In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.
Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.
Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.
In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinating, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.
Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.
Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."
Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.
"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.
Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.
Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.
"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.
In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.
For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.
In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.
Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.
This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.
In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.
Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.
Unlock the doors to global success with app's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.
Read our other posts on workplace English, such as 'Cutting through corporateEnglish: Clearer alternatives tobusinessjargon' and 'Ways language training can transform your business'.
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Are you studying abroad (or soon to be), learning a new language and need some inspiration on ways to practice your language skills in the real world? Don't worry. It can be daunting to know how to begin, especially in an unfamiliar place, However, with a little bit of effort and following these useful tips, you will be able to improve your language skills and make the most of your study abroad experience.
To compete in the modern business space, many organizations are shifting to a more global way of working.
The COVID-19 pandemic accelerated digital transformation and globalization across industries but, as many businesses look now to sustaining future growth, the question is: what powers a successful, global organization?
According to app’s 2022 Power Skills Survey, one of the biggest factors in effective workplace globalization is the use of English as a common language. The report states “Adopting a common language and ensuring that the entire workforce can access it has become more important than ever before.”
It points to statistics from rising economies in Southeast Asia, showcasing the strength of English use and their respective booming industries:
app’s 2022 Power Skills Survey is a drop in the ocean of reports hailing effective communication as one of the top factors to both personal and business success. Good communicators have been linked to higher performance in school, at work and in their personal lives. It is no surprise then that good communicators are highly sought after by talent recruiters.
With many businesses moving to hiring outside of traditional location boundaries, more languages are inevitable in the workplace. So, can good communication transcend language barriers?
As the statistics gathered by the Power Skills Survey show, there is evidence that sharing one common language, and therefore enabling more effective communication, can improve business opportunities, workforce growth and ultimately the economy. In the survey report, Norlida Azmi, Group Chief People Officer at Axiata, said:
“Communication is a critical skill that sets the foundation for not only leadership competencies, such as people management and coalition building, but also for wider and effective stakeholder management in the ecosystem – communicating with our shareholders, customers and the communities that we operate in.”
While communication for globalization can look different for different markets, the English language is recognized as the prevailing choice for multinational companies. The Harvard Business Review says:
“The need to tightly coordinate tasks and work with customers and partners worldwide has accelerated the move toward English as the official language of business.”
So, with businesses now fighting to grow in a global marketplace, unlocking the power of the English language is crucial to success.
The survey shows that many organizations have work to do in this area, even if they view strong English proficiency as extremely important to their roles. It details the current state of assessing candidates’ English language proficiency and the percentage of organizations that have strategies in place to upskill their employees English proficiency. Both leave room for improvement.
According to the survey, the number one way talent acquisition managers test English language skills is at the interview (58%), although 37% aren't measuring English language skills at all. This can be problematic later down the line, as not all four language skills (reading, writing, speaking and listening) will be accurately represented in an interview.
Meanwhile, 27% of businesses use computer-based tests and 14% use paper-based tests to assess English language proficiency. By getting standardized test results, talent managers can more accurately assess if candidates’ English proficiency is suitable for the role, making for more confident and successful hires.
Talent managers can also pass on these insights to learning and development managers to help them implement effective English language upskilling programs. While this investment can empower employees to perform better in their new role, it may also improve employee retention and even lead to succession and impact business growth.
Whether organizations choose to hire new talent with higher levels of English proficiency or invest in learning and development programs to build their employees’ language skills, there are tools available to help.
app Language Solutions for Work enables talent and learning and development managers to fast-track and simplify their recruitment and training processes, giving you total confidence that your candidates and employees have the English language skills to drive your business forward. Find the best language assessment and learning solutions for your organization here.
If you liked this blog post and want to learn more, download our PDF report here.
Find out more about how language training and assessment can drive your business forward by checking out our resources for HR professionals, including articles, whitepapers and research.
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As a language teacher, your goal is not just to impart knowledge but to guide your students on a transformative journey toward fluency. Assessing and tracking learning progress is a dynamic process that empowers both educators and learners, rather than being just a routine task.
In today's language learning blog post, we will explore the significance of assessment in language teaching and provide valuable insights on how to track and assess your students' linguistic development.
Regular assessments enable teachers to tailor instruction to meet individual student needs. Identifying strengths and weaknesses helps educators adapt teaching methods, promoting a more personalized and effective learning experience.
Assessment results can be very useful in motivating students. Even small progress should be acknowledged as it can boost their confidence and encourage a positive attitude towards learning. It is important to share success stories, celebrate achievements and foster a culture of continuous improvement within your language classroom.
Assessment feedback can help students improve their skills by giving them a clear idea of their strengths and weaknesses. Teachers can use this feedback to encourage students to take responsibility for their learning journey and foster a growth mindset that is resilient even in the face of linguistic difficulties.
Embrace a variety of assessment methods to capture the multifaceted nature of language learning. Beyond traditional exams, integrate speaking assessments, project-based evaluations and collaborative activities. This diversity ensures a comprehensive understanding of your students' language proficiency.
Example: Consider assigning projects that involve researching, creating presentations and demonstrating creative expression (like plays or videos) in the target language. Assessing various aspects such as language skills, creativity and critical thinking. Design projects around your class's interests and motivations.
Integrate formative assessments into your teaching strategy. These ongoing evaluations, such as quizzes, class discussions and short writing assignments, provide real-time feedback. For instance, if you notice that your students are struggling with a particular concept, you can use formative assessments to evaluate the effectiveness of your teaching approach and make necessary adjustments.
Example: Conduct regular quizzes, polls or short assessments during class to evaluate students' understanding. Use quick checks to gauge student understanding to adjust teaching methods accordingly. This will help you tailor your teaching methods in real time to ensure effective lesson delivery.
Encourage students to maintain language portfolios. These portfolios can include samples of their written work, recorded conversations and reflections on their language learning journey. Portfolio assessments offer a holistic view of progress and provide students with a tangible record of their achievements.
Example: Conduct periodic portfolio reviews to discuss progress and set goals. Encourage frequent reflection to show learners how far they've come.
Empower students to self-assess. Encourage reflection on their language skills, setting goals and evaluating their own progress. Self-assessment also fosters a sense of responsibility and independence in the learning process. When students take ownership of their progress, they become more invested in their education and are more likely to achieve their goals.
Example: Provide your language students self-assessment checklists or rubrics for them to evaluate their proficiency and set personal goals.
Use language learning platforms' analytics and progress reports for data-driven decision-making. It's great to help save time and provide reliable and up-to-date reports.
Example: Using online platforms for assignments, quizzes and collaborative projects with built-in tracking features. Our learning platforms, app English Connect (PEC)and MyEnglishLab (MEL), can help you keep track of your students' progress.
Cultural projects are a great way to engage students in the broader context of the language they are learning. These projects could involve researching cultural practices, traditions or historical events related to the language.
Students learn how to navigate cultural nuances, understand diverse perspectives and effectively communicate in different cultural contexts by participating in cultural projects. Such projects help students form a personal connection with the language and bridge the gap between theory and real-world application, making language learning more meaningful.
Example: Assign projects that explore certain cultural aspects of the target language, encouraging a deeper understanding of context. These can be evaluated on how well it's presented, its clarity, and how factually accurate it is.
Peer review is a valuable practice that promotes a sense of community within the language learning classroom. It involves students working together and offering constructive feedback to each other, which leads to the development of their language skills. It creates a collaborative learning environment where students actively participate in the improvement of their peers, learning from one another's strengths and weaknesses.
Students often put more effort into assignments when they know peers will review their work. This increased accountability can lead to higher-quality work and a greater commitment to language learning.
Example: Implement peer review sessions where students provide feedback on each other's written or spoken assignments. Encourage constructive criticism to enhance collaboration and learning. To accommodate shy students, this process can be anonymous.
Assessing and tracking language learning progress is integral to effective language teaching, requiring continuous interaction between educators and students.
By utilizing diverse assessment methods and fostering a culture of constant improvement, language teachers play a vital role in guiding their students toward linguistic fluency. Helping language students celebrate their successes and overcome challenges helps them to be not only proficient speakers but also lifelong language enthusiasts.
Are you an English teacher preparing for assessments? Check out our postMotivating your students through assessment.
As well as our learning platforms, PECand MEL, we offer various English assessments and courses to help track your learner's progress and to certify their English level, so make sure to explore our range to find the best solution for your students.
