Harness the power of English for a global competitive edge

Samantha Ball
A group of business people sat together at a desk
Reading time: 7 minutes

How does increasing English proficiency drive international growth? Read on to find out how future-focused business leaders are gaining a competitive edge globally by investing in English language training.

The link between English language proficiency and global business growth is indisputable, and this presents leaders with an exciting opportunity to gain a competitive advantage.

3 ways English skills gives your company a competitive edge
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We know that English is the universal language of business, and globally, of us speaks it to at least a useful level – that’s 1.75 billion of us. And not just in person either – it’s also the language of emerging technologies and the internet, with almost .

Groundbreaking research has underpinned the importance of English at work. app’s global research report, How English empowers your tomorrow, reveals stark figures confirming the vital role of English in business.

Key statistics from the research

  • 80% of all respondents say that there is a connection between English ability and earning potential.
  • 88% of employees think that the importance of English will continue to grow in the next five years.
  • 92% of Gen Z respondents said English for work will become increasingly important in 5 years’ time.
  • 51% of respondents are learning English to access a wider range of roles and, more specifically, access to roles that pay more.
  • Over 40% are learning English to help mitigate the impact of Artificial Intelligence (AI) and technology on their jobs.

Advances in technology, including a huge leap forward in AI, along with better connectivity, improved education, more outsourcing, political shifts and expanded customer bases have all played their part in transforming the international business landscape.

These trends are generating more international opportunities than ever before, but only the businesses that can effectively operate across borders will benefit.Business leaders are responding by promoting English as the common language among diverse, global teams.

Better English has multiple benefits for your business, which cannot be overstated. Let’s look at some of the leading benefits of investing in English language training for your team.

1. Stronger English means stronger teams

When employees are empowered to improve their workplace English skills, an uptick in confidence can be seen not only in their communication but also across a full spectrum of other skills.English proficiency powers a multitude of soft skills including emotional intelligence (EQ), innovation, diversity of thinking, creativity, collaboration and adaptability at work. This is especially important in promoting collaboration across hybrid/remote teams that are often operating across borders and different time zones.

Higher-order cognitive skills such as complex problem-solving, originality, fluency of ideas and active learning are the currency of the future, and high-performing teams tend to demonstrate these skills in abundance.

Investing in your team’s English proficiency has the power to strengthen teams, bolster teamwork and drive productivity. Takenobu Miki, TORAIZ Inc. President, Japan, says:

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities.”

2. Stronger English means united teams

Using one common language among teams and ensuring employees feel comfortable and confident in their English proficiency brings everyone together. A sense of unity and shared understanding will infiltrate every aspect of their work and will also feed into better cross-cultural understanding and greater awareness of cultural nuances.

This will have a positive effect on diversity, equity and inclusion (DE&I) initiatives across your business and contribute towards a healthy culture of learning. All this can only lead to more cooperation and collaboration, a greater sense of belonging and a common drive to achieve shared goals.

3. Stronger English means a better customer experience

Whether your customer base is established all around the world or you’re breaking into new markets, English proficiency is key to success.

With better English skills, all the outward-facing functions of your business will benefit. This includes your sales team, who will feel empowered in every interaction with a new business prospect. Your customer support team will be able to deliver next-level aftercare service to your customer base. Your marketing team will have improved language skills which they can use to broaden your reach and build brand awareness across multiple countries and cultures.

No matter the team they belong to, better English skills will help your employees build strong and reciprocal strategic relationships, including with suppliers and other important external stakeholders.

4. Stronger English means attracting and retaining top talent

Recruitment and talent acquisition leaders are improving their own English language proficiency to access wider, more diverse talent pools and identify candidates with strong English skills. Offering language training as an employee benefit signals to candidates their future employer’s commitment to ongoing professional development. This not only increases the number of suitable candidates per role, but also improves retention rates once the position has been filled.

According to the:

“To ensure that you are hiring the best people, you may need to accept some limitations on language capabilities and be prepared to provide training to meet both global and local language needs.”

app’s Power Skills reportstates that 58% of hiring managers currently test potential candidates' English language skills at the interview stage to ensure that they can seamlessly integrate into the corporate culture.Increasing numbers of recruiters are incorporating language assessment in their hiring practices and advertising language training as a key benefit of a role.

You won’t just attract the top talent, but you’ll retain it, too. It’s well known that job satisfaction is a key driver of good staff retention and engagement. app's research has identified a clear correlation between job satisfaction and level of English proficiency, with a 24-point difference between those with the lowest and highest levels of English. Indeed, candidates themselves understand the importance of language proficiency in the context of a global marketplace. They’re taking a proactive approach by using language assessment tools to provide evidence of their English proficiency as part of their job search.

