8 ways language training can transform your business

Samantha Ball
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Around 20%of the , making it an integral component in global business operations. But the question remains for business leaders and HR professionals: how can language learning, specifically, business English courses, drive your organization forward?Here are 8 ways language training can impact your business.

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1) Foster career growth

Beyond the essential international workplace communication aspect, proficiency in English is considered critical for career opportunities.Employees overwhelmingly believethat English language proficiency is linked to earning potential –with 80% stating its importance in determining future earnings.

2) Close skills gaps

Furthermore, there's evidence of askills gapbetween the English taught in formal education and the language needed in the work environment. Addressing this gap through targeted workplace English programs can enable employees to be more effective in their roles, positioning your company ahead of the curve.

3) Boost confidence using English at work

The statistics spotlight a concerning chasm. Only 25% of professionals feel fully confident using all four key English language skills– listening, reading, speaking and writing – in their roles. Plus, a whopping 54% said that their formal education did not give them good enough English proficiency for work. This gap between formal education and real-world requirements signals an urgent need for tailored workplace language programs.

4) Improve employee engagement and satisfaction

9 out of 10 employees consider it crucial for employers to develop and offer language training, yet only a third currently have access to it. This closely mirrors other , revealing that over 60% of organizations lack a language training program or strategy.

, only 23% of employees worldwide are actively engaged at work, while 6 in 10 are “quietly quitting” (meaning they have psychologically disengaged from work). Gallup estimates that this cost to the global economy is around $8.8 trillion each year. So, how satisfied with their jobs were our survey respondents?

Overall, 77% said they were very satisfied or somewhat satisfied with their current role. On closer inspection of the data, however, there is a clear correlation between job satisfaction and level of English proficiency, with a 24-point difference between those with the lowest and highest levels of English. Learning and development are a priority for many in the workforce and are particularly important to younger generations (Gen Z and Millennials). 94% of employees say they would stay at their company longer if employers invested in training and development.

5) Enhance your competitive edge

Despite the challenges, language proficiency offers significant rewards. Kris Lynne D. Tinaza, Vice President for Talent Acquisition at MicroSourcing in the Philippines, encourages businesses to prioritize language training as a means of empowering their workforce and enhancing their competitive edge in the global marketplace.

“English – especially spoken fluency – remains a top skill employers seek. When I became a recruiter in 2004, 'near-native' speakers were considered the 'cream of the crop.' Today, across various industries, from simple tasks to niche expertise, 80% of my clients prioritize excellent communication – regardless of the role.”

6) Capitalize on your workforce's learning motivations

Self-service learning methods, such as language apps, online courses, and engaging social media content, are rising in popularity – particularly among the Gen Z workforce, who tend to favor tech-based methods like online games and chat rooms to sharpen their language skills. These modern avenues present a golden opportunity for businesses to integrate flexible yet structured language learning pathways into their employee enrichment strategies.

Isaac Johnson, CEO of EduGuide (Saudi Arabia), says:

“English language training around the world has never been in such high demand. In Saudi Arabia in particular, the ambitious goals of Vision 2030 make English an essential skill for the future of the Kingdom. High-quality English training that uses technology to personalize learning should be the standard for every HR department and educational institution these days.”

Invest in transferrable skills

Learning English for work isn't just a skill upgrade – it's a transformative investment that reshapes employees' professional personas and personal lives. This transformation leads to improved international communication, collaboration, and stronger relationships across the board.

Angeline Verzosa-Cayago, PhD, Director of Language Learning at De La Salle University-Dasmarinas, says:

“English language learning is not solely the concern of students and teachers alike, but employers and staff. Knowing how valuable the English language is in cultivating professionalism and fostering professional and international relations, English proficiency level is pivotal in concretely identifying the ability of professionals in effectively communicating in a variety of settings and contexts.”

7) Strengthen workplace relationships

The direct link between well-trained, confident, satisfied employees and enhanced business profitability cannot be overlooked. When staff and team members are proficient learners of English and feel content within their roles, it catalyzes a positive ripple effect throughout the organization. A proficient workforce means smoother internal team communications, fewer misunderstandings, and more efficient teamwork on projects with global partners. Currently,31% are learning English to build better workplace relationships.

Additionally, happier employees are more invested in their work, leading to decreased turnover rates and lower recruitment costs.

8) Reduce churn and improve retention

According to a study by the(SHRM), the average cost of hiring a new employee can exceed $4,700, not accounting for the time and resources spent on training and integration into the company.

This figure highlights the significance and significant benefits of investing in language training and development programs as not only a method to enhance employee satisfaction and retention, but also as a strategic approach to mitigate the high costs associated with employee turnover.

By prioritizing English proficiency and other relevant skill sets, businesses can considerably reduce the frequency of recruitment cycles, thereby saving on these substantial costs in the long run.

These factors combined lead to a more agile and resilient business capable of adapting to market changes and seizing new opportunities. Ultimately, investing in employee satisfaction and language proficiency is not merely an expense but a strategic manoeuvre that pays dividends through superior output and heightened profitability.

A call to action for business leaders

Now, the pathway to leveraging these benefits is clearer than ever. Employers are encouraged to offer on-the-job language training and to recognize the broader merits of linguistic versatility among employees, even when their initial proficiency may not meet conventional benchmarks.

Reviewing existing criteria for measuring language proficiency is a sage step for HR professionals looking to develop and refine their teams' communicative prowess. Providing language training to promising applicants can yield a high return on investment, particularly if they possess other crucial skills your business needs.

Discover the transformative power of English training

For an in-depth understanding of how business English skills can catalyze business growth and employee advancement,download our research paper 'How English Empowers Your Tomorrow'. It contains valuable insights into the English proficiency landscape and its impact on global business practices, offering a roadmap for integration into your talent development strategies.

