Global English proficiency insights for business leaders

Samantha Ball
Business people sat together smiling around a laptop
Reading time: 2 minutes

Are you ready to harness the power of English to drive your business forward? At app, we are proud to announce the release of the app Global English Proficiency Report 2024, drawing upon extensive data to illuminate the state of English language skills worldwide. This report is meticulously crafted to equip business leaders with essential insights for informed decision-making.

The report analyzes approximately 750,000 Versant by app test results, which were collected across more than 100 countries and encompass all major regions. Using our Global Scale of English, this report underlines key language trends pivotal in shaping global business dynamics.

English proficiency report insights
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Key global findings

1. Remarkable testing surge yet steady scores

English language testing has rocketed, amplifying fivefold since 2020. This surge, especially visible in sectors such as IT Business process management (IT-BPM) and Business process outsourcing (BPO), underscores English’s expanding significance in international business. Even with this testing boom, average scores remain consistent, highlighting a considerable and proficient global talent pool.

2. Pronounced regional developments

While global scores are maintained, cohorts in regions such as Africa and Europe have made noteworthy strides in English-speaking proficiency. These improvements mirror the escalating demand for robust English skills within these international workforces.

3. An upswing in writing proficiency

English writing skills are now reaching new heights. The surge in online written communication, driven by post-pandemic dynamics, might be a catalyst for this upswing. Be it in North America's strategic onshore hiring or Egypt's burgeoning BPO sector, writing proficiency is on the rise.

4. Strategic focus on L&D and hiring

Regions such as Asia Pacific, China, the Middle East, and Central Asia are integrating English as more than merely a hiring ingredient. Here, businesses are increasingly propelling language strength through dedicated training programs.

5. Industry-specific proficiency variability

Industry insights showcase crucial skills gaps and opportunities. The communications sector excels in verbal skills, while sectors like telecom show balanced proficiency across speaking and writing—each sector's unique requirements profile opportunities for refined training strategies.

Explore regional trends in more detail

Unlock a world of regional intelligence with our dedicated market analyses. From India’s emphasis on voice-based testing to Egypt’s ascent as a BPO powerhouse, our report takes you through the unique growth factors and challenges in key markets—India, the Philippines, Japan, Colombia, Egypt and Europe.

Get access to these insights and more by downloading the full report.

Connect with our legacy

For a comprehensive view of evolving language trends, revisit our earlier reports here:

Equip your enterprise with cutting-edge insights and secure a competitive edge in the world of global communication. Download the app Global English Proficiency Report 2024 today and leverage app’s English language testing and learning suite to support your business growth.

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    In the early years of primary school, a child's brain is developing more quickly than it ever will again. Young minds are in the process of forming their very first habits, and so learning to pay attention on purpose will have a .

    The why: why is this particularly important in schools?

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    , experts agree that our attention span varies depending on what we are doing. The more experience we have of how much attention a certain situation needs, the more the brain will adapt and make it easier for us to focus on those situations.

    The brains of school-age children develop rapidly. So, the more we can do to demonstrate to them what it feels like to pay attention for a prolonged period, the more likely they are to be able to produce that level of attention in similar situations.

    For teenagers it is even more important. During adolescence, our brains undergo a unique period of neural development. The brain rapidly streamlines our neural connections to make the brain function as efficiently as possible in adulthood. Like a tree shedding branches, it will get rid of any pathways that are not being used and strengthen up the areas that are being used: use it or lose it. So if teenagers are not actively using their ability to pay conscious attention and spending too much time in automatic pilot mode, through screen use and in periods of high exam stress, the brain won't just not strengthen their capacity to focus; it may make it harder for them to access the ability to pay attention in future.

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    3. Counting the breath

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    • Focus your attention on the breath going in and out at the nostrils
    • Notice the breath temperature on the way into the nose compared to its temperature on the way out
    • Count 10 breaths to yourself – in 1, out 1; in 2, out 2; and so on
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    • When you get to 10 you can either stop there or go back to 1 and start again
    • In time, it will become easier to stay focused for the full 10 breaths and for even longer

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