8 ways language training can transform your business

Samantha Ball
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Around 20%of the , making it an integral component in global business operations. But the question remains for business leaders and HR professionals: how can language learning, specifically, business English courses, drive your organization forward?Here are 8 ways language training can impact your business.

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1) Foster career growth

Beyond the essential international workplace communication aspect, proficiency in English is considered critical for career opportunities.Employees overwhelmingly believethat English language proficiency is linked to earning potential –with 80% stating its importance in determining future earnings.

2) Close skills gaps

Furthermore, there's evidence of askills gapbetween the English taught in formal education and the language needed in the work environment. Addressing this gap through targeted workplace English programs can enable employees to be more effective in their roles, positioning your company ahead of the curve.

3) Boost confidence using English at work

The statistics spotlight a concerning chasm. Only 25% of professionals feel fully confident using all four key English language skills– listening, reading, speaking and writing – in their roles. Plus, a whopping 54% said that their formal education did not give them good enough English proficiency for work. This gap between formal education and real-world requirements signals an urgent need for tailored workplace language programs.

4) Improve employee engagement and satisfaction

9 out of 10 employees consider it crucial for employers to develop and offer language training, yet only a third currently have access to it. This closely mirrors other , revealing that over 60% of organizations lack a language training program or strategy.

, only 23% of employees worldwide are actively engaged at work, while 6 in 10 are “quietly quitting” (meaning they have psychologically disengaged from work). Gallup estimates that this cost to the global economy is around $8.8 trillion each year. So, how satisfied with their jobs were our survey respondents?

Overall, 77% said they were very satisfied or somewhat satisfied with their current role. On closer inspection of the data, however, there is a clear correlation between job satisfaction and level of English proficiency, with a 24-point difference between those with the lowest and highest levels of English. Learning and development are a priority for many in the workforce and are particularly important to younger generations (Gen Z and Millennials). 94% of employees say they would stay at their company longer if employers invested in training and development.

5) Enhance your competitive edge

Despite the challenges, language proficiency offers significant rewards. Kris Lynne D. Tinaza, Vice President for Talent Acquisition at MicroSourcing in the Philippines, encourages businesses to prioritize language training as a means of empowering their workforce and enhancing their competitive edge in the global marketplace.

“English – especially spoken fluency – remains a top skill employers seek. When I became a recruiter in 2004, 'near-native' speakers were considered the 'cream of the crop.' Today, across various industries, from simple tasks to niche expertise, 80% of my clients prioritize excellent communication – regardless of the role.”

6) Capitalize on your workforce's learning motivations

Self-service learning methods, such as language apps, online courses, and engaging social media content, are rising in popularity – particularly among the Gen Z workforce, who tend to favor tech-based methods like online games and chat rooms to sharpen their language skills. These modern avenues present a golden opportunity for businesses to integrate flexible yet structured language learning pathways into their employee enrichment strategies.

Isaac Johnson, CEO of EduGuide (Saudi Arabia), says:

“English language training around the world has never been in such high demand. In Saudi Arabia in particular, the ambitious goals of Vision 2030 make English an essential skill for the future of the Kingdom. High-quality English training that uses technology to personalize learning should be the standard for every HR department and educational institution these days.”

Invest in transferrable skills

Learning English for work isn't just a skill upgrade – it's a transformative investment that reshapes employees' professional personas and personal lives. This transformation leads to improved international communication, collaboration, and stronger relationships across the board.

Angeline Verzosa-Cayago, PhD, Director of Language Learning at De La Salle University-Dasmarinas, says:

“English language learning is not solely the concern of students and teachers alike, but employers and staff. Knowing how valuable the English language is in cultivating professionalism and fostering professional and international relations, English proficiency level is pivotal in concretely identifying the ability of professionals in effectively communicating in a variety of settings and contexts.”

7) Strengthen workplace relationships

The direct link between well-trained, confident, satisfied employees and enhanced business profitability cannot be overlooked. When staff and team members are proficient learners of English and feel content within their roles, it catalyzes a positive ripple effect throughout the organization. A proficient workforce means smoother internal team communications, fewer misunderstandings, and more efficient teamwork on projects with global partners. Currently,31% are learning English to build better workplace relationships.

Additionally, happier employees are more invested in their work, leading to decreased turnover rates and lower recruitment costs.

