Global English proficiency insights for business leaders

Samantha Ball
Business people sat together smiling around a laptop
Reading time: 2 minutes

Are you ready to harness the power of English to drive your business forward? At 蜜桃app, we are proud to announce the release of the ?蜜桃app Global English Proficiency Report 2024, drawing upon extensive data to illuminate the state of English language skills worldwide. This report is meticulously crafted to equip business leaders with essential insights for informed decision-making.

The report analyzes approximately 750,000 Versant by 蜜桃app test results, which were collected across more than 100 countries and encompass all major regions. Using our Global Scale of English, this report underlines key language trends pivotal in shaping global business dynamics.

English proficiency report insights
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Key global findings

1. Remarkable testing surge yet steady scores

English language testing has rocketed, amplifying fivefold since 2020. This surge, especially visible in sectors such as IT Business process management (IT-BPM) and Business process outsourcing (BPO), underscores English’s expanding significance in international business. Even with this testing boom, average scores remain consistent, highlighting a considerable and proficient global talent pool.

2. Pronounced regional developments

While global scores are maintained, cohorts in regions such as Africa and Europe have made noteworthy strides in English-speaking proficiency. These improvements mirror the escalating demand for robust English skills within these international workforces.

3. An upswing in writing proficiency

English writing skills are now reaching new heights. The surge in online written communication, driven by post-pandemic dynamics, might be a catalyst for this upswing. Be it in North America's strategic onshore hiring or Egypt's burgeoning BPO sector, writing proficiency is on the rise.

4. Strategic focus on L&D and hiring

Regions such as Asia Pacific, China, the Middle East, and Central Asia are integrating English as more than merely a hiring ingredient. Here, businesses are increasingly propelling language strength through dedicated training programs.

5. Industry-specific proficiency variability

Industry insights showcase crucial skills gaps and opportunities. The communications sector excels in verbal skills, while sectors like telecom show balanced proficiency across speaking and writing—each sector's unique requirements profile opportunities for refined training strategies.

Explore regional trends in more detail

Unlock a world of regional intelligence with our dedicated market analyses. From India’s emphasis on voice-based testing to Egypt’s ascent as a BPO powerhouse, our report takes you through the unique growth factors and challenges in key markets—India, the Philippines, Japan, Colombia, Egypt and Europe.

Get access to these insights and more by downloading the full report.

Connect with our legacy

For a comprehensive view of evolving language trends, revisit our earlier reports here:

Equip your enterprise with cutting-edge insights and secure a competitive edge in the world of global communication. Download the 蜜桃app Global English Proficiency Report 2024 today and leverage 蜜桃app’s English language testing and learning suite to support your business growth.

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  • A young girl sat at a desk smiling at the front of the class, with other students in the background.

    Four motivating activities to teach core values through reading

    By Nicola Schofield
    Reading time: 4 minutes

    Teaching our?children core?values is so important in helping them to become?happy,?well-balanced?citizens who will make a positive contribution?to?our future society.?

    Values are present and visible everywhere and they are?the?foundation or starting point from where we make our decisions, which ultimately determine our futures. It is,?therefore,?important that our children learn a strong, moral set of values that will help guide them as they grow older,?inform their decisions,?help them to?know right from wrong, solve problems, assert themselves and build self-esteem and confidence.

    Values can be?built?on a?personal level or even?shared at?a group level such as a family and friendship group.?However, we often see them on a larger scale within communities, countries or even the whole world.?

    Having a shared set of values connects people?on a deeper level?and helps us to all work towards the same goals and standards – they can?even encourage people to see the similarities between each other, rather than the?differences.?

    Learning values through reading

    Children learn about values through their families, friends, and teachers, through what they watch or listen to and through their life experiences. They also learn about values?through the books they read.?These lessons?can be subtle but are often?extremely powerful and?can?have a significant impact and influence.

    As an example, let’s have a look at how shared values?are?explored in the?new graded readers series for young learners,?Disney Kids Readers, where special emphasis has been put on exploring values within a story.?At the end, you will find several?value-based activities?that you can download for use in the classroom or?as?an activity at home.?

    How?do Disney Kids Readers teach core values?

    1. Learning through stories that are already familiar can help children to trust in and take on board the key messages much more easily. Familiarity can break down many barriers to communication and help us understand that values are often universal.?
    2. Many children are also familiar with the Disney characters and can find inspiration from reading how they react to situations in life, make decisions and behave. Children often look up to characters and can see them as role models within their own lives. As a result, the readers can be a reference point on how to respond to key life moments and how to incorporate values into real life.
    3. Also, depending on the child's age, some values may be new and children may not yet have experience with them in the real world. Therefore, the Disney stories allow them to explore these key messages through their favorite Disney character’s point of view.?

