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When students think about applying to university, they are not just looking at rankings or course lists. They are asking themselves, “Will I feel supported here?” and “Will this experience work for me?” That experience starts long before they step onto campus. It starts with the admissions process.

Offering an at-home English test like the ����app English Express Test is one way institutions can show they are thinking about the student from the very beginning.

Meeting students where they are

Today’s students expect flexibility. They are used to doing everything online, from learning to banking to job applications. So, when it comes to proving their English proficiency, they want a test that fits into their lives.

����app English Express Test is available 24/7, can be taken from anywhere secure and quiet with a stable internet connection, and delivers results in minutes, with certification in under 48 hours. 

That means no travel, no waiting, and no stress. For students juggling school, work, or family responsibilities, this kind of flexibility is not just convenient, it is essential.

A seamless start to the student journey

By accepting ����app English Express Test, universities are sending a clear message: we care about your experience, even before you arrive. The test is designed to be intuitive and accessible, with a simple booking process, clear instructions, and a supportive environment.

Students need a government-issued ID, a quiet space, a computer with a camera and microphone and a mobile phone for a second security viewpoint. The test is completed in about an hour and covers all four skills: listening, reading, speaking, and writing. 

It is a smooth, modern experience that reflects the kind of digital-first thinking students expect.

Trust built in

Of course, flexibility means nothing without trust. That is why ����app English Express Test includes advanced security features like dual-camera proctoring, voice verification, and AI scoring backed by human review. 

Institutions can be confident that the results are accurate, secure, and fair.

And students can feel confident too. They know their efforts are being measured reliably, and that their scores will be taken seriously by the institutions they are applying to.

A competitive edge in a crowded market

Where students have more choices than ever, offering a test like ����app English Express Test can help your university stand out. It shows that you are forward-thinking, student-focused, and ready to meet learners where they are.

Feedback from our recent outreach shows that institutions are excited about having a credible, flexible alternative from ����app, with institutional acceptance growing week-by-week ahead of test-taker launch. 

It’s more than a test, it’s a first impression

So, what’s the run down?��

Admissions is not just about paperwork. It is about building a relationship. When you offer a test that is fast, fair, and student-friendly, you are showing applicants that their experience matters to you from the very start.

And that kind of first impression? It lasts.

What do we, as teachers, need to teach effectively in these times? Well, as a teacher – but also as an ESL learner��–��I’ve always believed that English is not something to be studied, it’s something to be lived: it's my mantra.��

Based on that idea, throughout my career, I’ve been seeking not only academic tools that support my teaching, but also resources that turn teaching into an experience, not just a class. That’s what I found when I first discovered the GSE, and what has drawn me so closely to ����app – not just the textbooks, but the initiatives, research, projects, tools and more.

Adapting to technological change

Now, artificial intelligence was introduced into our lives not long ago, and it seems like it’s here to stay. Whether you’re a fan of it or not, we must accept that it’s part of our present – and our future. We need to learn how to use it wisely.��Living the language means understanding that the world changes – and we must change with it. Technology is essential (and I love it), but there are things it simply cannot replace: creativity, communication and leadership. These are deeply human traits and, as teachers, we must not only teach them but also create environments where students connect with others and grow as people through language.

Then, both students and teachers will be able to use their language, collaborative, leadership and empathethic skills in English-speaking environments – and these skills are crucial for thriving in the fast-paced world of technological progress.

The power of soft skills and confidence

There’s one experience that changed my mindset years ago – and it’s directly connected to the title of this text. The moment my English fluency truly improved was the moment I began to believe in myself. It was when I projected the version of myself I wanted to become. It was when I realized I wanted to speak to the world, and my confidence extended far beyond the classroom.

Long story short, my perspective as a student shifted dramatically when I got my first job. That’s when I realized the value of understanding the world, being able to communicate effectively, and developing essential soft skills – skills I didn’t even realize I was learning at the time, but which have been crucial to my personal and professional growth. Today, I’m glad that education is starting to include these elements in the classroom.

����app’s support for educators and students

I’m excited about ����app's latest research into GSE Soft Skills (report coming soon). The GSE provides a methodological framework and resources to enhance my teaching. It also offers answers to my long-standing questions, including tools to prepare my classes more effectively and support my colleagues in helping students master both language and professional skills.

We must prepare our students for life beyond the classroom. By offering clear goals, role models, opportunities to practice and consistent feedback, ����app helps us spend less time planning and more time engaging with our learners.

The world is moving fast – and sometimes faster than we can keep up with. By integrating creativity, communication and leadership into our lessons, we give our students the skills that employers value most and that technology can’t replace. These are the same skills that, without a doubt, helped me reach my goals.

In my case, I didn’t learn these soft skills at a very young age – but the sooner our students do, the better. The earlier they connect with their purpose, the deeper the impact.

When I think about myself as a teacher, I always try to remember what it was like to be a student. These tools remind me of the things I learned in my younger years – and that I now want my students to experience too. Embracing these global changes and resources allows me to better reflect who I am – not only as a teacher, but as a person.��

As a proofreader and editor, I'm often asked to explain the rules of grammar. I answered three of the most common questions in the first post of this series, and now it's time to look at another frequent query: how to use apostrophes.��Where do they go? When are they needed? And when should they be left out entirely?

Apostrophes might be small but they can cause big confusion because they are used both to indicate posession and to contract words. But the good news is that there are clear, simple patterns to follow, which we'll explore, along with exceptions to watch out for.��Whether you’re writing a report or just a text message, these tips will help you use apostrophes correctly and confidently.