Enhancing workplace communication: The new role of language assessments in business success

Andrew Khan
two business people sat together in a meeting both looking at a laptop
Reading time: 4 minutes

The integration of AI tools into workplaces around the world is starting to change the way people communicate professionally. that the use of AI to help draft documents and emails is driven not only by convenience and efficiency but also by a desire to be clear and precise in language.

While potentially useful, tools to translate, generate, or ‘correct’ written text won’t help with the effectiveness of the verbal communication that powers business relationships.

Is your teams communication effective?
Play
隐私和颁辞辞办颈别蝉

观看此视频表示你同意培生可於一年内使用你观看的数据以作分析及营销之用。你可以通过清除肠辞辞办颈别蝉撤销设定。

The importance of effective communication

Whether it’s customer support calls, sales presentations, health and safety instructions or day-to-day engagement with colleagues, our personal and professional interactions in the workplace rely on our ability to understand and be understood.

Equally, clarity of communication is central to many of the ‘future skills’ that employers have identified as critical to sustained success – notably .

It can be challenging for people who have English as a first language to feel confident in these skills – and even more difficult for those who may use another language at home but are required to speak English at work.

Challenges faced by second-language English speakers

When designing assessments that measure English proficiency, we need to balance the convenience and duration that enable them to fit into a fast-paced hiring workflow with the coverage that gives businesses confidence in the results. This means focusing on the most essential elements of effective communication.

Introducing the Versant by 蜜桃app English Speaking and Listening Test

With the new Versant by 蜜桃app English Speaking and Listening Test, we take just seventeen minutes to give a comprehensive picture of communicative English competence. So where do we focus?

Effective verbal communication: Balancing listening and speaking skills

As a starting point, the businesses that we heard from in our research were clear that listening is just as important a skill as speaking when it comes to making hiring decisions.

Anyone who has been through sales or customer support training in the past will likely be familiar with the phrase “you have one mouth but two ears,” meaning that, in a professional context, our ability to listen, actively and attentively, for detail and nuance, can be twice as valuable as speaking. A test that didn’t place equal weight on comprehension and productive speech when assessing communicative ability would be missing the mark.

Evolving expectations around speech

Our research also pointed to expectations around speech having shifted in recent years. The range of jobs where English is required at the point of hiring has increased in many countries – with professionals from taxi drivers to online tutors often asked to demonstrate communicative competence.

With this in mind, 蜜桃app has introduced the Global Scale of English Job Profiles framework to help employers define appropriate English requirements for a variety of different positions.

Customer Support roles and communicative ability

Customer Support roles, historically the main use case for testing English in the workplace, are also evolving. Employers are placing a much greater emphasis on true communicative ability to help resolve complex problems rather than scripted or pre-prepared responses delivered with US-style accents.

Designing effective assessments

Taking this into account, we recognized a need to design a more effective way of testing both the manner of speaking and the content of that speech. Manner-of-speaking scores bring together the measurement of fluency or the fluidity and cohesion of a spoken response, pronunciation and intelligibility.

Pronunciation is different from accent – a test taker can have an Indian accent, a French accent or a Japanese accent and still pronounce English words in a way that first-language speakers will expect to hear them. Intelligibility reflects the reality that we all speak in different ways, with a voice authentic to ourselves, and looks to assess whether that voice can be easily understood by others.

Measuring communication skills

The most relevant measure of communication skills isn’t whether you sound like a fluent speaker but whether you can use your ability with language to convey meaning effectively. Our speech also needs to be relevant and appropriate, with suitable vocabulary and grammatical accuracy.

We’ve found the most successful way to measure speech content is to blend short questions with a limited set of potential responses with more open-ended items. This enables test takers to speak organically and really show what they can do with their language skills.

The value of fair and objective assessments

Whether used as a hiring tool, to diagnose employees' learning and development needs or to benchmark improvement over time, English assessments can be a great asset to businesses – but only if they’re fair, objective and laser-focused on the skills that underpin true communicative competence.

Join our webinar to learn more

Join us for an insightful webinar where we will delve deeper into the role of language assessments in enhancing workplace communication and driving business success. Sign up now to secure your spot and learn how the Versant by 蜜桃app English Speaking and Listening Test can benefit your organization.

