In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.
Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.
Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.
In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinating, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.
Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.
Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."
Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.
"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.
Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.
Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.
"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.
In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.
For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.
In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.
Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.
This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.
In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.
Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.
Unlock the doors to global success with app's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.
Read our other posts on workplace English, such as 'Cutting through corporateEnglish: Clearer alternatives tobusinessjargon' and 'Ways language training can transform your business'.
When you’re teaching English to young learners, you might find that there are a few students in your class who are struggling. But sometimes it can be hard to tell why. Is it because their language level is low? Or are they finding classroom work difficult because of a general cognitive difference, like dyslexia?
Do you ever find it hard to keep students focused and on task? Young learners get easily distracted and it can be hard to find ways to keep them engaged.
So what can we do to get, and more importantly, keep our students’ attention? Here are our five top tips.
Young learners have relatively short attention spans. In the classroom, it is rare to have the whole class fully engaged in something for a long time, since the children will have different interests and levels, so it is essential to plan a number of activities for each lesson.
The more variety you can include in the activities and tasks you plan, the easier it is to provide something enjoyable and relevant for each child. Choose short tasks and try to have a couple of extra activities up your sleeve if something you planned doesn’t work well. However, don’t worry if you don’t have time to do them all – you can always save them for a future lesson.
Another way of keeping students engaged is to mix up the classroom dynamics, having a combination of individual heads-down work, pair work, group work, and whole class discussions or games. When planning your lesson, consider how your students might feel at each stage. After doing some reading or quiet work, students may start to become restless, and this is the ideal time to get them up and moving about.
While you are in class, pay close attention to the mood of the class. When you sense that students are becoming distracted or bored, change the dynamics of the activity.
Ever notice that students become lethargic and show a lack of interest? Why not try introducing brain breaks at strategic points in your lessons? Brain breaks are short physical activities or games designed to get the blood flowing and to re-energize students to help them get ready for learning. They range from short activities that last a couple of minutes, to longer breaks that may be suitable if your lessons last more than an hour.
We can vary different aspects of the lesson using the previous strategies, but one thing that rarely changes is the role of the teacher! One way of keeping students involved is by giving them more responsibility and allowing them to take a more active role in their learning.
Peer teaching completely changes the classroom dynamic and has students teach their peers while you take a step back. For primary classes, ask one or two students to take charge of a ready-made activity, e.g. one from your course book. They should give instructions, demonstrate, monitor as necessary, and check answers.
When students are used to doing this, you can start to have them work in pairs or small groups to plan their own activities to use in class.
Of course, nobody is perfect and there will be times when you lose students’ attention and they are not on task. For these occasions, you can use a wealth of classroom management strategies to regain the class's attention. Here are a few techniques:
Finally, if we want our students to be motivated and engaged in our lessons, we must show enthusiasm for what we are teaching. The more lively and animated you are about the lesson, the more the students will want to join you and learn.
There is a strong link between well-being and friendship, which is just as accurate for children as it is for adults. that children with stable friendships are happier, more able to cope with stress, and have higher self-esteem. Moreover, too, and children who experience friendship adjust more easily to school and perform better academically. School friendships are also a valuable way of learning social skills like sharing, resolving conflict, and engaging with peers positively.
Having friends is an important part of school life, and teachers can play a significant role in creating a positive classroom culture and helping children and young people to form friendships. How can you promote friendships between your students? Here are some ideas:
If there is an example of a good friendship in a book you are reading with students or in your lesson materials, draw your students’ attention to it. For instance, The Jungle Book is an excellent example of a story about friendship. Encourage your students to think critically about the friendships that they read about. You can ask questions like:
By discussing friendship regularly in the classroom, your students will learn about the behavior and characteristics of being a good friend.
You can create lots of opportunities for students to build friendships with one another during class time. Design activities that call for pair or group work, and include at least one or two in every lesson. Focusing on a common goal or problem is a great way to encourage your students to bond with one another.As a bonus, this collaborative way of working promotes important 21st century skills like communication and problem-solving.
Another way of promoting friendships between different groups of students is moving them around. Adjust your seating plan regularly to ensure that all your students interact with and work alongside different classmates, to promote positive, friendly classroom vibes.
Friendship is a social skill that children need to learn – and you can help by teaching them. Be explicit about exactly what you expect from them. Saying, “Be kind” is an abstract, vague concept that children might struggle to put into practice. Instead, give them concrete examples of behavior, such as:
When you see a student engaging in these behaviors, draw attention to them and praise them.
But to really convey the importance of school friendships and kind behavior, it’s not enough to tell them. As the teacher, you must model the behavior you’d like to see in your students. Be consistently positive and upbeat in your interactions with students, thank your learners when they offer help with something, and try to refrain from sounding impatient (even when you are!). All these steps will help to build a positive classroom culture where students feel secure, supported and happy.
Conflict is an inevitable part of school life, but you can help students to navigate arguments and other difficult situations in the classroom. If two students argue, you can help them to resolve it with the following steps:
Following these simple steps teaches children a framework for resolving conflict and gives them the tools to process strong emotions.
An excellent way to promote a positive classroom culture is to do friendship-focused activities with your students:
You could do a Venn diagram activity, where students work in pairs to discuss and write down things they have in common and areas of difference. It’s good to pair students who don’t spend much time together for this activity.
Another positive activity is a 'Honey Roast'. Give students enough squares of paper to have one for each of their classmates. Get them to write their classmates’ names on the paper, and then, on the other side, write down a compliment or something they like about that person, for example, “I like your handwriting”, or “You always use kind words”. Collect the pieces of paper and read out some nice examples to the class. Alternatively, give them directly to the students to read to themselves.
