a new language is not enough – it takes much longer and is less effective than active learning. When students do something with the language they’re exposed to; it is far more memorable.
That’s why it’s crucial for teachers to help their students seek out English in their own time and use the language, turning passive exposure into active learning.
Encourage students to read, listen and view things that they’re interested in or passionate about in English. For example, introduce them to new blogs, podcasts, YouTube videos, or TV series that fit their interests – since personalization leads to more effective learning.
Help students find ways to use English in different ways. For example, they can start a learning diary, make to-do lists in English, write social media posts, and create word cards to practice their writing. For speaking, they can record voice memos or video stories, take part in Zoom discussions, or participate in speaking projects and live classes.
2. Provide ways for students to discover the meaning of new words
It’s crucial to help students improve their guesswork. Instead of asking online translators to translate every time they encounter a new word, they should be able to guess the meaning of new vocabulary differently.
One approach is to look at the morphology of words and consider word families. For example, you can ask your students to brainstorm words with a common root. Or, you can have them identify and practice common suffixes.
Explore “true friends” or words that are similar in English and your student's native language.
Help your students figure out how to guess the meaning of a word from the context. To do this, you must ensure that your students don’t just hear or read new words but also put them into use.
One way to get students to learn and retain vocabulary is to get them to create word cards:
Ask students to collect ten new words that they’re exposed to throughout the week and bring them to class, like a “show and tell” for words.
Then have a debate about how useful each of those words is.
This helps to connect learning inside and outside the classroom, and it’s fun!
3. Provide students with strategies to consolidate their knowledge of new words
Finally, teachers should give students ideas on how to memorize words outside the classroom. You can have your students produce word cards and use a Word Store booklet to practice tasks like matching words with images or definitions.
Lastly, it’s important to teach students memory tricks or mnemonics so they can retain the new words they encounter.
