Unlocking economic potential with language learning

Samantha Ball
Coworkers talking together in an office by windows
Reading time: 5 minutes

As demographic shifts and technological advancements reshape the global workforce, the gap between the skills people have and the skills they need continues to widen. This "skills chasm" is particularly evident in language learning, where traditional education systems often fail to keep pace with the demands of the modern economy.

Unlocking economic potential with language learning
Play
Privacy and cookies

By watching, you agree ÃÛÌÒapp can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

The skills chasm in language learning

Demographics and technological disruption

The aging population and declining birth rates mean fewer young people are entering the workforce, including roles that require multilingual capabilities. , highlighting the need for lifelong language learning to keep older workers engaged and productive.

Also, advancements in AI are reshaping the learning and usage of languages in professional settings. Tools like language translation services and learning applications are increasing the demand for employees who can utilize these technologies and adapt to evolving linguistic tools.

By 2030, i, including language capabilities, which will require ongoing improvements in language proficiency. In our report, How English empowers your tomorrow, 40% of survey participants expressed concern that AI could replace their jobs within the next five years. Mastery of English is considered essential for securing careers in a landscape heavily influenced by new technologies and AI.

Economic stakes and language learning

Economic growth

Enhanced language skills can significantly contribute to economic growth. For instance, a one-standard-deviation increase in cognitive skills, which includes language proficiency, is in a country¡¯s annual economic growth. This highlights the economic value of investing in language education.

Transition losses

In language learning, transition losses refer to delays in acquiring essential language skills for employment. Bridging these gaps can lessen economic losses and enhance job readiness.

, with a considerable amount stemming from skills gaps, including language proficiency. Our survey results show that those employees who work for a company that offers language training are more than twice as likely to say that they are very satisfied with their job than those working for companies that do not offer any language training.?

However, only 33% of learners indicate that their employer provides language training. Happier employees are more inclined to remain with their company longer, thereby reducing overall turnover costs

Learning to learn

Emphasizing learning-to-learn skills in corporate training for HR professionals can enhance efficiency in employee development. Metacognitive strategies, such as self-assessment and goal setting, help employees retain and apply new concepts and skills more effectively. By investing in and implementing solutions that address these needs, businesses can cultivate a more competent and adaptable workforce. Tools like 'Mondly by ÃÛÌÒapp' can support their learning.

Aligning with market needs

Language learning pathways should be aligned with labor market needs. Industries such as international business, tourism, and diplomacy require specific language skills that should be integrated into educational programs. Creating adaptive and transparent pathways for language learning can help individuals navigate their careers more effectively. For help on aligning language skills with jobs, make sure to look at our GSE Job Profiles.

Flexible pathways

Establishing adaptable and clear pathways for language acquisition is crucial. This involves providing modular courses, certifications, and opportunities for real-world language practice. For instance, virtual reality training can create realistic language-use scenarios, guiding learners in determining if they should change their course. For example, ÃÛÌÒapp has an AI-driven language training tool named Digital Language Tutor, designed to assist learners in realistic language environments.

The path forward: Investing in language learning for economic success

For HR professionals and decision-makers, the message is clear. Investing in language learning is a strategic economic imperative.?Bridging language learning can enhance employee potential while driving significant economic growth and reducing transition losses.?

The future of work demands a proactive approach to language learning, ensuring that individuals and organizations are equipped with the skills they need to thrive in a globalized economy. and find out how to close it with language learning.

More blogs from ÃÛÌÒapp

  • Young children in a group smiling and raising their hands

    Keeping students motivated in the lead-up to the holidays

    By Charlotte Guest

    As the holiday season approaches, learners often struggle to stay motivated and focused on their studies amidst the festive cheer and distractions. It's easy to get caught up in the excitement of the holidays, but maintaining consistency in language learning is crucial for making progress. To help you stay on track during this joyful yet potentially distracting time, here are some effective strategies and tips to keep things going.

  • A man and child smiling at eachother and dressed up warm at a winter market where its snowing

    Celebrating Nikolaustag: Exploring the German language

    By Charlotte Guest

    As December approaches, people around the world prepare for the festive season as the chilly winds of winter set in. Amidst the various traditions and celebrations, one particular festivity is Nikolaustag. This day is dedicated to Saint Nicholas and is predominantly celebrated in German-speaking regions.

    Nikolaustag, celebrated on 6 December, in ode to Saint Nicholas, a Bishop in Myra in the 4th century. He was known for his kindness and generosity.

    In Germany and neighboring countries this day is celebrated with various customs. Children clean and polish their shoes or place them outside their doors, hoping to receive gifts and treats from Saint Nicholas. Adults, on the other hand, enjoy festive markets filled with seasonal delights.

