8 ways language training can transform your business

Samantha Ball
A business woman stood at a desk with a computer with two colleagues sat at the desk
Reading time: 5 minutes

Around 20%of the , making it an integral component in global business operations. But the question remains for business leaders and HR professionals: how can language learning, specifically, business English courses, drive your organization forward?Here are 8 ways language training can impact your business.

Retain your top talent with English language training
Play
Privacy and cookies

By watching, you agree app can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

1) Foster career growth

Beyond the essential international workplace communication aspect, proficiency in English is considered critical for career opportunities.Employees overwhelmingly believethat English language proficiency is linked to earning potential –with 80% stating its importance in determining future earnings.

2) Close skills gaps

Furthermore, there's evidence of askills gapbetween the English taught in formal education and the language needed in the work environment. Addressing this gap through targeted workplace English programs can enable employees to be more effective in their roles, positioning your company ahead of the curve.

3) Boost confidence using English at work

The statistics spotlight a concerning chasm. Only 25% of professionals feel fully confident using all four key English language skills– listening, reading, speaking and writing – in their roles. Plus, a whopping 54% said that their formal education did not give them good enough English proficiency for work. This gap between formal education and real-world requirements signals an urgent need for tailored workplace language programs.

4) Improve employee engagement and satisfaction

9 out of 10 employees consider it crucial for employers to develop and offer language training, yet only a third currently have access to it. This closely mirrors other , revealing that over 60% of organizations lack a language training program or strategy.

, only 23% of employees worldwide are actively engaged at work, while 6 in 10 are “quietly quitting” (meaning they have psychologically disengaged from work). Gallup estimates that this cost to the global economy is around $8.8 trillion each year. So, how satisfied with their jobs were our survey respondents?

Overall, 77% said they were very satisfied or somewhat satisfied with their current role. On closer inspection of the data, however, there is a clear correlation between job satisfaction and level of English proficiency, with a 24-point difference between those with the lowest and highest levels of English. Learning and development are a priority for many in the workforce and are particularly important to younger generations (Gen Z and Millennials). 94% of employees say they would stay at their company longer if employers invested in training and development.

5) Enhance your competitive edge

Despite the challenges, language proficiency offers significant rewards. Kris Lynne D. Tinaza, Vice President for Talent Acquisition at MicroSourcing in the Philippines, encourages businesses to prioritize language training as a means of empowering their workforce and enhancing their competitive edge in the global marketplace.

“English – especially spoken fluency – remains a top skill employers seek. When I became a recruiter in 2004, 'near-native' speakers were considered the 'cream of the crop.' Today, across various industries, from simple tasks to niche expertise, 80% of my clients prioritize excellent communication – regardless of the role.”

6) Capitalize on your workforce's learning motivations

Self-service learning methods, such as language apps, online courses, and engaging social media content, are rising in popularity – particularly among the Gen Z workforce, who tend to favor tech-based methods like online games and chat rooms to sharpen their language skills. These modern avenues present a golden opportunity for businesses to integrate flexible yet structured language learning pathways into their employee enrichment strategies.

Isaac Johnson, CEO of EduGuide (Saudi Arabia), says:

“English language training around the world has never been in such high demand. In Saudi Arabia in particular, the ambitious goals of Vision 2030 make English an essential skill for the future of the Kingdom. High-quality English training that uses technology to personalize learning should be the standard for every HR department and educational institution these days.”

Invest in transferrable skills

Learning English for work isn't just a skill upgrade – it's a transformative investment that reshapes employees' professional personas and personal lives. This transformation leads to improved international communication, collaboration, and stronger relationships across the board.

Angeline Verzosa-Cayago, PhD, Director of Language Learning at De La Salle University-Dasmarinas, says:

“English language learning is not solely the concern of students and teachers alike, but employers and staff. Knowing how valuable the English language is in cultivating professionalism and fostering professional and international relations, English proficiency level is pivotal in concretely identifying the ability of professionals in effectively communicating in a variety of settings and contexts.”

7) Strengthen workplace relationships

The direct link between well-trained, confident, satisfied employees and enhanced business profitability cannot be overlooked. When staff and team members are proficient learners of English and feel content within their roles, it catalyzes a positive ripple effect throughout the organization. A proficient workforce means smoother internal team communications, fewer misunderstandings, and more efficient teamwork on projects with global partners. Currently,31% are learning English to build better workplace relationships.

Additionally, happier employees are more invested in their work, leading to decreased turnover rates and lower recruitment costs.

8) Reduce churn and improve retention

According to a study by the(SHRM), the average cost of hiring a new employee can exceed $4,700, not accounting for the time and resources spent on training and integration into the company.

This figure highlights the significance and significant benefits of investing in language training and development programs as not only a method to enhance employee satisfaction and retention, but also as a strategic approach to mitigate the high costs associated with employee turnover.

By prioritizing English proficiency and other relevant skill sets, businesses can considerably reduce the frequency of recruitment cycles, thereby saving on these substantial costs in the long run.

