Enhancing workplace communication: The new role of language assessments in business success

Andrew Khan
two business people sat together in a meeting both looking at a laptop
Reading time: 4 minutes

The integration of AI tools into workplaces around the world is starting to change the way people communicate professionally. that the use of AI to help draft documents and emails is driven not only by convenience and efficiency but also by a desire to be clear and precise in language.

While potentially useful, tools to translate, generate, or ‘correct’ written text won’t help with the effectiveness of the verbal communication that powers business relationships.

Is your teams communication effective?
Reproducir
Privacy and cookies

By watching, you agree app can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

The importance of effective communication

Whether it’s customer support calls, sales presentations, health and safety instructions or day-to-day engagement with colleagues, our personal and professional interactions in the workplace rely on our ability to understand and be understood.

Equally, clarity of communication is central to many of the ‘future skills’ that employers have identified as critical to sustained success – notably .

It can be challenging for people who have English as a first language to feel confident in these skills – and even more difficult for those who may use another language at home but are required to speak English at work.

Challenges faced by second-language English speakers

When designing assessments that measure English proficiency, we need to balance the convenience and duration that enable them to fit into a fast-paced hiring workflow with the coverage that gives businesses confidence in the results. This means focusing on the most essential elements of effective communication.

Introducing the Versant by app English Speaking and Listening Test

With the new Versant by app English Speaking and Listening Test, we take just seventeen minutes to give a comprehensive picture of communicative English competence. So where do we focus?

Effective verbal communication: Balancing listening and speaking skills

As a starting point, the businesses that we heard from in our research were clear that listening is just as important a skill as speaking when it comes to making hiring decisions.

Anyone who has been through sales or customer support training in the past will likely be familiar with the phrase “you have one mouth but two ears,” meaning that, in a professional context, our ability to listen, actively and attentively, for detail and nuance, can be twice as valuable as speaking. A test that didn’t place equal weight on comprehension and productive speech when assessing communicative ability would be missing the mark.

Evolving expectations around speech

Our research also pointed to expectations around speech having shifted in recent years. The range of jobs where English is required at the point of hiring has increased in many countries – with professionals from taxi drivers to online tutors often asked to demonstrate communicative competence.

With this in mind, app has introduced the Global Scale of English Job Profiles framework to help employers define appropriate English requirements for a variety of different positions.

Customer Support roles and communicative ability

Customer Support roles, historically the main use case for testing English in the workplace, are also evolving. Employers are placing a much greater emphasis on true communicative ability to help resolve complex problems rather than scripted or pre-prepared responses delivered with US-style accents.

Designing effective assessments

Taking this into account, we recognized a need to design a more effective way of testing both the manner of speaking and the content of that speech. Manner-of-speaking scores bring together the measurement of fluency or the fluidity and cohesion of a spoken response, pronunciation and intelligibility.

Pronunciation is different from accent – a test taker can have an Indian accent, a French accent or a Japanese accent and still pronounce English words in a way that first-language speakers will expect to hear them. Intelligibility reflects the reality that we all speak in different ways, with a voice authentic to ourselves, and looks to assess whether that voice can be easily understood by others.

Measuring communication skills

The most relevant measure of communication skills isn’t whether you sound like a fluent speaker but whether you can use your ability with language to convey meaning effectively. Our speech also needs to be relevant and appropriate, with suitable vocabulary and grammatical accuracy.

We’ve found the most successful way to measure speech content is to blend short questions with a limited set of potential responses with more open-ended items. This enables test takers to speak organically and really show what they can do with their language skills.

The value of fair and objective assessments

Whether used as a hiring tool, to diagnose employees' learning and development needs or to benchmark improvement over time, English assessments can be a great asset to businesses – but only if they’re fair, objective and laser-focused on the skills that underpin true communicative competence.

Join our webinar to learn more

Join us for an insightful webinar where we will delve deeper into the role of language assessments in enhancing workplace communication and driving business success. Sign up now to secure your spot and learn how the Versant by app English Speaking and Listening Test can benefit your organization.

More blogs from app

  • A businessman sat cross legged is meditating on a desk, around him are other business people sat at the same desk busy working

    Understanding and managing technostress

    Por Amy Malloy

    What is technostress?

    Technostress affects people in different ways. I resonate with Chiapetta’s (2017) definition:

    “Technostress is a syndrome that occurs when the person, subjected to information overload and continuous contact with most digital devices, develops a state of stress.”

    This explanation isn’t limited to any particular symptoms. However, most of us can relate to being over-exposed to technological devices – especially in the past year. Consequently, I imagine many people have experienced some symptoms of technostress as a result.

    What are the symptoms of technostress?

    While the symptoms of technostress differ, there are a number of common experiences. Perhaps you obsessively check social media, or struggle to focus on everyday tasks. Or maybe you feel demotivated and low in mood. You might find yourself overly focused on getting the latest technology. Or you might be actively avoiding or feeling anxious about using technology.

    Why should we be concerned about technostress?

    People are adaptable, it’s part of our biology, but if change happens too quickly, we experience symptoms of stress. And, in our modern, continuously busy culture, it can be easy to assume something is wrong with us if we feel we can’t cope with technology. It can feel like we’re failing because we’re not focusing or achieving enough. We might also feel stupid for not understanding how a piece of software works.

    In response, we need to find ways to relieve that stress and return to a more restful state.

    Tips to prevent and manage technostress

    1. Switch off – This may be hard to do with the demands of life but sometimes, just turning your devices off and stepping away from technology is the best approach. Do something to pull you away from the information overload, like a walk in nature or reading a fictional book. Something that pulls you away from life’s goings-on.
    2. Limit your exposure – If you can’t switch off completely for whatever reason, then maybe rationing your exposure to devices is key. Time and limit your time on devices, taking regular breaks away. If you struggle to pull yourself away, there are apps and device functions that can restrict access for you.
    3. Only use with a purpose – Before you start using technology, ask yourself: “What am I using this for?”. Study? Research? Or is it just out of boredom? If you haven’t got a set aim or goal, then you are likely to mindlessly scroll and get pulled into the vast information overload of social media and the web. Try to avoid this by having a set aim/goal when using technology.
  • Three young people sat outside holding binders with notes and examining them

    Acing the app English International Certificate: 10 essential revision strategies

    Por Amy Malloy

    Every student and teacher knows how important revision is ahead of exams. It’s not only about how much students revise and practice – it’s also about how they do it.

    So, if you or your students are preparing for the app English International Certificate (PEIC), here are ten top revision strategies to help. All of the advice below can be applied to all six levels from A1 to Level 5.

    Know what to expect

    You can download detailed 'Functions and Notions' guides for all levels. These will give you a very clear idea of the language we expect students to produce at each level. You can download the test guides for each level as well as practice tests and other important documents.

    Work on synonyms and paraphrasing

    Often in the reading and listening tasks, the answers will be synonyms or paraphrased versions of the question. Working with synonyms and paraphrasing in class or at home is a great way to expand vocabulary and help be better prepared for the test. In the A1 test students are expected to show only “a very basic repertoire of words and simple phrases”, but as they progress through the levels, more range is expected in vocabulary and grammar.

    Focus on sentence structure

    As well as helping to improve grammatical control, taking a close look at sentence structure will really benefit you or your learners, especially in the dictation task (section 2). Identifying the tense of a verb or whether they need to use this or these, for example, will help you avoid losing points unnecessarily. It’s also important that they check sentences are complete and correct in the gap-fill tasks at higher levels (Sections 3 and 7), so always tell them/make sure to re-read the whole sentence for every question.

    Create a list of errors

    We all know that learners often make the same mistakes, so a good idea is for them to create a personalized errors list.

    Teacher: Each time you do a writing task, dictation, or gap fill, have them write down the typical mistakes they make. Then, next time, tell them to check their work with their list before you correct it.

    Self-learner: Make sure to take note of the mistakes you make and put them into a list, taking care to avoid them in the future.

    Use a highlighter

    Get yourself or your students into the habit of highlighting or underlining keywords in questions every time you do a task. This helps learners focus on the information they need to listen or look for and also encourages them to subconsciously start thinking about vocabulary related to the topic. This could be practiced by downloading a sample exam and practicing underlining the keywords.

    Say more

    For the spoken test, train your students to expand their answers and make sure they feel comfortable talking about themselves. At higher levels, give your learners language so they can support their point of view. Remind them that the topics may be more complex, but they still need to be able to give an opinion about them.

    Listen to as much as possible

    In the listening sections, learners will hear a variety of different accents from people of different ages, so it’s important to expose them/yourself to lots of different voices in preparation for the test. That might be a parent talking to a child or an elderly person in a shop, so the more experience someone has listening to different dialogues, the better. As well as the listening activities in coursebooks, encourage students to listen to podcasts or watch videos on YouTube in their free time.

    Be (in)formal

    In the writing and role play, it’s important for learners to know what level of formality is required for each task. They should have lots of practice in written and spoken structures to deal with different types of people, such as a friend, a shop assistant or a bank manager. Also remind them to make the most of the 15 seconds they have to prepare the role play in the spoken test and think about the type of structures and vocabulary they’ll need.

    Keep to the word limit

    For each of the writing tasks, there is a ‘tolerated word limit’ which allows students to be a few words over or under. However, you should train learners to keep an eye on how much they are writing so they become familiar with the required task length. Students can save time calculating exactly how many words they’ve written by choosing an average line from their writing, counting the number of words on that line and then multiplying it by the total number of full lines.

    It’s also essential students practice writing under exam conditions so they get used to completing the tasks quickly. Be sure to include some exam practice in class or as a self-learner, try to practice with a past exam paper in a quiet place, replicating exam conditions as closely as you can.

    Check the answers again

    While our final tip isn’t really a revision strategy, it’s certainly very helpful for students to bear in mind when applying all of the other revision strategies. It is essential that students leave themselves time at the end of the test to check through their paper: Have they filled in every question? Are the sentences complete in the gap fill tasks? Have they checked their writing and remembered their frequent mistakes? Are all the answers clear and easy to read? One final check-through could make all the difference!

    With these top tips, you or your students will be more than ready for the test. Good luck!