How to motivate and engage students with authentic video

Sue Kay
A teacher holding a tablet in a classroom with students around her also looking at the tablet smiling
Reading time: 4 minutes

Sue Kay has been an ELT materials writer for over 25 years. She is the co-author of app's Focus Second Edition and is one of the co-founders of . In this article, Sue takes us through her experience of using video in the classroom and shows us how to motivate and engage students with authentic video.

Videos are no longer a novelty

When I started teaching in the early 80s, video was a novelty in the classroom. We only had one video player for the whole school and had to book it a week in advance. There was very little published material available, but thanks to the rarity factor, the students lapped it up.

There was no problem with getting them motivated, even if the lessons accompanying the videos were not particularly exciting and consisted mainly of comprehension questions. Lucky for me, our school had a very dynamic Director of Studies who gave great teacher training sessions and I was very taken with a presentation he did on active viewing tasks.

I was, and still am, a big fan of the Communicative Approach and I embraced the more interactive video tasks enthusiastically: freeze frame and predict, watch with the sound down and guess what people are saying, listen with the screen hidden to guess the action, etc.

When I’m preparing a video lesson, I still try to include at least one of these activities because the information gap provides an ideal motivation for students to watch the video and check their ideas.

Motivating students with video
Play
Privacy and cookies

By watching, you agree app can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Is video a good motivational tool to use in the classroom today?

In the old days, video could motivate and engage a class because it was something relatively new, but what about nowadays when video has gradually moved from a ‘nice-to-have’ element of new courses to a ‘must-have’?

We teachers have unlimited access to videos, either those that accompany our course or on the internet. But has this affected motivation? Has video also become harder to use as a motivating factor in the classroom?

Yes and no.

Teenagers have grown up with a smartphone in their hand. They live their lives through video - filming themselves or one another, uploading and sharing video content on TikTok or other similar platforms, accessing YouTube on a variety of devices, and even aspiring to be like the YouTubers they spend hours and hours watching.

The importance of this to the way we teach is summed up by this quote from The Age of the Image, “We can’t learn or teach what we can’t communicate – and increasingly that communication is being done through visual media.”

Video is the ideal medium for teaching 21st-century skills and visual literacy. None of my students bat an eyelid when I ask them to make a video for homework, film themselves telling an anecdote, watch a grammar explanation online, or do some online research.

But in terms of what we watch in class, our videos need to work harder than before. In my experience, students won’t tolerate boring or unnatural videos, just because they’re in English. Because they watch so many online films, documentaries and series, students are used to high production values, strong narratives and authentic material.

What makes a motivating and engaging video?

When we were writing the second edition of Focus, we were lucky enough to have access to the BBC archives. However, just because something has appeared on the BBC it doesn’t mean it is suitable for our students. In my experience, there are certain criteria that needs to be fulfilled in order to motivate and engage students with video.

The wow factor

First of all, it helps if a video has a visual wow factor. This may be an unusual setting or a location with breathtaking scenery. If there’s no visual interest, you may as well do an audio lesson. However, stunning places and incredible landscapes won’t hold the students’ interest for very long.

Relatability

There also has to be something in the video that the student can relate to their own lives. For instance, one of the clips we chose for Focus Second Edition is set in an amazing place in Turkey, popular with tourists who visit in hot air balloons. The students are unlikely to have visited this place, but to make it relatable and interesting for students, we chose an extract that focuses on the caves that older generations still inhabit, while the younger generation have moved to the nearby cities. The topic of young people leaving the countryside for the big city is a topic that will be familiar anywhere in the world.

An inspiring story

A generation that have access to endless TV series and films on demand expect a good story. While this can be an episode from a drama - it doesn’t have to be fiction. It can be an inspiring story of human achievement or any kind of human-interest story that follows a journey and has a story arc.

Social relevance

Generation Z and Alpha tend to be very socially engaged and open-minded; they want to change the world. So videos that air social issues are ideal as stimulus for discussion. For example, in Focus Second Edition we’ve included a video clip about a project that’s underway in Holland, where students can have low-priced accommodation in a Care Home in return for some help with the elderly residents. In class, we’ve used this video clip as a springboard for discussing relationships across generations.

Why are these types of video more motivating?

Videos that fulfil these criteria raise motivation in class because they facilitate more interesting lessons. If the video is visually engaging, it’s easier to write the active viewing tasks I mentioned earlier. If the topic is relatable on some level, the lesson can include personalization and discussion, which wouldn’t work if the content was so far removed from the students’ reality that they have nothing to say about it.

I’m particularly keen on videos that are engaging enough to facilitate follow-up tasks that might spark the students’ imagination and help to put them in other people’s shoes. For example, in Focus Second Edition, we’ve included a video about window cleaners on the Burj Khalifa in Dubai, the tallest building in the world.

As you can imagine, the film shots are breathtaking and have not only the wow factor but the ‘agh factor’ too for people who are afraid of heights. The presenter, Dallas, joins the experienced window cleaners, and you can’t help but hold your breath as he climbs out onto the side of the building, which is a sheer drop of 800 meters below him. No wonder he has a dry mouth.

