Boost the quality of your hires with English proficiency testing

Samantha Ball
Business people sat and waiting in a row
Reading time: 6.5 minutes

Hire quality is top of the agenda for recruiters and talent acquisition leaders. Discover the impact of English skill testing on hiring fit-for-role employees.

The results are in… thousands of recruiting professionals and top talent acquisition leaders say that sourcing high-quality candidates is their number one objective in 2024 and beyond.

54% of recruiters are now prioritizing quality of hire above all else, according to LinkedIn’s Talent Solutions report . The report also highlights that 73% are using a skills-based approach to find top-quality hires, faster, with skills that fit the business both now and in future.

Getting recruitment right can drastically impact productivity. In the UK alone, r, according to the Recruitment and Employment Confederation (REC). Conversely, the direct and indirect costs of mistake hires are a constant concern to organizations, not just in the UK but around the world. According to a survey of 400 hiring decision-makers by , 75% have hired the wrong person and say that one bad hire costs them nearly $17,000 on average. It’s no surprise then that skills-based quality hiring is such a top priority for recruiters.

It’s harder than it might seem to systematically increase the quality of your hires, especially when you’re recruiting at scale. But the rewards are high when you get it right and a skills-first approach increases your chances of success – particularly when you focus on core skills like English proficiency that underpin communication. As an added bonus, skills-based testing can speed up the recruitment process significantly.

Boost your hiring with language testing
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Why are great communication skills so intrinsically linked to high-quality hires?

The ability to communicate well and integrate into the company culture is a core workplace skill that’s easy to assess with the right tools. Effective communication is essential for successful business operations. It’s the fundamental skill across all roles and departments that not only underpins a full suite of soft business power skills such as building customer relations, negotiation, delivering presentations and problem-solving, but also hard skills including IT literacy, data analysis and reporting.

Why testing English skills should be central to the hiring process

Proficient English language skills power confident business communication. It’s long been acknowledged that English is the , with one in four of the global population speaking it to at least a useful level. English is also the language of technology. Since the globalization of the internet – and more recently the widespread adoption of generative AI – English has established itself as the global language of digital technology and innovation. To remain competitive, forward-thinking international businesses know that they must prioritize English proficiency.

Many skilled professionals around the world are proficient in English, so by testing proficiency levels, organizations can access a larger pool of candidates from diverse backgrounds and locations, bringing fresh ideas and perspectives.

This is particularly true when it comes to recruiting candidates who speak English as a second or additional language. It’s also an important consideration when hiring for remote or hybrid positions (according to , there was a 146% increase in remote job applications last year alone). A team that’s strong in English also means good communication with clients, suppliers and colleagues, wherever in the world they are based.

Testing English skill levels at an early stage of the recruitment process can be efficiently carried out at scale to increase the chances of quality hires. Regardless of sector, role, level or department, screening out candidates who don’t meet the minimum requirements for English fluency will save all parties time, giving you a shortcut to the very best candidates for the role.

A skills-based hiring approach fast-tracks finding the best talent

This approach has been proven to open up access to a much wider range of talent, with LinkedIn reporting that . It’s a trend that’s set to stay, not least because Gen Z will soon make up more than a quarter of the workforce and they’re to prioritize skill development opportunities.

When building teams, recruiters are under increasing, and often conflicting, pressures – not just to fulfill short-term need, but also to factor in longer-term strategic workforce planning priorities. An emphasis on using skills to increase quality of hire helps build experienced, skilled and stronger teams for the long term (and reducing attrition rates due to higher employee satisfaction, too).

Judy Wisenhunt, APAC CEO, TDS Global Solutions, says:

“English language assessment gives individuals a starting point from which to improve their communication skills, competencies and capabilities, subsequently boosting their confidence and personal growth. This will open doors to better career opportunities.

While testing is invaluable, organizations should emphasize the importance of effective communication, continual exposure to the language, consistent practice and continuous learning to realize long-term business benefits.”

Why robust data is key to supporting skills-based hiring

are now commonplace and skills assessments that speed up the decision-making process using reliable data are a key part of that. By using AI-based English language assessment tools such as Versant by app, recruiters can be confident that results are not only accurate but also unbiased, ensuring a consistent recruiting experience for all candidates and supporting wider DE&I initiatives.

Large-scale intakes can be incredibly difficult and time-consuming to manage. Using innovative AI-led technology can reduce the time to hire. With tools that reduce the number of manual touchpoints needed, you can streamline the process and deliver insightful recruitment metrics that can be used to inform and speed up future hiring decisions.

