The role of English proficiency and upskilling in MENA region's cconomic growth

Mike Mayor
Mike Mayor
Mike Meyer greeting others at a conference

The MENA region has emerged as a key player in global digital transformation and development. A on digital adoption in the Middle East revealed that the region boasts one of the highest digital engagement rates worldwide. In this rapidly evolving landscape, individuals and businesses are confronted with the critical necessity of adapting and acquiring new skills to thrive in the market. Both employers and employees must take proactive initiatives to invest in the skills and training necessary to remain competitive and drive innovation forward.

Employees themselves are responsible for actively pursuing knowledge and cultivating versatile skill sets that empower them to excel in their respective roles. Recent research suggests a huge appetite for learning and development among younger generations. According to a , learning and development opportunities are the second highest priority for millennials and Gen Z workers when evaluating potential employers.

This means that employers in the region must recognize the importance of training and development to secure top talent and understand the significance of equipping their workforce with future-oriented skills, thus fostering an expert workforce capable of navigating the challenges presented by the modern workplace.

Employer's Role in Upskilling, Nurturing Talent and Fuelling Growth

Employers need to keep up with emerging technologies that have the potential to reshape industries and transform existing functions. According to a significant majority of employees in Kuwait (75%), Qatar (60%), Saudi Arabia (58%), and the UAE (46%) believe that their countries are facing a scarcity of individuals with specialized skills. Despite this, respondents from the region display higher confidence compared to the global average (47% compared to 40% globally) in their employers' prioritization of upskilling.

ÃÛÌÒapp, the world's largest learning company, designs programs to equip businesses, employees and HR leaders with the necessary skills for the future of work. The need for upskilling is partly related to the fact that formal education may only cover some of the necessary requirements. According to carried out with 4,000 employees worldwide, individuals acknowledge that they will need to upskill to meet the demands of their careers.

Continuous Learning: Embracing the Future of Work

Professionals in the MENA region are beginning to embrace the idea of continuous learning as a means to adapt and succeed in the ever-changing job market. According to the , over 60% of Middle East survey respondents consider specialist training an essential requirement in their jobs, surpassing the global average of 48%. This indicates that workers in the region are willing to enhance and diversify their skill sets, and it is now up to businesses to invest in their development to build a thriving workplace and increase profitability.

Skills such as digital literacy, creativity, deductive reasoning, and other future-oriented skills are in high demand. In a globalized economy, English proficiency also plays a crucial role, as a bridge connecting individuals from diverse cultures and facilitating seamless information-sharing worldwide. Globally, English is the lingua franca of business, a key to unlocking better communication. According to a report by , ineffective communication can cost the average organization $62.4 million per year in lost productivity. The same report found that companies with effective communication generated a 47% higher return to shareholders over a five-year period.

Leveraging Tools for a Future-Ready Workforce

Nowadays, numerous resources are available to help businesses enhance their employees' language skills. One such tool is MondlyWorks by ÃÛÌÒapp, which utilizes advanced technology to provide a personalized learning experience. This allows employees to improve their language proficiency at their own pace, seamlessly integrating lessons into their busy work schedules. It is designed to cater to specific industries, including hospitality, retail, banking, and customer service, making it a valuable addition to employees' benefit packages.

Recruiting top talent with the necessary skills for a role can be challenging for companies. Assessing a candidate's English skills can be time-consuming and subjective. However, with ÃÛÌÒapp's Global Scale of English (GSE), a standardized measurement of English proficiency, recruitment companies can benefit from a detailed analysis of language skills and the framework to personalize learning pathways.

To this end, ÃÛÌÒapp offers Versant, a fully automated digital assessment of language skills – speaking, writing, reading, and listening – that will be needed in the workplace. Auto-scored digital assessments such as Versant ensure that candidates from different educational and cultural backgrounds can be assessed at scale using the same objective criteria, providing fast and fair results to expand a company's diverse talent pool.

Upskilling for the future

English language proficiency is crucial for businesses seeking to remain competitive and for individuals exploring limitless career opportunities. A report conducted by the highlights that English is spoken by an astounding 1.75 billion people, representing a remarkable one-quarter of the global population.

Today, most English speakers are people who have learned English as a second or additional language, many of whom use English for professional purposes. In dynamic workplaces, English proficiency serves as a catalyst for fostering essential skills such as effective communication, collaboration, and teamwork. Organizations that prioritize the development of English language proficiency can cultivate a workforce capable of driving regional ambitions and thriving in the global marketplace.

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    Rodrigo grew up speaking Portuguese in South America. As a child, he never thought about learning another language. However, when he became an adultÌýand began aspiring to a career, he realized that expanding his language abilities would help him achieve these dreams.