    Each Disney Kids Reader is linked to a key value?and contains a ‘Values’ page with a?short?comic?strip?that brings to life a specific value.?

    The list below details?a selection of?key values taught across the readers.?You could ask?the children?in your class?to talk about which values are most important to them and why. Ask them to give an example?of?a time when they have demonstrated this value in their own lives.?

    Friendship, positivity, curiosity, confidence, open-mindedness, courage, determination, self-belief, responsibility, resilience, respect, honesty.

    Examples of key values in?Disney stories

    In?The Jungle Book,?friendship?is a key?value,?and we learn that it is important to help our friends. Baloo helps Mowgli when he is alone in the jungle and scared. An angry tiger wants Mowgli to leave the jungle, but when Mowgli meets Baloo, he finds a friend in him. Baloo sees that Mowgli is scared and looks after him.?We learn that it is important to help our friends when they are in need.?

    Do:?Ask the children when they have helped their friends.

    In?Inside Out, we learn about?sincerity?and?how?important?it is to talk about how we are feeling. Riley is a teenager struggling with a whole range of emotions and we learn that life isn’t about being happy all the time and that it is okay to be sad sometimes. The children learn that this is a normal part of life and that talking it through with a friend, a parent or a teacher can help.

    Do:?Ask the children if they share their feelings with others.

    Here are some activities for you to use with your class to help put into practice the core values from the readers. You can use these activities with any book, in and outside the classroom.

    1. My Values Road Sign (L3-4)

    This activity?is?a great way of talking?to?children?about their values. By creating a road sign poster,?it will help them to decide which values are most important to them and it is something that they can?refer?to again and again in challenging times. They can stick it on their bedroom wall, display it on the fridge or you could even make a classroom display of shared values?when children have finished?their?books!

    Download the worksheet

    ?2. Kindness Calendar (L4-6)

    This activity can be done as a family, with friends or as a class. The children fill in the calendar with kind actions they are going to do for 7 days. They can cut them out and place?them?into a jar and ask a different family member/friend/classmate to choose one a day. Do this for a week and discuss how carrying out kind actions makes them feel.?Chances are?it will make them feel good!

    Download the worksheet

    3. Core Values Quiz (L5-6)

    Try this quiz with your class and test their values. The questions focus on the following values: sincerity, honesty, positivity, resilience and friendship. If they answer mostly As, then they already demonstrate most of the values in their lives. If they answer mostly Bs, talk to them about why it is important to be honest, positive, strong and kind. The quiz will start a meaningful conversation about their own values and how they react to common situations in life.

    Download the worksheet

    4. My future self (L1-2)

    The children?fill in the crystal ball with pictures of who they would like to be in the future. Do they want to be smart, funny, have a good job, live abroad, have a family, be rich, be a good friend or help the planet? Which of the plans make one person?(themselves)?happy?and which plans make the world better? Do they need to change any of them?

    Download the worksheet

    Read our blog posts 'Fostering self-care and wellbeing through the world of reading'?and 'The importance of teaching values to young learners'.

  • two business people sat together in a meeting both looking at a laptop

    Enhancing workplace communication: The new role of language assessments in business success

    By Andrew Khan
    Reading time: 4 minutes

    The integration of AI tools into workplaces around the world is starting to change the way people communicate professionally. that the use of AI to help draft documents and emails is driven not only by convenience and efficiency but also by a desire to be clear and precise in language.

    While potentially useful, tools to translate, generate, or ‘correct’ written text won’t help with the effectiveness of the verbal communication that powers business relationships.

  • A teacher holding a tablet to a young student in a classroom sat at a table

    Talking technology: Teaching 21st century communication strategies

    By
    Reading time: 4 minutes

    When my son created a web consulting business as a summer job, I offered to have business cards made for him. “Oh Dad,” he said, “Business cards are so 20th century!”

    It was an embarrassing reminder that communication norms are constantly changing, as are the technologies we use. Younger generations share contact information on their phones’ social media apps, not with business cards. A similar shift has been the move away from business cards featuring fax numbers. “What’s a fax?” my son might ask.

    Fax machines have had a surprisingly long life–the first fax machine was invented in 1843–but they have been largely retired because it’s easier to send images of documents via email attachments.