These factors combined lead to a more agile and resilient business capable of adapting to market changes and seizing new opportunities. Ultimately, investing in employee satisfaction and language proficiency is not merely an expense but a strategic manoeuvre that pays dividends through superior output and heightened profitability.

A call to action for business leaders

Now, the pathway to leveraging these benefits is clearer than ever. Employers are encouraged to offer on-the-job language training and to recognize the broader merits of linguistic versatility among employees, even when their initial proficiency may not meet conventional benchmarks.

Reviewing existing criteria for measuring language proficiency is a sage step for HR professionals looking to develop and refine their teams' communicative prowess. Providing language training to promising applicants can yield a high return on investment, particularly if they possess other crucial skills your business needs.

Discover the transformative power of English training

For an in-depth understanding of how business English skills can catalyze business growth and employee advancement,download our research paper 'How English Empowers Your Tomorrow'. It contains valuable insights into the English proficiency landscape and its impact on global business practices, offering a roadmap for integration into your talent development strategies.

Where to start

app is here to support your business with flexible, relevant solutions, including the leading Global Scale of English (GSE), the app English Journey, Versant by app language testing and online learning solutions.

Read more about our suite of tools and programs. Empower your workforce, inspire your leaders and connect your business to the world. Start by speaking the language of global opportunity – start your business’s English journey now.

More blogs from app

  • hands holding a tablet interacting with it

    6 tools for busy HR professionals

    By Jennifer Manning

    More and , giving candidates the opportunity to apply for jobs from anywhere in the country and across the world. In turn, this wider net has enabled HR professionals to bring in giant pools of qualified candidates – and of course, more great hires.

    But with more job applications coming in, HR professionals know they need to work faster and more efficiently. And the right HR tools can help teams save time and standardize hiring across the board – especially when assessing candidates’ English skills or personality traits from afar.

    Need help choosing the best HR software? We’ve got you covered. Here are 6 tools for busy HR professionals – including a number of HR tests for measuring sought-after soft skills:

    1. Versant by app

    How it helps you: Test candidates’ English language abilities with AI

    Need a fair way to test candidates’ English skills? Versant by app is an HR test that uses artificial intelligence (AI) to score language assessments instantly. Made by app, the world’s leading education company, the tool tests candidates’ speaking, listening, reading and writing skills to help HR professionals evaluate how easily someone can handle different workplace tasks – like speaking with customers over the phone or writing clear emails to co-workers.

    Versant by app also provides an Intelligibility Index score, which objectively measures how well someone pronounces words or expresses their thoughts – both things that are important for effective workplace communication, but easily overlooked.

    The test is available 24/7, with no appointment required, in more than 100 countries around the world.

    Learn more about how Versant by app works

    2. Watson-Glaser Critical Thinking Appraisal

    How it helps you: Measure important critical thinking skills

    The Watson-Glaser test is a popular critical thinking assessment. In fact, it’s been around for more than a century, helping organizations and institutions measure the decision-making and rational thinking skills of employees, job applicants, and students alike.

    The Watson-Glaser Critical Thinking Appraisal tool makes it easy to administer the test on a larger scale. The assessment is timed (it takes 30 minutes) and includes a large bank of questions to help make sure no one ends up writing the same test. The scores are also given as a percentile, based around the following three criteria: whether someone can recognize assumptions, evaluate arguments and draw conclusions.

    Overall, it’s a great tool to use with current employees wanting to move up in the organization. But best of all? It can help HR professionals screen out candidates whose critical thinking skills aren’t up to par – and save time interviewing people who might be qualified on paper, but not necessarily in practice.

    3. Golden Personality Profiler

    How it helps you: Assess a candidate’s personality type and how it will affect their behavior at work.

    is one of the most in-depth personality assessments on the market. It allows HR professionals to understand what makes an individual unique. In turn, this leads to greater self-acceptance among employees and the ability to value differences in others—key factors impacting team performance.

    So, how does it work? Powered by Jung’s Theory of Type as well as the Five-Factor Model of personality, Golden identifies the most detailed aspects of an individual’s personality. The program presents findings in a clear and concise report to make it easy to understand.

    Of course, this is all good information to have in mind. But how can personality tests be helpful for HR? Not only does this test help predict how well candidates will perform at work, but it also helps to quickly identify a team’s strengths and resources and its potential weaknesses and blind spots. Furthermore, this tool can help HR professionals hire people who will match, or help shape, the company culture.

    4. Acsendo

    How it helps you: Run assessments and improve employee performance

    For many workplaces, it can be difficult to keep morale up. Many people have reported feeling overwhelmed, isolated and unproductive working from home. , on the other hand, can help HR professionals push employee engagement and measure how everyone’s performing.

    Within the tool, HR teams can run company assessments to measure employee satisfaction and how they view their work environment, among other things.

    It also enables HR to see if workers’ objectives align with company-wide goals, for example, and helps teams create development plans for employees. Even more, Acscendo advertises that their platform only takes a few days for teams to implement.

