Grammar 101: insider tips and tricks to instantly improve your writing (part 2)

Hannah Lawrence
A professional man sits at a desk, writing notes with a laptop open in front of him.
Reading time: 5 minutes

As a proofreader and editor, I'm often asked to explain the rules of grammar. I answered three of the most common questions in the first post of this series, and now it's time to look at another frequent query: how to use apostrophes.Where do they go? When are they needed? And when should they be left out entirely?

Apostrophes might be small but they can cause big confusion because they are used both to indicate posession and to contract words. But the good news is that there are clear, simple patterns to follow, which we'll explore, along with exceptions to watch out for.Whether you’re writing a report or just a text message, these tips will help you use apostrophes correctly and confidently.

Apostrophes with ease: posession

Apostrophes show possession: they tell us something belongs to someone or something.When we want to show possession for regular plurals (when a word needs an "s" to make it plural), the apostrophe goes at the end and no further "s" is added:

  • The teachers' association
  • The campaigners' letter
  • The dogs' dinner

Whereas, when we want to show posession for either a single noun or an irregular plural (for example, children, geese), we add an "apostrophe s":

  • Sarah's car
  • app's assessment tools
  • The children's presents
  • The geese's pond

Single names that end in an “s” get an “apostrophe s” but plural names get only an apostrophe:

  • Mrs Jones’s car
  • James's cat
  • Whole Foods’ offices
  • Starbucks' nearest store

There's one exception that's important to note: "its" and "it's". The posessive form "its" does not have an apostrophe: "it's" always means "it is".

  • The cat ate its food

Apostrophes with ease: contractions

Contracted words are the combined and shortened forms of two words, which are commonly used in everyday writing and speech to sound more natural and conversational. They're made by omitting certain letters and replacing them with an apostrophe: for example, in "don't", it replaces the missing “o” from not.

When you miss one or more letters, use an apostrophe:

  • "would not" becomes "wouldn’t"
  • "cannot" becomes "can’t"
  • "we are" becomes "we're"
  • and, as before, "it is" becomes "it's"

When not to use apostrophes

A common mistake is using apostrophes when making words plural or when refering to decades and numbers. For example:

  • The 1980s had the best music (not "The 1980's")
  • Many people retire from working in their 70s (not "their 70's")
  • I bought some apples at the store (not "apple's")
Using apostrophes: simple tips to improve your writing skills
Reproducir
Privacy and cookies

By watching, you agree app can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Test your knowledge

Now you know the basic rules of apostrophes, it's time to check your knowledge.

Which sentence is correct?:

  1. The childrens break time has finished
  2. The childrens' break time has finished
  3. The children's break time has finished

It's sentence 3. We want to show posession – break time belongs to the children – and "children" is plural so it gets an "apostrophe s".
Now try these sentences and see if you can figure out which one is right:

  1. When you're walking my dog, its important to remember it's collar.
  2. When you're walking my dog, it's important to remember its collar.
  3. When youre walking my dog, it's important to remember it's collar.

The correct answer is 2. "You're" is a contraction of "you are", "it is important" so we use "it's" and we show that the collar belongs to the dog by using "its". Finally:

  1. Luis' daughter won't go to sleep.
  2. Luis's daughter wont go to sleep.
  3. Luis's daughter won't go to sleep.

Here, the right answer is 3. "Luis" is a single name, so gets an "apostrophe s", and "will not" is shortened to "won't".

Hopefully you now feel more confident in using apostrophes in your writing. Look out for the next post in this series, where we’ll explore more common grammar mistakes and how to avoid them.

More blogs from app

  • A businessman smiling outside

    Upskilling and re-skilling for work: Future-proofing your career

    Por Claire Chettiar

    In today's rapidly evolving work landscape, the importance of both upskilling and re-skilling has never been more evident. The skills required in the workplace are continuously shifting due to technological advancements, changing job roles, and increasing global competition. Learning new skills is the key to remaining relevant, competitive, and future proofing your career.

    A recentapp skills outlook reportshows how Indian workers are keen to improve their skills for career growth (with a focus on certain skills in technology and business English) to keep up with progression, and to stay relevant to employers. Following this, in today's post, we explore the significance of upskilling and re-skilling and how they can empower you to thrive in the dynamic world of work.

    Staying Relevant in a Changing Job Market

    The job market is in a constant state of flux, with traditional roles being disrupted and new ones emerging. Upskilling allows you to stay ahead of these changes in your current career, and reskilling allows you to adapt and remain relevant in the face of evolving skill requirements. By continuously updating and expanding your skill set, you enhance your employability and increase your chances of securing meaningful employment opportunities, even in the face of automation and job market fluctuations.

