Harness the power of English for a global competitive edge

Samantha Ball
A group of business people sat together at a desk
Reading time: 7 minutes

How does increasing English proficiency drive international growth? Read on to find out how future-focused business leaders are gaining a competitive edge globally by investing in English language training.

The link between English language proficiency and global business growth is indisputable, and this presents leaders with an exciting opportunity to gain a competitive advantage.

3 ways English skills gives your company a competitive edge
Reproducir
Privacy and cookies

By watching, you agree app can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

We know that English is the universal language of business, and globally, of us speaks it to at least a useful level – that’s 1.75 billion of us. And not just in person either – it’s also the language of emerging technologies and the internet, with almost .

Groundbreaking research has underpinned the importance of English at work. app’s global research report, How English empowers your tomorrow, reveals stark figures confirming the vital role of English in business.

Key statistics from the research

  • 80% of all respondents say that there is a connection between English ability and earning potential.
  • 88% of employees think that the importance of English will continue to grow in the next five years.
  • 92% of Gen Z respondents said English for work will become increasingly important in 5 years’ time.
  • 51% of respondents are learning English to access a wider range of roles and, more specifically, access to roles that pay more.
  • Over 40% are learning English to help mitigate the impact of Artificial Intelligence (AI) and technology on their jobs.

Advances in technology, including a huge leap forward in AI, along with better connectivity, improved education, more outsourcing, political shifts and expanded customer bases have all played their part in transforming the international business landscape.

These trends are generating more international opportunities than ever before, but only the businesses that can effectively operate across borders will benefit.Business leaders are responding by promoting English as the common language among diverse, global teams.

Better English has multiple benefits for your business, which cannot be overstated. Let’s look at some of the leading benefits of investing in English language training for your team.

1. Stronger English means stronger teams

When employees are empowered to improve their workplace English skills, an uptick in confidence can be seen not only in their communication but also across a full spectrum of other skills.English proficiency powers a multitude of soft skills including emotional intelligence (EQ), innovation, diversity of thinking, creativity, collaboration and adaptability at work. This is especially important in promoting collaboration across hybrid/remote teams that are often operating across borders and different time zones.

Higher-order cognitive skills such as complex problem-solving, originality, fluency of ideas and active learning are the currency of the future, and high-performing teams tend to demonstrate these skills in abundance.

Investing in your team’s English proficiency has the power to strengthen teams, bolster teamwork and drive productivity. Takenobu Miki, TORAIZ Inc. President, Japan, says:

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities.”

2. Stronger English means united teams

Using one common language among teams and ensuring employees feel comfortable and confident in their English proficiency brings everyone together. A sense of unity and shared understanding will infiltrate every aspect of their work and will also feed into better cross-cultural understanding and greater awareness of cultural nuances.

This will have a positive effect on diversity, equity and inclusion (DE&I) initiatives across your business and contribute towards a healthy culture of learning. All this can only lead to more cooperation and collaboration, a greater sense of belonging and a common drive to achieve shared goals.

3. Stronger English means a better customer experience

Whether your customer base is established all around the world or you’re breaking into new markets, English proficiency is key to success.

With better English skills, all the outward-facing functions of your business will benefit. This includes your sales team, who will feel empowered in every interaction with a new business prospect. Your customer support team will be able to deliver next-level aftercare service to your customer base. Your marketing team will have improved language skills which they can use to broaden your reach and build brand awareness across multiple countries and cultures.

No matter the team they belong to, better English skills will help your employees build strong and reciprocal strategic relationships, including with suppliers and other important external stakeholders.

4. Stronger English means attracting and retaining top talent

Recruitment and talent acquisition leaders are improving their own English language proficiency to access wider, more diverse talent pools and identify candidates with strong English skills. Offering language training as an employee benefit signals to candidates their future employer’s commitment to ongoing professional development. This not only increases the number of suitable candidates per role, but also improves retention rates once the position has been filled.