Eva Lopez, Learning and Development Associate, Publicis Global Delivery, says:

Our workforce consists mostly of Generation Z and Millennials, and we want to retain this talent. We designed our Learning and Development program with English language training at its core, to meet both the business need to improve our employees’ use of English at work, and to improve staff retention by offering language training as a benefit.”

5. Stronger English means better upskilling

In addition to soft skills, English is a vital core skill that enables learning hard technical skills, especially across the IT, technology, innovation and engineering sectors.Frequently the training required for technical skills is either in English, or the programs themselves incorporate English.

The conversation around the future of a global workplace can focus on automation making workers obsolete, butresearch reveals a different picture – only one in five workers are in occupations that will shrink.The future is about leveraging both human and machine capabilities so they can work together. That means human skills – the ones that machines can’t replicate – are in increasing demand.

Our global research report,How English empowers your tomorrow, urges leaders to take action:

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.”

6. Stronger English means new opportunities

Along with attracting new talent, English proficiency gives leaders the chance to offer their current workforce more opportunities for growth and career development.Internal talent can be nurtured and promoted to international roles, meaning there’s less risk of them moving on.

As well as opportunities for individuals, a collective proficiency in English positions your business favorably when it comes to seizing emerging market opportunities as they arise, wherever in the world they are.

CEO of EduGuide, Isaac Johnson, says:

“English is an essential skill for the future. English language training around the world has never been in such high demand. High-quality English training that uses technology to personalize learning should be the standard for every HR department and educational institution.”

A team adept in English is strategically positioned to capitalize on new prospects, regardless of their location. English is the core strength that gives your organization a competitive edge over your rivals.

So, with English proficiency delivering all these benefits and more, how do you implement language training in your own organization?

Show employees you’re committed to building a culture of learning by implementing a plan and letting the team know that you’re invested in their English language proficiency.

We’ve developed a handystep-by-step guideon how to implement English language training in your organization which will help you get started.Increasing numbers of recruiters are moving to a formalized, computer-based test such asVersant by appfor a more inclusive, business-relevant assessment of English ability levels.Then, Learning and Development managers are implementing programs to upskill all employees in business English, using relevant platforms such asMondly by app.

Find out more about how we can support your organization’s international growth with app Language Solutions for Work.

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    Encouraging cultural sensitivity in the classroom

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    In today's classrooms and schools, cultural sensitivity isn't just a nice to have; it's an essential component of effective language teaching.As educators, understanding and valuing the diverse cultures that learners bring into our schools and classrooms can bridge gaps and foster inclusive learning environments.

    But why is cultural sensitivity so important, and how can we practically incorporate it into our teaching? In this post, we explore ways to help language teachers cultivate a more culturally aware and inclusive classroom.

    Why is cultural sensitivity important in language education

    Teaching languages, including English, involves a significant cultural component; therefore, we must proceed with mindfulness and respect.Recognizing and honoring the cultural backgrounds of our students lays the groundwork for nurturing a safe space where everybody feels seen, heard, and respected. This isn't just about avoiding misunderstandings or conflicts; it's about enriching the educational experience for all.

    Language encompasses more than just vocabulary and grammar; it is a conduit of culture, identity, and worldviews. As an educator, you possess the wonderful opportunity to nurture and encourage your students, allowing each voice to soar individually while harmoniously contributing to a greater collective comprehension.

    Students are better prepared for the workplace

    Embracing cultural diversity within the classroom arms students with a set of skills that are invaluable in the workplace. An example can be found in ' by Bruce Nussbaum. Nussbaum explores how creativity emerges at the intersection of different cultures and experiences.

    In a business context, this creativity is the driving force behind innovation and problem-solving. Students who have learned to navigate cultural nuances are adept at thinking outside the box, making them valuable assets in any professional environment.

    They are more likely to approach challenges with an open mind and collaborate effectively with a diverse team, recognizing that each unique background contributes to a richer, more comprehensive perspective on work and the world.

    It improves social skills

    Incorporating cultural sensitivity into language education isn't just about creating a respectful classroom; it directly enhances students' social skills.

    Numerous studies suggest that culturally diverse classrooms are breeding grounds for advanced social skills.One theory that explores this concept is , which illustrates how intercultural encounters can foster individuals' cognitive growth and emotional resilience.

    Bennett states that through various stages of cultural awareness, people develop from mere tolerance of difference to integration of diverse cultural viewpoints into their own life experiences.

    Students can develop empathy and stronger communication abilities by understanding and appreciating cultural nuances. This knowledge empowers them to engage thoughtfully and effectively with peers from diverse backgrounds, fostering a sense of global citizenship.

