The role of English proficiency and upskilling in MENA region's cconomic growth

Mike Mayor
Mike Mayor
Mike Meyer greeting others at a conference

The MENA region has emerged as a key player in global digital transformation and development. A on digital adoption in the Middle East revealed that the region boasts one of the highest digital engagement rates worldwide. In this rapidly evolving landscape, individuals and businesses are confronted with the critical necessity of adapting and acquiring new skills to thrive in the market. Both employers and employees must take proactive initiatives to invest in the skills and training necessary to remain competitive and drive innovation forward.

Employees themselves are responsible for actively pursuing knowledge and cultivating versatile skill sets that empower them to excel in their respective roles. Recent research suggests a huge appetite for learning and development among younger generations. According to a , learning and development opportunities are the second highest priority for millennials and Gen Z workers when evaluating potential employers.

This means that employers in the region must recognize the importance of training and development to secure top talent and understand the significance of equipping their workforce with future-oriented skills, thus fostering an expert workforce capable of navigating the challenges presented by the modern workplace.

Employer's Role in Upskilling, Nurturing Talent and Fuelling Growth

Employers need to keep up with emerging technologies that have the potential to reshape industries and transform existing functions. According to a significant majority of employees in Kuwait (75%), Qatar (60%), Saudi Arabia (58%), and the UAE (46%) believe that their countries are facing a scarcity of individuals with specialized skills. Despite this, respondents from the region display higher confidence compared to the global average (47% compared to 40% globally) in their employers' prioritization of upskilling.

ÃÛÌÒapp, the world's largest learning company, designs programs to equip businesses, employees and HR leaders with the necessary skills for the future of work. The need for upskilling is partly related to the fact that formal education may only cover some of the necessary requirements. According to carried out with 4,000 employees worldwide, individuals acknowledge that they will need to upskill to meet the demands of their careers.

Continuous Learning: Embracing the Future of Work

Professionals in the MENA region are beginning to embrace the idea of continuous learning as a means to adapt and succeed in the ever-changing job market. According to the , over 60% of Middle East survey respondents consider specialist training an essential requirement in their jobs, surpassing the global average of 48%. This indicates that workers in the region are willing to enhance and diversify their skill sets, and it is now up to businesses to invest in their development to build a thriving workplace and increase profitability.

Skills such as digital literacy, creativity, deductive reasoning, and other future-oriented skills are in high demand. In a globalized economy, English proficiency also plays a crucial role, as a bridge connecting individuals from diverse cultures and facilitating seamless information-sharing worldwide. Globally, English is the lingua franca of business, a key to unlocking better communication. According to a report by , ineffective communication can cost the average organization $62.4 million per year in lost productivity. The same report found that companies with effective communication generated a 47% higher return to shareholders over a five-year period.

Leveraging Tools for a Future-Ready Workforce

Nowadays, numerous resources are available to help businesses enhance their employees' language skills. One such tool is MondlyWorks by ÃÛÌÒapp, which utilizes advanced technology to provide a personalized learning experience. This allows employees to improve their language proficiency at their own pace, seamlessly integrating lessons into their busy work schedules. It is designed to cater to specific industries, including hospitality, retail, banking, and customer service, making it a valuable addition to employees' benefit packages.

Recruiting top talent with the necessary skills for a role can be challenging for companies. Assessing a candidate's English skills can be time-consuming and subjective. However, with ÃÛÌÒapp's Global Scale of English (GSE), a standardized measurement of English proficiency, recruitment companies can benefit from a detailed analysis of language skills and the framework to personalize learning pathways.

To this end, ÃÛÌÒapp offers Versant, a fully automated digital assessment of language skills – speaking, writing, reading, and listening – that will be needed in the workplace. Auto-scored digital assessments such as Versant ensure that candidates from different educational and cultural backgrounds can be assessed at scale using the same objective criteria, providing fast and fair results to expand a company's diverse talent pool.

Upskilling for the future

English language proficiency is crucial for businesses seeking to remain competitive and for individuals exploring limitless career opportunities. A report conducted by the highlights that English is spoken by an astounding 1.75 billion people, representing a remarkable one-quarter of the global population.

Today, most English speakers are people who have learned English as a second or additional language, many of whom use English for professional purposes. In dynamic workplaces, English proficiency serves as a catalyst for fostering essential skills such as effective communication, collaboration, and teamwork. Organizations that prioritize the development of English language proficiency can cultivate a workforce capable of driving regional ambitions and thriving in the global marketplace.

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    Five ways to apply startup thinking in your classroom

    By Nicole Kyriacou
    Reading time: 3 minutes

    Startups are generally considered to be new, technology-focused companies that are less than five years old. For the most part, they aim to disrupt industry with innovations, grow in terms of users and revenues and provide value to customers and shareholders.

    It may not appear that startups have much in common with English Language Teaching (ELT), but there is, in fact, plenty to learn from startups and the way they work.

