Harness the power of English for a global competitive edge

Samantha Ball
A group of business people sat together at a desk
Reading time: 7 minutes

How does increasing English proficiency drive international growth? Read on to find out how future-focused business leaders are gaining a competitive edge globally by investing in English language training.

The link between English language proficiency and global business growth is indisputable, and this presents leaders with an exciting opportunity to gain a competitive advantage.

3 ways English skills gives your company a competitive edge
Reproducir
Privacy and cookies

By watching, you agree app can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

We know that English is the universal language of business, and globally, of us speaks it to at least a useful level – that’s 1.75 billion of us. And not just in person either – it’s also the language of emerging technologies and the internet, with almost .

Groundbreaking research has underpinned the importance of English at work. app’s global research report, How English empowers your tomorrow, reveals stark figures confirming the vital role of English in business.

Key statistics from the research

  • 80% of all respondents say that there is a connection between English ability and earning potential.
  • 88% of employees think that the importance of English will continue to grow in the next five years.
  • 92% of Gen Z respondents said English for work will become increasingly important in 5 years’ time.
  • 51% of respondents are learning English to access a wider range of roles and, more specifically, access to roles that pay more.
  • Over 40% are learning English to help mitigate the impact of Artificial Intelligence (AI) and technology on their jobs.

Advances in technology, including a huge leap forward in AI, along with better connectivity, improved education, more outsourcing, political shifts and expanded customer bases have all played their part in transforming the international business landscape.

These trends are generating more international opportunities than ever before, but only the businesses that can effectively operate across borders will benefit.Business leaders are responding by promoting English as the common language among diverse, global teams.

Better English has multiple benefits for your business, which cannot be overstated. Let’s look at some of the leading benefits of investing in English language training for your team.

1. Stronger English means stronger teams

When employees are empowered to improve their workplace English skills, an uptick in confidence can be seen not only in their communication but also across a full spectrum of other skills.English proficiency powers a multitude of soft skills including emotional intelligence (EQ), innovation, diversity of thinking, creativity, collaboration and adaptability at work. This is especially important in promoting collaboration across hybrid/remote teams that are often operating across borders and different time zones.

Higher-order cognitive skills such as complex problem-solving, originality, fluency of ideas and active learning are the currency of the future, and high-performing teams tend to demonstrate these skills in abundance.

Investing in your team’s English proficiency has the power to strengthen teams, bolster teamwork and drive productivity. Takenobu Miki, TORAIZ Inc. President, Japan, says:

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities.”

2. Stronger English means united teams

Using one common language among teams and ensuring employees feel comfortable and confident in their English proficiency brings everyone together. A sense of unity and shared understanding will infiltrate every aspect of their work and will also feed into better cross-cultural understanding and greater awareness of cultural nuances.

This will have a positive effect on diversity, equity and inclusion (DE&I) initiatives across your business and contribute towards a healthy culture of learning. All this can only lead to more cooperation and collaboration, a greater sense of belonging and a common drive to achieve shared goals.

3. Stronger English means a better customer experience

Whether your customer base is established all around the world or you’re breaking into new markets, English proficiency is key to success.

With better English skills, all the outward-facing functions of your business will benefit. This includes your sales team, who will feel empowered in every interaction with a new business prospect. Your customer support team will be able to deliver next-level aftercare service to your customer base. Your marketing team will have improved language skills which they can use to broaden your reach and build brand awareness across multiple countries and cultures.

No matter the team they belong to, better English skills will help your employees build strong and reciprocal strategic relationships, including with suppliers and other important external stakeholders.

4. Stronger English means attracting and retaining top talent

Recruitment and talent acquisition leaders are improving their own English language proficiency to access wider, more diverse talent pools and identify candidates with strong English skills. Offering language training as an employee benefit signals to candidates their future employer’s commitment to ongoing professional development. This not only increases the number of suitable candidates per role, but also improves retention rates once the position has been filled.

