How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinatingÌý, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitchroom anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with ÃÛÌÒapp's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

Read our other posts on workplace English, such as 'Cutting through corporateÌýEnglish: Clearer alternatives toÌýbusinessÌýjargon' and 'Ways language training can transform your business'.

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    As a language teacher, your goal is not just to impart knowledge but to guide your students on a transformative journey toward fluency. Assessing and tracking learning progress is a dynamic process that empowers both educators and learners, rather than being just a routine task.

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    The benefits

    Informed instruction

    Regular assessments enable teachers to tailor instruction to meet individual student needs. Identifying strengths and weaknesses helps educators adapt teaching methods, promoting a more personalized and effective learning experience.

    Motivational tool

    Assessment results can be very useful in motivating students. Even small progress should be acknowledged as it can boost their confidence and encourage a positive attitude towards learning. It is important to share success stories, celebrate achievements and foster a culture of continuous improvement within your language classroom.

    Feedback for growth

    Assessment feedback can help students improve their skills by giving them a clear idea of their strengths and weaknesses. Teachers can use this feedback to encourage students to take responsibility for their learning journey and foster a growth mindset that is resilient even in the face of linguistic difficulties.

    Tracking and assessment methods

    Diverse assessment methods

    Embrace a variety of assessment methods to capture the multifaceted nature of language learning. Beyond traditional exams, integrate speaking assessments, project-based evaluations and collaborative activities. This diversity ensures a comprehensive understanding of your students' language proficiency.

    Example: Consider assigning projects that involve researching, creating presentations and demonstrating creative expression (like plays or videos) in the target language. Assessing various aspects such as language skills, creativity and critical thinking. Design projects around your class's interests and motivations.

    Formative assessments

    Integrate formative assessments into your teaching strategy. These ongoing evaluations, such as quizzes, class discussions and short writing assignments, provide real-time feedback. For instance, if you notice that your students are struggling with a particular concept, you can use formative assessments to evaluate the effectiveness of your teaching approach and make necessary adjustments.

    Example: Conduct regular quizzes, polls or short assessments during class to evaluate students' understanding. Use quick checks to gauge student understanding to adjust teaching methods accordingly. This will help you tailor your teaching methods in real time to ensure effective lesson delivery.

    Portfolio assessment

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    Example: Conduct periodic portfolio reviews to discuss progress and set goals. Encourage frequent reflection to show learners how far they've come.Ìý

    Self-assessment

    Empower students to self-assess. Encourage reflection on their language skills, setting goals and evaluating their own progress. Self-assessment also fosters a sense of responsibility and independence in the learning process. When students take ownership of their progress, they become more invested in their education and are more likely to achieve their goals.

    Example: Provide your language students self-assessment checklists or rubrics for them to evaluate their proficiency and set personal goals.

    Technology integration

    Use language learning platforms' analytics and progress reports for data-driven decision-making. It's great to help save time and provide reliable and up-to-date reports.Ìý

    Example: Using online platforms for assignments, quizzes and collaborative projects with built-in tracking features. Our learning platforms, ÃÛÌÒapp English Connect (PEC)Ìýand MyEnglishLab (MEL), can help you keep track of your students' progress.

    Cultural projects

    Cultural projects are a great way to engage students in the broader context of the language they are learning. These projects could involve researching cultural practices, traditions or historical events related to the language.

    Students learn how to navigate cultural nuances, understand diverse perspectives and effectively communicate in different cultural contexts by participating in cultural projects. Such projects help students form a personal connection with the language and bridge the gap between theory and real-world application, making language learning more meaningful.

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    Peer reviews

    Peer review is a valuable practice that promotes a sense of community within the language learning classroom. It involves students working together and offering constructive feedback to each other, which leads to the development of their language skills. It creates a collaborative learning environment where students actively participate in the improvement of their peers, learning from one another's strengths and weaknesses.

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    Ìý

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    6 language learning techniques for beginners

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    So you’ve just started to learn a new language (or just set up a resolution to learn one), you're not alone; every day there are embracing the challenge of mastering a language. It can be tricky to know where to start, and sometimes the biggest learning hurdle.

