How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinating, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitchroom anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with app's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

Read our other posts on workplace English, such as 'Cutting through corporateEnglish: Clearer alternatives tobusinessjargon' and 'Ways language training can transform your business'.

More blogs from app

  • A young woman sat on a laptop outside, smiling and pointing to her laptop

    Three ways to learn new English words

    By Vaughan Jones

    It’s more important for teachers to help students find ways to practice their English outside the classroom. The more efficient students become at autonomous learning, the better they’ll be able to overcome interruptions and make up for lost time.

    It will be even more challenging if you're a self-learner as you do not have a teacher looking over you and steering your learning. But it’s helpful to learn from the teaching world and pick up teacher tips that you can apply to your own studies and techniques.

    Why are learning new words so challenging?

    Students learning new words in English generally progress steadily up until the pre-intermediate and intermediate levels. But after that, they start to struggle.

    This is because there’s a big difference between the volume of the vocabulary that intermediate students and upper-intermediate students need to know.

    • Intermediate (B1/B2 level) students need to know about 2,500 words
    • upper-intermediate (B2/C1 level) students need to know about 7,500-9,000 words.

    That’s a big jump in numbers. But the real challenge is that those 5,000+ new words are not very frequent. Consequently, students don’t encounter them very often, making it difficult to recall them and leap from one level to the next.

    While there’s no simple answer to this problem, there are ways to help students overcome it. The following framework can be a big help in any classroom:

    1. Focus on the most important words:Always teach appropriate words for the levels your students are currently at.
    2. Provide memorable first encounters:You never get a second chance to make a first impression. So, ensure your student's first encounter with a new word is as memorable as possible.
    3. Teach effective word-learning strategies:Provide your students with valuable tools, tactics and resources so that they can learn new words outside the classroom, too.
    4. Organize repeat encounters:Vocabulary works on a “use it or lose it” basis, so ensure your students encounter the vocabulary you want them to learn repeatedly.

    How to teach effective word-learning strategies

    There are three steps to teach students how to learn new words effectively:

    1. Help learners maximize their exposure to English and find opportunities to use English outside the classroom

    Thanks to the internet and technology, there are many ways that students can engage with the English language outside the classroom.

    However, simple exposure to a new language is not enough – it takes much longer and is less effective than active learning. When students do something with the language they’re exposed to; it is far more memorable.

    That’s why it’s crucial for teachers to help their students seek out English in their own time and use the language, turning passive exposure into active learning.

    • Encourage students to read, listen and view things that they’re interested in or passionate about in English. For example, introduce them to new blogs, podcasts, YouTube videos, or TV series that fit their interests – since personalization leads to more effective learning.
    • Help students find ways to use English in different ways. For example, they can start a learning diary, make to-do lists in English, write social media posts, and create word cards to practice their writing. For speaking, they can record voice memos or video stories, take part in Zoom discussions, or participate in speaking projects and live classes.

    2. Provide ways for students to discover the meaning of new words

    It’s crucial to help students improve their guesswork. Instead of asking online translators to translate every time they encounter a new word, they should be able to guess the meaning of new vocabulary differently.

    • One approach is to look at the morphology of words and consider word families. For example, you can ask your students to brainstorm words with a common root. Or, you can have them identify and practice common suffixes.
    • Explore “true friends” or words that are similar in English and your student's native language.
    • Help your students figure out how to guess the meaning of a word from the context. To do this, you must ensure that your students don’t just hear or read new words but also put them into use.

    One way to get students to learn and retain vocabulary is to get them to create word cards:

    • Ask students to collect ten new words that they’re exposed to throughout the week and bring them to class, like a “show and tell” for words.
    • Then have a debate about how useful each of those words is.

    This helps to connect learning inside and outside the classroom, and it’s fun!

    3. Provide students with strategies to consolidate their knowledge of new words

    Finally, teachers should give students ideas on how to memorize words outside the classroom. You can have your students produce word cards and use a Word Store booklet to practice tasks like matching words with images or definitions.

    Lastly, it’s important to teach students memory tricks or mnemonics so they can retain the new words they encounter.

  • Woman wearing headphones outside, smiling and looking hopeful

    6 easy ways to learn English

    By

    When you’re learning English, it’s important to keep your motivation up. As with any task, there may be times when it feels a bit more difficult, so switch up your methods and don’t be afraid to make mistakes – you’ll reach the level you want to be at.

    We’ve already provided some unique ways to teach English that you may now have experienced with your teacher. Here, we suggest some easy ways to learn English that you can try any time – at home, at work or on the move. Why not try them today? Surround yourself with English and you’ll see improvements in your language confidence and skills, while having fun at the same time…

    1. English words with friends

    Scrabble is a classic board game in which players use random lettered tiles to create words in a crossword fashion. It’s a fantastic way to strengthen your English vocabulary, and there’s also a Scrabble Junior version for beginners. Playing Scrabble challenges you to really think in English as you try to come up with different words using your set of letters.

    If you’re taking an English class, buy the board game and invite your classmates to play with you. You can also play Scrabble online through websites like Facebook, where it is called Words With Friends.

    2. Add some music

    Not only will your favorite song wake up your mind and put you in a positive mood to learn English, but the lyrics can help you expand your skills. acquire grammar and vocabulary and improve spelling.

    Songs almost always contain a lot of useful vocabulary, phrases and expressions. And since the intended audience is fluent English speakers, the latest tunes include up-to-date language and colloquialisms. The language used in songs is casual and usable, if you pick the right music. Music also has an uncanny ability to stick in our heads, which can help you remember your new English words.

