Global English proficiency insights for business leaders

Samantha Ball
Business people sat together smiling around a laptop
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Are you ready to harness the power of English to drive your business forward? At ÃÛÌÒapp, we are proud to announce the release of the ÌýÃÛÌÒapp Global English Proficiency Report 2024, drawing upon extensive data to illuminate the state of English language skills worldwide. This report is meticulously crafted to equip business leaders with essential insights for informed decision-making.

The report analyzes approximately 750,000 Versant by ÃÛÌÒapp test results, which were collected across more than 100 countries and encompass all major regions. Using our Global Scale of English, this report underlines key language trends pivotal in shaping global business dynamics.

English proficiency report insights
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Key global findings

1. Remarkable testing surge yet steady scores

English language testing has rocketed, amplifying fivefold since 2020. This surge, especially visible in sectors such as IT Business process management (IT-BPM) and Business process outsourcing (BPO), underscores English’s expanding significance in international business. Even with this testing boom, average scores remain consistent, highlighting a considerable and proficient global talent pool.

2. Pronounced regional developments

While global scores are maintained, cohorts in regions such as Africa and Europe have made noteworthy strides in English-speaking proficiency. These improvements mirror the escalating demand for robust English skills within these international workforces.

3. An upswing in writing proficiency

English writing skills are now reaching new heights. The surge in online written communication, driven by post-pandemic dynamics, might be a catalyst for this upswing. Be it in North America's strategic onshore hiring or Egypt's burgeoning BPO sector, writing proficiency is on the rise.

4. Strategic focus on L&D and hiring

Regions such as Asia Pacific, China, the Middle East, and Central Asia are integrating English as more than merely a hiring ingredient. Here, businesses are increasingly propelling language strength through dedicated training programs.

5. Industry-specific proficiency variability

Industry insights showcase crucial skills gaps and opportunities. The communications sector excels in verbal skills, while sectors like telecom show balanced proficiency across speaking and writing—each sector's unique requirements profile opportunities for refined training strategies.

Explore regional trends in more detail

Unlock a world of regional intelligence with our dedicated market analyses. From India’s emphasis on voice-based testing to Egypt’s ascent as a BPO powerhouse, our report takes you through the unique growth factors and challenges in key markets—India, the Philippines, Japan, Colombia, Egypt and Europe.

Get access to these insights and more by downloading the full report.

Connect with our legacy

For a comprehensive view of evolving language trends, revisit our earlier reports here:

Equip your enterprise with cutting-edge insights and secure a competitive edge in the world of global communication. Download the ÃÛÌÒapp Global English Proficiency Report 2024 today and leverage ÃÛÌÒapp’s English language testing and learning suite to support your business growth.

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    Unlocking multilingualism: Celebrating European day of languages

    By Samantha Ball

    Language is not only a tool for communication but also a means to explore and comprehend diverse cultures, traditions, and perspectives. Europe, with its vast array of languages, is a prime example of this linguistic diversity. Each year on September 26th, Europe observes the European Day of Languages, which is a day solely dedicated to celebrating and embracing this linguistic richness.

    Europe is a magnificent tapestry of languages, with over 200 spoken throughout the continent. This diversity is a symbol of the rich cultural heritage of each nation and reminds us of the intricate historical, social, and linguistic elements that mold our identities. The European Day of Languages inspires people to cherish and honor this linguistic heritage.

    Why September 26th?

    September 26th marks an important date for celebrating linguistic diversity and promoting multilingualism. This day commemorates the adoption of the "European Charter for Regional or Minority Languages" by the Council of Europe in 1992, a crucial document that recognizes and safeguards the linguistic rights of minority languages spoken within European countries. By celebrating the European Day of Languages on this date, it renews our commitment to supporting the rich diversity of languages and cultures that make our world a more vibrant and fascinating place.

    What type of events happen?

    Language Exchanges

    The European Day of Languages offers language learners a chance to participate in language exchanges, which is an exciting opportunity. During such exchanges, learners from diverse backgrounds partner up and teach each other their native languages. This not only helps improve language skills but also promotes intercultural understanding.

    Language Workshops

    Various European cities offer language workshops led by enthusiasts and experts, providing an introduction to different languages.

    Multilingual Storytelling

    Storytelling is an incredibly effective tool for learning languages. Libraries, schools, and cultural centers hold multilingual storytelling sessions, where stories from different cultures are shared in their original languages. This helps both children and adults to better understand and appreciate the beauty of linguistic diversity.

    Film Screenings

    Cinema provides a wonderful opportunity to explore different languages and cultures. Throughout Europe, foreign films are often shown with subtitles, enabling viewers to fully immerse themselves in new linguistic worlds.

    Cultural Exhibitions

    Museums often showcase exhibitions highlighting the linguistic and cultural heritage of various regions, providing insight into the history and traditions of different languages.

    Language Cafés

    Cafés and restaurants might offer special menus featuring diverse cuisines and multilingual staff – a delightfully tasty way to explore languages and cultures.

    Games and Competitions

    Language-based games and competitions, such as crossword puzzles and spelling bees, are organized in schools and communities to provide a fun and educational way to celebrate language.

    If you are a teacher hoping to celebrate this occasion make sure to on what to do.

    Check out .

    Just like the European day of Languages, we at ÃÛÌÒapp Languages are fully committed to empowering and celebrating language learners and educators alike. That's why we are now supporting French, Italian, and Spanish language learning with the Global Scale of Languages (GSL). With these new language learning frameworks at your fingertips, you can confidently design curriculums and personalize learning pathways to help fast-track your learners’ progress and help your learners be themselves in French, Italian and Spanish.

    Whether you're a teacher, a language learner, or simply someone who appreciates the beauty of languages, the European Day of Languages and the GSL provide exciting opportunities to explore, learn, and enjoy the rich tapestry of Europe's linguistic heritage.

    Find out more about the Global Scale of Languages