According to the:

“To ensure that you are hiring the best people, you may need to accept some limitations on language capabilities and be prepared to provide training to meet both global and local language needs.”

app’s Power Skills reportstates that 58% of hiring managers currently test potential candidates' English language skills at the interview stage to ensure that they can seamlessly integrate into the corporate culture.Increasing numbers of recruiters are incorporating language assessment in their hiring practices and advertising language training as a key benefit of a role.

You won’t just attract the top talent, but you’ll retain it, too. It’s well known that job satisfaction is a key driver of good staff retention and engagement. app's research has identified a clear correlation between job satisfaction and level of English proficiency, with a 24-point difference between those with the lowest and highest levels of English. Indeed, candidates themselves understand the importance of language proficiency in the context of a global marketplace. They’re taking a proactive approach by using language assessment tools to provide evidence of their English proficiency as part of their job search.

Eva Lopez, Learning and Development Associate, Publicis Global Delivery, says:

Our workforce consists mostly of Generation Z and Millennials, and we want to retain this talent. We designed our Learning and Development program with English language training at its core, to meet both the business need to improve our employees’ use of English at work, and to improve staff retention by offering language training as a benefit.”

5. Stronger English means better upskilling

In addition to soft skills, English is a vital core skill that enables learning hard technical skills, especially across the IT, technology, innovation and engineering sectors.Frequently the training required for technical skills is either in English, or the programs themselves incorporate English.

The conversation around the future of a global workplace can focus on automation making workers obsolete, butresearch reveals a different picture – only one in five workers are in occupations that will shrink.The future is about leveraging both human and machine capabilities so they can work together. That means human skills – the ones that machines can’t replicate – are in increasing demand.

Our global research report,How English empowers your tomorrow, urges leaders to take action:

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.”

6. Stronger English means new opportunities

Along with attracting new talent, English proficiency gives leaders the chance to offer their current workforce more opportunities for growth and career development.Internal talent can be nurtured and promoted to international roles, meaning there’s less risk of them moving on.

As well as opportunities for individuals, a collective proficiency in English positions your business favorably when it comes to seizing emerging market opportunities as they arise, wherever in the world they are.

CEO of EduGuide, Isaac Johnson, says:

“English is an essential skill for the future. English language training around the world has never been in such high demand. High-quality English training that uses technology to personalize learning should be the standard for every HR department and educational institution.”

A team adept in English is strategically positioned to capitalize on new prospects, regardless of their location. English is the core strength that gives your organization a competitive edge over your rivals.

So, with English proficiency delivering all these benefits and more, how do you implement language training in your own organization?

Show employees you’re committed to building a culture of learning by implementing a plan and letting the team know that you’re invested in their English language proficiency.

We’ve developed a handystep-by-step guideon how to implement English language training in your organization which will help you get started.Increasing numbers of recruiters are moving to a formalized, computer-based test such asVersant by appfor a more inclusive, business-relevant assessment of English ability levels.Then, Learning and Development managers are implementing programs to upskill all employees in business English, using relevant platforms such asMondly by app.

Find out more about how we can support your organization’s international growth with app Language Solutions for Work.

If you liked this article and want to save or share it, you can download it here.

More blogs from app

  • children holding hands in a line with a parent outside

    11 Offline English learning ideas

    Por app Languages

    In today's fast-paced digital era, online resources and language learning apps have become the popular means for mastering English. However, offline language learning has its own unique charm and benefits. Engaging our senses and connecting with the physical world around us can enhance our language skills in ways that no app can match. In today's language learning blog, we discuss offline language learning activities that can help you towards becoming a confident English speaker, even without an internet connection.

  • Buisness people in a workplace stood around a table laughing

    Business English idioms: Understanding corporate lingo

    Por app Languages

    When it comes to business, communication is key. Knowing how to use business English idioms can really help you express yourself, make connections and achieve success. These colorful expressions add depth and nuance to our conversations, making it easier to communicate confidently and effectively.

