Local to global: How English skills unlock a career in leadership

Samantha Ball
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Of the 1.5 billion English speakers in the world, over half learned it as a second or additional language.

The “language of business”, English has become a foundational skill for anyone looking to work in an international business or at a leadership level, and many English as a Second Language (ESL) speakers find themselves working in English on a daily basis.

But working in your second or third language comes with a unique set of challenges and opportunities.

We spoke to five global leaders about the role English has played in their careers, the challenges of being an ESL speaker, and how businesses can create a culture where everyone has a voice.

How English skills unlock a career in leadership
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A passport to leadership

Strong English skills open doors. More than three-quarters of people with advanced English skills are in senior or leadership roles, compared to just 32% of those with limited English proficiency.

app Languages CTO, , describes English as a “passport for this new world of opportunities, opening many, many doors I wouldn’t have had access to.”

There’s a cumulative effect, with one door opening and leading to the next.

Brushing up on his English skills was the spark that won Perrucci a scholarship to Denmark. That semester blossomed into a six-year stay, multiple degrees, his first international job opportunity, and a career with well-known global brands.

Whether it was getting onto a top MBA program or that first role at a big international company, for all the leaders we spoke to, English has proved to be a career catalyst.

More diversity, more innovation, more revenue

For companies looking to innovate and stand out in a competitive global market, an international team is essential.

“We’re aiming to build models of childcare that don’t exist at the moment”, explains Founder and CEO, .

“To do that, we need diversity of thought. With an international team, it’s more likely that someone will say “hey, I was living in Cape Verde for a while, and I saw this interesting thing”.

It’s an approach that pays off. found that businesses with more diverse management teams are more innovative, leading to 19% higher revenues.

Global customers, global team

A more diverse team can also help businesses stay close to their customers.

As technology has made it easier to operate across multiple countries, businesses quickly find themselves responding to the different needs, preferences, and expectations of customers all over the world.

“Reflecting the global nature of our business in our workforce means we can build a better, more effective service and a more successful business as a result”, explains , CEO of .

To help them stay close to their 5.2 million members across 420 cities, Zeeck’s team at InterNations is made up of more than 50 different nationalities.

English is the main language both for the InterNations team and platform, helping them create “a sense of oneness and community by using a shared language”.

The ultimate brain training

The leaders we interviewed spoke, on average, four languages, with many working across multiple languages on a day-to-day basis.

That experience of jumping between different languages also develops important leadership skills.

“When you speak multiple languages,” explains Perrucci, “different parts of the brain have to work together and make connections… It teaches your brain to be flexible about what you see and the way you interpret it”.

Zeeck likened it to working out: “Just as going to the gym improves your physical wellbeing, the mental challenge of learning a new language is good exercise for the brain”. It’s one of the reasons he provides all of his team language training.

The mental load of language

But hopping between languages and navigating different cultural nuances can take its toll.

“People whose first language is English often overlook the computing power it takes to work in your second or third language,” explains, Managing Director of International Wellbeing,, who only spends around a third of his time speaking his mother tongue.

“Even when colleagues are fluent in the language you're communicating in, it might still take them a bit more energy than you expect”, he continues. “By Friday afternoon, for example, I’m struggling to think fluently in whichever language!”.

The challenge of speaking up

For those who are less confident in their English skills, it can significantly impact the way they contribute at work.

Less than half (48%)of ESL speakers feel comfortable speaking up at work, andonly 10%of employees with limited English proficiency felt they could express themselves fully at work.

The dynamic can change depending on who’s in the room. “I see the difference when ESL speakers are on calls with confident, fluent English speakers”, adds, CEO and Founder of.

“They speak less”, she continues, “they caveat their contributions with “I might be wrong”, and you can see their English actually worsens because they feel more stressed”.

Without the right culture and support, businesses miss out on the benefits of an international team they’ve recruited.

Conscious leadership

The task of building a team and helping overcome the challenges of global working falls to business leaders.

The five leaders we spoke to shared practical tips for supporting global teams, including acknowledging and proactively addressing differences, avoiding interrupting ESL speakers, and using voice notes for sensitive communication to allow tone and emotion to come through.

More fundamentally, ESL speakers need business leaders to build a culture where it’s ok to make mistakes.

Leaders with first-hand experience of being an ESL speaker are uniquely placed to understand their increasingly global teams, pre-empt their challenges, and nurture a culture that allows difference to shine.

