How to recruit more effectively: leveraging language assessment AI

Samantha Ball
Business woman presenting and discussing with two people in front of her
Reading time: 3 minutes

There arewhy recruiters use artificial intelligence (AI) tools in their hiring process: to save time, provide valuable insights and to make their jobs easier.

The recruitment process is vital to any thriving business, but it can be time-consuming and labor intensive. Sourcing candidates, screening resumes, conducting interviews and making hiring decisions can be stop-start, with some time-wasting tasks and reprocessing. However, as technology continues to evolve, the role of AI in recruitment is becoming increasingly important.

With the help of AI, Talent Acquisition leads can improve their recruiting processes, save time and find better-quality candidates. believe AI greatly enhances talent acquisition and retention.

How to recruit more effectively leveraging language assessment AI
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5 ways AI tools can enhance your recruitment strategy

AI is transforming recruitment and providing businesses with a competitive edge in finding and hiring top talent.

With the use of it, Talent Acquisition leads can efficiently:

  1. screen resumes for key skills and qualifications
  2. analyze resumes at a speed impossible for a human to match and identify the most qualified candidates within seconds
  3. analyze candidate behavior and predict their suitability for a particular job
  4. automate the scheduling of interviews, and
  5. assess candidates’ skill levels through assessment tasks.

But that’s not all.

Why use AI to assess language skills?

The potential of AI extends beyond traditional recruitment processes and challenges. It can also play a crucial role in assessing the language skills of potential candidates and developing workforce skills.

English language proficiency is one of the top skills global businesses are hiring for today.

International businesses need to ensure they have employees with the right language proficiency to communicate effectively across teams as well as with clients and partners worldwide. The most strategic enabler for international business today is language learning.

But only 58% of companies are testing for English skills during recruitment.

With the right AI tools, AI can provide a standardized evaluation of language skills, eliminating human biases and providing a fair process for both parties.

AI-powered language assessments can also speed up the recruitment process, provide an accurate view of proficiency levels and help identify the most suitable candidates for roles that require specific language skills.

With language skills becoming an increasing focus to unlock business growth, incorporating AI tools at the recruitment stage can further unlock time savings and help secure the best candidates.

AI language assessment: helping you hire with confidence

Explore the AI-based, unbiased testing solution enabling global brands and businesses to assess candidates’ English proficiency quickly and accurately, Versant by app.

Providing more than 3 million tests each year across 100 countries, the fully flexible testing solution enables Talent Acquisition Managers to fast-track and simplify their recruitment process, while giving them total confidence their candidates have the right English language skills to drive their business forward.

Learn more about Versant by app and find the right AI-based English language assessment for your business.

Discover the power of language assessment for businesses

If you liked this blog post and want to learn more, download the PDF report here.

Find out more about how language training and assessment can drive your business forward by checking out our resources for HR professionals, including articles, whitepapers and research.

Still, wondering about the benefits of language training for your business? Check out our post 'Ensure international business success with language training'

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    How can gaming support language learning?

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    Academics and teachers have been writing about the benefits of using games in the language classroom for many years. Wright et al (1984), Lee Su Kim (1995), Ubermann (1998), Ersoz (2000), Yong Mei and Yu-Jin (2000) and Thi Thanh Huyen and Khuat Thi Thu Nga (2003) all pretty much agreed that games provide a useful and meaningful context for language use; encourage students to interact and communicate; can both challenge and reduce anxiety (as the emphasis is on the message, not the form); provide practice in all four skills; and help students to make and sustain the significant effort involved in learning a language.

    Kim and others have also noted that games can offer a welcome break from the usual routine of the language class. Playing a game after an intensive test or with over-excited students after break time can help re-engage learners instantly in your lesson, and you'll maximize your time with them.

    Lengeling and Malarcher (1997) took the list of potential benefits of games in the classroom even further.