    This day is a reminder of the importance of kindness, compassion and generosity towards others, especially those who are less fortunate. It is a time to come together with family and friends, exchange gifts and enjoy the warmth and joy of the holiday season.

    German on the global stage

    The German language, celebrated for its precision and rich literary heritage, holds a significant place in the global linguistic landscape beyond the festivities of Nikolaustag.

    German is an official language in Germany, Austria, Switzerland, Luxembourg, Liechtenstein and certain communities worldwide due to historical migrations and cultural exchanges.

    In recent years there has been a noticeable surge in the popularity of learning German worldwide. In 2020 it was reported that? were learning German.

    The importance of the language in various sectors, including technology, science and commerce, has contributed to its popularity. Germany provides abundant opportunities for German language exchanges through institutions such as the? and .

    German has significantly impacted intellectual debates and discussions worldwide, spanning various fields such as literature, philosophy, music and science. The works of great writers like and , influential artists like and , and the philosophies of and are some examples of the profound influence of German culture.

    German language and culture have played a significant role in shaping scientific research and development. Many renowned scientists, such as and , have made notable contributions in their respective fields. German has also been a prominent language in academia, with numerous universities worldwide offering German language courses and conducting research in various fields.

    The undeniable impact of German culture on the world continues to inspire and influence various aspects of modern life.

    Global Scale of Languages announcement

    Learning languages such as German not only provides personal and professional growth opportunities but also promotes cross-cultural understanding and respect.

    And if you needed another reason to pick up German, the Global Scale of Languages (GSL) has added German to its list of languages. This gives German-language educators and learners a highly detailed level of support to fast-track their progress on their journey to fluency in German.

    The GSL uses the same proven learning design principles for German as it does for its other languages (English, French, Italian and Spanish), giving you world-class support.

  • A woman writing in a book outisde

    How novel writing can help your English skills

    By Charlotte Guest

    November marks , an excellent opportunity to improve your English skills. While there are several ways to enhance your proficiency in English, writing a novel is a lesser-known method that can significantly refine your understanding of the language. As well as enhancing your vocabulary and grammar, creating a story is an imaginative and fun way to unleash your creativity. So let's have a look at some things picking up the pastime can help you with.

    Expanding vocabulary

    It's a great way to improve your vocabulary naturally. As you create your story, you search for the perfect words to express your thoughts, which helps you explore synonyms, understand the nuances of language, and discover new phrases that can add depth and richness to your writing. Websites like and are excellent resources to enhance your word toolkit.

    Mastering grammar and syntax

    When you're writing, having a good grasp of grammar and syntax is vital. To clearly express your ideas, you need to navigate grammar rules with precision. Platforms like and Purdue OWL?provide comprehensive guides and tools that can help you improve your grammatical skills. By regularly referring to useful resources as you write, you'll be able to identify and correct errors and also enhance your understanding of grammatical structures.

    Developing writing styles

    Writing novels are an excellent opportunity to develop a unique style of writing. You can discover your voice as a writer by trying out different narrative techniques and literary devices. Online writing communities like and ?provide opportunities for collaboration and feedback, allowing you to receive helpful criticism and refine your writing style in a supportive environment.

    Reading comprehension

    If you want to create an awesome novel, you've got to read a lot. By diving into the world of literature, you get to experience all sorts of writing styles and pick up some great tips for telling a compelling story. Websites like , ÃÛÌÒapp Plus and offer a plethora of literary works, providing access to various genres and writing techniques. This kind of exposure enhances your reading comprehension and helps you discern the subtleties of language.

    Encourages critical chinking

    Creating a coherent and engaging narrative requires critical thinking skills. As you navigate the complexities of plot development and character arcs, you'll naturally get better and better at it. Websites like and offer resources to sharpen critical thinking skills, complementing the cognitive benefits gained through the novel-writing process.

    Helping wellbeing

    As well as having educational uses, writing is a powerful tool that can be used to process complex emotions and ideas in a therapeutic way. Whether you are dealing with stress, anxiety, or just trying to make sense of a difficult situation, writing stories can provide an outlet for your thoughts and feelings. So, if you're looking for a way to process your emotions and ideas while having fun, novel writing may be your perfect outlet. It's also something you can do without any technology, so a great way to technology detox.?

    Writing a novel is not just about unleashing your creativity but also refining your grammar, enriching your vocabulary, developing a unique writing style, enhancing your reading comprehension and fostering critical thinking. Make sure to use all available resources and take inspiration wherever possible. Creative writing is a journey of constant improvement and self-discovery. You might surprise yourself.

    Need some inspiration? Check out 9 great novels to help improve your English or Books to improve your English: Sci-fi and fantasy edition.