Global English proficiency insights for business leaders

Samantha Ball
Business people sat together smiling around a laptop
Reading time: 2 minutes

Are you ready to harness the power of English to drive your business forward? At ÃÛÌÒapp, we are proud to announce the release of the ÌýÃÛÌÒapp Global English Proficiency Report 2024, drawing upon extensive data to illuminate the state of English language skills worldwide. This report is meticulously crafted to equip business leaders with essential insights for informed decision-making.

The report analyzes approximately 750,000 Versant by ÃÛÌÒapp test results, which were collected across more than 100 countries and encompass all major regions. Using our Global Scale of English, this report underlines key language trends pivotal in shaping global business dynamics.

English proficiency report insights
Reproducir
Privacy and cookies

By watching, you agree ÃÛÌÒapp can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Key global findings

1. Remarkable testing surge yet steady scores

English language testing has rocketed, amplifying fivefold since 2020. This surge, especially visible in sectors such as IT Business process management (IT-BPM) and Business process outsourcing (BPO), underscores English’s expanding significance in international business. Even with this testing boom, average scores remain consistent, highlighting a considerable and proficient global talent pool.

2. Pronounced regional developments

While global scores are maintained, cohorts in regions such as Africa and Europe have made noteworthy strides in English-speaking proficiency. These improvements mirror the escalating demand for robust English skills within these international workforces.

3. An upswing in writing proficiency

English writing skills are now reaching new heights. The surge in online written communication, driven by post-pandemic dynamics, might be a catalyst for this upswing. Be it in North America's strategic onshore hiring or Egypt's burgeoning BPO sector, writing proficiency is on the rise.

4. Strategic focus on L&D and hiring

Regions such as Asia Pacific, China, the Middle East, and Central Asia are integrating English as more than merely a hiring ingredient. Here, businesses are increasingly propelling language strength through dedicated training programs.

5. Industry-specific proficiency variability

Industry insights showcase crucial skills gaps and opportunities. The communications sector excels in verbal skills, while sectors like telecom show balanced proficiency across speaking and writing—each sector's unique requirements profile opportunities for refined training strategies.

Explore regional trends in more detail

Unlock a world of regional intelligence with our dedicated market analyses. From India’s emphasis on voice-based testing to Egypt’s ascent as a BPO powerhouse, our report takes you through the unique growth factors and challenges in key markets—India, the Philippines, Japan, Colombia, Egypt and Europe.

Get access to these insights and more by downloading the full report.

Connect with our legacy

For a comprehensive view of evolving language trends, revisit our earlier reports here:

Equip your enterprise with cutting-edge insights and secure a competitive edge in the world of global communication. Download the ÃÛÌÒapp Global English Proficiency Report 2024 today and leverage ÃÛÌÒapp’s English language testing and learning suite to support your business growth.

More blogs from ÃÛÌÒapp

  • A teacher stood at the front of a class holding a tablet in front of adult students

    9 steps to teaching advanced business English

    Por Margaret O'Keeffe

    The challenge of teaching business English to C1 level students

    Once your English students reach a B2 level of English, they’re fairly competent communicators. For many learners, their motivation to improve starts to suffer when they reach this intermediate plateau. They understand almost everything and can express themselves clearly enough - so why would they want to continue learning English and achieve a C1 level of English?

    The CEFR describes C1-level learners as proficient users of a language. C1-level students have a high proficiency in English and perform well in an international work environment.

    How can we help our upper intermediate students reach this level and see the benefits in their own lives and careers? Here are nine steps you can take as an English language teacher to help your students achieve language proficiency.

    Ìý

  • A business woman in a suit sat at a laptop

    6 tips for teaching business English to low level learners

    Por Margaret O'Keeffe

    The CEFR describes A1 and A2 learners as ‘basic users’ of a language. So how can we help these students to develop their English for the workplace?

    Here are our six top tips:

    1. Focus on high-frequency vocabulary for work

    Learning English vocabulary for work context is the top priority for many low-level learners in business English classes. It helps them to communicate their message in a simple, effective way. This makes it important to teach common words and set expressions for everyday work situations.

    These include:

    • lexical sets (words related to the same topic or situation) – for example, days, months, numbers, verbs to describe work routines, verbs in the past.
    • common collocations with verbs and nouns (for example, manage a team, have meetings, place an order, solve a problem).
    • functional language and fixed phrases – greetings (How are you? Nice to meet you.) and offers (How can I help you? Would you like…?).

    2. Help students with vocabulary learning

    Teach vocabulary items in realistic contexts. For example, phone calls, to-do lists, short emails, text messages etc.

    While it might be tempting to give students lots of vocabulary to memorize, this can cause overload, be frustrating and ultimately demotivating for learners. Instead, you should aim to present eight to ten new words in a lesson as a general rule. This is an achievable number for working memory and helps to build learners’ confidence. The number of words can be a little higher if items are easy to show in images or there is repetition; for instance, the numbers 20 to 100.

    Have students make simple decisions about new words, as this helps with recall later. Start with simple tasks, such as matching words and pictures or verb and noun collocations they’ve seen in a short text (for example, managing a team, call customers, writing emails, etc.). Next, ask students to complete sentences using the target words and write their own sentences using these words.

    Getting students to personalize new vocabulary makes it more memorable, for instance writing sentences describing their work routines. Repetition also aids long-term memory, so make sure vocabulary is recycled in the materials in later lessons.

    Finally, make a list of vocabulary games to use for revision exercises, warmers and to finish classes.

    3. Maximize student speaking time

    Learners need to develop their English-speaking skills for work. The classroom is a safe, low-stakes environment for them to gain fluency and confidence.

    Use the audio and video scripts of short dialogues or an extract from a longer script. Students read the dialogue aloud in pairs or groups. Give feedback by drilling the stress and rhythm of any words or phrases which were difficult with the whole class. Back-chaining phrases – starting with the last sound and building up going backwards – is an excellent way to drill. Get students to swap roles and repeat the task.

    You can also use another technique called disappearing dialogue. Put a short dialogue on the board for students to practice in pairs. Then delete parts of the dialogue and ask them to repeat the task, swapping roles each time. Gradually delete more parts to increase the challenge. Students can reconstruct the dialogue as a final task.

    Moreover, surveys, questionnaires, true/false games, and information-gap exercises are ways to practice speaking in English, target structures, and vocabulary.