The short clip is so engaging that the lesson practically writes itself. Here are a couple of examples of follow-up tasks that are only possible because the video holds the students’ attention and ignites their imagination:

After you watch

  • You are Dallas and you want to learn more about the daily routine of the window cleaners at the Burj Khalifa. In pairs, decide on a list of five questions you want to ask the window cleaners about their job.
  • Imagine that you are Dallas and write an article about your work experience on the tallest building in the world.

All this increased volume and choice of video is great, and video certainly still has the power to motivate our students, but I believe we teachers and materials providers need to focus more on the quality of the videos we use in class than the quantity.

Bibliography

  • Apkon, S. (2013) The Age of the Image. Farrar, Straus and Giroux
  • DLA. Digitallearningassociates.com
  • Donaghy, Kieran (2015) Film in Action. Delta Publishing
  • Goldstein, Ben. & Driver, Paul. (2015) Language Learning with Digital Video. Cambridge University Press
  • Keddie, Jamie. and .
  • Donaghy, K & Whitcher A., , ELT Teacher 2 Writer

More blogs from app

  • A group of students stood in a classroom high fiving eachother

    How to help students achieve their New Year’s resolutions

    By Nicola Pope
    Reading time: 2 minutes

    2025 is here. As we step into the new year, it's the perfect time to reflect on our recent challenges andachievements. It’s also a good moment to think about the future with optimism andplan our goals. Our students, too, are thinking about their New Year's resolutions.

    As a teacher, you can help them consider how learning English will help them now and in the future. On top of this, you can guide them as they plan their goals and give them useful advice on how to achieve them.

  • People sat in chairs doing various things like working on a laptop; sat in one of those seats is a cartoon robot

    English for employability: What will jobs be like in the future

    By Nicola Pope

    What do driverless car engineers, telemedicine physicians and podcast producers have in common? About 10 years ago . They are representative of a new technology-driven marketplace, which is evolving faster than employers, governments and education institutions can keep up.

    As new jobs appear, others fall by the wayside. Today, it’s estimated that up to with currently available technology. Routine jobs like data entry specialists, proofreaders, and even market research analysts are especially at risk of becoming redundant within the next 5 to 10 years. Globally, that means between 400 and 800 million workers could be displaced by automation technology by 2030, according to McKinsey.

    Moreover, will need to work in areas that do not exist in the current market. The question is, what can we do to prepare learners for a future when we have no idea what jobs they’ll be doing? Mike Mayor and Tim Goodier discuss this uncertain future and explain why English for employability is such a hot topic right now.

    A rising level of English and employer expectations

    Mike Mayor, Director of the Global Scale of English at app, explains that while he believes employability has always been a factor in English language education, it has become more important and more of a focus for students looking to enter the workforce.

    “Expectations of employers have risen as proficiency in English language, in general, has risen around the world,” he says. “They’re now looking for more precise skills.”

    Tim Goodier, Head of Academic Development at Eurocentres, agrees. He explains that English language education is primarily about improving communication and soft skills – which is key for the jobs of 2030 and beyond.

    “There’s a convergence of skills training for the workplace and language skills training,” Tim says. “The Common European Framework of Reference (CEFR) has recognized and, in many ways, given a roadmap for looking into how to develop soft skills and skills for employability by fleshing out its existing scheme – especially to look at things like mediation skills.”

    How the Global Scale of English and CEFR have surfaced employability skills

    TheGlobal Scale of English (GSE) is recognizing this increasing prominence of English for employability. Mike explains that it’s doing this “by taking the common European framework and extending it out into language descriptors which are specific for the workplace.”

    In developing a set of learning objectives for professional learners, Mike and his team have given teachers more can-do statements. “They are able to create curricula and lessons around specific business skills,” he says.

    Tim comments that one of the most interesting things about the GSE is that it links can-do statements to key professions, which he explains “is another extension of what these can-do statements can be used for – and viewing competencies as unlocking opportunity.”

    Showing how these skills and competencies relate to the real world of work can be a strong motivating factor for learners.

    He says that teachers need to visualize what success will look like in communication “and then from there develop activities in the classroom that are authentic.” At the same time, he says that activities should be personalized by “using the learners’ own interests and adapting the course as much as possible to their future goals.”

    Preparing students for the future workplace

    Speaking on the role of publishing in English for employability, Mike says:

    “I would say as course book creators we actually incorporate a lot of these skills into our materials, but… I think we could do to push it a little further.”

    In Mike’s view, educators need to do more than teach the skills, they need to raise awareness of their context. In other words why these skills are important and how they will help them in authentic situations both in and out of the work environment.

    Beyond teaching the language itself, he says publishers should be helping teachers ask:

    • Are the students participating fairly in group discussions?
    • Are the students actively listening?
    • Are they interrupting politely?