    More recent technologies, such as the 1992 invention of text messages, seem here to stay, but continue to evolve with innovations like emojis, a 1998 innovation whose name combines the Japanese words e (picture) and moji (character).?

    The 55/38/7 rule and the three Cs

    Changing technologies challenge language teachers who struggle to prepare students with the formats and the strategies they need to be effective in academic, business, and social settings. These challenges start with questions about why we have particular norms around communication. These norms form a culture of communication.

    The artist/musician Brian Eno defines culture as what we 诲辞苍’迟 have to do. We may have to walk, but we 诲辞苍’迟 have to dance. Dancing, therefore, is culture. Communication is full of cultural practices that we 诲辞苍’迟 strictly need to do, but which make communication more successful. These include practices based on the 55/38/7 Rule and The Three Cs.

    The 55/38/7 rule is often misinterpreted as being about what someone hears when we speak. It actually refers to the insights of University of California professor, , who looked at how our attitudes, feelings, and beliefs influence our trust in what someone says.

    Mehrabian suggests words only account for seven percent of a message’s impact; tone of voice makes up 38 percent, and body language–including facial expressions–account for the other 55 percent. The consequence of this for our students is that it’s sometimes not so important what they are saying as how they are saying it.

    Another way of looking at this nonverbal communication is in terms of The Three Cs: context, clusters, and congruence.?

    Context is about the environment in which communication takes place, any existing relationship between the speakers, and the roles they have. Imagine how each of these factors change if, for example, you met a surgeon at a party compared to meeting the same surgeon in an operating theater where you are about to have your head sawn open.

    Clusters are the sets of body language expressions that together make up a message; smiling while walking toward someone is far different than smiling while carefully backing away.

    Congruence refers to how body language matches–or doesn’t match–a speaker’s words. People saying, “Of course! It’s possible!” while unconsciously shaking their heads from side to side are perhaps being less than truthful.

    How does a culture of communication practices translate to new technologies? Mobile phone texts, just like 19th-century telegraph messages before them, need to be precise in conveying their meaning.

    In virtual meetings (on Teams and Google Hangouts, for example), students need to understand that tone of voice, facial expressions, and body language may be more important than the words they share.

    Politeness as one constant

    An additional key concern in virtual meetings is politeness. Once, in preparation for a new textbook, I was involved in soliciting topics of interest to university teachers. I was surprised that several teachers identified the need to teach politeness. The teachers pointed out that the brevity of social media meant that students were often unwittingly rude in their requests (typical email: “Where’s my grade!”). Moreover, such abruptness was crossing over to their in-person interactions.

    Politeness includes civility, getting along with others, as well as deference, showing respect to those who may have earned it through age, education, and achievement. But politeness is also related to strategies around persuasion and how to listen actively, engage with other speakers by clarifying and elaborating points and ask a range of question types. Online or in person, if students cannot interrupt politely or know when it is better to listen, whatever they have to say will be lost in the court of bad opinion.

    This is particularly important in preparation for academic and business contexts where students need to interact in groups, such as seminar settings and business meetings. Within these, it’s necessary for students to be able to take on a variety of roles, including leadership, taking notes, and playing devil’s advocate to challenge what a group thinks.

    Engaging students with project work

    Role-play can help raise awareness of these strategies among students, but it’s not enough to just take on a variety of roles found in common academic and business exchanges; students need to be able to reflect after each role-play session and infer what strategies are successful.

    Technology-based projects can also help students engage in a range of communication strategies. For example, a 蜜桃app series, StartUp, embraces technology in each unit by sprinkling various text messages and web-based research tasks. There are also multimedia projects where students use their phones to collect images or video and share the results in presentations that develop their critical thinking.

    For example:

    Make your own video

    Step 1 Choose a favorite restaurant or meal.

    Step 2 Make a 30-second video. Talk about the meal. Describe what you eat and drink. Explain why you like it.

    Step 3 Share your video. Answer questions and get feedback.

    This simple project subconsciously reinforces the unit’s vocabulary and grammar. It also allows students to personalize the project based on things that they need to talk about in daily life–their local foods in this case. This means that each student’s presentation is unique. Unlike with essay assignments, students tend to work hard to craft several versions until they are satisfied because they know their work will be seen by other students and that they will be asked questions that only they can answer.

    All this forces students to consider speaking strategies, as well as strategies for appropriate facial expressions and body language. Similarly, they have to use active listening strategies when listening to others’ presentations while asking questions. As technology continues to evolve, teachers need to integrate new applications into their teaching so students learn how to communicate with the tools they have at their disposal.