According to the:

“To ensure that you are hiring the best people, you may need to accept some limitations on language capabilities and be prepared to provide training to meet both global and local language needs.”

app’s Power Skills reportstates that 58% of hiring managers currently test potential candidates' English language skills at the interview stage to ensure that they can seamlessly integrate into the corporate culture.Increasing numbers of recruiters are incorporating language assessment in their hiring practices and advertising language training as a key benefit of a role.

You won’t just attract the top talent, but you’ll retain it, too. It’s well known that job satisfaction is a key driver of good staff retention and engagement. app's research has identified a clear correlation between job satisfaction and level of English proficiency, with a 24-point difference between those with the lowest and highest levels of English. Indeed, candidates themselves understand the importance of language proficiency in the context of a global marketplace. They’re taking a proactive approach by using language assessment tools to provide evidence of their English proficiency as part of their job search.

Eva Lopez, Learning and Development Associate, Publicis Global Delivery, says:

Our workforce consists mostly of Generation Z and Millennials, and we want to retain this talent. We designed our Learning and Development program with English language training at its core, to meet both the business need to improve our employees’ use of English at work, and to improve staff retention by offering language training as a benefit.”

5. Stronger English means better upskilling

In addition to soft skills, English is a vital core skill that enables learning hard technical skills, especially across the IT, technology, innovation and engineering sectors.Frequently the training required for technical skills is either in English, or the programs themselves incorporate English.

The conversation around the future of a global workplace can focus on automation making workers obsolete, butresearch reveals a different picture – only one in five workers are in occupations that will shrink.The future is about leveraging both human and machine capabilities so they can work together. That means human skills – the ones that machines can’t replicate – are in increasing demand.

Our global research report,How English empowers your tomorrow, urges leaders to take action:

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.”

6. Stronger English means new opportunities

Along with attracting new talent, English proficiency gives leaders the chance to offer their current workforce more opportunities for growth and career development.Internal talent can be nurtured and promoted to international roles, meaning there’s less risk of them moving on.

As well as opportunities for individuals, a collective proficiency in English positions your business favorably when it comes to seizing emerging market opportunities as they arise, wherever in the world they are.

CEO of EduGuide, Isaac Johnson, says:

“English is an essential skill for the future. English language training around the world has never been in such high demand. High-quality English training that uses technology to personalize learning should be the standard for every HR department and educational institution.”

A team adept in English is strategically positioned to capitalize on new prospects, regardless of their location. English is the core strength that gives your organization a competitive edge over your rivals.

So, with English proficiency delivering all these benefits and more, how do you implement language training in your own organization?

Show employees you’re committed to building a culture of learning by implementing a plan and letting the team know that you’re invested in their English language proficiency.

We’ve developed a handystep-by-step guideon how to implement English language training in your organization which will help you get started.Increasing numbers of recruiters are moving to a formalized, computer-based test such asVersant by appfor a more inclusive, business-relevant assessment of English ability levels.Then, Learning and Development managers are implementing programs to upskill all employees in business English, using relevant platforms such asMondly by app.

Find out more about how we can support your organization’s international growth with app Language Solutions for Work.

If you liked this article and want to save or share it, you can download it here.

More blogs from app

  • A girl sat at a desk with a laptop and notepad studying and taking notes

    AI scoring vs human scoring for language tests: What's the difference?

    Por
    Reading time: 6 minutes

    When entering the world of language proficiency tests, test takers are often faced with a dilemma: Should they opt for tests scored by humans or those assessed by artificial intelligence (AI)? The choice might seem trivial at first, but understanding the differences between AI scoring and human language test scoring can significantly impact preparation strategy and, ultimately, determine test outcomes.

    The human touch in language proficiency testing and scoring

    Historically, language tests have been scored by human assessors. This method leverages the nuanced understanding that humans have of language, including idiomatic expressions, cultural references, and the subtleties of tone and even writing style, akin to the capabilities of the human brain. Human scorers can appreciate the creative and original use of language, potentially rewarding test takers for flair and originality in their answers. Scorers are particularly effective at evaluating progress or achievement tests, which are designed to assess a student's language knowledge and progress after completing a particular chapter, unit, or at the end of a course, reflecting how well the language tester is performing in their language learning studies.

