Enhancing workplace communication: The new role of language assessments in business success

Andrew Khan
two business people sat together in a meeting both looking at a laptop
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The integration of AI tools into workplaces around the world is starting to change the way people communicate professionally. that the use of AI to help draft documents and emails is driven not only by convenience and efficiency but also by a desire to be clear and precise in language.

While potentially useful, tools to translate, generate, or ‘correct’ written text won’t help with the effectiveness of the verbal communication that powers business relationships.

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The importance of effective communication

Whether it’s customer support calls, sales presentations, health and safety instructions or day-to-day engagement with colleagues, our personal and professional interactions in the workplace rely on our ability to understand and be understood.

Equally, clarity of communication is central to many of the ‘future skills’ that employers have identified as critical to sustained success – notably .

It can be challenging for people who have English as a first language to feel confident in these skills – and even more difficult for those who may use another language at home but are required to speak English at work.

Challenges faced by second-language English speakers

When designing assessments that measure English proficiency, we need to balance the convenience and duration that enable them to fit into a fast-paced hiring workflow with the coverage that gives businesses confidence in the results. This means focusing on the most essential elements of effective communication.

Introducing the Versant by app English Speaking and Listening Test

With the new Versant by app English Speaking and Listening Test, we take just seventeen minutes to give a comprehensive picture of communicative English competence. So where do we focus?

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Effective verbal communication: Balancing listening and speaking skills

As a starting point, the businesses that we heard from in our research were clear that listening is just as important a skill as speaking when it comes to making hiring decisions.

Anyone who has been through sales or customer support training in the past will likely be familiar with the phrase “you have one mouth but two ears,” meaning that, in a professional context, our ability to listen, actively and attentively, for detail and nuance, can be twice as valuable as speaking. A test that didn’t place equal weight on comprehension and productive speech when assessing communicative ability would be missing the mark.

Evolving expectations around speech

Our research also pointed to expectations around speech having shifted in recent years. The range of jobs where English is required at the point of hiring has increased in many countries – with professionals from taxi drivers to online tutors often asked to demonstrate communicative competence.

With this in mind, app has introduced the Global Scale of English Job Profiles framework to help employers define appropriate English requirements for a variety of different positions.

Customer Support roles and communicative ability

Customer Support roles, historically the main use case for testing English in the workplace, are also evolving. Employers are placing a much greater emphasis on true communicative ability to help resolve complex problems rather than scripted or pre-prepared responses delivered with US-style accents.

Designing effective assessments

Taking this into account, we recognized a need to design a more effective way of testing both the manner of speaking and the content of that speech. Manner-of-speaking scores bring together the measurement of fluency or the fluidity and cohesion of a spoken response, pronunciation and intelligibility.

Pronunciation is different from accent – a test taker can have an Indian accent, a French accent or a Japanese accent and still pronounce English words in a way that first-language speakers will expect to hear them. Intelligibility reflects the reality that we all speak in different ways, with a voice authentic to ourselves, and looks to assess whether that voice can be easily understood by others.

Measuring communication skills

The most relevant measure of communication skills isn’t whether you sound like a fluent speaker but whether you can use your ability with language to convey meaning effectively. Our speech also needs to be relevant and appropriate, with suitable vocabulary and grammatical accuracy.

We’ve found the most successful way to measure speech content is to blend short questions with a limited set of potential responses with more open-ended items. This enables test takers to speak organically and really show what they can do with their language skills.

The value of fair and objective assessments

Whether used as a hiring tool, to diagnose employees' learning and development needs or to benchmark improvement over time, English assessments can be a great asset to businesses – but only if they’re fair, objective and laser-focused on the skills that underpin true communicative competence.

Join our webinar to learn more

Join us for an insightful webinar where we will delve deeper into the role of language assessments in enhancing workplace communication and driving business success. Sign up now to secure your spot and learn how the Versant by app English Speaking and Listening Test can benefit your organization.

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References

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    We’re bringing it all together in this handy guide to help you decide which English language assessment is right for your students.

    Exams for young learners

    Language exams can be quite daunting for your younger students, especially if they’re taking them for the first time. That’s why we think it’s important to ensure what they have to do is interesting, fun, and motivating.

    English Benchmark and app English International Certificate Young Learners exams are designed with this in mind, so let’s take a closer look at them both.

    English Benchmark

    Who it's for:This assessment is aimed at young learners aged between 6 and 13, and who have Common European Framework of Reference (CEFR) levels between pre-A1 and B1. English Benchmark is a great tool for teachers who want a simple way to assess the English abilities of their classes at any stage of the year.

