The role of English proficiency and upskilling in MENA region's cconomic growth

Mike Mayor
Mike Mayor
Mike Meyer greeting others at a conference

The MENA region has emerged as a key player in global digital transformation and development. A on digital adoption in the Middle East revealed that the region boasts one of the highest digital engagement rates worldwide. In this rapidly evolving landscape, individuals and businesses are confronted with the critical necessity of adapting and acquiring new skills to thrive in the market. Both employers and employees must take proactive initiatives to invest in the skills and training necessary to remain competitive and drive innovation forward.

Employees themselves are responsible for actively pursuing knowledge and cultivating versatile skill sets that empower them to excel in their respective roles. Recent research suggests a huge appetite for learning and development among younger generations. According to a , learning and development opportunities are the second highest priority for millennials and Gen Z workers when evaluating potential employers.

This means that employers in the region must recognize the importance of training and development to secure top talent and understand the significance of equipping their workforce with future-oriented skills, thus fostering an expert workforce capable of navigating the challenges presented by the modern workplace.

Employer's Role in Upskilling, Nurturing Talent and Fuelling Growth

Employers need to keep up with emerging technologies that have the potential to reshape industries and transform existing functions. According to a significant majority of employees in Kuwait (75%), Qatar (60%), Saudi Arabia (58%), and the UAE (46%) believe that their countries are facing a scarcity of individuals with specialized skills. Despite this, respondents from the region display higher confidence compared to the global average (47% compared to 40% globally) in their employers' prioritization of upskilling.

app, the world's largest learning company, designs programs to equip businesses, employees and HR leaders with the necessary skills for the future of work. The need for upskilling is partly related to the fact that formal education may only cover some of the necessary requirements. According to carried out with 4,000 employees worldwide, individuals acknowledge that they will need to upskill to meet the demands of their careers.

Continuous Learning: Embracing the Future of Work

Professionals in the MENA region are beginning to embrace the idea of continuous learning as a means to adapt and succeed in the ever-changing job market. According to the , over 60% of Middle East survey respondents consider specialist training an essential requirement in their jobs, surpassing the global average of 48%. This indicates that workers in the region are willing to enhance and diversify their skill sets, and it is now up to businesses to invest in their development to build a thriving workplace and increase profitability.

Skills such as digital literacy, creativity, deductive reasoning, and other future-oriented skills are in high demand. In a globalized economy, English proficiency also plays a crucial role, as a bridge connecting individuals from diverse cultures and facilitating seamless information-sharing worldwide. Globally, English is the lingua franca of business, a key to unlocking better communication. According to a report by , ineffective communication can cost the average organization $62.4 million per year in lost productivity. The same report found that companies with effective communication generated a 47% higher return to shareholders over a five-year period.

Leveraging Tools for a Future-Ready Workforce

Nowadays, numerous resources are available to help businesses enhance their employees' language skills. One such tool is MondlyWorks by app, which utilizes advanced technology to provide a personalized learning experience. This allows employees to improve their language proficiency at their own pace, seamlessly integrating lessons into their busy work schedules. It is designed to cater to specific industries, including hospitality, retail, banking, and customer service, making it a valuable addition to employees' benefit packages.

Recruiting top talent with the necessary skills for a role can be challenging for companies. Assessing a candidate's English skills can be time-consuming and subjective. However, with app's Global Scale of English (GSE), a standardized measurement of English proficiency, recruitment companies can benefit from a detailed analysis of language skills and the framework to personalize learning pathways.

To this end, app offers Versant, a fully automated digital assessment of language skills – speaking, writing, reading, and listening – that will be needed in the workplace. Auto-scored digital assessments such as Versant ensure that candidates from different educational and cultural backgrounds can be assessed at scale using the same objective criteria, providing fast and fair results to expand a company's diverse talent pool.

Upskilling for the future

English language proficiency is crucial for businesses seeking to remain competitive and for individuals exploring limitless career opportunities. A report conducted by the highlights that English is spoken by an astounding 1.75 billion people, representing a remarkable one-quarter of the global population.

Today, most English speakers are people who have learned English as a second or additional language, many of whom use English for professional purposes. In dynamic workplaces, English proficiency serves as a catalyst for fostering essential skills such as effective communication, collaboration, and teamwork. Organizations that prioritize the development of English language proficiency can cultivate a workforce capable of driving regional ambitions and thriving in the global marketplace.

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    Let’s begin by first addressing the term "game-based learning" and how it compares to its doppelgänger, gamification. Gamification is the application of game mechanics and dynamics to non-game contexts to solve problems, engage users and promote desired behaviours. For example, rewarding acheivements with points, awards or badges for achievement, levelling up, using avatars, quests and collaboration are all gamification features, which elevate games above the mundane activities of normal life.