The journey from local roles to global leadership positions hinges on strong communication skills. The stories shared by our leaders demonstrate how English proficiency not only unlocks individual career potential but also drives organizational success through innovation and diverse perspectives. By fostering a culture that values and supports language learning, businesses can harness these benefits, ensuring their teams are prepared to excel on the global stage.

Find out how app Language Solutions for Work can support your workforce here

This article is part of app Languages’ series,Global Voices: Leaders on Language and Business, an exclusive exploration into the pivotal role of language in achieving international business excellence. For more in this series, check out the leaders’ full interviews, coming soon to

Read the blog post 'Language proficiency and succession planning: Developing future leaders'.

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    The importance of teaching values to young learners

    By Katharine Scott

    Values in education

    The long years children spend at school are not only about acquiring key knowledge and skills. At school, children also learn to work together, share, exchange opinions, disagree, choose fairly, and so on. We could call these abilities social skills as they help children live and flourish in a wider community than their family circle.

    Social skills are not necessarily the same as social values. Children acquire social skills from all kinds of settings. The tools they use to resolve problems will often come from examples. In the playground, children observe each other and notice behavior. They realize what is acceptable to the other children and which strategies are successful. Some of the things they observe will not reflect healthy social values.

    Part of a school’s mission is to help children learn social skills firmly based on a shared set of values. Many schools recognize this and have a program for education in values.

    What values are we talking about?

    Labeling is always tricky when dealing with an abstract concept such as social values. General ideas include:

    • living in a community, collaborating together
    • respecting others in all of human diversity
    • caring for the environment and the surroundings
    • having a sense of self-worth.

    At the root of these values are ethical considerations. While it may seem that primary education is too early for ethics, children from a very young age do have a sense of fairness and a sense of honesty. This doesn’t mean that children never lie or behave unfairly. Of course they do! But from about three years old, children know that this behavior is not correct, and they complain when they come across it in others.

    In the school context, social values are too often reduced to a set of school rules and regulations. Typical examples are:

    • 'Don't be late!'
    • 'Wait your turn!'
    • 'Pick up your rubbish!'
    • 'Don't invent unkind nicknames'.

    While all these statements reflect important social values, if we don’t discuss them with the children, the reasoning behind each statement gets lost. They become boring school rules. And we all know that it can be fun to break school rules if you can get away with it. These regulations are not enough to represent an education in values.

    School strategies

    At a school level, successful programs often focus on a specific area of a values syllabus. These programs involve all members of a school community: students, teachers, parents, and administrative staff.

    Here are some examples of school programs:

    Caring for the environment

    Interest in ecology and climate change has led many schools to implement programs focused on respect for the environment and other ecological issues. Suitable activities could include:

    • a system of recycling
    • a vegetable garden
    • initiatives for transforming to renewable energy
    • a second-hand bookstore.

    Anti-bullying programs

    As,many schools have anti-bullying policies to deal with bullying incidents. However, the most effective programs also have training sessions for teachers and a continuous program for the children to help them identify bullying behavior. Activities include:

    • empathy activities to understand different points of view
    • activities to develop peer responsibility about bullying
    • activities aimed at increasing children’s sense of self-worth.

    Anti-racism programs

    Combating negative racial stereotypes has, until recently, relied mainly on individual teacher initiatives. However, as racial stereotypes are constructed in society, it would be useful to have a school-wide program. This could include:

    • materials focusing on the achievements of ethnic minorities
    • school talks from members of ethnic minority communities
    • empathy activities to understand the difficulties of marginalized groups.
    • study of the culture and history of ethnic minorities.

    As children learn from observed behavior, it’s important that everyone in the school community acts consistently with the values in the program.

  • Woman with a headset at a computer

    Online English language testing for employment: Is it secure?

    By Jennifer Manning

    Managers and HR professionals have a global workforce at their fingertips – and now, . This makes adopting a secure English language test for employment more important than ever.

    An online English test enables organizations to assess candidates’ language proficiency from anywhere in the world, screen more applicants, and standardize the hiring process. They also help HR professionals and managers to save time – ensuring only people with the right language skills advance to the interview stage.

    But how can employers be certain these tests are safe? And how easy is it for people to cheat? In this article, we’ll explore a few of the top security concerns we hear, and share what features make online language tests secure.