It’s not only recruiters who benefit from a more efficient hiring process with in-built skill testing. Candidates also value a speedy and streamlined process, as it increases their chances of finding the right role more quickly. AI-based skills testing can free-up recruiters to focus on a more thorough human assessment of candidates to find the best fit for the role (and candidates still value human interaction in the recruitment process, according to ).

Quality hiring means widening your talent pool

To attract the best of the best, particularly when hiring at speed and scale, you need to be sure that your talent pool is as wide and diverse as possible. From a well-written job advert and person specification right through to screening and language testing, the interview stage and beyond, demonstrating to candidates that you value communication skills will make your organization attractive to a far greater number of candidates. English language testing at scale can open the door to candidates all over the world, without risking the quality of business outcomes dropping due to employees’ English skill levels not being appropriate for the role.

app Languages’ VP of Product Management (Corporate), Nick Laul, says:

“Employers tell us that language proficiency is critical to the retention and success of new hires, but language skills are difficult to assess without support. Subjective judgments based on communication in interviews can give a misleading picture and often lead to qualified candidates being filtered out of a recruitment process or unqualified ones being advanced.

Using a tool like Versant by app, talent acquisition professionals can efficiently maximize the pool of qualified candidates and recruit based on the skills and experience most relevant to the role, safe in the knowledge that language won’t be a barrier to success.”

The long-term benefits of skills-based hiring cannot be overstated

Putting English language testing at the center of a skills-first recruitment strategy can bolster your hiring practices and increase top-quality, long-term hires.

A skills-first approach to quality hiring delivers a wealth of longer-term business advantages, including:

1. Cost savings

Raising the quality of hires by testing skills like English proficiency means fewer costly mistakes hires.

2. Retention

Putting the right people in the right roles reduces employee churn (a growing concern, particularly in the wake of the Great Resignation). Confident communicators find it easier to integrate into teams and feel a sense of belonging.

3. Productivity

A confident and skilled workforce positions your organization to operate and expand into an international marketplace.

4. Employee satisfaction

Hiring with a focus on communication skills leads to a happier, more confident and collaborative workforce.

5. Happy customers

Recruiting well means giving your customers the very best service, and by testing English proficiency at the hiring stage, you can be sure that standards won’t be compromised.

6. Better workforce planning

It’s far easier to make strategic, long-term plans and identify skills gaps with a skills-based approach.

7. A great culture

Putting communication at the top of your hiring agenda means a happier and healthier culture and team dynamics.

The quality of your hires is directly linked to the amount of time and resources you put into testing core communication skills like English language proficiency. This is set to shape the hiring strategies of the future as talent acquisition leaders work to get the most out of every hire.

Communication has always been, and will always be, an enduring workplace skill that underpins a wealth of other skills.

Testing English skills early in the recruitment process ensures you attract top-tier candidates and hire effective communicators. It can accelerate your hiring process, enhance team performance and help you retain the best talent.

Prioritizing English language skills supports a high-quality recruitment strategy, cultivating a competent and adept workforce that ultimately improves business outcomes.

Find out more about how we can help your business recruit, retain and develop top talent with app Language Solutions for Work.

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    • Language evolution: Studying dialects reveals how languages change over time, adapting to societies' needs, migrations and innovations.
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    Effective communication is critical in the fast-paced world of global commerce. For non-fluent English speakers (or emerging professionals who have just entered their first business careers), crafting compelling work documents can be a daunting task. Mastering workplace writing skills is vital whether you're seeking to close a deal, make contacts, establish a professional relationship or simply make your day-to-day correspondence more impactful.

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    What is it?

    Business writing refers to the clear and purposeful use of language in written form within a professional context. It encompasses a wide range of documents, including emails, reports, proposals and presentations, tailored to communicate effectively with clients, colleagues and stakeholders. That can also include writing web content for professional audiences and clients.

    What's an example of business writing?

    One example is a formal email to a client:

    Subject: Proposal for Partnership

    Dear Mr. Smith,

    I hope this email finds you well. I'm writing to present a partnership opportunity with XYZ Corp that aligns with your company's goals for expansion and innovation.

    [...]

    I look forward to your response and the possibility of future collaboration.

    Warm regards,

    Jane Doe

    Why is effective business writing important?