    The principles of gamification have been applied to the retail and services sectors for years: think of airlines' frequent flyers programs, pubs and bars running "happy hours" promotions, WeightWatchers' points-counting, Foursquare's badges for visiting new places. There are hundreds of examples of where game dynamics have been introduced into non-game contexts to influence behaviour and bring about a desired result.

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    Gamification does not refer to the straightforward use of games (whether digital or otherwise) as part of a teaching or learning interaction. A teacher using the board game Monopoly in the classroom to demonstrate the idea of rent is not gamifying the learning environment; they are involving learners in game-based learning. GBL refers to the use of games as tools: as devices for opening discussion, presenting concepts or promoting learner engagement within clearly defined learning objectives, in other words, learning through playing games. Gamification is the appropriation of those principles, mechanics and dynamics that make games work in order to promote engagement or engender a desired outcome.

    Teachers have long introduced games into the learning environment – such as Kim’s Game, Pelmanism and Guess Who? – and the uptake of GBL with digital games is particularly well demonstrated by the work being done by the Institute of Play, and the growing popularity of the likes of Minecraft and SimCity in schools. In terms of our immediate ELT context, pretty much any video game can be repurposed for language learning, in the same way a text, song or website can be. Take, for example, the indie game . Although there is no actual spoken language in the game, the platform puzzle format lends itself perfectly to practising language around predictions or conditionals ("If I pull that lever, the door will open"), recounting events ("I was chased by a giant spider!"), strategising and so on. In this post, we will be referring to existing digital games that have been appropriated into a learning context, as opposed to games that have been designed with a specific educational use in mind.

    Sharma and Barrett’s definition of blended learning provides a useful context for approaching the use of digital games in such modalities, notably the combination of “a face-to-face classroom component with an appropriate use of technology”. We’re making no assumptions about whether the games are being accessed in the classroom, on mobile or online at home. The blend isn’t defined by where a learner is, but by how their use of technology supports and enhances their contact with the teacher.

    The notion of appropriateness in Sharma and Barrett’s definition is critical as, in the case of a GBL project, it assumes a teacher has a familiarity with both the tech and content accessibility of a selected game. Acquiring that level of familiarity with a game requires a certain amount of time engaging with it to determine its fit for the needs of the learners, an activity which might easily be considered off task when compared to the other demands being made on an educator’s schedule.

    How GBL fuels engagement and deeper learning

    The benefits of GBL with digital games are potentially quite profound, however. First, studies indicate that playing video games in general can stimulate the generation of neurons and enhance connectivity between the regions of the brain responsible for memory formation, spatial orientation and strategic thinking. The right pairing of game and learning objectives could be argued to promote situated cognition, a theory that knowledge is constructed through – and inseparable from – social interactions and the context in which they take place. A learner immersed in SimCity stands a much greater chance of understanding the principles of taxation and the provision of public services through playing the role of a mayor, for example, than a learner being walked through the annual budget. As Lim et al. state: “games are effective because learning takes place within a meaningful context where what must be learned is directly related to the environment in which learning and demonstration take place”.

    Early-stage research on mirror neurons is adding a new aspect to the discussion around the immediacy of playing games. In short, mirror neurons suggest that when we observe someone performing an action, there is a brief moment in which our brain cells fire as if we are carrying out that action ourselves. The boundary between observer (player) and observed (in-game character) becomes blurred for a split second. A lot can happen in that split second.

    In addition to the benefits of an immersive, neuron-stroking experience, games demonstrably promote learner engagement by introducing the F-bomb into the mix (fun). They also have the capacity to provide an unrivalled social experience, as in the case of MMORPGs (massively multiplayer online role-playing games). As an example, consider how a leading MMORPG game, World of Warcraft, is applied in learning environments.

    Addressing concerns and embracing change

    However, there are often deep-seated cultural aversions to the use of games in an educational context that GBL initiatives are required to overcome. Critics have said that digital games are anti-social, that they rot your attention span, that they are not legitimate, validated learning resources. Although there is not yet a body of research that can empirically confirm or debunk the effectiveness of games used for learning, surely watching a learner plan, execute and evaluate a project in Minecraft with classmates suggests that those objections are based on dated assumptions. The language learning space in particular is still very much attached to a coursebook paradigm that is predicated on levels and a clearly defined syllabus. Perhaps GBL is too much at odds with an established business model that is the bedrock of too many large education organisations.

    So is GBL a waste of time? We’d argue that it is when its potential is not properly recognised and it is treated as light relief. Games are dynamic, engaging resources capable of delivering experiences and drawing connections that can really ignite a student’s learning experience. Furthermore, they bring a playful and unpredictable aspect to the learning process.

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