    By understanding how startups think and looking at their best attributes, we can bring more creativity to our classrooms. Not only can we find new ways for our students to learn, collaborate and grow together, but we can also help our students develop much-needed leadership and critical thinking skills.

    What is startup thinking?

    At its core, startup thinking is about problem-solving and growth. User-focused and data-driven, startup teams theorize, research, plan and test their products on new markets. Their strength is in their agility, being able to "pivot" quickly: change products, services and technology based on feedback from their customers.

    They also operate on a number of key principles, all of which can be applied in the classroom:

    1. Be entrepreneurial

    Startups are entrepreneurial by definition. Their staff work in teams, but also have no problem going it alone, finding solutions and taking responsibility for new projects and initiatives. These are all excellent traits to encourage in the classroom as they will not only help your learners in an educational context, but in their professional lives too.

    By learning to be accountable to themselves, measuring their own progress and seeing their achievements, autonomous learners develop self-confidence and progress faster as a result.

    It’s therefore important to encourage students to take responsibility for their own learning. Rather than being solely reliant on their teacher, autonomous learners seek out ways to practice and improve their language skills in ways that appeal to them.

    To do this, brainstorm strategies with your students to help them find ways to use English outside the classroom. They could, for example, keep a journal in English, watch English language films and take notes, read short stories or news articles, or even set their technology and social media language settings to English.

    2. Collaborate and learn from each other

    Startups have a common goal: to establish a business model and achieve a product-market fit. This goal focuses people’s attention and develops rapport among team members. As an additional benefit of working together, startuppers learn their own strengths and weaknesses and begin to collaborate with team members with complementary skills.

    By learning about your students’ interests, objectives and needs, you can find inspiration to design relevant class projects. These give your students a common goal and the chance to collaborate effectively. What’s more, project work is rich in language learning opportunities and makes students accountable to one another. This in turn increases motivation and provides a genuine context for language learning.

    3. Reward effort

    Startups are not afraid to get things wrong. In fact, all entrepreneurs embrace mistakes, as they are part of coming to the right solution. As Thomas Edison once said "I have not failed 10,000 times – I’ve successfully found 10,000 ways that will not work." ÌýSome startups go as far as to reward and celebrate failure – saying that it’s a sign that a person is trying to succeed.

    Encourage students to see mistakes as learning opportunities. Creating a safe space in the classroom where everyone is treated with respect and mistakes are viewed as natural learning experiences. This will help your students learn the language at their own pace, without fear of ridicule.

    4. Foster a growth mindset

    Startups are famous for focusing on growth and believing in improving their products. They see both negative and positive feedback as opportunities to grow. By always seeking to optimize their products and services, they improve the user experience and earn loyalty.

    Similarly, it’s key to foster a growth mindset in your learners. ÌýA growth mindset perceives intelligence and ability as attributes to be developed, whereas a fixed mindset sees intelligence and ability as innate and unchanging.

    Students with a growth mindset will therefore believe they can improve, be more motivated and see more progress as a result.

    5. Mentor and support

    Startup founders mentor and support their team members when they face challenges, when they need to grow and when they are not reaching their potential. This increases the value of the workforce and enables them to be more productive.

    Teachers are often already naturals at this. We know how important it is to offer support to our students, especially when they are feeling frustrated or disappointed with their progress. With our encouragement and support, our students can achieve things they never thought possible. So perhaps, in this final point, startup leaders could learn a thing or two from us.

  • A teacher stood in front of her class with her students raising their hands

    What is rapid prototyping and how can it apply to the ELT classroom?

    By Nicole Kyriacou
    Reading time: 5 minutes

    Tom Chi is an internet veteran with quite a resumé. His roles have been many and varied – from astrophysical researcher to Fortune 500 consultant and corporate executive, developing new hardware and software products and services.

    He worked on Microsoft Outlook when it was in its infancy, was a major influence in taking Yahoo Search from 0 to 90 million users and is now Head of Product Experience at Google X – Alphabet’s secretive division focused on creating technological innovations for the future. It has produced the self-driving car and Google Glass, and its Project Loon aims to provide internet to every square inch of the earth.

    At Google X, Tom was in a unique position – always having to think five, ten or even more years ahead in order to conceptualize and build the technology of the future. As you might imagine, this is far from an easy task; not only do the ideas have to be original, but they have to meet people’s future needs – something that is not easy to predict.

    So, how does Tom and the others at Google X deliver their vision for the future using today's materials and technology?

    That’s where Rapid Prototyping comes in. It’s a concept that allows teams to experiment, learn and adjust prototypes quickly and cheaply, so that projects (and products) get off the ground. Failure is seen as a starting block and an inevitable part of the learning process. Following his workshop, we are going to look further at rapid prototyping and how it can relate to the ELT classroom.

  • three teachers sat at a table discussing

    4 career moves for enthusiastic teachers

    By Nicole Kyriacou

    Have you been teaching for a number of years and are looking for ways to challenge yourself and share your experience and passion with others?

    Many would love the opportunity to progress in their careers and try new things but have no idea how to get started.

