Global English proficiency insights for business leaders

Samantha Ball
Business people sat together smiling around a laptop
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Are you ready to harness the power of English to drive your business forward? At app, we are proud to announce the release of the app Global English Proficiency Report 2024, drawing upon extensive data to illuminate the state of English language skills worldwide. This report is meticulously crafted to equip business leaders with essential insights for informed decision-making.

The report analyzes approximately 750,000 Versant by app test results, which were collected across more than 100 countries and encompass all major regions. Using our Global Scale of English, this report underlines key language trends pivotal in shaping global business dynamics.

English proficiency report insights
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Key global findings

1. Remarkable testing surge yet steady scores

English language testing has rocketed, amplifying fivefold since 2020. This surge, especially visible in sectors such as IT Business process management (IT-BPM) and Business process outsourcing (BPO), underscores English’s expanding significance in international business. Even with this testing boom, average scores remain consistent, highlighting a considerable and proficient global talent pool.

2. Pronounced regional developments

While global scores are maintained, cohorts in regions such as Africa and Europe have made noteworthy strides in English-speaking proficiency. These improvements mirror the escalating demand for robust English skills within these international workforces.

3. An upswing in writing proficiency

English writing skills are now reaching new heights. The surge in online written communication, driven by post-pandemic dynamics, might be a catalyst for this upswing. Be it in North America's strategic onshore hiring or Egypt's burgeoning BPO sector, writing proficiency is on the rise.

4. Strategic focus on L&D and hiring

Regions such as Asia Pacific, China, the Middle East, and Central Asia are integrating English as more than merely a hiring ingredient. Here, businesses are increasingly propelling language strength through dedicated training programs.

5. Industry-specific proficiency variability

Industry insights showcase crucial skills gaps and opportunities. The communications sector excels in verbal skills, while sectors like telecom show balanced proficiency across speaking and writing—each sector's unique requirements profile opportunities for refined training strategies.

Explore regional trends in more detail

Unlock a world of regional intelligence with our dedicated market analyses. From India’s emphasis on voice-based testing to Egypt’s ascent as a BPO powerhouse, our report takes you through the unique growth factors and challenges in key markets—India, the Philippines, Japan, Colombia, Egypt and Europe.

Get access to these insights and more by downloading the full report.

Connect with our legacy

For a comprehensive view of evolving language trends, revisit our earlier reports here:

Equip your enterprise with cutting-edge insights and secure a competitive edge in the world of global communication. Download the app Global English Proficiency Report 2024 today and leverage app’s English language testing and learning suite to support your business growth.

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  • A couple sat on a sofa one with a laptop the other with a book; they are both laughing

    How English conversation works

    Por Richard Cleeve

    English language teachers everywhere spend time and energy helping students practice their conversation skills. Some may ask whether conversation in English can actually be taught. And – if it can – what the rules might be.

    To explore these questions, we spoke to world-renowned . He is an Honorary Professor of Linguistics at the University of Bangor and has written more than 120 books on the subject.

    What makes a good conversation?

    “It’s very important that we put this everyday use of language under the microscope,” he says. He highlights three critical facets of conservation that we should bring into focus:

    • Fluency
    • Intelligibility
    • Appropriateness

    But all in all, he says that people should walk away from a conversation feeling like they’ve had a good chat.

    “For the most part, people want that kind of mutual respect, mutual opportunity, and have some sort of shared topic about which they feel comfortable – and these are the basics I think.”

    The rules of conversation

    There are plenty of ways you can teach learners to engage in a successful conversation – including how to speak informally, use intonation, and provide feedback. So let’s take a look at some of the key areas to focus on:

    1) Appropriateness

    Fluency and intelligibility are commonly covered in English language classes. But appropriateness can be more complicated to teach. When preparing to teach conversational appropriateness, we can look at it through two different lenses: subject matter and style:

    2) Subject matter

    “What subject matter is appropriate to use to get a conversation off the ground? There are cultural differences here,” he says. The weather is often a good icebreaker, since everyone is affected by it. The key is to find a common topic that all participants can understand and engage with.

    3) Style

    Teachers can also teach students about conversational style, focusing on how to make conversations more relaxed in English.

    There are “several areas of vocabulary and grammar – and pronunciation too, intonation for example – as well as body language, in which the informality of a conversation is expressed through quite traditional means,” says David. One example he offers is teaching students how to use contracted verb forms.

    4) Simultaneous feedback

    This is what makes a conversation tick. When we talk with someone, we let them know we’re listening by giving them feedback. We say things like “really” or “huh” and use body language like facial expressions and gestures.

    Of course, these feedback noises and expressions can be taught. But they won’t necessarily be new to students. English learners do the same when speaking their own language, anyway.

    Keep in mind though, that when it comes to speaking online on video conferencing platforms, it’s not easy to give this type of simultaneous feedback. People’s microphones might be on mute or there might be a delay, which makes reacting in conversations awkward. So, says David, this means online conversations become much more like monologues.

    5) Uptalk and accents

    Uptalk is when a person declares something in a sentence, but raises their intonation at the end. For English learners, it might sound like someone is asking a question.

    Here’s an example:

    • “I live in Holyhead” said in a flat tone – this is a statement.
    • “I live in Holyhead” said using uptalk – you are stating you live here, but recognize that someone else might not know where it is.

    Now, should teachers teach uptalk? David says yes. For one, it’s fashionable to speak this way – and it can be confusing for English learners if they don’t understand why it’s being used in a conversation.

    “The other thing is that we are dealing here with a genuine change in the language. One of the biggest problems for all language teachers is to keep up to date with language changes. And language change can be very fast and is at the moment,” he says.

    When it comes to accents, David is a fan. “It’s like being in a garden of flowers. Enjoy all the linguistic flowers,” he says, “That’s the beauty of language, its diversity”.