    With individual reports produced quickly after completion, parents and teachers can quickly see where their children are on the Global Scale of English (GSE) or CEFR. This can help assess their readiness for the next step, such as the app English International Certificate Young Learners exam.

    What it tests:English Benchmark aims to assess a student’s competence in the four skills of speaking, listening, reading and writing (with the exception of Level 1, which does not test writing). It covers five different ability levels, with three tests per level.

    app English International Certificate Young Learners

    Who it's for:This test is for young learners who are again aged between 6 and 13, and whose CEFR levels range from pre-A1 to A2. It is available in over 40 territories worldwide, and at different times of the year.

    Upon completion, the learners will be able to take pride in receiving an official certificate from , the UK’s largest governing body for academic qualifications.

    What it tests:International Certificate Young Learnersfocuses again on integrating all four of the main skills and these are divided over four ability levels – Firstwords (Level 1), Springboard (Level 2), Quickmarch (Level 3), Breakthrough (Level 4). It focuses on completing realistic communicative tasks throughout, giving them a great first experience of official assessment.

    Spread out over two separate written and speaking parts; the learners are encouraged to talk effectively about their own lives, rather than simply reciting grammatical or vocabulary structures. This includes activities such as board games and picture matching.

    Exams for adults

    There are many reasons why your students may need to take a language exam. Some adults need proof of their level for work or university, companies may wish to analyze the abilities of their staff, or individuals may be keen on pursuing a personal goal.

    Whatever the motivation, choosing the correct assessment is crucial.By checking out the summaries below of all our assessment options for adults, you’ll be sure you’ve picked the best one.

    app English International Certificate

    Who it's for:app English International Certificate (PEIC) is designed for adults of any level who use English in a variety of daily activities, such as with work, at university or socially. As a result, we’ve ensured that the content of PEIC is suitable for learners in any part of the world, age-appropriate, and available at various times of the year.

    With its widely recognized Ofqual accreditation, PEIC is excellent for those needing a general English certificate for their work or higher-educational institutions.

    What it tests:Throughout the six-level options, ranging from A1 (beginner) to Level 5 C2 (proficiency), authentic materials regarding specific themes are frequently used to assess all four key skills.

    Learners will complete tasks related to note completion, letter or email writing, and speaking role plays, along with defending a point of view at higher levels. This reinforces the PEIC as an exam which best suits those who complete everyday tasks in English.

    PTE Academic

    Who it's for:If your learners are looking for reliable, unbiased proof of their English level for immigration or studying abroad, then the app Test of English Academic is perfect for them. by governments for their visa application processes, and multiple leading universities such as Harvard University in the USA, PTE Academic can be .

    In addition, the exam is 100% computer-based, can be accessed over 360 days of the year, and can be booked only 24 hours in advance. This suits students and professionals who require more flexibility and benefit from the results being available after only 5 business days.

    What it tests:PTE Academic uses the latest Artificial Intelligence software. This means students can be confident that they’re given an unbiased grade for the four main skills they are tested on. The initial speaking and writing sections assess your learner’s abilities to produce responses to questions and scenarios using academic English.

    This theme continues through the subsequent listening and reading sections, where candidates complete various tasks such as interpreting information, reordering paragraphs, and summarizing a spoken text.

    Versant tests

    Who it's for:app’s Versant tests are designed for businesses that require a simple, quick and reliable way to assess the English competence of their current or prospective staff. Furthermore, they suit educational institutes that require an efficient way to evaluate the English capabilities of their students before, during, or after their courses.

    What it tests:The suite of four different English exams is tailored to suit different requirements, depending on the client's needs. Ranging from 17 to 50 minutes in length, the skills tested will vary from a specific written (Versant Writing Test) or spoken focus (Versant English Test), to the Versant English Placement Test and Versant 4 Skills Essential which integrate all four skills.

    Speaking tests are also available in additional languages including Arabic, Dutch, French, and Spanish for dual language programs.

    All Versant tests are fully automated, and available online or offline throughout the year. This means that you’ll be able to access the results immediately afterwards.

    Placement

    Who it's for: If you work for an educational institute and need a way to efficiently deliver, mark and administer a placement test for new students, then Placement is perfect for you. Our adaptive software means this single test will generate questions depending on your student’s previous responses, and therefore is suitable for beginner to advanced level learners.

    This results in a single, fair and unique testing procedure, along with reliable GSE and CEFR grades upon completion.

    What it tests:Placement is a 50-minute, computer-based assessment that tests the students on a wide range of topics, including the four skills, plus vocabulary and grammatical knowledge. Using real-life English content reflecting life in the classroom, students complete tasks such as choosing the correct word or phrase, error correction, dictation completion and describing visuals.

