Boost the quality of your hires with English proficiency testing

Samantha Ball
Business people sat and waiting in a row
Reading time: 6.5 minutes

Hire quality is top of the agenda for recruiters and talent acquisition leaders. Discover the impact of English skill testing on hiring fit-for-role employees.

The results are in… thousands of recruiting professionals and top talent acquisition leaders say that sourcing high-quality candidates is their number one objective in 2024 and beyond.

54% of recruiters are now prioritizing quality of hire above all else, according to LinkedIn’s Talent Solutions report . The report also highlights that 73% are using a skills-based approach to find top-quality hires, faster, with skills that fit the business both now and in future.

Getting recruitment right can drastically impact productivity. In the UK alone, r, according to the Recruitment and Employment Confederation (REC). Conversely, the direct and indirect costs of mistake hires are a constant concern to organizations, not just in the UK but around the world. According to a survey of 400 hiring decision-makers by , 75% have hired the wrong person and say that one bad hire costs them nearly $17,000 on average. It’s no surprise then that skills-based quality hiring is such a top priority for recruiters.

It’s harder than it might seem to systematically increase the quality of your hires, especially when you’re recruiting at scale. But the rewards are high when you get it right and a skills-first approach increases your chances of success – particularly when you focus on core skills like English proficiency that underpin communication. As an added bonus, skills-based testing can speed up the recruitment process significantly.

Boost your hiring with language testing
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Why are great communication skills so intrinsically linked to high-quality hires?

The ability to communicate well and integrate into the company culture is a core workplace skill that’s easy to assess with the right tools. Effective communication is essential for successful business operations. It’s the fundamental skill across all roles and departments that not only underpins a full suite of soft business power skills such as building customer relations, negotiation, delivering presentations and problem-solving, but also hard skills including IT literacy, data analysis and reporting.

Why testing English skills should be central to the hiring process

Proficient English language skills power confident business communication. It’s long been acknowledged that English is the , with one in four of the global population speaking it to at least a useful level. English is also the language of technology. Since the globalization of the internet – and more recently the widespread adoption of generative AI – English has established itself as the global language of digital technology and innovation. To remain competitive, forward-thinking international businesses know that they must prioritize English proficiency.

Many skilled professionals around the world are proficient in English, so by testing proficiency levels, organizations can access a larger pool of candidates from diverse backgrounds and locations, bringing fresh ideas and perspectives.

This is particularly true when it comes to recruiting candidates who speak English as a second or additional language. It’s also an important consideration when hiring for remote or hybrid positions (according to , there was a 146% increase in remote job applications last year alone). A team that’s strong in English also means good communication with clients, suppliers and colleagues, wherever in the world they are based.

Testing English skill levels at an early stage of the recruitment process can be efficiently carried out at scale to increase the chances of quality hires. Regardless of sector, role, level or department, screening out candidates who don’t meet the minimum requirements for English fluency will save all parties time, giving you a shortcut to the very best candidates for the role.

A skills-based hiring approach fast-tracks finding the best talent

This approach has been proven to open up access to a much wider range of talent, with LinkedIn reporting that . It’s a trend that’s set to stay, not least because Gen Z will soon make up more than a quarter of the workforce and they’re to prioritize skill development opportunities.

When building teams, recruiters are under increasing, and often conflicting, pressures – not just to fulfill short-term need, but also to factor in longer-term strategic workforce planning priorities. An emphasis on using skills to increase quality of hire helps build experienced, skilled and stronger teams for the long term (and reducing attrition rates due to higher employee satisfaction, too).

Judy Wisenhunt, APAC CEO, TDS Global Solutions, says:

“English language assessment gives individuals a starting point from which to improve their communication skills, competencies and capabilities, subsequently boosting their confidence and personal growth. This will open doors to better career opportunities.

While testing is invaluable, organizations should emphasize the importance of effective communication, continual exposure to the language, consistent practice and continuous learning to realize long-term business benefits.”

