Harness the power of English for a global competitive edge

Samantha Ball
A group of business people sat together at a desk
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How does increasing English proficiency drive international growth? Read on to find out how future-focused business leaders are gaining a competitive edge globally by investing in English language training.

The link between English language proficiency and global business growth is indisputable, and this presents leaders with an exciting opportunity to gain a competitive advantage.

3 ways English skills gives your company a competitive edge
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We know that English is the universal language of business, and globally, of us speaks it to at least a useful level – that’s 1.75 billion of us. And not just in person either – it’s also the language of emerging technologies and the internet, with almost .

Groundbreaking research has underpinned the importance of English at work. app’s global research report, How English empowers your tomorrow, reveals stark figures confirming the vital role of English in business.

Key statistics from the research

  • 80% of all respondents say that there is a connection between English ability and earning potential.
  • 88% of employees think that the importance of English will continue to grow in the next five years.
  • 92% of Gen Z respondents said English for work will become increasingly important in 5 years’ time.
  • 51% of respondents are learning English to access a wider range of roles and, more specifically, access to roles that pay more.
  • Over 40% are learning English to help mitigate the impact of Artificial Intelligence (AI) and technology on their jobs.

Advances in technology, including a huge leap forward in AI, along with better connectivity, improved education, more outsourcing, political shifts and expanded customer bases have all played their part in transforming the international business landscape.

These trends are generating more international opportunities than ever before, but only the businesses that can effectively operate across borders will benefit.Business leaders are responding by promoting English as the common language among diverse, global teams.

Better English has multiple benefits for your business, which cannot be overstated. Let’s look at some of the leading benefits of investing in English language training for your team.

1. Stronger English means stronger teams

When employees are empowered to improve their workplace English skills, an uptick in confidence can be seen not only in their communication but also across a full spectrum of other skills.English proficiency powers a multitude of soft skills including emotional intelligence (EQ), innovation, diversity of thinking, creativity, collaboration and adaptability at work. This is especially important in promoting collaboration across hybrid/remote teams that are often operating across borders and different time zones.

Higher-order cognitive skills such as complex problem-solving, originality, fluency of ideas and active learning are the currency of the future, and high-performing teams tend to demonstrate these skills in abundance.

Investing in your team’s English proficiency has the power to strengthen teams, bolster teamwork and drive productivity. Takenobu Miki, TORAIZ Inc. President, Japan, says:

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities.”

2. Stronger English means united teams

Using one common language among teams and ensuring employees feel comfortable and confident in their English proficiency brings everyone together. A sense of unity and shared understanding will infiltrate every aspect of their work and will also feed into better cross-cultural understanding and greater awareness of cultural nuances.

This will have a positive effect on diversity, equity and inclusion (DE&I) initiatives across your business and contribute towards a healthy culture of learning. All this can only lead to more cooperation and collaboration, a greater sense of belonging and a common drive to achieve shared goals.

3. Stronger English means a better customer experience

Whether your customer base is established all around the world or you’re breaking into new markets, English proficiency is key to success.

With better English skills, all the outward-facing functions of your business will benefit. This includes your sales team, who will feel empowered in every interaction with a new business prospect. Your customer support team will be able to deliver next-level aftercare service to your customer base. Your marketing team will have improved language skills which they can use to broaden your reach and build brand awareness across multiple countries and cultures.

No matter the team they belong to, better English skills will help your employees build strong and reciprocal strategic relationships, including with suppliers and other important external stakeholders.

4. Stronger English means attracting and retaining top talent

Recruitment and talent acquisition leaders are improving their own English language proficiency to access wider, more diverse talent pools and identify candidates with strong English skills. Offering language training as an employee benefit signals to candidates their future employer’s commitment to ongoing professional development. This not only increases the number of suitable candidates per role, but also improves retention rates once the position has been filled.

According to the:

“To ensure that you are hiring the best people, you may need to accept some limitations on language capabilities and be prepared to provide training to meet both global and local language needs.”

app’s Power Skills reportstates that 58% of hiring managers currently test potential candidates' English language skills at the interview stage to ensure that they can seamlessly integrate into the corporate culture.Increasing numbers of recruiters are incorporating language assessment in their hiring practices and advertising language training as a key benefit of a role.