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    9 great novels to help improve your English

    Below, we reveal nine novels, including William Golding’s Lord of the Flies and George Orwell’s Animal Farm, to help improve your English.

    1. The Wind in the Willows – Kenneth Grahame

    This classic tale takes place in the English countryside and shares the adventures of the animals that live by the river. Grahame’s simple use of language with imaginative stories makes this a pleasurable read for adults and children.

    2. Lord of the Flies – William Golding

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    3. The Old Man and the Sea – Ernest Hemingway

    Ernest Hemingway is well-known for his clear, straightforward writing style and short sentence structure, which is great for English language learners and many people have read it in school. It’s the courageous tale of a Cuban fisherman and his battle to land a giant marlin and it’s a perfect introduction to Hemingway as an author.

    4. Animal Farm – George Orwell

    This short, allegorical novel tells the story of animals rebelling against their human masters, and is a satire of the Stalin era in the Soviet Union. Orwell uses simple English to appeal to all reading levels with a ‘less is more’ approach, and the animals speak in short, clear sentences.

    5. Tuesdays with Morrie – Mitch Albom

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    6. High Fidelity – Nick Hornby

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    7. The Giver – Lois Lowry

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    8. Fantastic Mr Fox – Roald Dahl

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    9. The Curious Incident of the Dog in the Night-Time – Mark Haddon

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    The advantages of online distance learning

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    The technological component of learning is constantly growing. More and more classes are taking place online – yet rather than simply being a substitute for classroom courses, they can be blended with a classroom-based approach. This often offers students a more engaging and motivating experience. This post talks about the advantages of online learning, why teachers find it useful and why students enjoy it.

    Distance learning versus classroom courses

    Typically, there are two sets of teachers interested in experimenting with online teaching:

    • Those who are considering using distance learning courses for students who can’t attend classes.
    • Those who are looking to supplement their classroom teaching with more interactive, or personalized online components.

    Yet regardless of the category they fall into, they’ll often ask: “What can distance learning courses provide that classroom courses can’t?”.

    And this is the right question to ask. Looking at the relative advantages of online courses helps us discern what is the best use of classroom time for learning and what is the best use of online time for learning.

    Knowing this allows us to make better decisions about how and when to use online learning. Instead of simply adopting an online course, adding online components just because they look attractive, or using great technology just because it alleviates scheduling problems, we can choose them for the added value they provide.

    The strengths of classroom-based learning versus online learning

    The strengths of a classroom-based course are:

    1. Easier community building.
    2. Direct access to a live teacher for inspiration, guidance and feedback.
    3. More 'live' opportunities for communicative practice with other students.
    4. Provision of a structured schedule.

    As for the strengths of a distance learning course, the following come to mind. They:

    1. Provide easier access to course resources.
    2. Offer greater convenience for the teacher and learner, and offer flexibility in scheduling.
    3. Can be personalized – that is, teachers can cater to each student’s proficiency level and learning goals by delivering different online resources (including videos, readings, and listenings) to individual students so they can work on them in their own time.

    However, distance learning courses have some less obvious advantages, too. Distance learning courses have shown the following trends, which have completely changed the way to see and use online learning:

    Increased engagement

    Number one is the rise in engagement. A well-designed distance course is aimed directly at the individual learner: there is much more practice time and immediate feedback, particularly for listening and speaking tasks. We often find that shy students and those who feel unable to participate in a classroom environment are more willing to engage with the teacher and other students in online courses.

    Improved concentration

    Secondly, online courses improve concentration, which, as all teachers know, is a continual problem in classrooms. Rather than being directed on what to do, students working online can select what activities to engage in, for how long, and in what sequence, which helps them stay focused.

    Easier assessment

    The third advantage, which is vital for a teacher, is the ease and fluidity of tracking progress. In classrooms, it’s hard to track how students progress over a whole semester, much less in each class. In online distance learning, you get constant monitoring of how well students are doing on individual tasks and progress checks, no matter what learning management system you’re using.

    Why learners choose online courses

    We’ve seen the potential reasons teachers may incorporate distance learning materials. But why do learners choose online courses over classroom ones?

    Choice is an important aspect of – and the only way that students are going to learn is if they feel engaged. Give them choices in activities, homework, schedules, tests and even grading.

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    What’s more, giving students a choice of a distance learning course over a classroom course, a blended classroom online course, or even a choice of activities can improve motivation and increase engagement. Just make sure not to overwhelm them with too many choices!