More blogs from 蜜桃app

  • A teacher stood at a students desk helping them

    How the GSE can help teachers personalize activities

    By

    Reading time: 4.5 minutes

    Teaching is an art form that thrives on adaptation and personalization. When dealing with language instruction, ensuring that each student is engaged and effectively learning is of paramount importance. In my experience as a teacher, I have learned that we should always teach our students rather than the coursebook or the syllabus. I think most teachers would agree with this.

    However, it may be challenging to adapt activities to cater to our learners’ needs. What does personalizing an activity mean? How can we make it more accessible to our English learners? One would think that making the answers more obvious can be the way to go. Yet, this does not really help students learn and make progress. That's where the Global Scale of English (GSE) comes in as a valuable tool for personalizing teaching activities.

    The essence of personalized learning

    Personalizing an activity in language teaching does not simply mean making the responses more obvious. Instead, it's about tailoring the exercise to elevate the student's learning experience and potential for progress. This demands an insightful approach during the preparation phase of any given lesson.

    Utilizing the GSE in language teaching

    Let’s analyze this listening activity at A2 level for a group of adults:

    Audio script example:

    Emma: Are you working on the Media project?

    Vic: Yes. I may start working on a new project in a couple of weeks, but for now I’m writing the objectives for Media. Why?

    Emma: Well, Adam wants to see the photos for the project. He needs them for the ads.

    Vic: Oh, they’ll be ready next week. OK?

    Emma: Awesome! Thanks. Any plans for the weekend?

    Vic: Well, I have to work on Saturday. We’re taking the Media pictures in the morning, but we’re just going to have fun at the beach in the afternoon.

    Emma: Nice!

    Vic: What about you? What are you doing this weekend?

    Emma: I’m going to a concert on Sunday at 3 pm.

    Vic: That sounds fun!

    Listen and write T (true) or F (false)

    1. Vic is working on a new project.

    2.? Vic is working on Saturday morning.

    3. Emma is going to a concert on Sunday evening.

    GSE Descriptors

    Upon dissecting this example by the GSE descriptors, we can identify the learning objectives that align with an A2 level:

    • Can identify simple information in a short video, provided that the visual supports this information and the delivery is slow and clear. (GSE 30)

    • Can identify basic factual information in short, simple dialogues or narratives on familiar everyday topics, if spoken slowly and clearly. (GSE 32)

    • Can understand the main information in short, simple dialogues about familiar activities, if spoken slowly and clearly.?(GSE 33)

    • Can identify key information (e.g., places, times) from short audio recordings if spoken slowly and clearly. (GSE 33)

    We know that learners should be given a global task first for overall listening, which is also one of the communicative objectives in the Global Scale of English:

  • a group of friends smiling and looking at the one who is writing in a notepad

    Tips to help achieve your language learning resolutions

    By 蜜桃app Languages

    Reading time: 4 minutes

    Welcome to the beginning of a new year, filled with countless possibilities and exciting opportunities for learning a new language. If you're like most people, you probably have some language learning resolutions and goals you'd like to achieve this year.

    While setting these goals is easy, sticking to them can appear daunting. But don't worry, we’re here to help you not only set those goals but also achieve them like a pro. Below are some useful tips to help turn your language aspirations into reality this year and to keep you motivated towards your goals.

  • A business woman looking and pointing at a wall full of post it notes

    The art of goal setting

    By

    Reading time: 4 minutes

    Dr. Ken Beatty defines goals and explains why we should think of them as doors to open rather than fixed targets.

    Goals as doors

    My eldest son, Nathan, failed to achieve the biggest goal of his life: becoming a garbage truck driver. It's hardly surprising - he was only four years old at the time. His ambition likely dissolved once he realized that garbage trucks sometimes smell bad. Before then, he'd mostly observed them from the safety of our apartment window.

    As is the case with most people, his goals have changed. Completing his degree in international economics, hoping to work in technology startups until he forms one himself. Or maybe not. Goals evolve.

