Boost the quality of your hires with English proficiency testing

Samantha Ball
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Hire quality is top of the agenda for recruiters and talent acquisition leaders. Discover the impact of English skill testing on hiring fit-for-role employees.

The results are in… thousands of recruiting professionals and top talent acquisition leaders say that sourcing high-quality candidates is their number one objective in 2024 and beyond.

54% of recruiters are now prioritizing quality of hire above all else, according to LinkedIn’s Talent Solutions report . The report also highlights that 73% are using a skills-based approach to find top-quality hires, faster, with skills that fit the business both now and in future.

Getting recruitment right can drastically impact productivity. In the UK alone, r, according to the Recruitment and Employment Confederation (REC). Conversely, the direct and indirect costs of mistake hires are a constant concern to organizations, not just in the UK but around the world. According to a survey of 400 hiring decision-makers by , 75% have hired the wrong person and say that one bad hire costs them nearly $17,000 on average. It’s no surprise then that skills-based quality hiring is such a top priority for recruiters.

It’s harder than it might seem to systematically increase the quality of your hires, especially when you’re recruiting at scale. But the rewards are high when you get it right and a skills-first approach increases your chances of success – particularly when you focus on core skills like English proficiency that underpin communication. As an added bonus, skills-based testing can speed up the recruitment process significantly.

Boost your hiring with language testing
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Why are great communication skills so intrinsically linked to high-quality hires?

The ability to communicate well and integrate into the company culture is a core workplace skill that’s easy to assess with the right tools. Effective communication is essential for successful business operations. It’s the fundamental skill across all roles and departments that not only underpins a full suite of soft business power skills such as building customer relations, negotiation, delivering presentations and problem-solving, but also hard skills including IT literacy, data analysis and reporting.

Why testing English skills should be central to the hiring process

Proficient English language skills power confident business communication. It’s long been acknowledged that English is the , with one in four of the global population speaking it to at least a useful level. English is also the language of technology. Since the globalization of the internet – and more recently the widespread adoption of generative AI – English has established itself as the global language of digital technology and innovation. To remain competitive, forward-thinking international businesses know that they must prioritize English proficiency.

Many skilled professionals around the world are proficient in English, so by testing proficiency levels, organizations can access a larger pool of candidates from diverse backgrounds and locations, bringing fresh ideas and perspectives.

This is particularly true when it comes to recruiting candidates who speak English as a second or additional language. It’s also an important consideration when hiring for remote or hybrid positions (according to , there was a 146% increase in remote job applications last year alone). A team that’s strong in English also means good communication with clients, suppliers and colleagues, wherever in the world they are based.

Testing English skill levels at an early stage of the recruitment process can be efficiently carried out at scale to increase the chances of quality hires. Regardless of sector, role, level or department, screening out candidates who don’t meet the minimum requirements for English fluency will save all parties time, giving you a shortcut to the very best candidates for the role.

A skills-based hiring approach fast-tracks finding the best talent

This approach has been proven to open up access to a much wider range of talent, with LinkedIn reporting that . It’s a trend that’s set to stay, not least because Gen Z will soon make up more than a quarter of the workforce and they’re to prioritize skill development opportunities.

When building teams, recruiters are under increasing, and often conflicting, pressures – not just to fulfill short-term need, but also to factor in longer-term strategic workforce planning priorities. An emphasis on using skills to increase quality of hire helps build experienced, skilled and stronger teams for the long term (and reducing attrition rates due to higher employee satisfaction, too).

Judy Wisenhunt, APAC CEO, TDS Global Solutions, says:

“English language assessment gives individuals a starting point from which to improve their communication skills, competencies and capabilities, subsequently boosting their confidence and personal growth. This will open doors to better career opportunities.

While testing is invaluable, organizations should emphasize the importance of effective communication, continual exposure to the language, consistent practice and continuous learning to realize long-term business benefits.”

Why robust data is key to supporting skills-based hiring

are now commonplace and skills assessments that speed up the decision-making process using reliable data are a key part of that. By using AI-based English language assessment tools such as Versant by app, recruiters can be confident that results are not only accurate but also unbiased, ensuring a consistent recruiting experience for all candidates and supporting wider DE&I initiatives.

Large-scale intakes can be incredibly difficult and time-consuming to manage. Using innovative AI-led technology can reduce the time to hire. With tools that reduce the number of manual touchpoints needed, you can streamline the process and deliver insightful recruitment metrics that can be used to inform and speed up future hiring decisions.

It’s not only recruiters who benefit from a more efficient hiring process with in-built skill testing. Candidates also value a speedy and streamlined process, as it increases their chances of finding the right role more quickly. AI-based skills testing can free-up recruiters to focus on a more thorough human assessment of candidates to find the best fit for the role (and candidates still value human interaction in the recruitment process, according to ).