    Affective

    • Games lower the affective filter
    • They encourage the creative and spontaneous use of language
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    Cognitive

    • Games reinforce learning
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    • Games focus on grammar in a communicative manner

    Class dynamics

    • Games are extremely student-centered
    • The teacher acts only as a facilitator
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    • They can foster whole-class participation
    • Games promote healthy competition

    Adaptability

    • Games can be easily adjusted for age, level and interests
    • They utilize all four skills
    • Games require minimum preparation after the initial development stage

    It is important to bear in mind that when the above was written over 20 years ago, it was with reference mostly to more traditional games. But more recent evidence seems to indicate that the same principles apply. Some additional benefits cited by teachers I've spoken to are that:

    • Games could make language lessons less threatening for less confident pupils as their concern about getting sentence form wrong was reduced, and so their production greater.
    • Students learn more than just the language of the lesson when playing a game; they may learn instructional language through discussion or rules and sometimes negotiation skills and a lesson in cultural differences too.
    • Students can form a greater variety of emotional connections with language through playing games, for example acting out a word or seeing another student do so, or remembering a clue for a word.

    So, playing games can help students learn a language – but is just playing them enough? Some teachers like using games with less motivated classes who won't engage with straight practice activities and will willingly use key vocabulary and structures in a game, gaining much-needed practice without even realizing it. In today's language-learning context, though, is that a good thing?

    Motivating the unmotivated

    In recent years, much research has shown that students learn better when the intention or objective of the lesson is clear to them. In short, they understand what they're supposed to be learning and why and, when taking it to the next level, can assess their own learning and be actively involved in planning their next steps.

    Would knowing that the games they play are actually a way of doing some additional language practice make these students engage less? Opinion differs, and some discussion seems to center around the actual activity involved. Some games are thinly veiled group-work tasks, but other games that are at the right proficiency level (or slightly above) and take into account factors like cultural context, available time, learning topic and the classroom setting are generally considered to have a positive impact.

    Another major influence on improving motivation is the feedback a student receives, and this is something games can also support. Online games can provide richer simulated learning experiences and immediate feedback to students in a variety of ways.

    Above all, the main issue for the less motivated students is usually that they can't see why they need to learn English. Playing games not only simulates 'real' contexts but also helps them understand that they can accomplish a variety of tasks using English as a medium, which is motivational in itself.

    As teachers, there is a responsibility to explain how or why games will help students learn. This can equally motivate learners (or parents) who fear that playing games is just frivolous time-wasting. For example, informing even adult students that a simple hangman or hot seat game helps them improve spelling skills, gets their brains focused on recognizing the shape and structure of new words, and facilitates their learning of new vocabulary soon helps them see the value (Simpson 2011).

    Can games help learners acquire 21st-century skills?

    Maybe we can draw the conclusion that games can positively impact learning – but is that even enough? Today's teachers have to ensure not just that their students learn but that they acquire the skills they need for life and jobs in the 21st century. Can games help here too? This is a newer area of research, but evidence seems to indicate that games can help students learn a variety of important skills such as critical thinking skills, creativity, teamwork and good sportsmanship.

    These ideas were taken seriously by Robert Morris University Illinois, who offered an e-sports scholarship for the first time in 2014. They studied two groups of students – football players and gamers – and found that levels of competitiveness, perseverance, focus and determination were very similar. Both groups showed a similar desire to excel as part of a team. Both 'sports' required the team members to be detail-orientated, have good hand-eye coordination and have a strategic mind. The only difference was in the level of cardiovascular activity. Both groups received performance analysis and tactical advice from coaches and both subsequently made improvements.

    How many universities will start to offer these types of programs remains to be seen. Still, the idea that online competitive gaming can improve performance is being brought to the workplace too. Think about what virtual teams could learn from playing role-based collaborative games. Team members have set roles and clear and shared goals and have to work closely together to formulate an action plan to achieve them. Teamwork, skill, strategic thinking and communication are essential.