    Enhancing Professional Growth and Advancement

    Upskilling is not just about maintaining your current job; it is also a catalyst for professional growth and advancement. By acquiring new skills, you broaden your horizons, open doors to new career possibilities, and position yourself for promotions and higher-level positions.

    Employers value employees who demonstrate a commitment to self-improvement and possess a diverse range of skills, making upskilling a powerful tool for career progression.

    Navigating Technological Advancements

    Technology continues to reshape the workplace, and upskilling is essential for effectively navigating these advancements. Automation, artificial intelligence, and digitalization are transforming industries, and workers must adapt to remain relevant. Re-skilling in areas such as data analysis, coding, cybersecurity, or digital marketing equips you with the expertise needed to leverage technology and work alongside it, rather than being displaced by it.

    Increasing Job Satisfaction and Motivation

    Learning and growth are fundamental drivers of job satisfaction and motivation: research has shown that it is as significant a factor as low pay in peoples' decision to stay with a particular company or job role1. Upskilling not only expands your knowledge but also stimulates your intellectual curiosity and passion for your work. When you invest in your professional development, you can align your skills with your passions and find greater fulfilment in your chosen career path.

    Nurturing Adaptability and Resilience

    Upskilling fosters adaptability and resilience, two essential qualities in today's dynamic work environment. The estimates that a quarter of all jobs will be disrupted in the next five years alone; meaning that everyone needs to be prepared for change and uncertainty.

    By continuously learning and developing new skills, you become more adaptable to changing circumstances and can readily embrace new challenges. Upskilling enhances your problem-solving abilities, critical thinking skills, and ability to learn quickly, making you better equipped to handle unexpected situations and thrive in an ever-evolving workplace.

    Remaining Competitive in a Global Economy

    As the world becomes increasingly interconnected, global competition for jobs is intensifying. By staying abreast of industry trends, acquiring in-demand skills, and demonstrating a commitment to self-improvement, you differentiate yourself from other candidates and increase your chances of securing coveted job opportunities, both domestically and internationally.

    The importance of upskilling and re-skilling for work cannot be overstated. In a rapidly changing world, they are the keys to remaining relevant, adaptable, and competitive. By continuously learning and developing new skills, you future-proof your career, enhance your employability, and open doors to new opportunities.

    Embrace skills development as a lifelong journey: by doing so, you empower yourself to thrive in the dynamic world of work and build a fulfilling, successful career.

  • Coworkers sat at a desk with their laptops, smiling and talking to eachother

    Boosting employee retention: Benefits of language learning in the workplace

    Por Claire Chettiar

    In the era of the Great Resignation, there are lots of factors that influence whether or not someone chooses to stay with their company or decides to accept a job offer from a new employer.

    Whilst fair pay remains a constant in this, feeling included, valued, and cared about by colleagues plays a significant role in the decision on whether to stay or go.

  • Three business people walking through a hallway smilng

    The value of language skills in the workplace

    Por Claire Chettiar

    Language skills have become increasingly important in the workplace as the world becomes more globalized and connected. Having the ability to communicate effectively in more than one language is very valuable, and with English being a leading lingua franca for businesses across the world, language skills sit at the heart of business success.

    Here we highlight four top reasons why language skills are so valuable in the workplace.

    Enhanced communication

    Effective communication is the number one soft skill that employers look for, . Having strong language skills enables better communication with clients and colleagues, and also helps to work effectively with people from different cultures. It builds solid relationships and reduces frustration where customers or colleagues may otherwise feel that they are not understood or listened to.

    Career opportunities

    Having different languages on your CV can really help to stand out among other candidates. For some industries it is essential, such as tourism, where it is necessary to serve clients from different countries, and this is also true where companies serve clients in international markets.

    Where businesses are increasingly moving to hybrid working practices that can include teams spread across different countries and timezones, it is also becoming more of an expectation and advantage to be able to connect through a central language, such as English.

    Furthermore, having English language skills can provide employees with better networking opportunities, in particular through conferences, trade shows and social media platforms such as LinkedIn.

    Cultural awareness

    Learning a language opens you up to understanding more about other countries and cultures and being able to sensitively apply this in your interactions with others. This is critical in today’s diverse workplaces and is also a central part of the DE&I agenda of many companies.

    Personal growth

    Learning a new language can be a very enriching experience that enhances personal growth and skills development. Language learning doesn't just impact communication skills; it's also been noted that learning a language helps the brain process and remember information more efficiently[1], as well as developing new cognitive and problem-solving skills.

    Learning a new language requires discipline, dedication, and patience, which are qualities that can be applied to other areas of work and life.

    To summarise, language skills are highly valuable in the workplace and can open up new career opportunities for employees, as well as adding tangible benefits to businesses. Investing in language skills can increase an employee's value, and this can help them succeed in today's ever-evolving work landscape.