    Researchers and teachers have known for decades that goals are vitally important motivations in general education and language learning. After examining 800+ studies, Hattie (2009) identified goals as among the most powerful instructional interventions for improving student success.

    The basic message is that goals are good. However, other researchers (Rowe, Mazzotti, Ingram, & Lee, 2017) suggest that teachers have trouble embedding them in lessons.

    Part of the problem might be in finding a way to visualize goals. Goals are often pictured as archery targets or soccer nets, but a more useful metaphor is a door. When we have a goal, we may not fully understand it until we enter into the goal, as if it were a room, inevitably finding choices of other doors leading off in other directions.

    Understanding where goals come from

    Before we start to set goals for our students, it's important that we have a degree of self-awareness and understand where our own attitudes and ideas come from.

    As teachers, we tend to resemble the people who inspired us most. Our own teachers, good and bad, shape our attitudes toward teaching and language-learning goals.

    Who was your favorite teacher? In my case, my all-time favorite teacher was Mr. Chiga, who, in 1970, taught me Grade 7 and was about to retire. He was a Renaissance man. Short and tough with fingers like cigars, he would occasionally lead us from the playground up two flights of stairs to our classroom… walking on his hands. Yet these same hands were delicate enough for his hobby of making violins, a fact I only learned later, because, unlike me, Mr. Chiga was modest.

    Mr. Chiga loved literature and taught us Greek and Roman history with a sense of joy that has never left me. One would think that his educational goals would be a perfect foundation for my own. Perhaps. But a quick check on the timeline shows that if he was about to retire in 1970, he was probably born in 1905 and likely graduated from teachers' college around 1925.

    It's ironic that although my Ph.D. is in the area of computer-assisted language learning, my favorite teacher began his career two years before the invention of the television, and, moreover, all his teachers would have been born in the 1800s.

    It's a long story to make a short point: as teachers, we need to reflect on where our teaching and learning goals come from and question them. We also need to avoid those things that our least favorite teachers did.

    Setting goals

    Are the goals we set for our students sometimes too low? Undoubtedly.

    As a Grade 11 student, my only ambition in life was to take a two-year photo technician course. My counselor discouraged me, saying I wasn't academic enough and suggested a job at the wood mill instead. In a sense, he closed a door.

    I switched schools where another favorite teacher, Mr. Ferguson, patiently kept me after school for six weeks, teaching me how to write essays and, by extension, how to think. He dangled the motivation of a university education before me and set me on my path there. And that was a door opened.

    So what's the lesson here? More than just knowing where goals come from, we also need to be aware of the power of goal setting and how it can drastically alter a particular student's life trajectory.

    Closing doors, rather than opening them, often stunts growth and limits possibilities. It can even lead to students forming life-long assumptions about themselves that just aren't true - "I'm no good at math," "I'm not cut out for independent travel", etc. Opening doors, however, can bring our students entirely new perspectives on life.

    Expecting goals to change

    When it comes to changing goals, there are a number of factors to take into account, including forming a better sense of self. We might start off with many ambitions but we measure ourselves against the realities of our skill sets and modify our goals.

    For example, a student who experiences a lot of success in learning English is more likely to consider careers that require it. Teachers, too, are more likely to offer direction: "You write very well. Have you considered a career in journalism?"

    Today, countless jobs require a second language or provide better promotion opportunities for students who speak two or more languages. Yet, students oriented toward employment opportunities may have difficulty understanding the long-term advantages of learning a second language if specific jobs are not on their radar.

    This leads to two questions:

    • What goals should we help students set for themselves?
    • And how should teachers suggest them?

    Many goals are based on the educational standards that govern our profession. The Global Scale of English (GSE), in particular, is helpful to both textbook writers and teachers in identifying language goals and provides teachers with detailed steps to achieve them.

    But beyond such standards are those two magic ingredients that teachers share with language learners: joy and motivation.

    Teachers spread joy in learning by example, making language learning engaging and pleasurable. Teachers also motivate students by helping them identify personal goals, giving them reasons why language proficiency is not just worthwhile in general but is perhaps one key to future success.

    It might even lead to a job driving a garbage truck.