    No matter what language you're trying out (and whatever your native language), there are always solid methods to help start your journey off and help reach your language learning goals. Here are some suggestions to help you get started.

    Chunking technique

    Rather than attempting to memorize lengthy lists of words, it's more effective to break them down into smaller, more manageable chunks. You can group the words by themes or categories, such as food, colors or daily activities. Additionally, you can use mnemonic devices or create associations to help you remember them more efficiently.

    For example, if you're trying to learn colors, you could use the acronym "ROYGBIV" and make a phrase out of that, like ‘Richard of York gave battle in vain’ to remember the colors of the rainbow: red, orange, yellow, green, blue, indigo and violet. ÌýYou can make whatever acronyms or phrases are easiest for you to remember.

    This technique can also be used to remember rules or concepts. By associating them with memorable phrases, images or stories, they become easier to recall and apply in practical situations.

    Spaced Repetition System (SRS)

    Use spaced repetition systems like Anki or Quizlet to create flashcards for vocabulary. These systems use algorithms that show flashcards at intervals based on your familiarity with the words. Review flashcards regularly, focusing more on unfamiliar words to reinforce memory retention.

    To create effective flashcards, it is important to focus on quality over quantity. Instead of trying to memorize large amounts of words at once, start with a smaller set of words and gradually add more as you become more comfortable. When creating your flashcards, include both the word and its definition. You can also include example sentences or images to help you remember the word more easily.

    The more you practice something regularly the more likely it is to stick in your . You’ll be surprised how much you can retain over time with this technique that’s based on science.

    Pomodoro Technique

    A classic but essential technique. Divide your study time into short, focused intervals using the Pomodoro Technique. Set a timer for 25 minutes of concentrated language practice, followed by a 5-minute break. Repeat this cycle and take a longer break after every 4 cycles (2 hours).

    This method boosts productivity and maintains focus during study sessions. It is great for those days when your attention span isn’t as sharp as usual. Find an online Pomodoro .

    Visual learning aids

    If you are feeling overwhelmed by the amount of information you are trying to learn, creating visual aids such as mind maps and infographics can be a helpful way to simplify complex concepts and make them easier to understand.

    For example, when studying a new language, you may find it helpful to create a mind map that breaks down the different grammar rules, verb conjugations and key phrases you need to know. This can help you see how all of the different elements fit together and make it easier to remember them when you need to use them. It can be a great way to also notice patterns, which can be helpful for understanding a concept or language rule.

    Vocabulary notebook

    Designate a notebook or use digital tools to create aÌývocabulary repository. Divide it into sections based on themes. For example, you could have a section for business vocabulary, another for scientific terms, and so on. This will help you to organize your learning and make it easier to find and review specific words and phrases.

    As you come across new words, be sure to add them to your vocabulary repository right away. Include the word, its definition and an example sentence to provide context. You can also add images or audio recordings to help reinforce your understanding of the word.

    The great thing about designing your own book is that you can present it however you want and in whatever way works best for you. Some people find the act of writing their learnings useful to remember what they’ve learned.

    Regularly reviewing your vocabulary repository will help you retain the words you have learned and expand your knowledge over time. So make sure to set aside some time each week to review your vocabulary and add new words as you come across them.

    Listen and repeat

    Find beginner-friendly podcasts, , TV shows or audio dialogues in the target language. Listen attentively and pause at intervals to repeat what you've heard. Focus on mimicking the speaker's pronunciation and rhythm. This technique aids in comprehension and speaking fluency.

    There are many free resources available online that can help you with this type of listening practice. YouTube is a great place to start, as there are many beginner-friendly clips available in a wide variety of languages; for example, if you're learning Spanish, there are plenty of podcasts available online and on Spotify.

    These specific language learning methods, when incorporated into your language study routine, can significantly help aid your progress as a beginner and keep you on track. Experiment with different methods to find what works best for your learning style and stick to it.

    Don't forget to try out different language learning strategies, even the ones that may seem weird or unusual. You might be surprised at what you find works well in improving your language skills.

    If you're trying to learn English, make sure to read our blog post 6 easy ways to learn English or 3 ways to learn new English words.