  • A suitcase with flag stickers on sat on a map of the world

    How do English phrases travel across countries?

    By David Crystal

    All living languages change. It’s a fact of life that some people find uncomfortable, but that no one can prevent. The only languages that don’t change are dead ones.

    How does change happen? The chief way is through mutual influence, when languages – which means people – come into contact with each other. An immediate effect is that words and phrases begin to be exchanged.

    Origins of English

    The history of English shows this taking place from the very beginning. When the Germanic tribes first arrived in Britain, bringing with them the dialects that would become English, their vocabulary already contained words and phrases borrowed from Latin, a consequence of the interaction with the soldiers of the Roman Empire.

    Today we think of such words as 'butter', 'cup', 'kitchen', 'mile', and 'street' as true English words, but they are all Latin in origin ('butyrum', 'cuppa', 'coquina', 'mille', 'strata'), taken into Germanic while the tribes were still on the European mainland.

    The process continued over the centuries. An everyday word like 'take' reminds us of the Viking invasions, for this came from Old Norse 'tacan'. So did 'knife' (from 'knifr'). Even basic grammatical items were affected: 'they', 'them', and 'their' are all from Old Norse.

    When the French arrived, in the eleventh century, the borrowing became a flood, with thousands of French words expanding the vocabulary to an unprecedented size, in such domains as law, religion, politics, food, and the arts – 'duke', 'abbot', 'war', 'peace', 'pork' and 'beauty'. During the Renaissance, Latin added tens of thousands more.

    In all cases, the words traveled because cultural contact – in its broadest sense – made them do so.

    The history of contact

    This history of contact is one of the reasons that English has so many near-synonyms: we can 'ask' (from Old English), 'question' (from French), and 'interrogate' (from Latin). We can talk about a 'fire', 'flame', and 'conflagration'; 'kingly', 'royal', and 'regal'. But although French and Latin are the dominant voices, they are put in the shade by the accumulated impact of the many languages that English has since encountered as its speakers moved around the globe, especially in the days of the British Empire.

    Today, a search through the files of any major dictionary shows the presence of hundreds of languages, from 'aardvark' (Afrikaans) to 'zygote' (Greek).

    It’s been estimated that around 80 percent of present-day English vocabulary comes from languages other than the original Anglo-Saxon Germanic. English seems to always be a vacuum cleaner of a language, sucking in words from whichever culture it was in contact with. The process continues. In recent years, dictionary writers have been considering such new borrowings of words from other languages.

    But not everything in language change is due to borrowing. When we look at recent lists of updates in the dictionary world, we find hundreds of phrasal expressions, such as 'solar farm', 'travel card', 'skill set', 'cold caller', 'air punch', and 'set menu'.

    Blends of existing words form an increasingly large component of modern vocabulary, such as 'glamping' (glamorous + camping) and 'Pokemon' (pocket + monster), as do internet abbreviations, such as 'GTG' (got to go) and 'BRB' (be right back).

    And it’s here that we see the most noticeable phenomenon of the last few decades: the impact of English on other languages. The traveling is now going in both directions.

    Over a decade ago, Manfred Görlach published his Dictionary of European Anglicisms, showing English to be "the world’s biggest lexical exporter”. The book lists hundreds of words and phrases that have entered the languages of Europe. A small selection from letter 'A' shows 'ace' (from tennis), 'aerobics', 'aftershave', and 'aqualung', as well as phrases such as 'acid house' and 'air bag'.

    The factors are exactly the same as those that brought foreign words into English in the first place, such as business, culture, medicine, sport, the arts, popular music, science and technology. The difference is that these expressions come from all over the English-speaking world, with American English the primary supplier, thanks chiefly to its presence in the media.

    The impact of media

    It is the media that provides the main answer to the question “How?”. In the old days, face-to-face contact caused expressions to be shared, and it would take time for words to travel – a generation before a word would become widely used. Today, the use of English in film, television, and especially the internet allows 'word travel' to take place at a faster rate than ever before.

    A new word or phrase invented today can be around the globe by tomorrow, and if it appeals it will spread on social media and become part of daily use in no time at all. Even an everyday phrase can receive a new lease of life in this way.

    Many countries try to resist the borrowing process, thinking that an uncontrolled influx of English expressions will destroy their language.

    The evidence from the history of English shows that this does not happen. Because of its global spread, English has borrowed more words than any other language – and has this caused its destruction? On the contrary, in terms of numbers of users, English is the most successful language the world has ever seen.

    Borrowing does change the character of a language, and this too is something that causes concern. But again, I ask: is this inevitably a bad thing? Shakespeare would have been unable to write his characters in such an effective way without all those borrowings from French and Latin.

    Much of his linguistic playfulness and creativity relies on how everyday words are contrasted with their scholarly or aristocratic counterparts. In Love’s Labour’s Lost, Don Armado gives Costard a coin as a tip, calling it a "remuneration".

    Costard has no idea what the word means, but when he looks at his coin he realizes he’s been given a tiny amount. “Oh, that’s the Latin word for three farthings”, he reflects. “I will never buy and sell out of this word”. It always gets a laugh from an audience.

    Today's challenges

    Keeping up-to-date with language change is probably the greatest challenge facing foreign language learners because there is so much of it.

    Textbooks and teachers face a daily risk of falling behind the times. But the risk can be reduced if we build an awareness of change into the way we present a language. And understanding the natural processes that underlie linguistic change is the essential first step.