    5. Odoo

    How it helps you: Manage employees and recruit from one place

    is a pretty popular HR platform; they say they have more than 5 million users worldwide. The tool lets users keep track of things like employee leaves, hours worked, expenses and evaluations all in one place – as well as recruit and manage new job applications, for example.

    We also like that they’re open source and that more than 20,000 developers contribute to it globally.

    6. Raven’s

    How it helps you: Assess the skills needed for leadership positions and reduce bias

    Raven’s is another HR test to assess an employee’s soft skills. But it takes into special account the unique skills needed for leadership or management positions. These skills include abstract reasoning, complex problem-solving, and observation skills, among others.

    HR professionals get a report with the results. It shows how the candidate compares to others in the same role. The test isn’t influenced by language differences, and overall, it gives HR professionals a better understanding of who’s actually best for the job.

  • Woman with a headset at a computer

    Online English language testing for employment: Is it secure?

    By Jennifer Manning

    Managers and HR professionals have a global workforce at their fingertips – and now, . This makes adopting a secure English language test for employment more important than ever.

    An online English test enables organizations to assess candidates’ language proficiency from anywhere in the world, screen more applicants, and standardize the hiring process. They also help HR professionals and managers to save time – ensuring only people with the right language skills advance to the interview stage.

    But how can employers be certain these tests are safe? And how easy is it for people to cheat? In this article, we’ll explore a few of the top security concerns we hear, and share what features make online language tests secure.

    What is an online English test?

    An online English test measures how well a job applicant can communicate in English, focusing on speaking, listening, reading and writing skills. They also assess a candidate’s specific English for business skills – for example, how clearly someone can communicate on the phone with clients, or understand what is being said during a conference call.

    Online tests can be taken in a controlled environment – in a testing center with in-person proctors – but also from a job applicant’s personal computer or mobile phone at home. When tests are taken at home, they can be made more secure using virtual proctors or powerful AI monitoring technology.

    Cheating, grading and data security

    When many people think of taking a language test, they imagine the traditional way: students in a large testing center scribbling away with pen and paper. No mobile phones are allowed, and if test-takers are caught cheating, they’ll be flagged by a proctor walking around the room.

    So when managers or HR professionals consider the option of an online English test – taken digitally and often without human supervision – it’s no surprise that many have questions about security. Let’s take a look at some common concerns:

    Is cheating a problem?

    A large number of test takers admit to cheating on their tests. According to research by the International Center for Academic Integrity, 68% of undergraduate students say they’ve cheated on a writing assignment or test, while 43% of graduate students say they have.

    But how easy is it to cheat during a Versant test?

    The truth is, not very. With Versant, exam cheating is actually quite difficult, and test takers would have to outsmart a range of AI monitoring technologies.

    If a verified photo is uploaded to the platform, HirePro’s face recognition technology can compare the live test taker with it. This ensures test takers are who they say they are, and haven’t asked someone else to sit the exam for them. It is the institution’s responsibility to verify the original photo.

    And since Versant tests are monitored using specialized AI algorithms – without a human present – even the slightest suspicious behaviors are flagged for review. For example, Versant notices if a different face appears in the video, or if the camera goes dark. With video monitoring, our platform also flags if the test taker moves from the camera, or looks away multiple times. And we’ll see if someone changes tabs on their computer.

    Finally, the entire test is recorded. When suspicious behavior arises, HR professionals will decide whether to accept or reject the results – or have the candidate retake the test.

    Are scores accurate?

    We’ve all had frustrating experiences with AI. Chatbots don’t always understand what we’re trying to say, and speech recognition technology sometimes isn’t up to par. This leaves many wondering if they should trust AI to grade high-stakes tests – especially when the results could be the difference between someone getting the job, or not.

    Versant uses patented AI technology to grade tests that are trained and optimized for evaluating English language proficiency. It evaluates speaking, listening, reading, writing, and even intelligibility.

    Our AI is trained using thousands of fluent and second-language English speakers. With these models, we’re able to not only evaluate how someone should be assessed but also understand when they’ve mispronounced words or have made another mistake. Using all this information, a candidate’s final score is evaluated based on more than 2000 data points.

    Do online tests follow GDPR standards?

    HR professionals and managers deal with sensitive personal information every day. This includes each job applicant’s name, full address, date of birth, and sometimes even their social security number. The HR tools they implement therefore must also keep this data secure.

    Most importantly, it must follow GDPR standards. The data must be gathered with consent and protected from exploitation. With Versant, test-taker data is securely stored and follows all .

    All our data is encrypted at rest and in transmission. Versant assessment data is stored in the US and HirePro, our remote monitoring partner, stores the proctoring data in either Singapore or Europe, depending on customer needs. Both systems are GDPR compliant.

    Versant: a secure English language test

    ճ Versant automated language test is powered by patented AI technology to ensure the most accurate results for test takers and employers alike. Even better, our remote testing lets HR professionals securely and efficiently assess candidates worldwide, 24/7 – and recruit top global talent to help more companies scale.