You won’t just attract the top talent, but you’ll retain it, too. It’s well known that job satisfaction is a key driver of good staff retention and engagement. app's research has identified a clear correlation between job satisfaction and level of English proficiency, with a 24-point difference between those with the lowest and highest levels of English. Indeed, candidates themselves understand the importance of language proficiency in the context of a global marketplace. They’re taking a proactive approach by using language assessment tools to provide evidence of their English proficiency as part of their job search.

Eva Lopez, Learning and Development Associate, Publicis Global Delivery, says:

Our workforce consists mostly of Generation Z and Millennials, and we want to retain this talent. We designed our Learning and Development program with English language training at its core, to meet both the business need to improve our employees’ use of English at work, and to improve staff retention by offering language training as a benefit.”

5. Stronger English means better upskilling

In addition to soft skills, English is a vital core skill that enables learning hard technical skills, especially across the IT, technology, innovation and engineering sectors.Frequently the training required for technical skills is either in English, or the programs themselves incorporate English.

The conversation around the future of a global workplace can focus on automation making workers obsolete, butresearch reveals a different picture – only one in five workers are in occupations that will shrink.The future is about leveraging both human and machine capabilities so they can work together. That means human skills – the ones that machines can’t replicate – are in increasing demand.

Our global research report,How English empowers your tomorrow, urges leaders to take action:

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.”

6. Stronger English means new opportunities

Along with attracting new talent, English proficiency gives leaders the chance to offer their current workforce more opportunities for growth and career development.Internal talent can be nurtured and promoted to international roles, meaning there’s less risk of them moving on.

As well as opportunities for individuals, a collective proficiency in English positions your business favorably when it comes to seizing emerging market opportunities as they arise, wherever in the world they are.

CEO of EduGuide, Isaac Johnson, says:

“English is an essential skill for the future. English language training around the world has never been in such high demand. High-quality English training that uses technology to personalize learning should be the standard for every HR department and educational institution.”

A team adept in English is strategically positioned to capitalize on new prospects, regardless of their location. English is the core strength that gives your organization a competitive edge over your rivals.

So, with English proficiency delivering all these benefits and more, how do you implement language training in your own organization?

Show employees you’re committed to building a culture of learning by implementing a plan and letting the team know that you’re invested in their English language proficiency.

We’ve developed a handystep-by-step guideon how to implement English language training in your organization which will help you get started.Increasing numbers of recruiters are moving to a formalized, computer-based test such asVersant by appfor a more inclusive, business-relevant assessment of English ability levels.Then, Learning and Development managers are implementing programs to upskill all employees in business English, using relevant platforms such asMondly by app.

Find out more about how we can support your organization’s international growth with app Language Solutions for Work.

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    Tips for effective online classroom management

    Por app Languages

    Online language learning and teaching brings with it a lot of things to think about. The following tips are designed to help you plan your primary-level online classes effectively and manage students in a digital environment.

    1. Keep energy levels high

    The school environment is an active and incredibly social space. It’s hard to replicate this online, potentially leading to boredom and frustration among your students. For this reason, you should take regular 'movement breaks' during the day to energize them. You can do the following quick sequence sitting or standing:

    • Stretch your arms above your head and reach for the sky.
    • Count to ten.
    • Drop your left arm to your side and bend to your left while stretching your right arm over your head.
    • Count to fifteen.
    • Come back to an upright position and stretch both arms above your head.
    • Count to ten.
    • Drop your right arm to your side and bend to your right while stretching your left arm over your head.
    • Count to fifteen.
    • Come back to an upright position and stretch both arms above your head.
    • Count to ten.
    • Lean forward until your fingertips touch the floor (only go as far as is comfortable for your body), then cross your arms and release your head so it hangs gently between your legs.
    • Count to fifteen.
    • Come back upright, shake your arms and legs, and get back to work!

    This excellent energy booster allows your students to revise parts of the body, commands and even make the link with other subjects.

    2. Encourage casual socialisation

    Small talk and gossip are fundamental parts of the regular school day. It’s essential to give students a few minutes to chat freely. It will help them feel relaxed and make your classes more comfortable.

    Let your students do this in whatever language they want and don’t get involved, just like at school. Alternatively, ask someone to share a YouTube video, song, Instagram, or TikTok post in a digital show and tell.

    3. Encourage the use of functional language

    After students have been chatting freely in their own language, take the opportunity to bring in functional language depending on the subject they were talking about in English. This will help get them ready for the lesson. Here are some ways to do this:

    • Singing - Play a song and get them to sing along.
    • Role-play - When students talk about food, you could role-play in a restaurant or talk about likes and dislikes.
    • Guessing games - Students must read the animals' descriptions and guess what they are. You can make up your own descriptions.