    So, let's look at several potential jobs for English language teachers, find out what they involve and how you can improve your chances of getting a foot in the door.

    1. Materials Writing

    For those with a passion for writing and an eye for detail, ELT materials development could be for you. While writing can be hard to get into, there are several ways to get involved - especially if you are persistent and build a portfolio.

    Here are some of our top tips for aspiring materials writers:

    • Create your own materials in class and think of ways of adapting the current materials you use for different ages or levels.
    • Share the materials you make with other teachers and get them to give you feedback.
    • Review materials for a publisher. Not only will you start to think more critically, but if you do a good job they might commission you to do some writing for them. One way to discover these opportunities is by signing up for their newsletters or following them on Facebook or .
    • Start a blog and share lesson tips, advice and activities with other teachers. If it becomes popular enough someone from a publisher might spot you and invite you along for an interview.
    • Join the , where you can create an account and publishers can contact you directly if they are interested in your profile.
    • Finally, write as much as possible - and get people to read your work. Listen to their feedback and take steps to constantly improve your output. You get better and faster at it at the same time.

    2. Examining

    If you like teaching exam classes, there's a good chance you'll enjoy examining too. Training to be a speaking examiner is a great way to earn some extra money and can also help you better understand test formats and mark schemes. This will certainly also benefit your students in the future too.

    Specific requirements for examiners vary depending on the exam board. However, as a rule of thumb, you need a lot of experience teaching the level you wish to examine at. Here is an from ÃÛÌÒapp outlining the expertise and competencies required to be a PTE General Examiner.

    You can also check out the recruitment sites from , and to get more of an idea if you are eligible.

    Like materials writing, examining can be very competitive, so here is some advice to help you get started:

    • Teach more exam classes. The more variety and levels you do, the more opportunities you'll have.
    • Familiarize yourself with the mark schemes to give you a deeper understanding of how examiners think. Most of this information can be found in teacher handbooks like this one for .
    • Help organize mock exams at your school. This will give you valuable experience examining as well as organizing students and materials.
    • Start as an invigilator for written exams. If you do a good job, it'll show that you are competent and you'll learn more about how exam days are structured.
    • Contact your local exam center and introduce yourself. And who knows? They might even be recruiting.

    3. Academic Management

    Another common career goal for long-term English teachers is to become an Academic Manager or Director of Studies (DoS). A successful DoS assumes many roles; often having to organize teachers' schedules, deal with students' concerns, develop new courses, and find cover (or teach) classes at the last minute. They may also need to help with the school's marketing and business side, too. Ìý

    Many academic managers are employed internally, so get involved with what is going on at your school and apply for smaller coordination positions to see if it's something you enjoy.

    You can also try:

    • Offering to help with placement testing of new students. This will help you get to know the type of students at your school and the objectives they have, and also learn more about the levels and courses on offer.
    • Not limiting yourself to teaching one kind of course. If you work at an academy that offers courses for young learners, teens, adults, exam preparation, business etc., try them all. A good DoS should be able to offer advice to all the teachers.
    • Taking a course - most academic managers will be expected to have an advanced TEFL qualification like a DELTA, an MA TESOL or something similar. Specific leadership and management courses are available for those who want to specialize in this area, such as Leadership in ELT.
    • Offering creative ideas or constructive criticism to the current management team about how the school runs and what you think could be even better.
    • Organizing an event for teachers and students to show you are interested and have the type of skills that are needed.
    • Apply for academic management positions in summer schools to give you a taste of what's to come.

    4. Teacher Training

    If you are interested in teaching methodologies and sharing your knowledge with others but not keen on the admin side, then teacher training might be for you.

    As a teacher trainer, you may be required to run workshops on various topics, observe teachers and offer feedback and help with lesson planning. This means it's vital that you can listen to others carefully and clearly explain things.

    Here are some ideas to give you a better chance of finding work as a teacher trainer:

    • Organize informal workshops at your school. Encourage teachers to share ideas that have worked well for them with the rest of the staff.
    • Try team teaching where you and a colleague teach a class together. It's a great way to learn from each other and give your students a new experience.
    • Practice giving feedback by doing peer observations with other teachers.
    • Submit a proposal for a conference to see if you enjoy presenting.
    • Mentor a new teacher at your school.
    • Take an advanced teaching qualification to boost your knowledge.
    • Find teaching work in a school that also run their own initial teaching qualifications like the CELTA or Trinity CertTESOL. If you impress the DoS with your teaching skills - they may recommend you get involved with the teacher training department.

    Where to apply for jobs

    The best place to look for new opportunities is often at the school where you currently work. Start by trying new things and showing an interest in the day-to-day running of the organization. Once you've got the attention of the management it will be easier to negotiate a new position. However, if you work at a small school with fewer chances to grow professionally, think about moving to a new school.

    Other good places to look for new positions include:

    • Linkedin (don't forget to update your profile and ask for recommendations from colleagues)
    • Local teaching Facebook groups