Why robust data is key to supporting skills-based hiring

are now commonplace and skills assessments that speed up the decision-making process using reliable data are a key part of that. By using AI-based English language assessment tools such as Versant by app, recruiters can be confident that results are not only accurate but also unbiased, ensuring a consistent recruiting experience for all candidates and supporting wider DE&I initiatives.

Large-scale intakes can be incredibly difficult and time-consuming to manage. Using innovative AI-led technology can reduce the time to hire. With tools that reduce the number of manual touchpoints needed, you can streamline the process and deliver insightful recruitment metrics that can be used to inform and speed up future hiring decisions.

It’s not only recruiters who benefit from a more efficient hiring process with in-built skill testing. Candidates also value a speedy and streamlined process, as it increases their chances of finding the right role more quickly. AI-based skills testing can free-up recruiters to focus on a more thorough human assessment of candidates to find the best fit for the role (and candidates still value human interaction in the recruitment process, according to ).

Quality hiring means widening your talent pool

To attract the best of the best, particularly when hiring at speed and scale, you need to be sure that your talent pool is as wide and diverse as possible. From a well-written job advert and person specification right through to screening and language testing, the interview stage and beyond, demonstrating to candidates that you value communication skills will make your organization attractive to a far greater number of candidates. English language testing at scale can open the door to candidates all over the world, without risking the quality of business outcomes dropping due to employees’ English skill levels not being appropriate for the role.

app Languages’ VP of Product Management (Corporate), Nick Laul, says:

“Employers tell us that language proficiency is critical to the retention and success of new hires, but language skills are difficult to assess without support. Subjective judgments based on communication in interviews can give a misleading picture and often lead to qualified candidates being filtered out of a recruitment process or unqualified ones being advanced.

Using a tool like Versant by app, talent acquisition professionals can efficiently maximize the pool of qualified candidates and recruit based on the skills and experience most relevant to the role, safe in the knowledge that language won’t be a barrier to success.”

The long-term benefits of skills-based hiring cannot be overstated

Putting English language testing at the center of a skills-first recruitment strategy can bolster your hiring practices and increase top-quality, long-term hires.

A skills-first approach to quality hiring delivers a wealth of longer-term business advantages, including:

1. Cost savings

Raising the quality of hires by testing skills like English proficiency means fewer costly mistakes hires.

2. Retention

Putting the right people in the right roles reduces employee churn (a growing concern, particularly in the wake of the Great Resignation). Confident communicators find it easier to integrate into teams and feel a sense of belonging.

3. Productivity

A confident and skilled workforce positions your organization to operate and expand into an international marketplace.

4. Employee satisfaction

Hiring with a focus on communication skills leads to a happier, more confident and collaborative workforce.

5. Happy customers

Recruiting well means giving your customers the very best service, and by testing English proficiency at the hiring stage, you can be sure that standards won’t be compromised.

6. Better workforce planning

It’s far easier to make strategic, long-term plans and identify skills gaps with a skills-based approach.

7. A great culture

Putting communication at the top of your hiring agenda means a happier and healthier culture and team dynamics.

The quality of your hires is directly linked to the amount of time and resources you put into testing core communication skills like English language proficiency. This is set to shape the hiring strategies of the future as talent acquisition leaders work to get the most out of every hire.

Communication has always been, and will always be, an enduring workplace skill that underpins a wealth of other skills.

Testing English skills early in the recruitment process ensures you attract top-tier candidates and hire effective communicators. It can accelerate your hiring process, enhance team performance and help you retain the best talent.

Prioritizing English language skills supports a high-quality recruitment strategy, cultivating a competent and adept workforce that ultimately improves business outcomes.

Find out more about how we can help your business recruit, retain and develop top talent with app Language Solutions for Work.