    Students have better emotional intelligence

    Robert J. Sternberg's ''highlights a significant research study that supports the idea that exposure to cultural diversity can enhance empathetic development. According to Sternberg, when individuals are exposed to a variety of cultures, it broadens their emotional experiences and perspectives.

    By interacting with individuals from different backgrounds, students' own emotional intelligence can be greatly enhanced. This is because learning to understand and respect diverse emotional expressions and communication styles sharpens one's ability to read and respond to the feelings of others.

    Moreover, it fosters emotional maturity, as individuals learn to navigate and appreciate the subtleties of human emotion in a multicultural world. Through such enriching exchanges, students in culturally diverse settings develop a more refined sense of empathy, becoming well-equipped to engage with others in a considerate, informed, and emotionally intelligent manner.

    It helps their language learning

    Understanding a culture deeply enriches the language acquisition process for students. When they step into the shoes of those who live and breathe the language they're learning, it becomes more than just memorizing vocabulary and grasping grammatical structures.

    Students begin to notice the subtleties in conversation tones, the unspoken expressions that only those privy to the culture can interpret, and the implicit rules of language etiquette.

    This discernment can be the distinguishing factor between being a functional speaker and a captivating storyteller in their new language. As students immerse themselves in cultural practices, whether through music, film, or literature, they are not just learning a language—they are learning to convey emotions and ideas just as a fluent speaker would.

    It helps with classroom friendships

    This new understanding helps to peel away the layers of hesitation. Engaging in activities that celebrate diversity becomes an exciting exploration, paving the way for students to break out of their shells. They're encouraged to be curious, ask questions, and share about themselves, fostering an environment where every student is a teacher and a learner in their own right.

    As the classroom transforms into a supportive space for cultural exchange, students are encouraged to reach out and connect with peers they might not have approached before. With every shared story and every collaborative project, the bonds of friendship are forged, transcending former barriers and weaving a tightly-knit community that thrives on the unique contributions of each member.

    Embracing diversity in your language classroom

    Wondering how to transform your language classroom into a crucible of cultural sensitivity? Here are a few simple yet significant changes you can start with today.

    Get to know your students

    Make an effort to learn about your students' cultural backgrounds. This gesture speaks volumes about your respect for their identity. Use icebreakers or activities that invite students from diverse backgrounds to share their traditions and norms.

    This doesn't just apply to major cultural differences but also the nuanced aspects of diversity within a seemingly homogenous group of students. This research can also help you plan activities and whether they are appropriate for all students in your classes.

    Fostering a community of belonging

    Imagine stepping into a class where every student feels a sense of belonging and acceptance. This is the power of embedding diversity and equity into your teaching methods. This can be done by:

    • Recognizing holidays from around the world.
    • Sharing stories from varied cultures.
    • Encouraging students to express themselves in ways that honor their heritage.

    These strategies are just a few ways to instill acceptance and belonging in your own classroom environment whilst learning a new language.

    Incorporate multicultural content

    Select texts, examples, and materials that reflect a range of cultures and experiences. Familiarity breeds comfort, but newness breeds growth. Ensure your curriculum and classroom materials reflect a world beyond the traditional English-speaking countries.

    By doing so, you're offering students windows into different worlds and mirrors to see themselves reflected in the learning material.

    Representation is also incredibly important in promoting diversity and inclusivity in education. We can create a more inclusive and equitable society by using materials, programs and stories that feature varied representation.

    This not only ensures that everyone's voices and life experiences are heard and valued, but also helps to challenge stereotypes and foster understanding among different communities.

    Foster open discussions

    Encourage open discussion in the classroom around cultural norms, expressions, and idioms. When students understand the context behind language, they gain a deeper appreciation and avoid missteps that could inadvertently offend.

    Use mistakes as learning opportunities

    When cultural insensitivities do arise, it is important to approach them as teachable moments. Take the opportunity to guide learners with a warm and understanding attitude, providing them with the necessary knowledge, resources and context to foster a more inclusive and respectful classroom environment.

    Reflect on biases

    Be aware and proactive about addressing stereotypes and biases present in class discussions. Challenge your own preconceptions and lead by example. for learning helps students feel comfortable asking questions and making mistakes, which is where true growth happens.

    Nurture empathy and understanding

    Teach language learning as a journey of empathy. Language is not only about speaking to someone but also feeling with them. Encourage students to step into the shoes of others, fostering a spirit and culture of empathy that transcends cultural boundaries.