    Effective business writing is crucial as it reflects the professionalism and credibility of an individual and their organization. It ensures that the message is understood as intended, which is pivotal in decision-making processes and maintaining positive business relationships.

    Clear writing improves workplace communication by minimizing misunderstandings, saving time and enhancing productivity. It facilitates seamless collaboration between teams and departments and aids in developing and maintaining a positive professional image.

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    When crafting business documents, several key elements ensure your workplace writing is effective and well-received. These elements include:

    • Structure and organization:A well-structured document with a clear introduction, body and conclusion makes your content more understandable and engaging. Use headings and bullet points to break down information and guide the reader through your message.
    • Tone and formality: The tone should match the context and purpose of your communication. While a business proposal might require formal language, an internal email to colleagues can be less formal. Understanding the nuances of tone can greatly impact how your message is perceived.
    • Purpose-driven writing: Every piece of corporate writing should have a clear purpose. Whether it's to inform, persuade, request or confirm, keeping the purpose in mind ensures that your writing is focused and achieves its intended goal.
    • Attention to detail: Precision and accuracy are paramount. This includes correct grammar, punctuation and spelling, as well as ensuring that all facts and figures mentioned are accurate. Errors in your writing can diminish your credibility and confuse the message.
    • Cultural sensitivity: In a global business environment, it is crucial to be aware of cultural differences and avoid culturally sensitive phrases. This sensitivity can prevent misunderstandings and foster more harmonious business relations.

    By focusing on these elements of workplace writing, you can enhance your business English writing and ensure it's both professional and effective.

    How can I improve my professional English writing?

    Improving your business English writing involves focusing on clarity, conciseness and appropriateness. Here are a few strategies to get you started:

    • Immerse yourself in business language: Read a variety of business-related materials such as reports, emails and articles.
    • Practice regularly: Engage in writing exercises that mimic real-world business scenarios.
    • Get feedback: Have your writing reviewed by proficient English speakers and incorporate their suggestions.
    • Brush up on basics: Reinforce your understanding of grammar, vocabulary and punctuation.
    • Utilize technology: Take advantage of language learning apps and online courses that offer business English modules. These tools can provide interactive learning experiences and immediate feedback.
    • Join professional networks: Participate in forums and networking groups where business English is used. Observing and engaging in discussions can enhance your understanding and application of business terminologies and conventions.

    Practical business writing tips

    You've got a writing task to start but you don't quite know how to approach it. Here are some actionable steps to help you:

    • Start with a clear purpose: Define the objective of your document and stick to it.
    • Organize your thoughts: Use headings, bullet points and paragraphs to structure your content logically.
    • Be concise: Use straightforward language and eliminate redundant words.
    • Use an appropriate tone: Maintain professionalism and consider the cultural context of your audience.
    • Revise and edit: Always revise your work for errors and clarity before sending it.

    Bad corporate writing

    To illustrate what to avoid, here are a few examples of bad writing:

    • Overuse of complex vocabulary leading to confusing sentences.
    • Long-winded paragraphs that bury the main point.
    • Casual or inappropriate language and words that don't fit the business context.
    • Writing that lacks a clear call to action.
    • Ignoring cultural nuances and making assumptions based on one's own cultural context. This can lead to misinterpretations or even offense, undermining the purpose of the communication.

    A bad example

    Applying the points above, you can begin to see how this message uses some of these examples, this could be perfectly fine for written conversation with a friend but not on a more serious, professional level:

    Subject: Quick Hello and Ask

    Hey!

    Hope this message finds ya in good spirits. Wanna catch up real quick this Thursday on a lil' something I've got on my mind? Got an idea that might just be up your alley - think major game-changer vibes for both of us. Let's make it happen. Excited to hear your thoughts!

    Cheers!

    Alex

    The effects of poor professional writing

    Poor business writing can have far-reaching repercussions that can significantly impact an individual's career progression as well as an organization's reputation. Ineffective communication may lead to misunderstandings and loss of opportunities, eroding trust between parties and taking a toll on professional relationships. It's not just about immediate confusion or delays; the long-term effects can include the potential loss of business, as clients and partners may perceive inefficiency and lack of professionalism.

    English for effective business writing

    Mastering workplace writing is a continuous process that demands dedication and practice. By focusing on clarity, structure and an audience-centered approach, you can craft messages that not only inform customers but also influence them.

    Keep refining your skills, taking feedback positively, and staying updated with trends. Your written word has the potential to make a real impact in the business world, so wield your pen (or keyboard) and write with confidence and precision.

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