6 things to consider when writing English emails

A overhead shot of a person sat on a chair with a laptop to their left is icons of envelopes

Every day, an astonishing number of emails are sent and received worldwide. While a considerable amount of these are informal messages between friends, the majority are for business purposes. Whether you’re emailing someone you work with, applying for a new job or making new connections, here are some general rules to follow when writing English emails…

1. Know your tone

Always consider who you are writing to and adapt your language accordingly. Emails are less formal than letters, so it’s fine to start your email with “Hi” or “Good morning” – but it may be better to write “Dear…” if you are emailing someone for the first time or if they are senior to you. Similarly, ending emails with “Best/kind regards” rather than “Yours sincerely/faithfully” works well, with the latter being more appropriate for a formal email. Whatever the relationship, though, don’t feel tempted to use laid-back, colloquial expressions like “Hey, you guys”, “Yo!”, or “Hi folks”.

2. It’s all about the titles

It’s increasingly common to use first names in international business communications, so don’t be afraid to do so. Another title to consider is your email subject header: a short, clear text is important as busy people often decide whether to even open an email depending on the subject header. Examples of a good subject header include “Meeting date changed”, “Quick question about your presentation”, or “Suggestions for the proposal”.

3. Use a professional email address

If you work for a company you’ll be using your company email address. But if you’re using a personal email account because you’re self-employed or looking for a new job, you should be careful when choosing that address.

You should always have an email address that includes your name so that the recipient knows exactly who is sending the email. Email addresses that you created while you were in school or college (IloveJohn@… or “Beerlover@…) are not appropriate for the workplace!

4. Limit the small talk

Small talk can help to build relationships but it doesn’t need to be overly personal. A simple “I hope you are well” or “How are things?” will usually suffice. Also, be cautious with humor as it can easily get lost in translation without the correct tone or facial expressions that accompany face-to-face meetings. It’s safer to leave out humor from emails unless you know the recipient well.

5. Keep it simple

Emails are intended to be written, read and understood quickly, so only include the important details – and avoid saturating your message with unnecessary information.

6. Proofread every message

Always check your emails before pressing Send. Read and re-read your email a few times, preferably aloud, to ensure there are no spelling or grammatical mistakes. And never just rely on the auto spell-check; spell-checking software doesn't always understand the context of your writing and can throw you off with incorrect suggestions.

Happy emailing.

Read our blog post on business writing tips

More blogs from app

  • Three individuals are engaged in a discussion around a table in a library, surrounded by books, with one person gesturing with their hands.

    Ready to study in the USA? Not all tests are created equal

    Por
    Reading time: 2 minutes

    If you’re planning to study in the USA, you’ve probably looked into English proficiency tests for university admissions. And you’ve probably noticed – they’re not all the same.

    • Some are more expensive.
    • Some take weeks to deliver results.
    • Some require you to travel to a test centre.

    The app English Express Test is different.

    What makes the app English Express Test special?

    This online English test is designed for international students who want to move quickly and confidently through the admissions process.

    • Take it from home– No travel needed. The app English Express Test is fully online, so you can complete your exam from anywhere in the world.
    • Get certified results in 48 hours– No long waits. Receive your official English proficiency scores fast, so you can meet university deadlines with ease.
    • Pay less– It’s one of the most affordable English tests for US university applications, helping you save on costs.
    • Accepted by a growing number of US universities– Use your results to apply to top institutions across the United States.
    • Built for momentum, not delays– Designed to help you move forward, not slow you down.

    Why this test matters

    When you’re applying to study in the USA, every day counts. You’re juggling application deadlines, coordinating with universities and planning your next big move. You need an English language test that supports your ambitions, not one that holds you back.

    What makesapp English Express Test different?

    • AI scoring for fairness and consistency– Advanced technology ensures your results are accurate and impartial.
    • Security inbuilt – Take your test with confidence, knowing your identity and results are protected.
    • CEFR and GSE-aligned results– Trusted by universities and colleges, your scores are mapped to international standards for English proficiency.

    It’s everything you need for your US university application, without the stress.

    Ready to take the test?

    If you’re searching for an English proficiency test that fits into your life and helps you move forward, the app English Express Test is ready when you are. Take your test today and start your journey to studying in the USA with confidence.

  • A person in a striped shirt writes with a marker on a whiteboard, holding a clip board

    Clear path to fast-track progress: Why choose assessment underpinned by the GSE

    Por
    Reading time: 4 minutes

    At the beginning of every school year, we welcome new learners into our classrooms with the same core question: Where are our students now, and how far can we take them?

    For English teachers, this reveals a huge challenge. In a single class, we might have one student at an A2 level, while others are solidly B1 or just entering A2+. Navigating such a wide range of abilities can feel overwhelming.

    We’ve all seen it: students can spend months (or even years) studying English and still feel like they haven’t moved up a level. Teachers work incredibly hard, and students put in the effort, but progress feels intangible. Why is that? And more importantly, how can schools make it easier to see and support that progress?

    In recent years, I have found a powerful ally in answering that question: the Global Scale of English (GSE). Backed by app and aligned with the CEFR, the GSE offers more than just levels, it provides a clear, data-informed path to language growth. Most importantly, it gives teachers and school leaders the ability to set meaningful goals and measure real progress.

    But, how is this useful at the beginning of the school year?

    Starting with assessment

    To get a clear picture from the start, assessment is essential; there’s no doubt about it. However, it can't just be a punctuation mark at the end of a term or a requirement from administration. Used strategically, this first assessment can be the compass that guides instruction and curriculum decisions, empowering both teachers and students from day one. This is why choosing the correct assessment tools becomes fundamental.

    The GSE difference: Precision, clarity, confidence

    Unlike the broad bands of the CEFR, the GSE provides a granular scale from 10 to 90, breaking down each skill into precise learning objectives. This allows educators to monitor progress at a much closer level, often identifying improvements that would otherwise go unnoticed.

    When learners see that their score has moved from 36 to 42, even if their overall CEFR level hasn’t changed, they gain confidence. They recognize that learning is a continuous process rather than a series of steps. Teachers, in turn, are able to validate growth, provide clear evidence of learning and tailor instruction to the learner’s current needs, not just their general level.

    For example, two students might both be classified as "A2", but the GSE gives us a much clearer picture: a student with a GSE score of 35 is likely mastering simple sentences, while another student scoring 40 might already be comfortable writing simple stories and is ready to tackle B1-level tasks.

    This isn't just data: it's a roadmap. It tells us exactly what to teach next, allowing us to differentiate with confidence instead of relying solely on gut feeling.

    GSE tools that make it happen

    app offers a comprehensive range of GSE-aligned assessment tools that support different stages of the learning journey. Each tool plays a distinct role in placement, diagnosis, benchmarking or certification.

  • A person in a denim jacket and striped shirt holds glasses and a notebook, standing by a window with bright daylight.

    What happens in the brain when you learn a language?

    Por
    Reading time: 7 minutes

    Whether you’re picking up Spanish for travel, Mandarin for business or French just for fun, you’re not only expanding your communication skills, you’re also giving your brain a powerful workout. But what actually happens inside your brain when you learn a language?

    The brain’s language centers

    Your brain is made up of many parts and two areas are significant for language:

    • : Located in the frontal lobe, this region helps you produce speech and form sentences.
    • : Found in the temporal lobe, this area helps you understand spoken and written language.

    When you start learning a new language, these areas get busy. They work together to help you listen, speak, read and write in your new language (Friederici, 2011).