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    Academics and teachers have been writing about the benefits of using games in the language classroom for many years. Wright et al (1984), Lee Su Kim (1995), Ubermann (1998), Ersoz (2000), Yong Mei and Yu-Jin (2000) and Thi Thanh Huyen and Khuat Thi Thu Nga (2003) all pretty much agreed that games provide a useful and meaningful context for language use; encourage students to interact and communicate; can both challenge and reduce anxiety (as the emphasis is on the message, not the form); provide practice in all four skills; and help students to make and sustain the significant effort involved in learning a language.

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    Lengeling and Malarcher (1997) took the list of potential benefits of games in the classroom even further.

    Affective

    • Games lower the affective filter
    • They encourage the creative and spontaneous use of language
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    Cognitive

    • Games reinforce learning
    • They both review and extend learning
    • Games focus on grammar in a communicative manner

    Class dynamics

    • Games are extremely student-centered
    • The teacher acts only as a facilitator
    • Games build class cohesion
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    • Games promote healthy competition

    Adaptability

    • Games can be easily adjusted for age, level and interests
    • They utilize all four skills
    • Games require minimum preparation after the initial development stage

    It is important to bear in mind that when the above was written over 20 years ago, it was with reference mostly to more traditional games. But more recent evidence seems to indicate that the same principles apply. Some additional benefits cited by teachers I've spoken to are that:

    • Games could make language lessons less threatening for less confident pupils as their concern about getting sentence form wrong was reduced, and so their production greater.
    • Students learn more than just the language of the lesson when playing a game; they may learn instructional language through discussion or rules and sometimes negotiation skills and a lesson in cultural differences too.
    • Students can form a greater variety of emotional connections with language through playing games, for example acting out a word or seeing another student do so, or remembering a clue for a word.

    So, playing games can help students learn a language – but is just playing them enough? Some teachers like using games with less motivated classes who won't engage with straight practice activities and will willingly use key vocabulary and structures in a game, gaining much-needed practice without even realizing it. In today's language-learning context, though, is that a good thing?

    Motivating the unmotivated

    In recent years, much research has shown that students learn better when the intention or objective of the lesson is clear to them. In short, they understand what they're supposed to be learning and why and, when taking it to the next level, can assess their own learning and be actively involved in planning their next steps.

    Would knowing that the games they play are actually a way of doing some additional language practice make these students engage less? Opinion differs, and some discussion seems to center around the actual activity involved. Some games are thinly veiled group-work tasks, but other games that are at the right proficiency level (or slightly above) and take into account factors like cultural context, available time, learning topic and the classroom setting are generally considered to have a positive impact.

    Another major influence on improving motivation is the feedback a student receives, and this is something games can also support. Online games can provide richer simulated learning experiences and immediate feedback to students in a variety of ways.

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    As teachers, there is a responsibility to explain how or why games will help students learn. This can equally motivate learners (or parents) who fear that playing games is just frivolous time-wasting. For example, informing even adult students that a simple hangman or hot seat game helps them improve spelling skills, gets their brains focused on recognizing the shape and structure of new words, and facilitates their learning of new vocabulary soon helps them see the value (Simpson 2011).

    Can games help learners acquire 21st-century skills?

    Maybe we can draw the conclusion that games can positively impact learning – but is that even enough? Today's teachers have to ensure not just that their students learn but that they acquire the skills they need for life and jobs in the 21st century. Can games help here too? This is a newer area of research, but evidence seems to indicate that games can help students learn a variety of important skills such as critical thinking skills, creativity, teamwork and good sportsmanship.

    These ideas were taken seriously by Robert Morris University Illinois, who offered an e-sports scholarship for the first time in 2014. They studied two groups of students – football players and gamers – and found that levels of competitiveness, perseverance, focus and determination were very similar. Both groups showed a similar desire to excel as part of a team. Both 'sports' required the team members to be detail-orientated, have good hand-eye coordination and have a strategic mind. The only difference was in the level of cardiovascular activity. Both groups received performance analysis and tactical advice from coaches and both subsequently made improvements.