8) Reduce churn and improve retention

According to a study by the(SHRM), the average cost of hiring a new employee can exceed $4,700, not accounting for the time and resources spent on training and integration into the company.

This figure highlights the significance and significant benefits of investing in language training and development programs as not only a method to enhance employee satisfaction and retention, but also as a strategic approach to mitigate the high costs associated with employee turnover.

By prioritizing English proficiency and other relevant skill sets, businesses can considerably reduce the frequency of recruitment cycles, thereby saving on these substantial costs in the long run.

These factors combined lead to a more agile and resilient business capable of adapting to market changes and seizing new opportunities. Ultimately, investing in employee satisfaction and language proficiency is not merely an expense but a strategic manoeuvre that pays dividends through superior output and heightened profitability.

A call to action for business leaders

Now, the pathway to leveraging these benefits is clearer than ever. Employers are encouraged to offer on-the-job language training and to recognize the broader merits of linguistic versatility among employees, even when their initial proficiency may not meet conventional benchmarks.

Reviewing existing criteria for measuring language proficiency is a sage step for HR professionals looking to develop and refine their teams' communicative prowess. Providing language training to promising applicants can yield a high return on investment, particularly if they possess other crucial skills your business needs.

Discover the transformative power of English training

For an in-depth understanding of how business English skills can catalyze business growth and employee advancement,download our research paper 'How English Empowers Your Tomorrow'. It contains valuable insights into the English proficiency landscape and its impact on global business practices, offering a roadmap for integration into your talent development strategies.

Where to start

app is here to support your business with flexible, relevant solutions, including the leading Global Scale of English (GSE), the app English Journey, Versant by app language testing and online learning solutions.

Read more about our suite of tools and programs. Empower your workforce, inspire your leaders and connect your business to the world. Start by speaking the language of global opportunity – start your business’s English journey now.

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    6 tools for busy HR professionals

    By Jennifer Manning

    More and , giving candidates the opportunity to apply for jobs from anywhere in the country and across the world. In turn, this wider net has enabled HR professionals to bring in giant pools of qualified candidates – and of course, more great hires.

    But with more job applications coming in, HR professionals know they need to work faster and more efficiently. And the right HR tools can help teams save time and standardize hiring across the board – especially when assessing candidates’ English skills or personality traits from afar.

    Need help choosing the best HR software? We’ve got you covered. Here are 6 tools for busy HR professionals – including a number of HR tests for measuring sought-after soft skills:

    1. Versant by app

    How it helps you: Test candidates’ English language abilities with AI

    Need a fair way to test candidates’ English skills? Versant by app is an HR test that uses artificial intelligence (AI) to score language assessments instantly. Made by app, the world’s leading education company, the tool tests candidates’ speaking, listening, reading and writing skills to help HR professionals evaluate how easily someone can handle different workplace tasks – like speaking with customers over the phone or writing clear emails to co-workers.

    Versant by app also provides an Intelligibility Index score, which objectively measures how well someone pronounces words or expresses their thoughts – both things that are important for effective workplace communication, but easily overlooked.

    The test is available 24/7, with no appointment required, in more than 100 countries around the world.

    Learn more about how Versant by app works

    2. Watson-Glaser Critical Thinking Appraisal

    How it helps you: Measure important critical thinking skills

    The Watson-Glaser test is a popular critical thinking assessment. In fact, it’s been around for more than a century, helping organizations and institutions measure the decision-making and rational thinking skills of employees, job applicants, and students alike.

    The Watson-Glaser Critical Thinking Appraisal tool makes it easy to administer the test on a larger scale. The assessment is timed (it takes 30 minutes) and includes a large bank of questions to help make sure no one ends up writing the same test. The scores are also given as a percentile, based around the following three criteria: whether someone can recognize assumptions, evaluate arguments and draw conclusions.

    Overall, it’s a great tool to use with current employees wanting to move up in the organization. But best of all? It can help HR professionals screen out candidates whose critical thinking skills aren’t up to par – and save time interviewing people who might be qualified on paper, but not necessarily in practice.

    3. Golden Personality Profiler

    How it helps you: Assess a candidate’s personality type and how it will affect their behavior at work.

    is one of the most in-depth personality assessments on the market. It allows HR professionals to understand what makes an individual unique. In turn, this leads to greater self-acceptance among employees and the ability to value differences in others—key factors impacting team performance.