Quality hiring means widening your talent pool

To attract the best of the best, particularly when hiring at speed and scale, you need to be sure that your talent pool is as wide and diverse as possible. From a well-written job advert and person specification right through to screening and language testing, the interview stage and beyond, demonstrating to candidates that you value communication skills will make your organization attractive to a far greater number of candidates. English language testing at scale can open the door to candidates all over the world, without risking the quality of business outcomes dropping due to employees’ English skill levels not being appropriate for the role.

app Languages’ VP of Product Management (Corporate), Nick Laul, says:

“Employers tell us that language proficiency is critical to the retention and success of new hires, but language skills are difficult to assess without support. Subjective judgments based on communication in interviews can give a misleading picture and often lead to qualified candidates being filtered out of a recruitment process or unqualified ones being advanced.

Using a tool like Versant by app, talent acquisition professionals can efficiently maximize the pool of qualified candidates and recruit based on the skills and experience most relevant to the role, safe in the knowledge that language won’t be a barrier to success.”

The long-term benefits of skills-based hiring cannot be overstated

Putting English language testing at the center of a skills-first recruitment strategy can bolster your hiring practices and increase top-quality, long-term hires.

A skills-first approach to quality hiring delivers a wealth of longer-term business advantages, including:

1. Cost savings

Raising the quality of hires by testing skills like English proficiency means fewer costly mistakes hires.

2. Retention

Putting the right people in the right roles reduces employee churn (a growing concern, particularly in the wake of the Great Resignation). Confident communicators find it easier to integrate into teams and feel a sense of belonging.

3. Productivity

A confident and skilled workforce positions your organization to operate and expand into an international marketplace.

4. Employee satisfaction

Hiring with a focus on communication skills leads to a happier, more confident and collaborative workforce.

5. Happy customers

Recruiting well means giving your customers the very best service, and by testing English proficiency at the hiring stage, you can be sure that standards won’t be compromised.

6. Better workforce planning

It’s far easier to make strategic, long-term plans and identify skills gaps with a skills-based approach.

7. A great culture

Putting communication at the top of your hiring agenda means a happier and healthier culture and team dynamics.

The quality of your hires is directly linked to the amount of time and resources you put into testing core communication skills like English language proficiency. This is set to shape the hiring strategies of the future as talent acquisition leaders work to get the most out of every hire.

Communication has always been, and will always be, an enduring workplace skill that underpins a wealth of other skills.

Testing English skills early in the recruitment process ensures you attract top-tier candidates and hire effective communicators. It can accelerate your hiring process, enhance team performance and help you retain the best talent.

Prioritizing English language skills supports a high-quality recruitment strategy, cultivating a competent and adept workforce that ultimately improves business outcomes.

Find out more about how we can help your business recruit, retain and develop top talent with app Language Solutions for Work.

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    Can computers really mark exams? Benefits of ELT automated assessments

    Por app Languages

    Automated assessment, including the use of Artificial Intelligence (AI), is one of the latest education tech solutions. It speeds up exam marking times, removes human biases, and is as accurate and at least as reliable as human examiners. As innovations go, this one is a real game-changer for teachers and students. 

    However, it has understandably been met with many questions and sometimes skepticism in the ELT community – can computers really mark speaking and writing exams accurately? 

    The answer is a resounding yes. Students from all parts of the world already take AI-graded tests.  aԻ Versanttests – for example – provide unbiased, fair and fast automated scoring for speaking and writing exams – irrespective of where the test takers live, or what their accent or gender is. 

    This article will explain the main processes involved in AI automated scoring and make the point that AI technologies are built on the foundations of consistent expert human judgments. So, let’s clear up the confusion around automated scoring and AI and look into how it can help teachers and students alike. 

    AI versus traditional automated scoring

    First of all, let’s distinguish between traditional automated scoring and AI. When we talk about automated scoring, generally, we mean scoring items that are either multiple-choice or cloze items. You may have to reorder sentences, choose from a drop-down list, insert a missing word- that sort of thing. These question types are designed to test particular skills and automated scoring ensures that they can be marked quickly and accurately every time.

    While automatically scored items like these can be used to assess receptive skills such as listening and reading comprehension, they cannot mark the productive skills of writing and speaking. Every student's response in writing and speaking items will be different, so how can computers mark them?

    This is where AI comes in. 

    We hear a lot about how AI is increasingly being used in areas where there is a need to deal with large amounts of unstructured data, effectively and 100% accurately – like in medical diagnostics, for example. In language testing, AI uses specialized computer software to grade written and oral tests. 

    How AI is used to score speaking exams

    The first step is to build an acoustic model for each language that can recognize speech and convert it into waveforms and text. While this technology used to be very unusual, most of our smartphones can do this now. 