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    All these are important skills for today's workplace, so maybe gaming can provide an opportunity to hone these in a lower-risk environment and improve business performance.

    These examples are clearly far from the norm, but they do seem to indicate that using gaming to support learning in the classroom is not a waste of time. When you get the right mix of gaming and learning, it develops a student's autonomous learning skills and encourages them to spend more time on task – both of which greatly impact learner outcomes.

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    The role of English proficiency in a global organization

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    To compete in the modern business space, many organizations are shifting to a more global way of working.

    The COVID-19 pandemic accelerated digital transformation and globalization across industries but, as many businesses look now to sustaining future growth, the question is: what powers a successful, global organization?

    Why English proficiency is key to unlocking international success

    According to app’s 2022 Power Skills Survey, one of the biggest factors in effective workplace globalization is the use of English as a common language. The report states “Adopting a common language and ensuring that the entire workforce can access it has become more important than ever before.”

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    • In Thailand, nearly 60% of the country’s GDP is generated by tourism and export-oriented production. Vietnam, one of APAC’s fastest-growing markets and a rising manufacturing powerhouse, counts the US among its top trading partners.
    • The Philippines’ business process outsourcing (BPO) sector, a key pillar of the country’s economy, employs 1.3 million people.

    The power of effective communication

    app’s 2022 Power Skills Survey is a drop in the ocean of reports hailing effective communication as one of the top factors to both personal and business success. Good communicators have been linked to higher performance in school, at work and in their personal lives. It is no surprise then that good communicators are highly sought after by talent recruiters.

    With many businesses moving to hiring outside of traditional location boundaries, more languages are inevitable in the workplace. So, can good communication transcend language barriers?

    As the statistics gathered by the Power Skills Survey show, there is evidence that sharing one common language, and therefore enabling more effective communication, can improve business opportunities, workforce growth and ultimately the economy. In the survey report, Norlida Azmi, Group Chief People Officer at Axiata, said:

    “Communication is a critical skill that sets the foundation for not only leadership competencies, such as people management and coalition building, but also for wider and effective stakeholder management in the ecosystem – communicating with our shareholders, customers and the communities that we operate in.”

    English: the official language of business

    While communication for globalization can look different for different markets, the English language is recognized as the prevailing choice for multinational companies. The Harvard Business Review says:

    “The need to tightly coordinate tasks and work with customers and partners worldwide has accelerated the move toward English as the official language of business.”

    So, with businesses now fighting to grow in a global marketplace, unlocking the power of the English language is crucial to success.

    Assessing English proficiency within your organization

    The survey shows that many organizations have work to do in this area, even if they view strong English proficiency as extremely important to their roles. It details the current state of assessing candidates’ English language proficiency and the percentage of organizations that have strategies in place to upskill their employees English proficiency. Both leave room for improvement.

    According to the survey, the number one way talent acquisition managers test English language skills is at the interview (58%), although 37% aren't measuring English language skills at all. This can be problematic later down the line, as not all four language skills (reading, writing, speaking and listening) will be accurately represented in an interview.

    Meanwhile, 27% of businesses use computer-based tests and 14% use paper-based tests to assess English language proficiency. By getting standardized test results, talent managers can more accurately assess if candidates’ English proficiency is suitable for the role, making for more confident and successful hires.

    Strategies for English upskilling

    Talent managers can also pass on these insights to learning and development managers to help them implement effective English language upskilling programs. While this investment can empower employees to perform better in their new role, it may also improve employee retention and even lead to succession and impact business growth.

    Whether organizations choose to hire new talent with higher levels of English proficiency or invest in learning and development programs to build their employees’ language skills, there are tools available to help.

    app Language Solutions for Work enables talent and learning and development managers to fast-track and simplify their recruitment and training processes, giving you total confidence that your candidates and employees have the English language skills to drive your business forward. Find the best language assessment and learning solutions for your organization here.

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