    So, how does it work? Powered by Jung’s Theory of Type as well as the Five-Factor Model of personality, Golden identifies the most detailed aspects of an individual’s personality. The program presents findings in a clear and concise report to make it easy to understand.

    Of course, this is all good information to have in mind. But how can personality tests be helpful for HR? Not only does this test help predict how well candidates will perform at work, but it also helps to quickly identify a team’s strengths and resources and its potential weaknesses and blind spots. Furthermore, this tool can help HR professionals hire people who will match, or help shape, the company culture.

    4. Acsendo

    How it helps you: Run assessments and improve employee performance

    For many workplaces, it can be difficult to keep morale up. Many people have reported feeling overwhelmed, isolated and unproductive working from home. , on the other hand, can help HR professionals push employee engagement and measure how everyone’s performing.

    Within the tool, HR teams can run company assessments to measure employee satisfaction and how they view their work environment, among other things.

    It also enables HR to see if workers’ objectives align with company-wide goals, for example, and helps teams create development plans for employees. Even more, Acscendo advertises that their platform only takes a few days for teams to implement.

    5. Odoo

    How it helps you: Manage employees and recruit from one place

    is a pretty popular HR platform; they say they have more than 5 million users worldwide. The tool lets users keep track of things like employee leaves, hours worked, expenses and evaluations all in one place – as well as recruit and manage new job applications, for example.

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    6. Raven’s

    How it helps you: Assess the skills needed for leadership positions and reduce bias

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    HR professionals get a report with the results. It shows how the candidate compares to others in the same role. The test isn’t influenced by language differences, and overall, it gives HR professionals a better understanding of who’s actually best for the job.

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    The importance of teachers professional development

    By Richard Cleeve

    There’s the saying, “There are two types of teachers with 20 years of teaching experience: the first are those with 20 years of experience and the second are those with one year’s experience repeated 20 times.”

    Some believe most teachers want to be the first kind of teacher – constantly evolving throughout their careers – rather than repeating the same classes. Additionally, taking professional development courses can help us reach these new heights.

    Doctors, engineers, lawyers and other professionals regularly have to seek training opportunities. This enables them to keep up to date with the latest technologies, innovations and changes in the wider world. It could be argued that teachers are no different.

    Benefits of professional development training

    There are several benefits to continued professional training for teachers. For instance, there’s always something new to learn as developments are happening regularly in the world of ELT. Whether it’s innovations in ed-tech, new research into how we learn languages or a new pedagogy, certain courses can help bring you up to speed with these!

    Undertaking further training will help you to deepen your knowledge and widen your expertise. So rather than simply repeating the same method of teaching a grammar point over again, you’ll learn new approaches. In turn, you’ll be better equipped to find the tools that work to help your students reach their learning goals.

    Another great thing about professional development is that it can lead to career progression and promotion. There are a number of courses that you can take to develop not only skills for teaching, but other roles in the ELT industry.
    For example, you can train to become a director of studies, specialize in business or academic English, or enter ELT publishing or management. There are many options to explore through further education!

    New trends in English language teaching

    To be the best teachers we can be, it's important to be aware of new trends in the field of ELT. Some of the latest ones include:

    Hybrid learning

    Gaining popularity in recent years, hybrid learning is an approach to teaching. Specifically, it involves some students attending class in person, while others join the class virtually from home. This means that teachers must be prepared to simultaneously teach both students in person and online.

    Flipped classroom

    A flipped classroom means students are introduced to content at home. Often teachers introduce this via videos and then practice working through the new knowledge in class. This is the opposite of the more traditional method where they are given new content at school, and complete assignments independently at home.

    Bite-sized learning

    One method of teaching that has become more common is bite-sized learning. For example, breaking down information into smaller chunks instead of having learners listen to long, uninterrupted sessions, and this helps students absorb information and keeps them engaged.

    If you’re not already familiar with these, there are lots of professional development courses that teach you how to use them in your classroom.

    Formal qualifications in ELT

    So what courses can you take? Here are some of the most common courses you can take for English language teaching.

