Five ways to apply startup thinking in your classroom

Nicole Kyriacou
College students sitting together working on a project
Reading time: 3 minutes

Startups are generally considered to be new, technology-focused companies that are less than five years old. For the most part, they aim to disrupt industry with innovations, grow in terms of users and revenues and provide value to customers and shareholders.

It may not appear that startups have much in common with English Language Teaching (ELT), but there is, in fact, plenty to learn from startups and the way they work.

By understanding how startups think and looking at their best attributes, we can bring more creativity to our classrooms. Not only can we find new ways for our students to learn, collaborate and grow together, but we can also help our students develop much-needed leadership and critical thinking skills.

What is startup thinking?

At its core, startup thinking is about problem-solving and growth. User-focused and data-driven, startup teams theorize, research, plan and test their products on new markets. Their strength is in their agility, being able to "pivot" quickly: change products, services and technology based on feedback from their customers.

They also operate on a number of key principles, all of which can be applied in the classroom:

1. Be entrepreneurial

Startups are entrepreneurial by definition. Their staff work in teams, but also have no problem going it alone, finding solutions and taking responsibility for new projects and initiatives. These are all excellent traits to encourage in the classroom as they will not only help your learners in an educational context, but in their professional lives too.

By learning to be accountable to themselves, measuring their own progress and seeing their achievements, autonomous learners develop self-confidence and progress faster as a result.

It’s therefore important to encourage students to take responsibility for their own learning. Rather than being solely reliant on their teacher, autonomous learners seek out ways to practice and improve their language skills in ways that appeal to them.

To do this, brainstorm strategies with your students to help them find ways to use English outside the classroom. They could, for example, keep a journal in English, watch English language films and take notes, read short stories or news articles, or even set their technology and social media language settings to English.

2. Collaborate and learn from each other

Startups have a common goal: to establish a business model and achieve a product-market fit. This goal focuses people’s attention and develops rapport among team members. As an additional benefit of working together, startuppers learn their own strengths and weaknesses and begin to collaborate with team members with complementary skills.

By learning about your students’ interests, objectives and needs, you can find inspiration to design relevant class projects. These give your students a common goal and the chance to collaborate effectively. What’s more, project work is rich in language learning opportunities and makes students accountable to one another. This in turn increases motivation and provides a genuine context for language learning.

3. Reward effort

Startups are not afraid to get things wrong. In fact, all entrepreneurs embrace mistakes, as they are part of coming to the right solution. As Thomas Edison once said "I have not failed 10,000 times – I’ve successfully found 10,000 ways that will not work." Some startups go as far as to reward and celebrate failure – saying that it’s a sign that a person is trying to succeed.

Encourage students to see mistakes as learning opportunities. Creating a safe space in the classroom where everyone is treated with respect and mistakes are viewed as natural learning experiences. This will help your students learn the language at their own pace, without fear of ridicule.

4. Foster a growth mindset

Startups are famous for focusing on growth and believing in improving their products. They see both negative and positive feedback as opportunities to grow. By always seeking to optimize their products and services, they improve the user experience and earn loyalty.

Similarly, it’s key to foster a growth mindset in your learners. A growth mindset perceives intelligence and ability as attributes to be developed, whereas a fixed mindset sees intelligence and ability as innate and unchanging.

Students with a growth mindset will therefore believe they can improve, be more motivated and see more progress as a result.

5. Mentor and support

Startup founders mentor and support their team members when they face challenges, when they need to grow and when they are not reaching their potential. This increases the value of the workforce and enables them to be more productive.

Teachers are often already naturals at this. We know how important it is to offer support to our students, especially when they are feeling frustrated or disappointed with their progress. With our encouragement and support, our students can achieve things they never thought possible. So perhaps, in this final point, startup leaders could learn a thing or two from us.

Read our blog posts 'Build success beyond the classroom: Critical thinking and assessment' and 'Talking technology: Teaching 21st century communication strategies'.

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    Know what to expect

    You can download detailed 'Functions and Notions' guides for all levels. These will give you a very clear idea of the language we expect students to produce at each level. You can download the test guides for each level as well as practice tests and other important documents.

    Work on synonyms and paraphrasing

    Often in the reading and listening tasks, the answers will be synonyms or paraphrased versions of the question. Working with synonyms and paraphrasing in class or at home is a great way to expand vocabulary and help be better prepared for the test. In the A1 test students are expected to show only “a very basic repertoire of words and simple phrases”, but as they progress through the levels, more range is expected in vocabulary and grammar.

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    Create a list of errors

    We all know that learners often make the same mistakes, so a good idea is for them to create a personalized errors list.

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    Self-learner: Make sure to take note of the mistakes you make and put them into a list, taking care to avoid them in the future.

    Use a highlighter

    Get yourself or your students into the habit of highlighting or underlining keywords in questions every time you do a task. This helps learners focus on the information they need to listen or look for and also encourages them to subconsciously start thinking about vocabulary related to the topic. This could be practiced by downloading a sample exam and practicing underlining the keywords.

    Say more

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    Listen to as much as possible

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    Keep to the word limit

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    Something in our environment is alerting our survival instinct. This makes our brains produce stress hormones, which get us ready to fight the threat, run from it, or freeze until it’s gone away.

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    Human beings are social by nature. We live and work in communities, we connect through love and empathy and we protect each other. There’s truth to the saying“there’s safety in numbers”.

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    Breath activity: Worry bubbles

    1. Sit together and invite your child to put their palms together.
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    3. Invite them to whisper a worry into the bubble.
    4. Invite them to blow the breath out nice and slowly. As they breathe out, they can imagine blowing the bubble (and the worry) away with a big sigh.
    5. Twinkle the fingers back down to the lap, and start again, either with the same worry or a new one

    Helping them find a safety anchor inside themselves

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    Breath Activity: Counting breaths

    1. Invite your child to sit with you.
    2. Invite them to place their hands on their tummy and breathe in slowly so they push into their hands, counting slowly up to four.
    3. As they breathe out, invite them to count up to six, as they slowly empty the belly and their hands lower back down.
    4. Continue until they feel calmer. You can do this every morning or evening to help sustain balance. With younger children, they might like a teddy on their tummy to push up and down!

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