    These acoustic models are then trained to score every single prompt or item on a test. We do this by using human expert raters to score the items first, using double marking. They score hundreds of oral responses for each item, and these ‘Standards’ are then used to train the engine. 

    Next, we validate the trained engine by feeding in many more human-marked items, and check that the machine scores are very highly correlated to the human scores. If this doesn’t happen for any item, we remove it, as it must match the standard set by human markers. We expect a correlation of between .95-.99. That means that tests will be marked between 95-99% exactly the same as human-marked samples. 

    This is incredibly high compared to the reliability of human-marked speaking tests. In essence, we use a group of highly expert human raters to train the AI engine, and then their standard is replicated time after time.  

    How AI is used to score writing exams

    Our AI writing scoring uses a technology called . LSA is a natural language processing technique that can analyze and score writing, based on the meaning behind words – and not just their superficial characteristics. 

    Similarly to our speech recognition acoustic models, we first establish a language-specific text recognition model. We feed a large amount of text into the system, and LSA uses artificial intelligence to learn the patterns of how words relate to each other and are used in, for example, the English language. 

    Once the language model has been established, we train the engine to score every written item on a test. As in speaking items, we do this by using human expert raters to score the items first, using double marking. They score many hundreds of written responses for each item, and these ‘Standards’ are then used to train the engine. We then validate the trained engine by feeding in many more human-marked items, and check that the machine scores are very highly correlated to the human scores. 

    The benchmark is always the expert human scores. If our AI system doesn’t closely match the scores given by human markers, we remove the item, as it is essential to match the standard set by human markers.

    AI’s ability to mark multiple traits 

    One of the challenges human markers face in scoring speaking and written items is assessing many traits on a single item. For example, when assessing and scoring speaking, they may need to give separate scores for content, fluency and pronunciation. 

    In written responses, markers may need to score a piece of writing for vocabulary, style and grammar. Effectively, they may need to mark every single item at least three times, maybe more. However, once we have trained the AI systems on every trait score in speaking and writing, they can then mark items on any number of traits instantaneously – and without error. 

    AI’s lack of bias

    A fundamental premise for any test is that no advantage or disadvantage should be given to any candidate. In other words, there should be no positive or negative bias. This can be very difficult to achieve in human-marked speaking and written assessments. In fact, candidates often feel they may have received a different score if someone else had heard them or read their work.

    Our AI systems eradicate the issue of bias. This is done by ensuring our speaking and writing AI systems are trained on an extensive range of human accents and writing types. 

    We don’t want perfect native-speaking accents or writing styles to train our engines. We use representative non-native samples from across the world. When we initially set up our AI systems for speaking and writing scoring, we trialed our items and trained our engines using millions of student responses. We continue to do this now as new items are developed.

    The benefits of AI automated assessment

    There is nothing wrong with hand-marking homework tests and exams. In fact, it is essential for teachers to get to know their students and provide personal feedback and advice. However, manually correcting hundreds of tests, daily or weekly, can be repetitive, time-consuming, not always reliable and takes time away from working alongside students in the classroom. The use of AI in formative and summative assessments can increase assessed practice time for students and reduce the marking load for teachers.

    Language learning takes time, lots of time to progress to high levels of proficiency. The blended use of AI can:

    • address the increasing importance of formative assessmentto drive personalized learning and diagnostic assessment feedback 

    • allow students to practice and get instant feedback inside and outside of allocated teaching time

    • address the issue of teacher workload

    • create a virtuous combination between humans and machines, taking advantage of what humans do best and what machines do best. 

    • provide fair, fast and unbiased summative assessment scores in high-stakes testing.

    We hope this article has answered a few burning questions about how AI is used to assess speaking and writing in our language tests. An interesting quote from Fei-Fei Li, Chief scientist at Google and Stanford Professor describes AI like this:

    “I often tell my students not to be misled by the name ‘artificial intelligence’ — there is nothing artificial about it; A.I. is made by humans, intended to behave [like] humans and, ultimately, to impact human lives and human society.”

    AI in formative and summative assessments will never replace the role of teachers. AI will support teachers, provide endless opportunities for students to improve, and provide a solution to slow, unreliable and often unfair high-stakes assessments.

    Examples of AI assessments in ELT

    At app, we have developed a range of assessments using AI technology.

    Versant

    The Versant tests are a great tool to help establish language proficiency benchmarks in any school, organization or business. They are specifically designed for placement tests to determine the appropriate level for the learner.

    PTE Academic

    The  is aimed at those who need to prove their level of English for a university place, a job or a visa. It uses AI to score tests and results are available within five days. 

    app English International Certificate (PEIC)

    app English International Certificate (PEIC) also uses automated assessment technology. With a two-hour test available on-demand to take at home or at school (or at a secure test center). Using a combination of advanced speech recognition and exam grading technology and the expertise of professional ELT exam markers worldwide, our patented software can measure English language ability.