Global English proficiency insights for business leaders

Samantha Ball
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Are you ready to harness the power of English to drive your business forward? At app, we are proud to announce the release of the app Global English Proficiency Report 2024, drawing upon extensive data to illuminate the state of English language skills worldwide. This report is meticulously crafted to equip business leaders with essential insights for informed decision-making.

The report analyzes approximately 750,000 Versant by app test results, which were collected across more than 100 countries and encompass all major regions. Using our Global Scale of English, this report underlines key language trends pivotal in shaping global business dynamics.

English proficiency report insights
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Key global findings

1. Remarkable testing surge yet steady scores

English language testing has rocketed, amplifying fivefold since 2020. This surge, especially visible in sectors such as IT Business process management (IT-BPM) and Business process outsourcing (BPO), underscores English’s expanding significance in international business. Even with this testing boom, average scores remain consistent, highlighting a considerable and proficient global talent pool.

2. Pronounced regional developments

While global scores are maintained, cohorts in regions such as Africa and Europe have made noteworthy strides in English-speaking proficiency. These improvements mirror the escalating demand for robust English skills within these international workforces.

3. An upswing in writing proficiency

English writing skills are now reaching new heights. The surge in online written communication, driven by post-pandemic dynamics, might be a catalyst for this upswing. Be it in North America's strategic onshore hiring or Egypt's burgeoning BPO sector, writing proficiency is on the rise.

4. Strategic focus on L&D and hiring

Regions such as Asia Pacific, China, the Middle East, and Central Asia are integrating English as more than merely a hiring ingredient. Here, businesses are increasingly propelling language strength through dedicated training programs.

5. Industry-specific proficiency variability

Industry insights showcase crucial skills gaps and opportunities. The communications sector excels in verbal skills, while sectors like telecom show balanced proficiency across speaking and writing—each sector's unique requirements profile opportunities for refined training strategies.

Explore regional trends in more detail

Unlock a world of regional intelligence with our dedicated market analyses. From India’s emphasis on voice-based testing to Egypt’s ascent as a BPO powerhouse, our report takes you through the unique growth factors and challenges in key markets—India, the Philippines, Japan, Colombia, Egypt and Europe.

Get access to these insights and more by downloading the full report.

Connect with our legacy

For a comprehensive view of evolving language trends, revisit our earlier reports here:

Equip your enterprise with cutting-edge insights and secure a competitive edge in the world of global communication. Download the app Global English Proficiency Report 2024 today and leverage app’s English language testing and learning suite to support your business growth.

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  • Hands typing at a laptop with symbols

    Can computers really mark exams? Benefits of ELT automated assessments

    Por app Languages

    Automated assessment, including the use of Artificial Intelligence (AI), is one of the latest education tech solutions. It speeds up exam marking times, removes human biases, and is as accurate and at least as reliable as human examiners. As innovations go, this one is a real game-changer for teachers and students. 

    However, it has understandably been met with many questions and sometimes skepticism in the ELT community – can computers really mark speaking and writing exams accurately? 

    The answer is a resounding yes. Students from all parts of the world already take AI-graded tests.  aԻ Versanttests – for example – provide unbiased, fair and fast automated scoring for speaking and writing exams – irrespective of where the test takers live, or what their accent or gender is. 

    This article will explain the main processes involved in AI automated scoring and make the point that AI technologies are built on the foundations of consistent expert human judgments. So, let’s clear up the confusion around automated scoring and AI and look into how it can help teachers and students alike. 

    AI versus traditional automated scoring

    First of all, let’s distinguish between traditional automated scoring and AI. When we talk about automated scoring, generally, we mean scoring items that are either multiple-choice or cloze items. You may have to reorder sentences, choose from a drop-down list, insert a missing word- that sort of thing. These question types are designed to test particular skills and automated scoring ensures that they can be marked quickly and accurately every time.

    While automatically scored items like these can be used to assess receptive skills such as listening and reading comprehension, they cannot mark the productive skills of writing and speaking. Every student's response in writing and speaking items will be different, so how can computers mark them?

    This is where AI comes in. 

    We hear a lot about how AI is increasingly being used in areas where there is a need to deal with large amounts of unstructured data, effectively and 100% accurately – like in medical diagnostics, for example. In language testing, AI uses specialized computer software to grade written and oral tests. 

    How AI is used to score speaking exams

    The first step is to build an acoustic model for each language that can recognize speech and convert it into waveforms and text. While this technology used to be very unusual, most of our smartphones can do this now. 

    These acoustic models are then trained to score every single prompt or item on a test. We do this by using human expert raters to score the items first, using double marking. They score hundreds of oral responses for each item, and these ‘Standards’ are then used to train the engine. 