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    Rodrigo has changed jobs since then. And even though he’s no longer required to speak English with his new company, he still feels a responsibility to himself to continue his education.

    The road to English fluency

    There are many tools that you can use to improve your English language skills, and Rodrigo used several – some he’s still using to this day. First, he started learning English formally by taking classes in high school. However, his shy disposition made it difficult for him to practice because he was afraid of failing in front of others. At the time, he didn't haveÌýcareer goals motivating him to learn the language either.

    Later, however, our adventurous accountant decided to learn English in earnest, so he traveled to Canada to study and become aÌýconfident speaker. When he returned to Brazil, he kept studying and continues to do so. Reading books and articles, listening to podcasts and copying other English speakers have also helped develop his conversational skills. Among his favorite podcasts are "English as a Second Language" and "Freakonomics".

    English learning is not without challenges

    Rodrigo noted that he struggles with pronunciation most.Ìý“The way English speakers say words is very different than the way you would say something in Portuguese.â€

    He thinks the issue is the same for Spanish speakers as well.Ìý"In Portuguese or Spanish, if you know the words,Ìýyou can basically speak exactly what you read. In English, it's totally different. You cannot speak the words that you are reading. So you have to know about this!"

    This might be the most challenging part of learning the language for Rodrigo, but he assured us that he’s not giving up.

    English for enjoyment

    Rodrigo may have initially studied English as a way to progress his career, but the language quickly became something he enjoyed.ÌýAnd instead of being content with the skill that he has now, Rodrigo dreams of continuing his English-speaking education so he can travel and further enjoy his life.

    "These days, English has become fun!" he said. "Now it's better to watch movies and TV in English."

    He also mentioned that he eventually would like to visit Europe. But when asked about his dream destination, Rodrigo said that:Ìý“I’d like to move back to Canada, maybe live in Vancouver for a year or two!â€

    Advice for English language learners

    After working hard for years to learn English, Rodrigo now offers advice to fellow Brazilians (and others) who wish to speak another language:

    "You have to be confident, and don’t give up. You have to keep your dreams. It's difficult to ... speak one language that's not your mother language ... If you can imagine, you can achieve, and you can do. So 'don't give up' is the perfect phrase."

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    Exploring the four Cs: Using future skills to unlock young learners’ potential

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    What do we mean by future skills?Ìý

    The skills students will need in their future studies and careers are dramatically different from those required previously. Times are changing rapidly and educational institutions and teachers have a critical role to play in developing those skills in our young learners so that they are able to fulfill their potential and have bright futures ahead of them.Ìý

    These skills are referred to as future skills. There is no common consensus on how to define these skills but, broadly speaking, they can be grouped into four categories:Ìý

    1. Ways of thinking

    Skills in this category include critical thinking, creativity, innovation, problem solving, metacognition and learning skills.

    2. Ways of working

    Here, we’re talking about the skills of communication and collaboration.

    3. Tools for working

    Information literacy is an important 21st-century skill, as well as ICT literacy and citizenship, both global and local.Ìý

    4. Life skills

    The final category covers life and career skills, and is all about personal and social responsibility.Ìý

    One way you can encourage young learners to build these skills is through STEAM subjects (that’s science, technology, engineering, arts and math), which will equip them with functional skills such as organizing, planning, cognitive flexibility and self-regulation.Ìý

    The four CsÌý

    The four Cs refer to four important skills for young learners to master: communication, collaboration, critical thinking and creativity. These are essential, not just in an educational context, but in everyday life.Ìý

    Falling into the first two categories of future skills (ways of thinking and ways of working), these can help children build confidence and self-esteem. They also encourage healthy emotional development.ÌýÌý

    So let’s take a closer look at the theory behind them.

    1. Communication

    We usually think of communication as speaking and listening, but it’s actually much broader than that. Communication encapsulates telling stories, reading, sharing ideas and experiences, body language, facial expression, eye contact and tone. Children learn to decipher the world around them by learning and practicing these skills.

    Strong communication skills, developed early, are directly related to their literacy success. These skills allow children to articulate their thoughts and ideas effectively, and listen to decode meaning. Students then begin to use communication for a range of purposes, and communicate effectively in diverse environments. Furthermore, developing strong patterns of verbal and non-verbal communication also fosters self-esteem and social skills.Ìý

    2. Collaboration

    Collaboration is how young children begin to build friendships with others. At first, young children will watch what others do and say, before moving on to playing together. As they get older, they become aware of other children’s feelings and ideas. Friendships become motivating and they learn how to make compromises and respect each other’s perspectives and skills.Ìý

    Collaboration is enhanced through group work and project-based activities, sharing time with peers. Children thrive when they feel valued by the people around them, not just adults but their peers too.Ìý