Harness the power of English for a global competitive edge

Samantha Ball
A group of business people sat together at a desk
Reading time: 7 minutes

How does increasing English proficiency drive international growth? Read on to find out how future-focused business leaders are gaining a competitive edge globally by investing in English language training.

The link between English language proficiency and global business growth is indisputable, and this presents leaders with an exciting opportunity to gain a competitive advantage.

3 ways English skills gives your company a competitive edge
Reproducir
Privacy and cookies

By watching, you agree app can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

We know that English is the universal language of business, and globally, of us speaks it to at least a useful level – that’s 1.75 billion of us. And not just in person either – it’s also the language of emerging technologies and the internet, with almost .

Groundbreaking research has underpinned the importance of English at work. app’s global research report, How English empowers your tomorrow, reveals stark figures confirming the vital role of English in business.

Key statistics from the research

  • 80% of all respondents say that there is a connection between English ability and earning potential.
  • 88% of employees think that the importance of English will continue to grow in the next five years.
  • 92% of Gen Z respondents said English for work will become increasingly important in 5 years’ time.
  • 51% of respondents are learning English to access a wider range of roles and, more specifically, access to roles that pay more.
  • Over 40% are learning English to help mitigate the impact of Artificial Intelligence (AI) and technology on their jobs.

Advances in technology, including a huge leap forward in AI, along with better connectivity, improved education, more outsourcing, political shifts and expanded customer bases have all played their part in transforming the international business landscape.

These trends are generating more international opportunities than ever before, but only the businesses that can effectively operate across borders will benefit.Business leaders are responding by promoting English as the common language among diverse, global teams.

Better English has multiple benefits for your business, which cannot be overstated. Let’s look at some of the leading benefits of investing in English language training for your team.

1. Stronger English means stronger teams

When employees are empowered to improve their workplace English skills, an uptick in confidence can be seen not only in their communication but also across a full spectrum of other skills.English proficiency powers a multitude of soft skills including emotional intelligence (EQ), innovation, diversity of thinking, creativity, collaboration and adaptability at work. This is especially important in promoting collaboration across hybrid/remote teams that are often operating across borders and different time zones.

Higher-order cognitive skills such as complex problem-solving, originality, fluency of ideas and active learning are the currency of the future, and high-performing teams tend to demonstrate these skills in abundance.

Investing in your team’s English proficiency has the power to strengthen teams, bolster teamwork and drive productivity. Takenobu Miki, TORAIZ Inc. President, Japan, says:

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities.”

2. Stronger English means united teams

Using one common language among teams and ensuring employees feel comfortable and confident in their English proficiency brings everyone together. A sense of unity and shared understanding will infiltrate every aspect of their work and will also feed into better cross-cultural understanding and greater awareness of cultural nuances.

This will have a positive effect on diversity, equity and inclusion (DE&I) initiatives across your business and contribute towards a healthy culture of learning. All this can only lead to more cooperation and collaboration, a greater sense of belonging and a common drive to achieve shared goals.

3. Stronger English means a better customer experience

Whether your customer base is established all around the world or you’re breaking into new markets, English proficiency is key to success.

With better English skills, all the outward-facing functions of your business will benefit. This includes your sales team, who will feel empowered in every interaction with a new business prospect. Your customer support team will be able to deliver next-level aftercare service to your customer base. Your marketing team will have improved language skills which they can use to broaden your reach and build brand awareness across multiple countries and cultures.

No matter the team they belong to, better English skills will help your employees build strong and reciprocal strategic relationships, including with suppliers and other important external stakeholders.

4. Stronger English means attracting and retaining top talent

Recruitment and talent acquisition leaders are improving their own English language proficiency to access wider, more diverse talent pools and identify candidates with strong English skills. Offering language training as an employee benefit signals to candidates their future employer’s commitment to ongoing professional development. This not only increases the number of suitable candidates per role, but also improves retention rates once the position has been filled.