    Next, we validate the trained engine by feeding in many more human-marked items, and check that the machine scores are very highly correlated to the human scores. If this doesn’t happen for any item, we remove it, as it must match the standard set by human markers. We expect a correlation of between .95-.99. That means that tests will be marked between 95-99% exactly the same as human-marked samples. 

    This is incredibly high compared to the reliability of human-marked speaking tests. In essence, we use a group of highly expert human raters to train the AI engine, and then their standard is replicated time after time.  

    How AI is used to score writing exams

    Our AI writing scoring uses a technology called . LSA is a natural language processing technique that can analyze and score writing, based on the meaning behind words – and not just their superficial characteristics. 

    Similarly to our speech recognition acoustic models, we first establish a language-specific text recognition model. We feed a large amount of text into the system, and LSA uses artificial intelligence to learn the patterns of how words relate to each other and are used in, for example, the English language. 

    Once the language model has been established, we train the engine to score every written item on a test. As in speaking items, we do this by using human expert raters to score the items first, using double marking. They score many hundreds of written responses for each item, and these ‘Standards’ are then used to train the engine. We then validate the trained engine by feeding in many more human-marked items, and check that the machine scores are very highly correlated to the human scores. 

    The benchmark is always the expert human scores. If our AI system doesn’t closely match the scores given by human markers, we remove the item, as it is essential to match the standard set by human markers.

    AI’s ability to mark multiple traits 

    One of the challenges human markers face in scoring speaking and written items is assessing many traits on a single item. For example, when assessing and scoring speaking, they may need to give separate scores for content, fluency and pronunciation. 

    In written responses, markers may need to score a piece of writing for vocabulary, style and grammar. Effectively, they may need to mark every single item at least three times, maybe more. However, once we have trained the AI systems on every trait score in speaking and writing, they can then mark items on any number of traits instantaneously – and without error. 

    AI’s lack of bias

    A fundamental premise for any test is that no advantage or disadvantage should be given to any candidate. In other words, there should be no positive or negative bias. This can be very difficult to achieve in human-marked speaking and written assessments. In fact, candidates often feel they may have received a different score if someone else had heard them or read their work.

    Our AI systems eradicate the issue of bias. This is done by ensuring our speaking and writing AI systems are trained on an extensive range of human accents and writing types. 

    We don’t want perfect native-speaking accents or writing styles to train our engines. We use representative non-native samples from across the world. When we initially set up our AI systems for speaking and writing scoring, we trialed our items and trained our engines using millions of student responses. We continue to do this now as new items are developed.

    The benefits of AI automated assessment

    There is nothing wrong with hand-marking homework tests and exams. In fact, it is essential for teachers to get to know their students and provide personal feedback and advice. However, manually correcting hundreds of tests, daily or weekly, can be repetitive, time-consuming, not always reliable and takes time away from working alongside students in the classroom. The use of AI in formative and summative assessments can increase assessed practice time for students and reduce the marking load for teachers.

    Language learning takes time, lots of time to progress to high levels of proficiency. The blended use of AI can:

    • address the increasing importance of formative assessmentto drive personalized learning and diagnostic assessment feedback 

    • allow students to practice and get instant feedback inside and outside of allocated teaching time

    • address the issue of teacher workload

    • create a virtuous combination between humans and machines, taking advantage of what humans do best and what machines do best. 

    • provide fair, fast and unbiased summative assessment scores in high-stakes testing.

    We hope this article has answered a few burning questions about how AI is used to assess speaking and writing in our language tests. An interesting quote from Fei-Fei Li, Chief scientist at Google and Stanford Professor describes AI like this:

    “I often tell my students not to be misled by the name ‘artificial intelligence’ — there is nothing artificial about it; A.I. is made by humans, intended to behave [like] humans and, ultimately, to impact human lives and human society.”

    AI in formative and summative assessments will never replace the role of teachers. AI will support teachers, provide endless opportunities for students to improve, and provide a solution to slow, unreliable and often unfair high-stakes assessments.

    Examples of AI assessments in ELT

    At app, we have developed a range of assessments using AI technology.

    Versant

    The Versant tests are a great tool to help establish language proficiency benchmarks in any school, organization or business. They are specifically designed for placement tests to determine the appropriate level for the learner.

    PTE Academic

    The  is aimed at those who need to prove their level of English for a university place, a job or a visa. It uses AI to score tests and results are available within five days. 

    app English International Certificate (PEIC)

    app English International Certificate (PEIC) also uses automated assessment technology. With a two-hour test available on-demand to take at home or at school (or at a secure test center). Using a combination of advanced speech recognition and exam grading technology and the expertise of professional ELT exam markers worldwide, our patented software can measure English language ability.