    Respect linguistic diversity

    Encourage your students to express themselves in English with pride in their respective accents. Support them in understanding that clarity and communication are the goals, not trying to remove their accent or identity. By doing so, we not only bolster their confidence but also teach the wonderful lesson of inclusivity.

    Practical activities

    Implementing activities and lessons that bring cultural awareness into the forefront can transform your language classroom into a vibrant community of curious minds and hearts. Here are some examples of activities you a teacher could do:

    • A simple yet effective activity is a 'cultural artifact show and tell,' where students are invited to share an item of cultural significance to them and tell its story. This encourages sharing and deep listening, shedding light on the diverse cultural backgrounds represented in the room.
    • Cultural exchange workshops, possibly with guest speakers, can offer students firsthand insight into various aspects of different cultures. These workshops can revolve around traditional dance, music, games, or cooking demonstrations, allowing students to immerse themselves in and appreciate the richness of various other cultures.
    • Having international cuisine days, where students prepare and share dishes from different countries, can be a delightful way to stimulate the senses while emphasizing the importance of cultural traditions tied to food. It's a tasty opportunity for students to express themselves and learn the stories behind international cuisines.
    • Crafting sessions for cultural storytelling allows for the narratives of different cultures to be told through the enchanting medium of stories. Storytelling connects students to diverse societies through emotional and moral threads. The storytelling could be done in the target language you're teaching.
    • A book and film club can open doors to different worlds. Curating a list of international authors and filmmakers for the club enhances language skills and cultural understanding by engaging with diverse narratives and viewpoints.

    The list isn't exhaustive, but there may be other ways to introduce cultural sensitivity into your class, any kind of activity that showcases and introduces cultures or traditions to others in an interesting manner.

    Conclusion

    In conclusion, cultural sensitivity can transform our language classrooms and schools into hives of connection and understanding. It takes awareness, intention, and a nurturing heart – qualities that you, as an educator, already possess. Remember, every small step you take has an impact on the young minds you shape and the interconnected world they will navigate.

    Embrace diversity, teach with sensitivity, and watch as your classroom becomes a microcosm of the world we all share – a world of vibrant cultures, languages, and stories waiting to be told and heard. By incorporating diverse narratives and viewpoints from others into our teaching, we can enhance our students' language skills and deepen their cultural understanding.

    So let's continue to strive for a more inclusive and empathetic learning environment, one that celebrates differences and fosters empathy and compassion among all learners.

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    With our detailed walkthrough, you can approach the test with confidence, a sense of preparedness and a calm mind. We'll cover everything you need to know, from what to bring, where to leave your belongings and what to expect. So that when the test day arrives, you can focus on passing your English test and not worry about the small things.

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    The ultimate guide to English tests for business: Everything HR professionals need to know

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    No matter what industry you work in, effective communication is key. For many companies, this means ensuring their employees have strong English language skills. As an HR professional, you have the power to play a pivotal role in this process. English tests can be invaluable tools for improving hiring processes, assessing communication skills, and enhancing overall team productivity. This guide will provide you with everything you need to know about using English tests in your business.

    For more guidance on hiring with confidence, also take a look at our simpleguide to language skill assessment.

    Part 1: Understanding English tests

    Types of business English tests commonly used in business

    When it comes to English tests, there are several types commonly used in the corporate world:

    • General proficiency tests: These assess overall English skills, including reading, writing, speaking, and listening. Examples include the TOEIC (Test of English for International Communication), PTE (app Test of English) and IELTS (International English Language Testing System).
    • Business English tests: These focus specifically on business-related language skills. Versant by app and the BEC (Business English Certificate) are some main examples.
    • Skills-specific tests: These assessments evaluate specific skills, such as writing or speaking, in a business setting. Proficiency in English vocabulary is particularly important in these tests, especially for business English. It involves understanding and using business-specific terminology effectively and measures proficiency across listening, speaking, reading, and writing skills on the GSE or CEFR scale.

    How these tests are designed and scored

    English tests are usually created by language experts and psychometricians to ensure their reliability and validity. These tests include different types of questions, such as multiple-choice, essays, and spoken responses. Objective questions can be scored by a computer, while essays and spoken responses are typically graded by trained examiners.

    Differences between various English proficiency tests

    Each English proficiency test has its unique characteristics. For instance, the TOEIC focuses on everyday workplace language, making it better suited for general office environments. On the other hand, the BEC is tailored for more specific business interactions, such as negotiations and presentations. Versant by app tests offer a distinctive approach to assessing English proficiency with a focus on communication skills that are critical in a business context. Unlike traditional tests, Versant by app assessments assess various aspects of speech, such as pronunciation, fluency, vocabulary, and syntax for a more rounded overview. Understanding these differences can help you choose the right test for your needs.