Startups are generally considered to be new, technology-focused companies that are less than five years old. For the most part, they aim to disrupt industry with innovations, grow in terms of users and revenues and provide value to customers and shareholders.
It may not appear that startups have much in common with English Language Teaching (ELT), but there is, in fact, plenty to learn from startups and the way they work.
By understanding how startups think and looking at their best attributes, we can bring more creativity to our classrooms. Not only can we find new ways for our students to learn, collaborate and grow together, but we can also help our students develop much-needed leadership and critical thinking skills.
At its core, startup thinking is about problem-solving and growth. User-focused and data-driven, startup teams theorize, research, plan and test their products on new markets. Their strength is in their agility, being able to "pivot" quickly: change products, services and technology based on feedback from their customers.
They also operate on a number of key principles, all of which can be applied in the classroom:
Startups are entrepreneurial by definition. Their staff work in teams, but also have no problem going it alone, finding solutions and taking responsibility for new projects and initiatives. These are all excellent traits to encourage in the classroom as they will not only help your learners in an educational context, but in their professional lives too.
By learning to be accountable to themselves, measuring their own progress and seeing their achievements, autonomous learners develop self-confidence and progress faster as a result.
It¡¯s therefore important to encourage students to take responsibility for their own learning. Rather than being solely reliant on their teacher, autonomous learners seek out ways to practice and improve their language skills in ways that appeal to them.
To do this, brainstorm strategies with your students to help them find ways to use English outside the classroom. They could, for example, keep a journal in English, watch English language films and take notes, read short stories or news articles, or even set their technology and social media language settings to English.
Startups have a common goal: to establish a business model and achieve a product-market fit. This goal focuses people¡¯s attention and develops rapport among team members. As an additional benefit of working together, startuppers learn their own strengths and weaknesses and begin to collaborate with team members with complementary skills.
By learning about your students¡¯ interests, objectives and needs, you can find inspiration to design relevant class projects. These give your students a common goal and the chance to collaborate effectively. What¡¯s more, project work is rich in language learning opportunities and makes students accountable to one another. This in turn increases motivation and provides a genuine context for language learning.
Startups are not afraid to get things wrong. In fact, all entrepreneurs embrace mistakes, as they are part of coming to the right solution. As Thomas Edison once said "I have not failed 10,000 times ¨C I¡¯ve successfully found 10,000 ways that will not work." ?Some startups go as far as to reward and celebrate failure ¨C saying that it¡¯s a sign that a person is trying to succeed.
Encourage students to see mistakes as learning opportunities. Creating a safe space in the classroom where everyone is treated with respect and mistakes are viewed as natural learning experiences. This will help your students learn the language at their own pace, without fear of ridicule.
Startups are famous for focusing on growth and believing in improving their products. They see both negative and positive feedback as opportunities to grow. By always seeking to optimize their products and services, they improve the user experience and earn loyalty.
Similarly, it¡¯s key to foster a growth mindset in your learners. ?A growth mindset perceives intelligence and ability as attributes to be developed, whereas a fixed mindset sees intelligence and ability as innate and unchanging.
Students with a growth mindset will therefore believe they can improve, be more motivated and see more progress as a result.
Startup founders mentor and support their team members when they face challenges, when they need to grow and when they are not reaching their potential. This increases the value of the workforce and enables them to be more productive.
Teachers are often already naturals at this. We know how important it is to offer support to our students, especially when they are feeling frustrated or disappointed with their progress. With our encouragement and support, our students can achieve things they never thought possible. So perhaps, in this final point, startup leaders could learn a thing or two from us.
Learning English with music can enhance learning and create a more engaging and dynamic classroom environment. In a previous post, we discussed if music can help you learn a language; this post looks at how music can be incorporated into the classroom.
Using music in your classroom can help improve student motivation, focus, and retention of information. Here are some ways you can use music to enhance your classroom teaching:
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Have you considered studying abroad? Moving to Canada to study? With more than 100 world-class universities across the country, there¡¯s good reason to. From coast to coast to coast, it offers many international students a safe and supportive learning environment and the opportunity to work after graduation.
Want to learn more? In this guide, we cover ten things you should know about studying in Canada:
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There are lots of resources available to English teachers today: from textbooks to online teaching tools, they can all aid and enrich English lessons. Many ESL teachers also introduce authentic English material into their lessons to expose learners to the language as it is spoken in the real world.
Authentic material is any material written in English that was not created for intentional use in the English classroom. Using this content for teaching English can make the teaching experience even more engaging, imaginative and motivating for students. It can also be useful to elicit genuine responses from English language learners.
The great thing about using authentic material is that it is everywhere, which makes it easy to find, and simple for learners to practice English in their own time. Remember that it isn¡¯t limited to articles from newspapers and magazines. Songs, TV programs and films, radio and podcasts, leaflets, menus ¨C anything written in English constitutes authentic material.
The best content to select depends on the learners, their level of English and the course content the English teacher wishes to focus on. It¡¯s also a good idea to find out the learners¡¯ interests ¨C after all, there¡¯s no point trying to get students fascinated by a text on the latest sci-fi movie if they¡¯re all fans of action films.
The materials should reflect a situation that a student may face in an English-speaking environment ¨C this will help them transition into a world where English is the norm. In this world, people use abbreviations, body language is important and they¡¯ll use 'filler' sounds ¨C such as 'ummm' ¨C when they are speaking English ¨C and learners will encounter these in authentic material.
It¡¯s important not to overwhelm learners with the first piece of authentic material. So, choose articles, songs or sections of TV programs or movies that aren¡¯t too difficult to understand or take too long to get through.