    One significant difference between human and AI scoring is how they handle context. Human scorers can understand the significance and implications of a particular word or phrase in a given context, while AI algorithms rely on predetermined rules and datasets.

    The adaptability and learning capabilities of human brains contribute significantly to the effectiveness of scoring in language tests, mirroring how these brains adjust and learn from new information.

    Advantages:

    • Nuanced understanding: Human scorers are adept at interpreting the complexities and nuances of language that AI might miss.
    • Contextual flexibility: Humans can consider context beyond the written or spoken word, understanding cultural and situational implications.

    Disadvantages:

    • Subjectivity and inconsistency: Despite rigorous training, human-based scoring can introduce a level of subjectivity and variability, potentially affecting the fairness and reliability of scores.
    • Time and resource intensive: Human-based scoring is labor-intensive and time-consuming, often resulting in longer waiting times for results.
    • Human bias: Assessors, despite being highly trained and experienced, bring their own perspectives, preferences and preconceptions into the grading process. This can lead to variability in scoring, where two equally competent test takers might receive different scores based on the scorer's subjective judgment.

    The rise of AI in language test scoring

    With advancements in technology, AI-based scoring systems have started to play a significant role in language assessment. These systems utilize algorithms and natural language processing (NLP) techniques to evaluate test responses. AI scoring promises objectivity and efficiency, offering a standardized way to assess language and proficiency level.

    Advantages:

    • Consistency: AI scoring systems provide a consistent scoring method, applying the same criteria across all test takers, thereby reducing the potential for bias.
    • Speed: AI can process and score tests much faster than human scorers can, leading to quicker results turnaround.
    • Great for more nervous testers: Not everyone likes having to take a test in front of a person, so AI removes that extra stress.

    Disadvantages:

    • Lack of nuance recognition: AI may not fully understand subtle nuances, creativity, or complex structures in language the way a human scorer can.
    • Dependence on data: The effectiveness of AI scoring is heavily reliant on the data it has been trained on, which can limit its ability to interpret less common responses accurately.

    Making the choice

    When deciding between tests scored by humans or AI, consider the following factors:

    • Your strengths: If you have a creative flair and excel at expressing original thoughts, human-scored tests might appreciate your unique approach more. Conversely, if you excel in structured language use and clear, concise expression, AI-scored tests could work to your advantage.
    • Your goals: Consider why you're taking the test. Some organizations might prefer one scoring method over the other, so it's worth investigating their preferences.
    • Preparation time: If you're on a tight schedule, the quicker turnaround time of AI-scored tests might be beneficial.

    Ultimately, both scoring methods aim to measure and assess language proficiency accurately. The key is understanding how each approach aligns with your personal strengths and goals.

    The bias factor in language testing

    An often-discussed concern in both AI and human language test scoring is the issue of bias. With AI scoring, biases can be ingrained in the algorithms due to the data they are trained on, but if the system is well designed, bias can be removed and provide fairer scoring.

    Conversely speaking, human scorers, despite their best efforts to remain objective, bring their own subconscious biases to the evaluation process. These biases might be related to a test taker's accent, dialect, or even the content of their responses, which could subtly influence the scorer's perceptions and judgments. Efforts are continually made to mitigate these biases in both approaches to ensure a fair and equitable assessment for all test takers.

    Preparing for success in foreign language proficiency tests

    Regardless of the scoring method, thorough preparation remains, of course, crucial. Familiarize yourself with the test format, practice under timed conditions, and seek feedback on your performance, whether from teachers, peers, or through self-assessment tools.

    The distinctions between AI scoring and human in language tests continue to blur, with many exams now incorporating a mix of both to have students leverage their respective strengths. Understanding and interpreting written language is essential in preparing for language proficiency tests, especially for reading tests. By understanding these differences, test takers can better prepare for their exams, setting themselves up for the best possible outcome.

    Will AI replace human-marked tests?

    The question of whether AI will replace markers in language tests is complex and multifaceted. On one hand, the efficiency, consistency and scalability of AI scoring systems present a compelling case for their increased utilization. These systems can process vast numbers of tests in a fraction of the time it takes markers, providing quick feedback that is invaluable in educational settings. On the other hand, the nuanced understanding, contextual knowledge, flexibility, and ability to appreciate the subtleties of language that human markers bring to the table are qualities that AI has yet to fully replicate.

    Both AI and human-based scoring aim to accurately assess language proficiency levels, such as those defined by the Common European Framework of Reference for Languages or the Global Scale of English, where a level like C2 or 85-90 indicates that a student can understand virtually everything, master the foreign language perfectly, and potentially have superior knowledge compared to a native speaker.

    The integration of AI in language testing is less about replacement and more about complementing and enhancing the existing processes. AI can handle the objective, clear-cut aspects of language testing, freeing markers to focus on the more subjective, nuanced responses that require a human touch. This hybrid approach could lead to a more robust, efficient and fair assessment system, leveraging the strengths of both humans and AI.

    Future developments in AI technology and machine learning may narrow the gap between AI and human grading capabilities. However, the ethical considerations, such as ensuring fairness and addressing bias, along with the desire to maintain a human element in education, suggest that a balanced approach will persist. In conclusion, while AI will increasingly play a significant role in language testing, it is unlikely to completely replace markers. Instead, the future lies in finding the optimal synergy between technological advancements and human judgment to enhance the fairness, accuracy and efficiency of language proficiency assessments.

    Tests to let your language skills shine through

    Explore app's innovative language testing solutions today and discover how we are blending the best of AI technology and our own expertise to offer you reliable, fair and efficient language proficiency assessments. We are committed to offering reliable and credible proficiency tests, ensuring that our certifications are recognized for job applications, university admissions, citizenship applications, and by employers worldwide. Whether you're gearing up for academic, professional, or personal success, our tests are designed to meet your diverse needs and help unlock your full potential.

    Take the next step in your language learning journey with app and experience the difference that a meticulously crafted test can make.

  • Woman standing outside with a coffee and headphones

    Using language learning as a form of self-care for wellbeing

    Por
    Reading time: 6.5 minutes

    In today’s fast-paced world, finding time for self-care is more important than ever. Among a range of traditional self-care practices, learning a language emerges as an unexpected but incredibly rewarding approach. Learning a foreign language is a key aspect of personal development and can help your mental health, offering benefits like improved career opportunities, enhanced creativity, and the ability to connect with people from diverse cultures.

  • A woman teaching in front of a laptop with a noteboard behind her

    Implications for educators on fostering student success

    Por Belgin Elmas
    Reading time: 5 minutes

    app’s recent report, “How English empowers your tomorrow,” carries significant implications for educators. It underlines that increased English proficiency correlates with improved economic and social outcomes. Educational institutions play a crucial role in preparing students for professional success, employing various pedagogical approaches and teaching methods to meet the diverse needs of learners across universities, colleges and schools. However, the main unfortunate result of the report for educators is the argument that learners are leaving formal education without the essential skills required to achieve these better outcomes.

    Furthermore, as stated in the report, many of them are not lucky enough to be adequately equipped for the demands of their professional roles as they continue their careers. This emphasizes educators’ underlying responsibility to critically evaluate their teaching and assessment methods to ensure their students are effectively prepared for real-world challenges, especially as they transition into higher education where the stakes for academic and professional success are significantly elevated.

    The data of the report comes from five countries, and while Turkey is not one of them, many of the findings are still relevant to the English language education system in Turkey. Given the significant investment of time and effort, with foreign language education starting in the second grade for the majority of students in the Ministry of National Education schools, better outcomes would be expected in mastering the global language.