    Today, we explore several commonly used idioms you might come across when using English in the workplace, providing examples of how they can be used and shedding light on their meanings.

    Ballpark figure

    A ballpark figure means an estimate or rough guess of a quantity or value. It's a handy way to give a general idea or range without getting too into the details. This can be really helpful during negotiations or planning when you don't need exact numbers. Ballpark figures give you a sense of the bigger picture without bogging you down with specifics.

    In the red

    If someone says they are "in the red", it means they are having a tough time financially and are experiencing losses or negative cash flow. This happens when expenses are more than the money coming in, resulting in a negative balance or deficit. The term originated from using red ink in financial records to indicate negative numbers.

    Blue-sky thinking

    A way to describe a really creative and outside-the-box approach to problem-solving or brainstorming. Basically thinking or brainstorming without any boundaries or limits. A manager might encourage a team to do some blue-sky thinking, allowing them to come up with some very imaginative ideas and concepts.

    Square the circle

    An idiom for attempting an impossible task, originating from a math problem where you can't create a square with the same area as a circle using just a compass and straight edge. Someone may say trying to reach a solution all clients were happy with was like trying to square the circle, implying that it was a difficult and almost impossible task.

    Don't put all your eggs into one basket

    This saying suggests that relying on just one strategy or investment is not wise. It emphasizes the importance of diversification and spreading risks for long-term success. To achieve sustained success, a financial advisor may suggest to their client to diversify their investment portfolio and not solely rely on one option.

    Make ends meet

    The meaning of making ends meet involves being able to complete a task or project using the existing income or resources. It requires efficient management of finances to cover necessary expenses, despite having a limited budget or resources.For instance, if someone is working on a project with a restricted budget, they may need to make ends meet as they cannot obtain additional funds to support it.

    Cover all bases

    This means considering every possible factor and handling them carefully to prevent problems or risks. Making sure everything is examined, and anticipating any potential challenges or situations. A business doing a report or analysis may want to "cover all the bases" to prevent any surprise issues or gaps.

    The origin of this is likely a reference to baseball. When playing defense, the goal is to protect or 'cover' your bases and stop the other team from getting points.

    Get down to brass tacks

    To solve a problem or task, by focusing on the important details and practical steps needed for success. Avoiding unnecessary distractions and concentrating on what's essential.For instance, a project manager might say, "Let's focus on the necessary steps we need to take to complete this project on time by getting down to brass tacks."

    Playing hardball

    "Playing hardball" means being tough and unwavering during negotiations or business deals. It shows that someone is assertive and firm in defending their interests. If the other party is unyielding, a skilled negotiator may suggest "playing hardball" to get a better deal.

    These are just a few of a long list, but by adopting idioms and English phrases like these into your professional interactions, you can strengthen relationships with colleagues and showcase your understanding of the business environment more clearly. Plus, it can give you a boost of confidence in your language learning and in navigating the complex world of corporate English.

    If you want to refine your business English skills even further, make sure to check out our blog post5 ways to politely say no in Business English. You can also check out Mondly, an app developed to help you learn languages for various realistic scenarios.

  • A man smiling in a coffee shop, with a coffee in one hand and paying for it with his card in the other

    Studying in the UK: A students' guide to budgeting

    Por app Languages

    Studying at a UK university can be an amazing experience, but it comes with financial obligations. If you're thinking about studying abroad, it's essential to thoroughly research the cost of living in the UK and create a budget that works for you.

    We’ve created a simple guide to help you get an idea what to think about when it comes to researching the living expenses in the UK for international students. To make sure you're prepared before you head off to the UK.

    Consider all costs

    As you prepare for your trip abroad, there are various expenses you'll have to pay for before leaving your country. These one-time expenses include fees for a UK student visa, university fees for international students, and course materials.