    4. Consider task and student density

    To optimize learning time, consider dividing your class into smaller groups and teaching each one individually for part of the timetabled class time. You may find that you get more done in 15 minutes with eight students than you would be able to get done in 60 minutes with 32 students.

    At the same time, you will be able to focus more easily on individual needs (you’ll be able to see all their video thumbnails on the same preview page). If it is not acceptable in your school to do this, divide the class so you’re not trying to teach everyone the same thing simultaneously.

    Having the whole class do a reading or writing activity is a lost opportunity to use this quiet time to give more focused support to smaller groups of learners, so think about setting a reading task for half the class, while you supervise a speaking activity with the other half, and then swap them over.

    Alternatively, set a writing activity for 1/3 of the students, a reading for 1/3 and a speaking activity for the remaining 1/3, and rotate the groups during the class.

    5. Manage your expectations

    Don’t expect to get the same amount of work done in an online class as in the classroom. Once you have waited for everyone to connect, get them to turn on their cameras, etc., you have less time to teach than you would usually have. Add this to the fact that it’s much more complex and time-consuming to give focused support to individual learners in a way that doesn’t interrupt everyone else.

    So, don’t plan the same task density in online classes as you would for face-to-face teaching. Explore flipping some of your activities, so your students arrive better prepared to get to work.

    It’s also much harder to engage students, measure their engagement and verify that they are staying on task online than in the physical classroom. In an online class, measuring engagement and reading reactions is harder. Always clearly explain the objectives and why you have decided on them. Regularly check to see if everyone understands and is able to work productively.

    When you’re all online, you can’t use visual clues to quickly judge whether anyone is having difficulties, like you can in the classroom. Ask direct questions to specific students rather than asking if everyone understands, or is OK. During and at the end of class, check and reinforce the achieved objectives.

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    Tips for setting up an optimized online classroom

    Por app Languages

    Technology and the learning space

    How a physical classroom is organized, decorated and laid out impacts how your students feel, interact and learn. It’s just as important to think about how your virtual teaching space functions and what it looks like, as it will greatly affect your students’ learning experience.

    Classrooms are usually full of posters, examples of students’ work and other decorations. Just because you’re teaching online doesn’t mean your environment needs to look dull.

    Take some time to think about your virtual teaching space. Picture it in your head. What’s behind you? What’s on either side? Is there an echo? Is it light or dark? How far away are you from the camera?

    Online classroom setup dos and don’ts

    While teaching online isn’t always that different from teaching face-to-face, there are quite a few things you might not have considered before. Here are some of my top dos and don’ts to help:

    Lighting

    • Don’t sit in front of a window or other source of light; otherwise, your face will be in shadow and hard to see. If you have no option, close the curtains and use an artificial light source to illuminate your face.
    • Do reflect lighting off a wall or ceiling, so it hits your face indirectly. This creates a much more pleasing image. If possible, sit in front of any windows or to the side of them so that the light hits your face directly or from the side. If the room is naturally dark, reflect a couple of lamps off the wall in front of you or the ceiling.

    Audio

    • Do invest in a set of headphones with an inline microphone. Even cheap ones will make you easier to understand, and reduce environmental noise interference (traffic, your neighbor’s stereo, etc.).
    • Don’t teach in an empty classroom (if you can avoid it). They are a terrible place to teach online classes from because they suffer from echo, environmental noise, lighting and bandwidth problems.
    • If your teaching space has an echo, try placing pillows or cushions on either side of your screen. They help absorb echoes and make it easier for your students to hear you.

    Video

    • Sit far enough away from the camera so your students can see most of your upper body and arms. If you use a laptop, raise it up on an old shoebox or a couple of books, so that the camera isn’t pointing up your nose!
    • Do invest in the fastest internet connection you can afford (school administrators may want to consider offering subsidies so teachers can upgrade their connection speed). It is vital that you have enough internet bandwidth to stream good-quality audio and video and share materials with your students. Learn how to use your mobile phone data plan to create a wifi hotspot for your computer as a backup.

    Using technology with your students

    Here are some ways to get the most out of technology, build your student’s digital literacy skills and increase motivation:

    Space

    Students should connect from a private space where they are not interrupted by siblings, pets, housekeepers, or parents. The space should be well-lit and have a good Wi-Fi signal.

    Communication

    Just like you, they should use earphones with an inline microphone. Their webcams should be on, not just so you can see them, but so they can see each other. Encourage learners to have fun and personalize their space by changing their backgrounds or using filters.