    What is an online English test?

    An online English test measures how well a job applicant can communicate in English, focusing on speaking, listening, reading and writing skills. They also assess a candidate’s specific English for business skills – for example, how clearly someone can communicate on the phone with clients, or understand what is being said during a conference call.

    Online tests can be taken in a controlled environment – in a testing center with in-person proctors – but also from a job applicant’s personal computer or mobile phone at home. When tests are taken at home, they can be made more secure using virtual proctors or powerful AI monitoring technology.

    Cheating, grading and data security

    When many people think of taking a language test, they imagine the traditional way: students in a large testing center scribbling away with pen and paper. No mobile phones are allowed, and if test-takers are caught cheating, they’ll be flagged by a proctor walking around the room.

    So when managers or HR professionals consider the option of an online English test – taken digitally and often without human supervision – it’s no surprise that many have questions about security. Let’s take a look at some common concerns:

    Is cheating a problem?

    A large number of test takers admit to cheating on their tests. According to research by the International Center for Academic Integrity, 68% of undergraduate students say they’ve cheated on a writing assignment or test, while 43% of graduate students say they have.

    But how easy is it to cheat during a Versant test?

    The truth is, not very. With Versant, exam cheating is actually quite difficult, and test takers would have to outsmart a range of AI monitoring technologies.

    If a verified photo is uploaded to the platform, HirePro’s face recognition technology can compare the live test taker with it. This ensures test takers are who they say they are, and haven’t asked someone else to sit the exam for them. It is the institution’s responsibility to verify the original photo.

    And since Versant tests are monitored using specialized AI algorithms – without a human present – even the slightest suspicious behaviors are flagged for review. For example, Versant notices if a different face appears in the video, or if the camera goes dark. With video monitoring, our platform also flags if the test taker moves from the camera, or looks away multiple times. And we’ll see if someone changes tabs on their computer.

    Finally, the entire test is recorded. When suspicious behavior arises, HR professionals will decide whether to accept or reject the results – or have the candidate retake the test.

    Are scores accurate?

    We’ve all had frustrating experiences with AI. Chatbots don’t always understand what we’re trying to say, and speech recognition technology sometimes isn’t up to par. This leaves many wondering if they should trust AI to grade high-stakes tests – especially when the results could be the difference between someone getting the job, or not.

    Versant uses patented AI technology to grade tests that are trained and optimized for evaluating English language proficiency. It evaluates speaking, listening, reading, writing, and even intelligibility.

    Our AI is trained using thousands of fluent and second-language English speakers. With these models, we’re able to not only evaluate how someone should be assessed but also understand when they’ve mispronounced words or have made another mistake. Using all this information, a candidate’s final score is evaluated based on more than 2000 data points.

    Do online tests follow GDPR standards?

    HR professionals and managers deal with sensitive personal information every day. This includes each job applicant’s name, full address, date of birth, and sometimes even their social security number. The HR tools they implement therefore must also keep this data secure.

    Most importantly, it must follow GDPR standards. The data must be gathered with consent and protected from exploitation. With Versant, test-taker data is securely stored and follows all .

    All our data is encrypted at rest and in transmission. Versant assessment data is stored in the US and HirePro, our remote monitoring partner, stores the proctoring data in either Singapore or Europe, depending on customer needs. Both systems are GDPR compliant.

    Versant: a secure English language test

    ճ Versant automated language test is powered by patented AI technology to ensure the most accurate results for test takers and employers alike. Even better, our remote testing lets HR professionals securely and efficiently assess candidates worldwide, 24/7 – and recruit top global talent to help more companies scale.

  • An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

    How English can help make a successful business

    By Mohamed Shaik

    In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

    Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

    Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

    In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinating, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

    The genesis of a pioneering app for stock investors

    Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

    From sleepless nights to a sound business proposition

    Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

    The art of engaging investors

    Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

    Tackling pitchroom anxieties

    "I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

    Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

    Multicultural mindsets driving innovation

    Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

    The language of opportunity

    "English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

    Why is English so important in business?

    In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

    For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

    In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

    Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

    This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

    In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

    Ensure your own business success

    Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

    Unlock the doors to global success with app's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

    Read our other posts on workplace English, such as 'Cutting through corporateEnglish: Clearer alternatives tobusinessjargon' and 'Ways language training can transform your business'.