According to the:

“To ensure that you are hiring the best people, you may need to accept some limitations on language capabilities and be prepared to provide training to meet both global and local language needs.”

app’s Power Skills reportstates that 58% of hiring managers currently test potential candidates' English language skills at the interview stage to ensure that they can seamlessly integrate into the corporate culture.Increasing numbers of recruiters are incorporating language assessment in their hiring practices and advertising language training as a key benefit of a role.

You won’t just attract the top talent, but you’ll retain it, too. It’s well known that job satisfaction is a key driver of good staff retention and engagement. app's research has identified a clear correlation between job satisfaction and level of English proficiency, with a 24-point difference between those with the lowest and highest levels of English. Indeed, candidates themselves understand the importance of language proficiency in the context of a global marketplace. They’re taking a proactive approach by using language assessment tools to provide evidence of their English proficiency as part of their job search.

Eva Lopez, Learning and Development Associate, Publicis Global Delivery, says:

Our workforce consists mostly of Generation Z and Millennials, and we want to retain this talent. We designed our Learning and Development program with English language training at its core, to meet both the business need to improve our employees’ use of English at work, and to improve staff retention by offering language training as a benefit.”

5. Stronger English means better upskilling

In addition to soft skills, English is a vital core skill that enables learning hard technical skills, especially across the IT, technology, innovation and engineering sectors.Frequently the training required for technical skills is either in English, or the programs themselves incorporate English.

The conversation around the future of a global workplace can focus on automation making workers obsolete, butresearch reveals a different picture – only one in five workers are in occupations that will shrink.The future is about leveraging both human and machine capabilities so they can work together. That means human skills – the ones that machines can’t replicate – are in increasing demand.

Our global research report,How English empowers your tomorrow, urges leaders to take action:

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.”

6. Stronger English means new opportunities

Along with attracting new talent, English proficiency gives leaders the chance to offer their current workforce more opportunities for growth and career development.Internal talent can be nurtured and promoted to international roles, meaning there’s less risk of them moving on.

As well as opportunities for individuals, a collective proficiency in English positions your business favorably when it comes to seizing emerging market opportunities as they arise, wherever in the world they are.

CEO of EduGuide, Isaac Johnson, says:

“English is an essential skill for the future. English language training around the world has never been in such high demand. High-quality English training that uses technology to personalize learning should be the standard for every HR department and educational institution.”

A team adept in English is strategically positioned to capitalize on new prospects, regardless of their location. English is the core strength that gives your organization a competitive edge over your rivals.

So, with English proficiency delivering all these benefits and more, how do you implement language training in your own organization?

Show employees you’re committed to building a culture of learning by implementing a plan and letting the team know that you’re invested in their English language proficiency.

We’ve developed a handystep-by-step guideon how to implement English language training in your organization which will help you get started.Increasing numbers of recruiters are moving to a formalized, computer-based test such asVersant by appfor a more inclusive, business-relevant assessment of English ability levels.Then, Learning and Development managers are implementing programs to upskill all employees in business English, using relevant platforms such asMondly by app.

Find out more about how we can support your organization’s international growth with app Language Solutions for Work.

If you liked this article and want to save or share it, you can download it here.

More blogs from app

  • Children sat outdoors reading a book together

    Why should you use storytelling to teach English?

    Por Richard Cleeve
    Reading time: 5 minutes

    Stories can make us laugh, cry or tremble with fear. They can teach us valuable life lessons and transport us to other worlds. They've been around since the beginning of language itself, but can they actually help us learn a language?

    Stories are one of the most useful toolswhen teaching childrenEnglish. Not only do they help with listening and reading skills, but they can also support speaking and writing skills by providing context, language and structure.

    Very young learners may already be familiar with stories – they may hear them in daycare, school or at home with their parents. Therefore, incorporating these into their language classes may help them to feel more comfortable in their surroundings. And if children feel comfortable, they are more likely to be receptive to learning.

    Storytelling usually happens as part of a group in the classroom. This means that it becomes a bonding activity for children where they can communicate and subconsciously pick up the key language. While having fun listening and interacting with the story, theysoak up information without even realizing they’re learning.

    So, what storytelling activities can we use with younglearners? Let’s find out.