    Although these costs can be significant, it's important to include them in your budgeting.

    Recurring expenses

    After moving to the UK, you will have regular expenses to take care of such as rent, transportation, household and phone bills. These expenses remain consistent throughout the year and can be easily planned for.

    Unplanned expenses

    As an international student in the UK, you may face various living expenses that can vary based on your individual circumstances.

    For example, If you often travel on weekends or spend a lot of time going out with your friends, it's best to overestimate those expenses.

    It's important to consider your expenses for socializing, shopping for clothes, and pursuing hobbies. If you have a limited budget, it's crucial to monitor these expenses closely.

    Researching the cost of living in your area

    If you're planning to study in the UK, keep in mind that the cost of living will depend on your location. Living in a big city versus a small town can result in significantly different accommodation costs.

    For instance, the average one-bedroom rental can range from £1100 in a smaller city like Oxford to £1,695 in metropolitan London.

    If walking isn't an option for you, then you should consider budgeting for transportation. In Glasgow, a monthly pass for public transportation costs £63, while in Manchester, it will cost you £74.

    If you're someone who likes to stay active and exercise, you may also need to account for workout costs. Even with student discounts, joining the university gym in Cambridge will cost students about £35 per month, compared to £22 at the on-campus facilities in Leeds.

    Where to find local information

    Before deciding where to study, it's important to research the cost of living in different cities and regions to ensure it fits within your budget due to the variation in costs.

    Do you know any international students who have studied at the university you plan to attend? Or is there a student organization you can contact for information?

    Reaching out to current students can provide insight into their daily expenses and they might even offer great tips on where to find good deals or places to avoid.

    The cost of student housing varies based on the type of accommodation you prefer. Are you interested in living on campus, renting your own place, or sharing with fellow students off campus? Most schools provide comprehensive details about housing options, including contact information for potential roommates, landlords, or homestay families.

    Handy tip:

    To help with budgeting as a student in the UK, you can use a like the one provided by the Universities and Colleges Admission Service (UCAS).

    The calculator also offers the convenience of selecting your school from a list for accurate local costs.

    Part-time UK jobs for international students

    With all these expenses, a bit of extra income would be helpful for any student. One possible way to supplement your finances during your studies is through tutoring. You can consider tutoring children or your fellow students at the university. It's important to note that international students are allowed to work up to 20 hours per week during the school year while on a student visa.

    Your university's career center can assist you in finding part-time work opportunities, especially if you are looking to gain experience in your field of study. Maybe you're looking to work in a pub or restaurant to improve your English skills and experience the local culture.

    Scholarships are available for both undergraduate and postgraduate studies, either directly from universities or through government initiatives. Non-EU nationals seeking postgraduate studies can apply for .

    An example of a student budget

    Although it may seem overwhelming, estimating your cost of living only requires a few calculations. Simply add up your fixed and variable expenses, as you would if you were living in your home country.

    As a helpful reference, we have provided an example of a monthly budget for a student living in Nottingham. The budget is calculated using average spending data obtained from a UK student budget calculator.

    Item

    Cost

    Rental apartment

    £385

    Transportation (monthly pass with student discount)

    £49

    Utility bills (electricity, gas, water, etc)

    £46

    Gym membership (university gym)

    £23

    Phone and internet

    £27

    Grocery shopping

    £73

    Bank fees

    £30

    Clothes and personal items

    £50

    Takeaway and eating out

    £70

    Total

    £753

    It's common to come across discounts for students, like deals on food at campus eateries, special phone plans, or lower prices at certain shops and restaurants.

    Don't miss out on these opportunities and make sure to ask about them. Keep in mind that this budget doesn't cover expenses for shopping or hobbies, so take those into account based on your individual situation.

    If you're able to work while studying abroad, it can help ease some of the financial strain. UK residents who require additional support may be eligible for .

    There are lots of regarding financing and budgeting whilst abroad, so make sure to do your research and check them out.