    Numerous reasons contributing to this failure could be listed but I would put the perception of how language is defined, taught and assessed within the education system in first place. English language classes are generally approached as “subjects to be taught” at schools, and rather than focusing on finding ways of improving learners’ skills in the foreign language, the curriculum includes “topics to be covered” with a heavy focus on grammar and vocabulary.

    This, of course, extends to assessment practices, and the cycle continues primarily with teaching and assessing grammar and vocabulary proficiency. Participants in app’s report claim the heavy emphasis on teaching grammar and vocabulary, and not having enough opportunities to practice the language both inside and outside the classroom, as the three primary factors contributing to their lack of communication skills. If this was asked to Turkish learners, it’s highly likely that we would get the exact same three top reasons. The implication for educators here is very explicit: we must first revisit the definition of what “knowing a language is” and align our definition with our teaching and assessment methodology. What use is knowing a language without being able to communicate with it?

    New opportunities needed for practice

    Another clear implication for learners’ lack of opportunities to use the target language both in and outside the classroom is evident; teachers must refrain from dominating classroom discourse and instead create opportunities for learners to actively engage with the language. Recognizing common learning barriers in this context is crucial, as these barriers can significantly hinder students' ability to practice language skills effectively in corporate settings, professional development, and adult learning environments. Especially in a foreign language context, like in Turkey, this would gain even more importance for the students who lack opportunities to practice their target language in their daily lives.

    Understanding different learning styles is essential in this process, as it allows teachers to design engagement strategies that accommodate visual, kinaesthetic, or auditory learning preferences, thus addressing the limitations and specific needs of individual learners. Teachers, who are reported to dominate 80% of class time with their own talk, have the primary responsibility for this issue. These teachers, which refers to the majority, should monitor themselves to ensure they are creating opportunities for active participation and language practice for their students.

    Encouraging the learning process as an everyday habit

    Students seem to need guidance for practicing the language not only inside but also outside the classroom to improve their proficiency, where external factors such as limited access to resources and environmental distractions can significantly hinder their ability to learn. Integrating technology into education and guiding students to continue their learning beyond classroom settings would undoubtedly be valuable advice. Language learning apps and especially social media can empower students to engage with the language in creative and meaningful ways, addressing extrinsic barriers by providing access to resources and support that overcome the lack of support from teachers or peers and environmental distractions.

    Being able to function in a foreign language, such as negotiating, giving opinions, and making suggestions, were indicated as areas where the gap exists between what is needed and what students possess in language skills. Such a result would again require a shift towards more communicative and task-based language teaching approaches, giving opportunities for students to exercise these skills not only in professional but also in academic and social contexts.

    Raising awareness among students about the benefits of language proficiency can be suggested as another implication that will also inspire them. Aligning educational curricula with real-life needs and raising awareness of both students and teachers about the rationale behind it is crucial for helping students set their own goals more accurately while their teachers guide them with realistic expectations.

    Understanding motivational learning barriers

    "I didn’t feel as if I was making progress" was one of the barriers participants indicated was stopping them from achieving greater proficiency, highlighting an emotional learning barrier that stems from internal challenges such as peer pressure and resistance to change. This gives another implication for assisting students to recognize and appreciate how much they have achieved in their learning process and how much more there is to achieve. Additionally, motivational barriers play a significant role, as they reflect the obstacles that arise from losing curiosity and desire for learning, leading to students missing classes or refusing to take courses. The Global Scale of English (GSE) is definitely a valuable tool to track learner progress by providing a concrete framework and by improving their confidence, thereby helping to overcome both emotional and motivational barriers.

    In conclusion, while the list of implications for educators might be enhanced, the most significant suggestion lies in reconsidering our perception of language learning and proficiency. This shift in perspective will have a great impact on all aspects of language education, particularly teaching and assessment methodologies. Embracing this new understanding of language teaching will not only enhance the effectiveness of language education but also better prepare learners for real-world language use and interaction and better life conditions.