The ultimate guide to language assessment in business

Samantha Ball
A group of business people chatting over some papers sat at a table in a office
Reading time: 7 minutes

Effective international communication is crucial in the world of global commerce. In today's borderless marketplace, companies need to be linguistically flexible to be successful. For HR managers and business practitioners, comprehensive language evaluations are not just an add-on but a vital duty that can enhance your organization's success in the international market.

This guide will take you through the crucial role of language assessment in business. It will discuss why language assessment is important, how to effectively implement it, its benefits for students and business professionals, and the current tools and technologies available. By the end, you will have the knowledge to identify the significance of language assessment in your business and make informed decisions that reflect the essential role of linguistic ability in the modern global economy.

Why language assessment matters

Enhancing communication effectiveness

Effective communication is the lifeblood of any successful business. When diverse teams come together, be it in an office, on a shop floor, or at a virtual meeting, the ability to exchange information clearly and concisely can mean the difference between streamlined operations and costly misunderstandings. Language assessment ensures that employees possess the necessary language skills needed to communicate across teams and with clients worldwide.

Global market competitiveness

Accessing international markets hinges largely on the language capabilities of your workforce. Assessing language skills not only amplifies your organization's ability to engage with prospective clients and partners but also ensures that the customer experience is seamlessly delivered, regardless of the customer's primary language.

Talent acquisition and retention

Proper language assessments play a pivotal role in the recruitment process. They aid in identifying candidates with the language proficiencies required for specific roles, such as those involving international correspondence or multilingual customer support. By enabling a streamlined and objective measurement of language ability, your business can attract and retain talent, securing a competitive edge in a multilingual talent pool.

Types of language assessments

Proficiency tests

Proficiency tests are the benchmarks for evaluating a person’s overall language capability. This category includes tests that cover all language skills, such as reading, writing, listening and speaking, like the Versant tests offered by app. These tests provide a comprehensive analysis that helps gauge an individual's ability to function effectively in a language, both in academic settings, the workplace and everyday contexts.

Interviews

Conversational skills and the application and comprehension of language in real-world scenarios play a significant role in many job roles. Structured interviews that focus on language are a vital component of the language assessment suite. These interviews typically evaluate oral and sometimes written language skills, providing context-specific insight into how these skills might translate in a professional setting.

Role-playing scenarios

Simulations that mimic workplace interactions provide an immersive method of assessing language skills beyond language proficiency tests. Candidates engage in practical scenarios that mirror the challenges and dynamics of a business environment, which is particularly valuable for assessing their ability to manage real-time communication under pressure.

Implementing language assessment

Best practices for HR managers

When starting your language assessment program, begin with a thorough needs analysis. This involves identifying which roles require language proficiency, to what level and in which languages. Then, select or develop an assessment that aligns with these requirements. It's also important to provide clear instructions and support for candidates, ensuring that the assessment process is transparent and equitable.

Training and development strategies

Personalized learning plans can be a game-changer for employees who require language improvements. Identify the areas for development, set achievable goals, and incorporate regular assessments to measure progress. This approach ensures that training is targeted and effective, helping employees advance their language skills in a way that's both strategic and supportive.

Benefits for business professionals

Career advancement opportunities

Proficient multilingualism can open doors to international career opportunities and is a key differentiator in many sectors. A dedication to mastering a foreign language can lead to personal and professional growth, including access to leadership positions and broader responsibilities.

Cross-cultural competence

Language proficiency is closely tied to cross-cultural understanding and competence. Business professionals who possess these abilities can traverse cultural boundaries with sensitivity and insight, essential for global leadership and successful collaborations in multicultural teams.

Enhanced collaboration

Clear and expressive communication fosters an environment of trust and collaboration. By investing in the linguistic abilities and listening skills of your teams, you're not only improving the performance of individual employees but also elevating the collective capacity for innovation and problem-solving within your organization.

A group of busines people grouped at the end of a table in a office room chatting over a laptop

Tools and technologies

Language assessment software

Modern language assessment software is designed to be sophisticated yet user-friendly. It provides a platform to automate the testing process, delivering reliable and consistent evaluations while providing a positive candidate experience. Look for software that offers flexibility in test administration and the ability to measure multiple languages.

Online platforms

With the rise of remote work, online platforms for language assessments offer unparalleled convenience for job applicants. These platforms are scalable, allowing you to administer tests to candidates globally and often come with robust reporting features that provide detailed insights into test results.

Implementing Versant by app

Versant language tests

Versant tests by app are renowned for their accuracy, efficiency and comprehensive analysis of the four language skills tested. These tests are automated and provide objective evaluations that are crucial for making important HR decisions.

Compatibility and security

app's Versant system ensures that your language testing process is both accessible and secure. Language assessments can be conducted remotely or at testing centers, with strict security measures in place to maintain confidentiality and integrity.

Training and support

With app, you're not just getting a product; you're gaining a partner. Training and support services ensure that HR professionals and corporate clients are equipped to implement and make the most of their language assessment program, fostering an environment of continuous improvement.

Conclusion

Language assessment in business isn't just about evaluating a person's ability and skills; it's about building a foundation for success in the global economy. By understanding the significance of effective language assessment, and by utilizing the best tools and practices, businesses can ensure their place at the forefront of an international and multilingual world. The insights gained through comprehensive language assessments promote a diverse talent pool, foster inclusivity, and drive strategic business growth.

To truly capitalize on the benefits of language assessment, consider the impact that Versant by app can have on your business. With its state-of-the-art assessments, it empowers organizations to make well-informed decisions that lead to a more competent workforce and a thriving business ecosystem. Investing in language assessments can be the catalyst for achieving your business goals, enabling a future where linguistic diversity is a celebrated asset, not a challenge to overcome.

If you're interested in knowing more make sure to click the button below, or check out our blog posts 'Everything you need to know about the Versant tests' and 'Versant English language test: Assessment tools for business'.

Frequently asked questions (FAQ)

More blogs from app

  • Students sat ina library studying with laptops in front of them chatting to eachother

    Teaching engaging exam classes for teenagers

    Por Billie Jago
    Reading time: 4 minutes

    Teachers all over the world know just how challenging it can be to catch their students’ interest and keep them engaged - and it’s true whether you’re teaching online or in a real-world classroom.

    Students have different learning motivations; some may be working towards their exam because they want to, and some because they have to, and the repetitiveness of going over exam tasks can often lead to boredom and a lack of interest in the lesson.

    So, what can we do to increase students’ motivation and add variation to our classes to maintain interest?

    Engage students by adding differentiation to task types

    We first need to consider the four main skills and consider how to differentiate how we deliver exam tasks and how we have students complete them.

    Speaking - A communicative, freer practice activity to encourage peer feedback.

    Put students into pairs and assign them as A and B. Set up the classroom so pairs of chairs are facing each other - if you’re teaching online, put students in individual breakaway rooms.

    Hand out (or digitally distribute) the first part of a speaking exam, which is often about ‘getting to know you’. Have student A’s act as the examiner and B’s as the candidate.

    Set a visible timer according to the exam timings and have students work their way through the questions, simulating a real-life exam. Have ‘the examiners’ think of something their partner does well and something they think they could improve. You can even distribute the marking scheme and allow them to use this as a basis for their peer feedback. Once time is up, ask student B’s to move to the next ‘examiner’ for the next part of the speaking test. Continue this way, then ask students to switch roles.

    Note: If you teach online and your teaching platforms allow it, you can record the conversations and have students review their own performances. However, for privacy reasons, do not save these videos.

    Listening – A student-centered, online activity to practice listening for detail or summarising.

    Ask pairs of students to set up individual online conference call accounts on a platform like Teams or Zoom.

    Have pairs call each other without the video on and tell each other a story or a description of something that has happened for their partner to listen to. This could be a show they’ve watched, an album they’ve listened to, or a holiday they’ve been on, for example. Ask students to write a summary of what their partner has said, or get them to write specific information (numbers, or correctly spelt words) such as character or song names or stats, for example. Begin the next class by sharing what students heard. Students can also record the conversations without video for further review and reflection afterwards.

    Writing –A story-writing group activity to encourage peer learning.

    Give each student a piece of paper and have them draw a face at the top of the page. Ask them to give a name to the face, then write five adjectives about their appearance and five about their personality. You could also have them write five adjectives to describe where the story is set (place).

    Give the story’s opening sentence to the class, e.g. It was a cold, dark night and… then ask students to write their character’s name + was, and then have them finish the sentence. Pass the stories around the class so that each student can add a sentence each time, using the vocabulary at the top of the page to help them.

    Reading –A timed, keyword-based activity to help students with gist.

    Distribute a copy of a text to students. Ask them to scan the text to find specific words that you give them, related to the topic. For example, if the text is about the world of work, ask students to find as many jobs or workplace words as they can in the set amount of time. Have students raise their hands or stand up when they have their answers, award points, and have a whole class discussion on where the words are and how they relate to the comprehension questions or the understanding of the text as a whole.

    All 4 skills –A dynamic activity to get students moving.

    Set up a circuit-style activity with different ‘stations’ around the classroom, for example:

    • Listening
    • Reading
    • Writing (1 paragraph)
    • Use of English (or grammar/vocabulary).

    Set a timer for students to attempt one part from this exam paper, then have them move round to the next station. This activity can be used to introduce students to certain exam tasks, or a way to challenge students once they’ve built their confidence in certain areas.

  • Students sat at a desk looking at a textbook together, with a teacher pointing to it

    Real-world English: How GSE Job Profiles bridge learning and work

    Por Sara Davila
    Reading time: 5 minutes

    Did you know that improving your English proficiency can increase earning potential by up to 50% and safeguard your career against AI? Recent research by app highlights that English is not just a skill but a career-defining advantage in today’s globalized workplace. For millions of adult learners, the journey from the classroom to the workplace requires more than general conversational abilities—it’s about gaining targeted, job-ready skills as quickly as possible. For English language educators, understanding what “jDz-𲹻” English is and how to identify “jDz-𲹻” skills can provide a significant advantage in ensuring learners are prepared to communicate effectively and collaborate with their future coworkers.

    That’s where the Global Scale of English (GSE) Job Profiles comes in. For educators and program developers, it offers a bridge between real-world job skills and the English learners need to perform them. Whether you’re creating programs for nursing assistants, hospitality workers, or IT professionals, this tool ensures that learners build the precise English skills they need to thrive in their roles.

    Let’s walk through how to create a GSE Job Profile and explore its practical use for building programs that align with today’s professional realities.

  • A older techer sat with students, in particular looking at a laptop with one of the students

    Teacher technology adoption: What’s age got to do with it?

    Por Jennifer Williams
    Reading time: 4 minutes

    Educators, by design, are innovators. Living and working in a constant state of beta, teachers bring to the classroom a natural desire to explore and better understand new practices and methodologies to support students in their search for knowledge.

    Guided by an internal drive to make the world a better place and powered by the rewards of working daily with the youth that can create that positive change, teachers collectively are part of a profession different from any other. Within one classroom on any single day, a teacher can become a scientist, a historian, an inventor, or a scholar. Over time, whether in a one-room schoolhouse a century ago or in a technology enhanced classroom of the digital age, these defining characteristics of “teacher” have seemed to stay constant.

    Bridging the generational and digital divide

    Today, as citizens of our digital and global world, we are in an extraordinary time where divides are closing and collaboration becomes standard – where differences are truly celebrated and associations are surpassing separations in society.As educators, this change reflects what we have consistently asserted in our classrooms.

    Yet, terms like 'generational gap” and “digital divide” suggest a significant separation between us as teachers and our students. In truth, teachers and students are increasingly using asharedlanguage of innovation and exploration. Rather than sticking to notions of a technology-based generational divide, many are transcending the labels of “digital immigrants” and “digital natives”.

    This is further reinforced by current research demonstrating that technology adoption in education has less to do with age and instead is based more on exposure and experience (Bennett & Maton, 2010; Bullen, Morgan, & Qayyum, 2011; Guo, Dobson, & Petrina, 2008; Helsper & Eynon, 2010). As opposed to a focus on divides, this new evidence offers supportive pathways of possibilities to bring together older and younger generations in the process of learning in our world through exploration and wonder.

    Embracing skill development

    Moving attention away from a fixed age factor to emphasizing a continuum of proficiency based on exposure and experience enables teachers of all ages to identify as part of this digital age of education. Though digital technologies are fixtures in the daily lives of many (if not most) of our students, the ways students use technologies are not always consistent.

    Students of today – like students of previous generations – continue to need the guidance of teachers in finding ways to take and apply their understanding of technology to effectively convey perspectives with the world, influence the opinions of others, and contextualize and synthesize information in meaningful ways.

    Timeless lessons from teachers

    Teachers as innovators – young and old, tech-savvy and tech-novice – have extraordinary gifts to bring to their students, who are also navigating through digital environments. Though there are countless lessons teachers bring to students, here are several timeless ones that transcend any generation of teaching. Teachers guide students to use advanced technologies so that they can be...

    Critical consumers

    Today, students in our classrooms are bombarded with information at nearly every moment in time. With basic searches for information often leading students in multiple directions, research at every level has now become a highly complex and sophisticated process. The result is that we now see learning practices shifting from finding answers to discovering more questions.

    Teachers can guide students to evaluate and consume information critically. By promoting transparency and sharing, they help learners consider context and sources, reason with evidence and build knowledge.

    Creators of rich content

    As classrooms advance as blended learning environments, seamless integration of technologies and innovative teaching practices offers students opportunities to transform from passive learners to active content creators. With countless digital tools available for content creation, students can seek guidance from teachers on matching the best tool to a particular communicative purpose.

    Teachers who are skillful in creating synthesized messages can show students ways to comprehend and compose with combinations of digital technologies. Less in the role of directing lessons, the teacher becomes a catalyst for learning, inspiring students to work creatively and collaboratively to solve problems and respond to instructional lessons as producers of information.

    Centered on relationships

    A defining quality of a master teacher is the ability to create a positive learning community built on empathy and understanding. The focus on relationships in these classrooms models the continued importance of valuing alliances and friendships.

    Soft skills, such as joy, honesty, trust and respect, become even more essential as our students continue to interact in a highly networked and diverse world. Balance, too, becomes a critical area for discussion as students look to divide attention, time and social-emotional reserves between onscreen and in-person experiences.

    Within responsive classrooms and digital learning spaces that keep emphasis on the formation of relationships, teachers can offer opportunities for students to develop through collaboration, teamwork, solidarity and conflict resolution.

    Resilient in endeavors

    Our students are looking out onto a world where anything is possible. Digital age technologies are empowering students to believe: “if you can dream it, you can do it”. The impossible is within reach, and a mindset of grit and determination moves sparked ideas to a place of accomplishment and excellence.

    Through the creation of learner-driven classrooms centered on the student, teachers can help guide students to narrow their interests and ultimately find their passions. With relevance and authentic purpose, teachers can connect students in the process of learning through design thinking and trial and error – shifting the outlook from fear of failure to resilience and 'stick-to-itiveness' to advance learning to a place of discovery and invention.

    And it is this mindset – a position of inquiry and exploration – held by students and teachers, young and old, that can show that great will come from risk. We all just need to be ready to try.