    Distractions

    Parents and caregivers should be aware of the negative effect of noise and distractions on their children’s learning. It’s important that where possible, they avoid having business meetings in the same room their children are learning in. They should also ask other people in the house to respect the children’s right to enjoy a quiet, private, productive learning environment.

    Resources

    If you and your students are online using some form of computer, tablet, or mobile device to connect to class, make sure to use the resources available to you. Reinforce how to correctly use spell check when writing a document; for example, have your students use their cameras to take photos of their work to share or even their favorite toys.

    Flexibility

    Instead of trying (and often failing!) to get all your students to speak during the class, have them make videos or audio recordings for homework that they send to you or each other for feedback. Alternatively, experiment with breakout rooms, if using a platform that allows this.

    Preparation

    If you want to show a YouTube video during class, send the link to your students to watch for homework before class, or have them watch it during class on their own devices.

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    Collaboration

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    Feedback

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    Explaining computerized English testing in plain English

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    was created in response to the demand for a more accurate, objective, secure and relevant test of English. Our automated scoring system is a central feature of the test, and vital to ensuring the delivery of accurate, objective and relevant results – no matter who the test-taker is or where the test is taken.

    Development and validation of the scoring system to ensure accuracy

    PTE Academic’s automated scoring system was developed after extensive research and field testing. A prototype test was developed and administered to a sample of more than 10,000 test takers from 158 different countries, speaking 126 different native languages. This data was collected and used to train the automated scoring engines for both the written and spoken PTE Academic items.

    To do this, multiple trained human markers assess each answer. Those results are used as the training material for machine learning algorithms, similar to those used by systems like Google Search or Apple’s Siri. The model makes initial guesses as to the scores each response should get, then consults the actual scores to see well how it did, adjusts itself in a few directions, then goes through the training set over and over again, adjusting and improving until it arrives at a maximally correct solution – a solution that ideally gets very close to predicting the set of human ratings.

    Once trained up and performing at a high level, this model is used as a marking algorithm, able to score new responses just like human markers would. Correlations between scores given by this system and trained human markers are quite high. The standard error of measurement between app’s system and a human rater is less than that between one human rater and another – in other words, the machine scores are more accurate than those given by a pair of human raters, because much of the bias and unreliability has been squeezed out of them. In general, you can think of a machine scoring system as one that takes the best stuff out of human ratings, then acts like an idealized human marker.

    app conducts scoring validation studies to ensure that the machine scores are consistently comparable to ratings given by skilled human raters. Here, a new set of test-taker responses (never seen by the machine) are scored by both human raters and by the automated scoring system. Research has demonstrated that the automated scoring technology underlying PTE Academic produces scores comparable to those obtained from careful human experts. This means that the automated system “acts” like a human rater when assessing test takers’ language skills, but does so with a machine's precision, consistency and objectivity.

    Scoring speaking responses with app’s Ordinate technology

    The spoken portion of PTE Academic is automatically scored using app’s Ordinate technology. Ordinate technology results from years of research in speech recognition, statistical modeling, linguistics and testing theory. The technology uses a proprietary speech processing system that is specifically designed to analyze and automatically score speech from fluent and second-language English speakers. The Ordinate scoring system collects hundreds of pieces of information from the test takers’ spoken responses in addition to just the words, such as pace, timing and rhythm, as well as the power of their voice, emphasis, intonation and accuracy of pronunciation. It is trained to recognize even somewhat mispronounced words, and quickly evaluates the content, relevance and coherence of the response. In particular, the meaning of the spoken response is evaluated, making it possible for these models to assess whether or not what was said deserves a high score.

    Scoring writing responses with Intelligent Essay Assessor™ (IEA)

    The written portion of PTE Academic is scored using the Intelligent Essay Assessor™ (IEA), an automated scoring tool powered by app’s state-of-the-art Knowledge Analysis Technologies™ (KAT) engine. Based on more than 20 years of research and development, the KAT engine automatically evaluates the meaning of text, such as an essay written by a student in response to a particular prompt. The KAT engine evaluates writing as accurately as skilled human raters using a proprietary application of the mathematical approach known as Latent Semantic Analysis (LSA). LSA evaluates the meaning of language by analyzing large bodies of relevant text and their meanings. Therefore, using LSA, the KAT engine can understand the meaning of text much like a human.

    What aspects of English does PTE Academic assess?