    Practical activities for storytelling with young learners

    Often, we think of storytelling simply as reading a book aloud to children. Yet, there are other activities you can do. These include:

    1. Choral repetition

    To get young children interacting with the story, first read out a sentence alone. Then, have the children repeat the line with you as a group. Repeat as many times as necessary, until the children feel confident with the language.

    2. Individual repetition

    If your learners are happy to, ask them individually to repeat the sentence after you. Make sure each one has a turn and praise them for being brave and trying to use the language.

    3. Play acting

    An activity that works well with children is to act out the story’s characters. For example, there may be animals, fairies, monsters or other exciting characters that they can each act.

    Ask them to make the noises of the animals, the wind, or the scenery to create an atmosphere while you read. This gets them interacting with the story and the rest of the group, which will help their communication and listening comprehension skills.

    4. Use puppets or dolls

    Young learners react particularly well to visual aids and realia. Why not use puppets or dolls to act out the characters, or even ask students to have a go with them? They will engage more with the story and the language.

    5. Dive into the pictures

    Children’s story books are usually quite visual with illustrations and pictures. Make the most of these while telling the story. Try asking students questions about the images to get them using the vocabulary.

    You could ask them, “what can you see?”, “what’s he wearing?” or “can you find an apple?”. This is another great way to reinforce the vocabulary they’re learning in class.

    Use these activities individually orincorporate a mix into your lessons. Either way, storytelling will help your learners with more than just developing their English language skills.

    Storytelling with adult language learners

    While we often think of storytelling as a pastime for children, it can also be a useful language learning activity for adults.

    Stories are part of our daily lives, from news to social media to books and movies. Therefore, they can be extremely beneficial tools for English language learning.

    Yet, the way we approach storytelling as a class activity for adults differs to that of young learners. While we typically read fairy tales to young children, we can bring in a much wider range of content for adults, such as:

    • News stories– There may be a current news story that learners are interested in. Ask them to bring in an article to retell in class.
    • Traditional folk stories–Ask learners what traditional folk tales or ghost stories they were told as children growing up in their hometowns. This can be really interesting for both language and cultural awareness.
    • Personal life stories – Our lives are a series of short stories that can make for very interesting reading. You can either ask students to share stories in class orally or have them write up a “chapter” from their lives to tell the class. It could be something funny that happened to them or an anecdote from their childhood, for example.
    • Movie plots– Ask students what their favorite movies are and have them either tell the group the summary of the plot or write it up to share at the end of the lesson.
    • Advertisements–There are some fantastic advertisements which tell mini stories in under three minutes. Have students choose one, show it to the class and discuss it as a group.

    Storytelling can be a wonderful language learning tool for both children and adults. If you’re looking for a new way to engage, inspire and motivate your learners, why not try it in your next class?

  • A woman standing at a whiteboard in a office with two others sat down.

    How to bring soft skills into the business English classroom

    Por Richard Cleeve

    Anyone who’s ever taught a business English class knows that their students are busy people. Sometimes they get sidetracked by their other tasks - even during class. This means we have to make the most of the time we have with our learners and focus on what they really need.

    How you do this depends on the sector your students work in (or plan to work in), their previous experiences studying English and their own strengths and weaknesses.

    Teachers often focus on teaching hard skills, such as writing reports or running meetings. We do this because it can be challenging for many business students to do these things in English and also because hard skills have an immediate and positive impact on their workdays.

    But, if there’s one thing that all business people can benefit from, it’s soft skills.

    Soft skills are interpersonal or people skills. They include things like active listening, teamwork, decision-making and influencing skills. Mastering these skills will help students progress more rapidly and become more independent learners. However, isolating the specific vocabulary or grammar structures that these skills use is complex and they often get overlooked in language learning classes as a result.

  • Two students sat on stairs smiling at a laptop

    How to keep your students motivated during summer intensive courses

    Por Richard Cleeve

    Summer is here and so are English language intensive courses. Adults and teens are lining up at your classroom doors, full of enthusiasm and ready to learn English. But soon they’re staring out the windows, looking up at the bright blue skies and wishing they were on the beach, or - frankly - doing anything but studying English for the next 100 hours.

    So how can you turn it around and keep your learners on track and motivated this summer?