Where to start

app is here to support your business with flexible, relevant solutions, including the leading Global Scale of English (GSE), the app English Journey, Versant by app language testing and online learning solutions.

Read more about our suite of tools and programs. Empower your workforce, inspire your leaders and connect your business to the world. Start by speaking the language of global opportunity – start your business’s English journey now.

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  • three teachers sat at a table discussing

    4 career moves for enthusiastic teachers

    By Nicole Kyriacou

    Have you been teaching for a number of years and are looking for ways to challenge yourself and share your experience and passion with others?

    Many would love the opportunity to progress in their careers and try new things but have no idea how to get started.

    So, let's look at several potential jobs for English language teachers, find out what they involve and how you can improve your chances of getting a foot in the door.

    1. Materials Writing

    For those with a passion for writing and an eye for detail, ELT materials development could be for you. While writing can be hard to get into, there are several ways to get involved - especially if you are persistent and build a portfolio.

    Here are some of our top tips for aspiring materials writers:

    • Create your own materials in class and think of ways of adapting the current materials you use for different ages or levels.
    • Share the materials you make with other teachers and get them to give you feedback.
    • Review materials for a publisher. Not only will you start to think more critically, but if you do a good job they might commission you to do some writing for them. One way to discover these opportunities is by signing up for their newsletters or following them on Facebook or .
    • Start a blog and share lesson tips, advice and activities with other teachers. If it becomes popular enough someone from a publisher might spot you and invite you along for an interview.
    • Join the , where you can create an account and publishers can contact you directly if they are interested in your profile.
    • Finally, write as much as possible - and get people to read your work. Listen to their feedback and take steps to constantly improve your output. You get better and faster at it at the same time.

    2. Examining

    If you like teaching exam classes, there's a good chance you'll enjoy examining too. Training to be a speaking examiner is a great way to earn some extra money and can also help you better understand test formats and mark schemes. This will certainly also benefit your students in the future too.

    Specific requirements for examiners vary depending on the exam board. However, as a rule of thumb, you need a lot of experience teaching the level you wish to examine at. Here is an from app outlining the expertise and competencies required to be a PTE General Examiner.

    You can also check out the recruitment sites from , and to get more of an idea if you are eligible.

    Like materials writing, examining can be very competitive, so here is some advice to help you get started:

    • Teach more exam classes. The more variety and levels you do, the more opportunities you'll have.
    • Familiarize yourself with the mark schemes to give you a deeper understanding of how examiners think. Most of this information can be found in teacher handbooks like this one for .
    • Help organize mock exams at your school. This will give you valuable experience examining as well as organizing students and materials.
    • Start as an invigilator for written exams. If you do a good job, it'll show that you are competent and you'll learn more about how exam days are structured.
    • Contact your local exam center and introduce yourself. And who knows? They might even be recruiting.

    3. Academic Management

    Another common career goal for long-term English teachers is to become an Academic Manager or Director of Studies (DoS). A successful DoS assumes many roles; often having to organize teachers' schedules, deal with students' concerns, develop new courses, and find cover (or teach) classes at the last minute. They may also need to help with the school's marketing and business side, too.

    Many academic managers are employed internally, so get involved with what is going on at your school and apply for smaller coordination positions to see if it's something you enjoy.

    You can also try:

    • Offering to help with placement testing of new students. This will help you get to know the type of students at your school and the objectives they have, and also learn more about the levels and courses on offer.
    • Not limiting yourself to teaching one kind of course. If you work at an academy that offers courses for young learners, teens, adults, exam preparation, business etc., try them all. A good DoS should be able to offer advice to all the teachers.
    • Taking a course - most academic managers will be expected to have an advanced TEFL qualification like a DELTA, an MA TESOL or something similar. Specific leadership and management courses are available for those who want to specialize in this area, such as Leadership in ELT.
    • Offering creative ideas or constructive criticism to the current management team about how the school runs and what you think could be even better.
    • Organizing an event for teachers and students to show you are interested and have the type of skills that are needed.
    • Apply for academic management positions in summer schools to give you a taste of what's to come.

    4. Teacher Training

    If you are interested in teaching methodologies and sharing your knowledge with others but not keen on the admin side, then teacher training might be for you.

    As a teacher trainer, you may be required to run workshops on various topics, observe teachers and offer feedback and help with lesson planning. This means it's vital that you can listen to others carefully and clearly explain things.

    Here are some ideas to give you a better chance of finding work as a teacher trainer:

    • Organize informal workshops at your school. Encourage teachers to share ideas that have worked well for them with the rest of the staff.
    • Try team teaching where you and a colleague teach a class together. It's a great way to learn from each other and give your students a new experience.
    • Practice giving feedback by doing peer observations with other teachers.
    • Submit a proposal for a conference to see if you enjoy presenting.
    • Mentor a new teacher at your school.
    • Take an advanced teaching qualification to boost your knowledge.
    • Find teaching work in a school that also run their own initial teaching qualifications like the CELTA or Trinity CertTESOL. If you impress the DoS with your teaching skills - they may recommend you get involved with the teacher training department.

    Where to apply for jobs

    The best place to look for new opportunities is often at the school where you currently work. Start by trying new things and showing an interest in the day-to-day running of the organization. Once you've got the attention of the management it will be easier to negotiate a new position. However, if you work at a small school with fewer chances to grow professionally, think about moving to a new school.

    Other good places to look for new positions include:

    • Linkedin (don't forget to update your profile and ask for recommendations from colleagues)
    • Local teaching Facebook groups