    • CELTA (Certificate in Teaching English to Speakers of Other Languages) - Cambridge’s Level 5 qualification is an internationally recognized ELT course. While this certificate focuses on teaching adults, language academies accept it for both adults and young learners.
    • Trinity CertTESOL (Certificate in Teaching English to Speakers of Other Languages) - Like the CELTA, the Level 5 course is designed for people with little or no English teaching experience.
    • Trinity CertPT (Certificate for Practising Teachers) - Trinity’s Level 6 is designed for teachers who have already been teaching for a minimum of six months. It aims to support teachers' further development and help them improve their teaching practice.
    • DELTA (Diploma in Teaching English to Speakers of Other Languages) - Cambridge’s provides professional development for teachers with at least one year’s experience. This level 7 qualification is also designed for those who want to progress into more senior roles such as head of English and teacher training.
    • Trinity DipTESOL (Diploma in Teaching English to Speakers of Other Languages) - Trinity’s is designed for teachers who have reached a stage in their career where they’d like to progress to a more senior level. Like the DELTA, it’s an internationally respected level 7 qualification for experienced TEFL teachers.
    • Master’s degree - Master’s studies in English Language Teaching, TESOL, or applied linguistics, are great options to reach a more senior level in your career. Most people take them to become a director of studies or reach a management position.
    • Specialized courses - If there’s an area of teaching that you’d like to specialize in, plenty of short courses cover a range of topics. These include teaching online, teaching with technology, teaching business English and teaching very young children. Check out , or to see what they offer.

    If you’re unable to take a formal course, sharing ideas with colleagues is a great way to create professional development opportunities. You could exchange lesson plans and ask for feedback or input. There are plenty of podcasts, webinars and social media groups for teachers where you can find great tips and ideas from fellow teachers worldwide.

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    English for employability: What will jobs be like in the future

    By Nicola Pope

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    A rising level of English and employer expectations

    Mike Mayor, Director of the Global Scale of English at app, explains that while he believes employability has always been a factor in English language education, it has become more important and more of a focus for students looking to enter the workforce.

    “Expectations of employers have risen as proficiency in English language, in general, has risen around the world,” he says. “They’re now looking for more precise skills.”

    Tim Goodier, Head of Academic Development at Eurocentres, agrees. He explains that English language education is primarily about improving communication and soft skills – which is key for the jobs of 2030 and beyond.

    “There’s a convergence of skills training for the workplace and language skills training,” Tim says. “The Common European Framework of Reference (CEFR) has recognized and, in many ways, given a roadmap for looking into how to develop soft skills and skills for employability by fleshing out its existing scheme – especially to look at things like mediation skills.”

    How the Global Scale of English and CEFR have surfaced employability skills

    TheGlobal Scale of English (GSE) is recognizing this increasing prominence of English for employability. Mike explains that it’s doing this “by taking the common European framework and extending it out into language descriptors which are specific for the workplace.”

    In developing a set of learning objectives for professional learners, Mike and his team have given teachers more can-do statements. “They are able to create curricula and lessons around specific business skills,” he says.

    Tim comments that one of the most interesting things about the GSE is that it links can-do statements to key professions, which he explains “is another extension of what these can-do statements can be used for – and viewing competencies as unlocking opportunity.”

    Showing how these skills and competencies relate to the real world of work can be a strong motivating factor for learners.

    He says that teachers need to visualize what success will look like in communication “and then from there develop activities in the classroom that are authentic.” At the same time, he says that activities should be personalized by “using the learners’ own interests and adapting the course as much as possible to their future goals.”

    Preparing students for the future workplace

    Speaking on the role of publishing in English for employability, Mike says:

    “I would say as course book creators we actually incorporate a lot of these skills into our materials, but… I think we could do to push it a little further.”

    In Mike’s view, educators need to do more than teach the skills, they need to raise awareness of their context. In other words why these skills are important and how they will help them in authentic situations both in and out of the work environment.

    Beyond teaching the language itself, he says publishers should be helping teachers ask:

    • Are the students participating fairly in group discussions?
    • Are the students actively listening?
    • Are they interrupting politely?

    These skills “don’t come naturally, and so just to begin raising awareness would be an added value,” he says.

    Future skills: careers in 2030

    In the same way we didn’t know that driverless cars would become a reality 10 years ago, we cannot say with absolute certainty which professions will arise and which will disappear. However, using tools like the GSE teacher toolkit, we can help our students develop the language and soft skills they need to navigate an ever-shifting job market. The future is an exciting place, let’s help our learners prepare themselves!

    Watch the full interview with Mike and Tim below: