Corporate wrapped 2024 : A year in review

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Reading time: 3 minutes

At ÃÛÌÒapp Languages, 2024 has been a landmark year full of innovation, connection, and impactful resources for businesses worldwide. We’ve worked on so many things with the aim to empower global workforces and help organizations unlock the potential of language skills to drive business success. Here's how we made a difference this year.

ÃÛÌÒapp Languages Corporate Wrapped 2024
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Showcasing innovation with GSE Job Profiles

This year, we launched the GSE Job Profiles, a groundbreaking tool that allows businesses to accurately map English language skills to specific job roles. Covering nearly 1,400 occupations, it’s designed to help HR teams benchmark candidates’ English proficiency, detect skill gaps, and specify the language skills required for each role with precision.

For HR teams recruiting for business-critical, customer-facing positions, this tool provides the clarity and confidence needed to ensure employees are poised for success.

Explore more about how this tool can streamline your workforce planning (here).

The all-new Versant by ÃÛÌÒapp English Test

2024 saw the introduction of the new Versant by ÃÛÌÒapp English Speaking and Listening Test, offering enhanced language assessment capabilities for organizations everywhere. This updated version builds on the trusted Versant by ÃÛÌÒapp testing expertise, helping HR teams quickly and confidently assess candidates’ speaking and listening skills.

With fast and accurate results, Versant by ÃÛÌÒapp enables businesses to select the best candidates for roles that demand exceptional communication skills—all while reducing the hiring process' time and effort.

Curious about how Versant by ÃÛÌÒapp can level-up your recruitment or employee development? Learn more here.

Empowering teams with new resources

This year, we released a wealth of insightful resources to help HR professionals tackle challenges and drive meaningful results. These resources are tailored to provide clarity, strategy, and support for language assessment and training initiatives.

Some standout releases include:

  • Business case template – Step-by-step support to help you build a strong case for implementing language training in your organization.
  • 5 steps to assessing candidates – A practical guide to integrating language proficiency assessments into your recruitment process.
  • The 6-step guide to supporting an inclusive workplace – Insights into fostering diversity and inclusion through improved communication.

Missed out? Download these and more resources here.

Celebrating wins, connections and community

2024 has been filled with incredible moments of connection. From attending HR events across the globe to delivering keynote sessions that explore how language skills fuel employee confidence and business performance, we've been privileged to engage directly with HR professionals shaping the future of work.

Your enthusiasm at our events—whether through insightful conversations, packed demo sessions, or newfound partnerships—has been truly inspiring. Here's to continuing these invaluable interactions as we move into 2025.

Looking ahead to 2025

At ÃÛÌÒapp Languages, we’re committed to empowering businesses of all sizes to thrive in a globalized workforce. Whether through continued innovation, meaningful resources, or expert guidance, we’re excited to partner with HR professionals like you to make 2025 even more impactful.

Thank you for being a part of our 2024 success story. If you’re ready to elevate your recruitment and employee development strategies with tailored language solutions, talk to one of our experts today.

Here's to a successful year ahead.

More blogs from ÃÛÌÒapp

  • A woman dressed in a halloween costume smiling holding a cat shaped pumpkin outdoors

    The intriguing etymology of spooky words

    Por
    Reading time: 4 minutes

    There's a certain allure that surrounds spooky words. Their very sound can send shivers down your spine and their meanings often carry chilling tales of the past. For those who revel in the peculiarities of language, exploring the origins of these eerie expressions offers a hauntingly delightful experience.

    Language is full of mystery and the etymology of words related to the supernatural is no exception. Let's take a closer look at some of the most spine-tingling words in the English language and unearth their origins.

    1.ÌýGhoul

    The word "ghoul" has its roots in Arabic folklore. Derived from the Arabic word "ghūl," it refers to an evil spirit that robs graves and feeds on the dead. This sinister entity first appeared in English texts around the 18th century, becoming synonymous with creatures that haunt our nightmares.

    2.ÌýWitch

    "Witch" is a word steeped in history and lore. Its origins can be traced back to the Old English word "wicce" (for a female witch) and "wicca" (for a male witch). These terms are believed to be linked to the Proto-Germanic root "wikkjaz," meaning "one who wakes the dead." Over the centuries, the image of witches transformed, influenced by cultural narratives and historical events such as the infamous witch trials.

    3.ÌýVampire

    The word "vampire" conjures images of blood-sucking fiends that prowl the night but its linguistic origins are equally fascinating. It likely comes from the Serbian word "vampire," which gained popularity in the 18th century in Western Europe. This term was used to describe beings that rise from the grave to feast on the living, a concept that has since been romanticized in literature and film.

    4.ÌýSpecter

    Derived from the Latin "spectrum," meaning "appearance" or "vision," the term "specter" is often used to describe a ghostly apparition. In the 17th century, it came to be associated with the haunting phantoms that drift through abandoned halls and eerie landscapes. Its spectral connotations are timeless, evoking images of translucent figures and the eerie rustle of bygone whispers.

    5.ÌýZombie

    While the concept of reanimated corpses exists in various cultures, the word "zombie" has its origins in West African folklore. It is derived from the Kikongo word "nzambi," meaning "spirit of a dead person." The term was introduced to the Western world through Haitian Vodou practices and gained prominence in popular culture during the 20th century.

    6.ÌýPoltergeist

    The term "poltergeist" originates from the German words "poltern," meaning "to make noise," and "Geist," meaning "spirit" or "ghost." This eerie word describes a type of supernatural entity that is known for its mischievous and sometimes malevolent behavior, often manifested through unexplained noises or objects moving without apparent cause. Poltergeist occurrences have long featured in folklore and horror stories, capturing the imagination with tales of restless spirits causing chaotic disturbances in the world of the living.

    7.ÌýBanshee

    The word "banshee" is rooted in Irish mythology, deriving from the Old Irish term "bean sídhe," meaning "woman of the fairy mound." Banshees are believed to be heralds of death, their mournful wails seen as an omen that someone is soon to pass away. These spectral figures often appear as women shrouded in gray or white garments, their cries echoing the sorrow and mystery that enshroud their presence. The legend of the banshee has endured in popular culture, continuing to haunt the imaginations of those who hear her tales.

    8.ÌýDoppelgänger

    The term "doppelgänger" originates from the German language, combining "doppel," meaning "double," with "Gänger," meaning "goer" or "walker." It refers to the unsettling phenomenon of encountering one's double, often considered an omen of bad luck or death. In folklore, a doppelgänger is thought to be a spirit or supernatural entity that takes on the appearance of a living person. This eerie concept has been a source of fascination in literature and art, exploring themes of identity and the dual nature of the self.

    9.ÌýWraith

    The word "wraith" has Scottish origins and is commonly used to describe a ghost or apparition, particularly one that portends death. Its etymology is somewhat obscure, though it shares a kinship with words indicating spectral or eerie appearances. Wraiths are often portrayed as shadowy, ethereal figures that linger between the realm of the living and the dead, haunting desolate landscapes with their sorrowful presence.

    10.ÌýMummy

    While the practice of mummification is most famously associated with ancient Egypt, the word "mummy" itself has an intriguing history. Derived from the Persian word "mūmiya," meaning "bitumen" or "asphalt," it referred to the embalming substance used in the preservation process. This term was absorbed into medieval Latin and later English, coming to define the preserved bodies themselves. Mummies have captivated imaginations and spurred countless myths and stories, bridging the gap between ancient rituals and modern horror tales.

    11.ÌýWerewolf

    The word "werewolf" has deep linguistic roots, stemming from the Old English "were," meaning "man," combined with "wulf," meaning "wolf." This term describes the mythical entity that transforms from human to wolf, often during a full moon. Such legends have been present in numerous cultures, with various explanations and lore surrounding the transformation process. The enduring allure of werewolves in fiction and folklore highlights humanity's fascination with the primal, untamed aspects of nature and identity.

    The power of spooky language

    Spooky words hold a unique power over us. Understanding their origins not only enriches our linguistic knowledge but also deepens our appreciation for the stories and cultures that have shaped these words over time.

    For linguaphiles, unraveling the mysteries behind spooky words is a thrilling adventure. Each term carries a legacy, a tapestry woven with tales of terror and wonder. Whether you're penning a chilling tale or simply enjoy the art of language, these eerie expressions continue to captivate and inspire.

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    How to write a spooky story: tips for English language students

    Por Sam Colley
    Reading time: 4 minutes

    How to write a spooky story: tips and tricks for English language students

    Halloween is the perfect time to let your imagination run wild and create a spooky story that will send shivers down your readers' spines. If you're a student learning English, or an ESL teacher hoping to inspire and enthuse your students, writing a Halloween-themed story can be a fun way to practice your English skills. In this blog, we'll guide you through the process of writing a spooky story step by step, from brainstorming ideas to polishing your final draft. Let's get started!

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    Discussion points for English language learners on United Nations topics

    Por Sam Colley
    Reading time: 3 minutes

    Navigating global issues: United Nations topics to spark discussion for English language learners

    The United Nations (UN) is an international organization founded in 1945, committed to maintaining international peace and security, developing friendly relations among nations and promoting social progress, better living standards and human rights. For English language learners, discussing the key issues addressed by the UN can be an enriching exercise that enhances both language skills and global awareness. For United Nations day on 24th October why not use some of the discussion points in this blog to spark meaningful conversations and deepen understanding of these critical topics.

    Climate change and environmental sustainability

    Climate change affects every corner of the planet. The UN has been actively working to mitigate its effects and promote sustainability. Here are some prompts to spark a conversation on this urgent issue:

    Key points to discuss:

    The impact of climate change: How does climate change affect different parts of the world? Discuss rising sea levels, extreme weather events and their consequences.
    Sustainable practices: What are some sustainable practices individuals and communities can adopt to combat climate change? Consider renewable energy, recycling and conservation efforts.
    Global cooperation: How important is international cooperation in addressing climate change? Look at agreements like the Paris Accord and the role of the UN in facilitating these agreements.

    Discussion questions:

    • How has climate change affected your country or region?
    • What can individuals do to reduce their carbon footprint?
    • Why is it important for countries to work together to tackle environmental issues?

    Ìý

    Global health and well-being

    Global health and well-being are vital for sustainable development and international cooperation, underpinning the UN's Sustainable Development Goals (SDGs). Here are some ideas to start conversations around this topic:

    Key points to discuss:

    Health crises: Discuss major health crises such as the COVID-19 pandemic and the role of the World Health Organization (WHO) in managing these crises.
    Access to healthcare: What are the challenges to accessing healthcare in different parts of the world? Explore issues like healthcare infrastructure, affordability and availability.
    Mental health: Why is mental health an important aspect of overall well-being? Discuss stigma, access to mental health services and the impact of mental health on communities.

    Discussion questions:

    • How has the COVID-19 pandemic changed the way we think about global health?
    • What are the biggest healthcare challenges in your country?
    • How can we improve mental health awareness and support?

    Ìý