    All these are important skills for today's workplace, so maybe gaming can provide an opportunity to hone these in a lower-risk environment and improve business performance.

    These examples are clearly far from the norm, but they do seem to indicate that using gaming to support learning in the classroom is not a waste of time. When you get the right mix of gaming and learning, it develops a student's autonomous learning skills and encourages them to spend more time on task – both of which greatly impact learner outcomes.

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    The role of English proficiency in a global organization

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    To compete in the modern business space, many organizations are shifting to a more global way of working.

    The COVID-19 pandemic accelerated digital transformation and globalization across industries but, as many businesses look now to sustaining future growth, the question is: what powers a successful, global organization?

    Why English proficiency is key to unlocking international success

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    • In Thailand, nearly 60% of the country’s GDP is generated by tourism and export-oriented production. Vietnam, one of APAC’s fastest-growing markets and a rising manufacturing powerhouse, counts the US among its top trading partners.
    • The Philippines’ business process outsourcing (BPO) sector, a key pillar of the country’s economy, employs 1.3 million people.

    The power of effective communication

    app’s 2022 Power Skills Survey is a drop in the ocean of reports hailing effective communication as one of the top factors to both personal and business success. Good communicators have been linked to higher performance in school, at work and in their personal lives. It is no surprise then that good communicators are highly sought after by talent recruiters.

    With many businesses moving to hiring outside of traditional location boundaries, more languages are inevitable in the workplace. So, can good communication transcend language barriers?

    As the statistics gathered by the Power Skills Survey show, there is evidence that sharing one common language, and therefore enabling more effective communication, can improve business opportunities, workforce growth and ultimately the economy. In the survey report, Norlida Azmi, Group Chief People Officer at Axiata, said:

    “Communication is a critical skill that sets the foundation for not only leadership competencies, such as people management and coalition building, but also for wider and effective stakeholder management in the ecosystem – communicating with our shareholders, customers and the communities that we operate in.”

    English: the official language of business

    While communication for globalization can look different for different markets, the English language is recognized as the prevailing choice for multinational companies. The Harvard Business Review says:

    “The need to tightly coordinate tasks and work with customers and partners worldwide has accelerated the move toward English as the official language of business.”

    So, with businesses now fighting to grow in a global marketplace, unlocking the power of the English language is crucial to success.

    Assessing English proficiency within your organization

    The survey shows that many organizations have work to do in this area, even if they view strong English proficiency as extremely important to their roles. It details the current state of assessing candidates’ English language proficiency and the percentage of organizations that have strategies in place to upskill their employees English proficiency. Both leave room for improvement.

    According to the survey, the number one way talent acquisition managers test English language skills is at the interview (58%), although 37% aren't measuring English language skills at all. This can be problematic later down the line, as not all four language skills (reading, writing, speaking and listening) will be accurately represented in an interview.

    Meanwhile, 27% of businesses use computer-based tests and 14% use paper-based tests to assess English language proficiency. By getting standardized test results, talent managers can more accurately assess if candidates’ English proficiency is suitable for the role, making for more confident and successful hires.

    Strategies for English upskilling

    Talent managers can also pass on these insights to learning and development managers to help them implement effective English language upskilling programs. While this investment can empower employees to perform better in their new role, it may also improve employee retention and even lead to succession and impact business growth.

    Whether organizations choose to hire new talent with higher levels of English proficiency or invest in learning and development programs to build their employees’ language skills, there are tools available to help.

    app Language Solutions for Work enables talent and learning and development managers to fast-track and simplify their recruitment and training processes, giving you total confidence that your candidates and employees have the English language skills to drive your business forward. Find the best language assessment and learning solutions for your organization here.

    Drive your business forward with language training

    If you liked this blog post and want to learn more, download our PDF report here.

    Find out more about how language training and assessment can drive your business forward by checking out our resources for HR professionals, including articles, whitepapers and research.