    These skills “don’t come naturally, and so just to begin raising awareness would be an added value,” he says.

    Future skills: careers in 2030

    In the same way we didn’t know that driverless cars would become a reality 10 years ago, we cannot say with absolute certainty which professions will arise and which will disappear. However, using tools like the GSE teacher toolkit, we can help our students develop the language and soft skills they need to navigate an ever-shifting job market. The future is an exciting place, let’s help our learners prepare themselves!

    Watch the full interview with Mike and Tim below:

  • A group of young people sat together smiling

    How long does it take to learn English?

    By Nicola Pope

    “How long will it take me to learn English?” This is a question we often hear, especially with summer intensive courses just around the corner. Students all over the world want to know how much time and effort it will take them to master a new language.

    Teachers know the answer isn’t as simple as it seems. It depends on many things, such as; how different the second language is from their mother tongue, how old they are, whether they can speak other languages, how much time they will have to study outside the classroom, their motivation and ability to practice.

    The truth is, it takes A LOT of work to become proficient in a new language – and students need to be aware that they need to study independently if they want to progress rapidly.

    Explaining student responsibility

    Becoming truly proficient in a language can take many years. In a study carried out by app they found that even for fast learners, it can take as much as 760 hours to enter the B2 CEFR level from <A1.

    Also, most year-round courses are around 100-120 hours per level, (not including homework). So the reality is that it should take approximately 1000 hours to go from A1 to C2.

    However, one of the biggest misconceptions students have is that there is a “fixed route” to language learning and that this is linear – and that time spent studying in class is all that’s required to make the progress they expect. This mistakenly puts the onus on the teacher, rather than the student, which means they may not take responsibility for their own learning.

    While most language learners need great course materials, instruction, correction, and mentorship from their teachers, it’s key that they are motivated to become independent learners. Progress and success comes down to regular practice, feedback and the confidence to make and learn from mistakes. Students must understand this from the outset – so make sure this is a conversation you have with your classes from the very first day.

    Understanding language goals

    It’s also extremely important to understand your students’ language learning goals right away. Some, for example, will want to learn a language for travel purposes and may be happy to reach an elementary or pre-intermediate level of English. Others will want to learn it for work or study purposes and will need to reach a more advanced level. By definition, “learning a new language” will be very different for those two groups of students – and this will affect how you design and deliver your course.

    Therefore, it’s key that you discuss individual learning objectives and then form a plan of how students will meet them. You should also explain that not everyone progresses at the same rate, but that is normal and should not be a cause for frustration.

    In private language schools (PLSs), which offer English for specific purposes (ESP), business English, CLIL, English for Academic Purposes, intensive summer classes, and a range of other courses, it’s even more important to do this well. Correctly managed expectations, well-selected materials, and tailored courses will keep students motivated and help the business thrive.

    Setting and meeting targets

    At an institutional level, schools, PLS’s and even government agencies also need to be aware of the pitfalls of rigid target setting.

    Not only can mishandled targets directly affect learner motivation when they are held back or moved up too quickly, but they also can force educators to “teach to the test”, rather than planning classes and designing courses that meet their students’ needs.

    On the other hand, standardized testing systems help place learners at the right level, set benchmarks and show student progression. Examinations also give students firm objectives to work towards.

    So, at the very least, management and governing authorities should consult with educators before setting broad targets.

    Handling feedback and adapting to individual needs

    Honesty is essential when talking to individual students about their progress (good or bad). It’s hard telling someone that they haven’t achieved the grades they need to move on to the next level, but it’s the right thing to do. Putting a person in a higher level to save their feelings only leads to frustration, demotivation, and self-doubt. Likewise, when a student has done well, praise is good, but you should still be honest about the areas in which they need to improve.

    This is what happens at a successful PLS in Japan who run 1000-hour year-round intensive courses. They get results because they consult their learners in order to understand their goals and focus their courses on developing key communicative skills for professionals. At the same time, they track motivation levels and adjust their courses to ensure the student’s progress is on track to meet their expectations. Of course, this is quite a unique setting, with a very intensive, highly personalized approach, and the school has the advantage of tailor-making courses.

    Using tools to help

    They also used the Global Scale of English (GSE) to help design their curriculum and use the ‘can do’ descriptors to set goals. They then selected Versant assessments (which are mapped to scoring against the GSE) to measure student progress on a monthly basis.

    Educators can emulate their approach. By using tools like these, as well as others, such as the GSE Teacher Toolkit, you can design syllabi, plan classes, place students at the right level and measure individual progress, helping you meet your institution’s targets while supporting your learners to achieve their goals.

    An additional benefit from using the GSE, is that this granular framework breaks down what needs to be learned within a CEFR level. Our courseware, Placement, Progress and high-stakes assessments, like PTE Academic, are already aligned to the GSE. To help accelerate the learner journey, our courseware now features three new levels – A2+, B1+ and B2+. By moving to eight-level courses, it ensures students are able to master the content at a more achievable rate.