Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You¡¯ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That¡¯s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
Play
Privacy and cookies

By watching, you agree ÃÛÌÒapp can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization¡¯s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization¡¯s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it¡¯s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you¡¯ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you¡¯ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn¡¯t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

More blogs from ÃÛÌÒapp

  • A teacher sat at the front of the class holding a book reading it to a class of young children who are sat on the floor

    Romantic Readers and classroom ideas to celebrate Valentine¡¯s day

    By Iram Ahmed
    Reading time: 3 minutes

    Love is in the air on February 14th, with hearts, red roses and boxes of chocolates everywhere. We¡¯re all set for the big day, and to help you prepare as well, here are six of our favorite love stories for learners of all ages and levels. There are also plenty of fun ideas for your classroom.

    1.?Cinderella?(Level 1)

    Poor Cinderella lives with her stepmother and two horrible stepsisters. They treat her badly, making her cook and clean, while they relax and wear beautiful clothes. However, one night, Cinderella gets the chance to sneak away and attend a fabulous ball. She meets a handsome prince¡­but must run away before he discovers her true identity. With only a glass shoe to help him, will the prince ever find Cinderella?

    How to use this Reader in class:

    It¡¯s no surprise that the story has a happy ending. After reading the story, have the learners draw a picture and write about Cinderella¡¯s new life in the castle, with her loving new family.

    2.?Lady and the Tramp?(Level 3)

    This classic Disney story tells the tale of two young dogs who come from different backgrounds. Lady lives in a house while Tramp lives on the street. However, one day, Lady is forced to leave the house and the life she knows. Tramp teaches her about life on the streets and the two dogs fall in love¡­ but with the dog-catcher always chasing them, will the story have a happy ending?

    How to use this reader in class:

    After reading the story, why not watch the animated version with your students? They can choose their favorite character from the movie and write a description of them.

    Looking for more romantic Readers for young learners? How about?The Little Mermaid?(Level 2) or?Aladdin?(Level 5)? There¡¯s something for everyone?in our catalog.

    3.?Pirates of the Caribbean: The Curse of the Black Pearl?(Level 2)

    If your teenagers are looking for more adventure than romance, this Reader has both. Follow crazy Jack Sparrow, handsome Will and brave Elizabeth as they fight pirates and uncover the curse of the Black Pearl. But will Elizabeth and Will survive the dangerous life on the seven seas?

    How to use this Reader in class:

    After reading the story, why not ask your students to write a review of it? It¡¯s a great way for them to summarize the plot and share their opinion.

    4.?Pride and Prejudice?(Level 5)

    A timeless classic,?Pride and Prejudice?tells the story of young Elizabeth Bennett. As the oldest daughters in a family of five, she and her sister Jane are both expected to find good husbands and marry soon. But will Elizabeth find love, or will no man be good enough for her?

    How to use this Reader in class:

    While reading the story, learners can keep a diary, writing entries in the voice of Elizabeth Bennett. This helps them to demonstrate their understanding of the novel and encourages them to have a more empathetic reaction to the story¡¯s heroine. They can either write the diary entries using typical language from Jane Austen¡¯s day, or updating it to more modern language.

    Here¡¯s an example:

    I had the ¡®pleasure¡¯ of meeting Mr Darcy today and found him rather rude and reserved. I imagine he feels this country life is inferior and that the locals are uncultured simpletons!

    or

    Met Mr Darcy today ¨C what a stuck-up dork! He just stood there, looking down his nose at everyone¡­ you can see he thinks he¡¯s better than us locals.

    If you think your teenage learners would enjoy a different modern or classic tale of romance, check out our readers?. There are plenty to choose from, including?Romeo and Juliet?(Level 3),?Love Actually?(Level 4) and?Madame Bovary?(Level 6).

    5.?Tales from the Arabian Nights?(Level 2)?

    What would you do if you needed to fascinate a king to save your life? This is the problem Sheherezade faces when she marries a king who has killed all his previous wives. So she tells her new husband exciting, mesmerizing stories every night and always ends the tale with the king wanting to hear more. She tells him stories of adventure, love and mystery¡­ and you can read her stories too in this Level 2 Reader.

    How to use this reader in class:

    After reading the book, have students vote on their favorite story from Sheherezade. They can then work in groups to present a short play of one of the stories, working together to write a short script.

    6.?Wuthering Heights?(Level 5)?

    Unfortunately, the path of true love isn¡¯t always easy. Set in 19th Century Yorkshire, this tragic romance follows the story of Catherine and Heathcliff. The two childhood friends grow up together very closely. However, although she loves him deeply, Catherine can¡¯t marry Heathcliff because of his lower social status. Instead, she marries another man, Edgar. How will Heathcliff react to this news? Will Catherine and Edgar be happy together?

    How to use this reader in class:

    At one point in?Wuthering Heights, Heathcliff runs away from home because he thinks Catherine is embarrassed by him and doesn¡¯t love him. Have the learners write a letter from Catherine to Heathcliff at that point, expressing her regrets about why they can¡¯t be together. It provides students with the opportunity to use phrases such as?If only¡­,?I wish¡­?and?I should have¡­?whilst demonstrating their understanding of the novel so far.

    If Yorkshire moors and Arabian nights aren¡¯t quite what your students are looking for, there are more tales of romance on our site. Choose from modern-day love stories such as?Notting Hill?(Level 3) and?Lisa in London?(Level 1) or classics like?Anna Karenina?(Level 6) and?Persuasion?(Level 2).

    If you enjoyed this post here are some more practical posts to get your students engaged in reading, 'How to bring Shakespeare to life in the classroom'?and 'How to motivate reluctant readers'.

  • Two people playing video games on the sofa together

    How video games help language learning

    By Charlotte Guest
    Reading time: 6 minutes

    The evolution of video games and global connectivity

    Video games have come a long way since their inception in the late 20th century. From the simple pixelated screens of 'Pong' and 'Space Invaders', we've entered an era where video games are complex, immersive and incredibly detailed. The evolution of video games has not only been technological but also cultural.

    With the rise of the internet and online gaming, players from different corners of the world can now connect, collaborate and compete in real-time. This global connectivity has transformed video games into a social platform, where language barriers are often encountered and interestingly, overcome.

  • Understand your English level

    By Sam Colley
    Reading time: 4 minutes

    Learning English as a second language is a journey that can be fun and tough. A key part of this journey is knowing your current skill level. The Global Scale of English (GSE) helps learners check their skills. The GSE is a scale from 10 to 90 that measures English ability. It gives clear information about what learners can do at each level. In this blog, we¡¯ll look at how to find out your English level using GSE scores, levels, and "I can..." statements.

    Why understanding your English level matters

    You may wonder, ¡®Why is it important for me to know my language level¡¯? If you start studying without knowing your skill level, you might feel overwhelmed, frustrated, or find learning too easy and be put off or not make any learning progress.
    Knowing your English level helps you in many ways, such as to:

    1. Set realistic goals: Tailor your learning objectives to your current abilities.
    2. Choose appropriate materials: Select books, courses, and resources that match your proficiency.
    3. Track progress: Measure improvement over time and stay motivated.

    GSE levels and what they mean

    The GSE levels range from Starter to Expert, each with specific "I can..." statements that describe what you should be able to do at that level. Here¡¯s a breakdown of each level, along with some practical examples: