Education trends in MENA: Q&A

app Languages
Children running through a school hall smiling
Today we're discussing Education trends with Isil Berkan, the Marketing Director for the Middle East, Africa & Turkey:

Can you share how your school solutions are implementing AI and other technologies? Are schools interested in these solutions? Have any been implemented? Can you provide case studies from the MENA region?

We have several solutions that are technology influenced that have been deployed across the Middle East, in the UAE, KSA, Oman, Algeria, Bahrain, Egypt, Kuwait, Qatar and Jordan.

  • MondlyWorks by app - This immersive language learning app makes language learning engaging and accessible for schools and university learners through interactive lessons, games, and activities tailored to their age group. The app is an example of gamified learning to keep students motivated and interested while they acquire new language skills.
  • app English Connect (PEC) - a game-changing digital teachers' hub revolutionizing English language teaching inside and outside the classroom. PEC is a fully interactive digital experience that provides highly effective online teaching and easy monitoring of progress and performance for students and teachers alike.
  • app Test of English (PTE) - An internationally recognized computer-based English language proficiency test for study, work, or visas. The app Test of English employs an AI-based scoring system, ensuring 100% impartiality so only the candidate's responses influence the scores. More than 3000 academic institutions, professional organizations and government bodies trust PTE to verify English skills in Canada, the UK, Australia, the USA, and New Zealand.

Expatriates make up more than 40% of the current Middle East population; hence studying abroad is relatively common in this part of the world. The UAE invests significant resources towards overseas education for its students, as evident from widely reported annual numbers of approximately 15,000 individuals studying abroad.

In KSA, the King Abdullah Scholarship Program (KASP), established by the Saudi Arabian government in 2005, is a pivotal component of the ambitious Saudi Vision 2030 initiative. This national vision seeks to transform Saudi Arabia into a diverse and knowledge-driven economy while fostering social and cultural transformation. By investing in the education of Saudi students across various fields and levels, KASP equips them with the necessary skills and expertise and cultivates a global perspective. As these scholars return home after their studies, they are poised to contribute significantly to the nation's economic diversification, technological advancement, and international collaboration, thereby driving forward the comprehensive aspirations of Saudi Vision 2030.

Moreover, in the MEA region, the sector is projected to be worth $7 billion by 2027, demonstrating the growing significance of technology in education.

How do you see current trends - such as present jobs being replaced with others, many as-yet-unknown - influencing curricula across the Middle East? How should schools and universities incorporate skills-based learning to ensure students can fluidly adapt to tomorrow's challenges?

English proficiency also plays a crucial role in a globalized world, bridging individuals from diverse cultures and facilitating seamless information-sharing worldwide. English is the lingua franca for communication. Today, most English speakers have learned English as a second or additional language - learned through study and testing later in life. This is where English proficiency testing products like app's are most useful and can be incorporated into schools and universities.

app surveyed 4,000 employees across the globe for our Skills Outlook 2023, which revealed that people are most interested in careers in tech and business-related fields such as e-commerce, software services, data science, and financial services. However, they believe human skills – like problem-solving, leadership, and teamwork – are the most attractive to employers now and in the future. Additionally, a recent app on ICT certification shows that 59% of employers in the Middle East have increased their investment in IT skills training within the past 12 months.

This is where the MENA region emphasizes STEM and tech-related fields from the elementary level. For instance, one of the key initiatives of the Ministry of Saudi is to build a world-class education system using STEM and transform Saudi into a knowledge-based economy. Another is the UAE Government Development and the Future Office's "building future talents" initiative to build 10,000 UAE public school female students' skills in STEM fields. The region is upskilling its residents and citizens by incorporating EdTech and gamified learning to keep students engaged in associated subjects.

Anything you'd like to add about education trends in the MENA region?

The focus in the MENA region will be on upscaling its E-Learning and Online Education to promote a 'learn-on-the-go' environment. Within this language learning and bilingual education are a focus to allow students to pursue international opportunities and Science, Technology, Engineering, and Mathematics (STEM) education is a focus to equip students with the skills for the modern workforce.

More blogs from app

  • English is the language of AI - why teaching it matters

    By Sam Colley
    Reading time: 3 minutes

    In the rapidly evolving age of artificial intelligence (AI), language plays a critical role in shaping the future of technology. English, in particular, has emerged as the dominant language in the AI domain, driving innovations, collaboration and accessibility. As we delve deeper into the digital age, the importance of teaching English becomes increasingly evident. Here are some key points that underscore why English is essential in the realm of AI and why its teaching matters.

    Global collaboration and research

    AI is a field that thrives on collaboration and the sharing of knowledge. Researchers, developers and engineers worldwide contribute to the collective advancement of AI technologies. English is the common linguistic thread that binds this global community together, enabling seamless communication and collaboration among these diverse professionals.

    By teaching English, we empower individuals from various linguistic backgrounds to participate in global research projects, attend international conferences and publish their findings in widely accessible journals. This global exchange of ideas not only accelerates the pace of AI innovation but ensures that advancements are inclusive and representative of a wide array of perspectives.

    Access to educational resources and technical documentation

    Many AI research papers, educational materials, textbooks, online courses and technical documents are published in English. Leading AI platforms, libraries and frameworks, offer extensive documentation and support primarily in English.

    By equipping individuals with English language skills, we empower them to access these invaluable resources. This democratizes the learning process, allowing aspiring AI practitioners from non-English-speaking regions to acquire the knowledge and tools needed to contribute effectively to the field.

    Enhancing communication and language learning with AI systems

    As AI systems become more integrated into our daily lives, the ability to communicate effectively with these systems is paramount. Many AI-driven applications, from virtual assistants like Siri and Alexa to customer service chatbots, operate predominantly in English. Teaching English ensures that users can interact seamlessly with these technologies, maximizing their utility and enhancing user experience.

    Moreover, as continues to advance, proficiency in English allows individuals to better understand and contribute to the development of more sophisticated and intuitive AI communication interfaces.

  • A group of friends sat outside smiling and talking

    Lesser-known differences between British and American English

    By Heath Pulliam
    Reading time: 5 minutes

    Heath Pulliam is an independent education writer with a focus on the language learning space. He’s taught English in South Korea and various subjects in the United States to a variety of ages. He’s also a language learning enthusiast and studies Spanish in his free time.

    British and American English are two well-known varieties of the English language. While the accent is often the first difference people notice, there are also subtle distinctions in vocabulary, grammar and even style. Many know about how Brits say boot and lift, while Americans would say trunk and elevator, but what about a few lesser-known differences?

    Here, we take a look at a few of the more obscure differences between British English (BrE) and American English (AmE).

    Note: British English is underlined and American English isitalicized.

    1.Footballerandfootball player

    Along with the well-known difference of how in the U.S., football refers to American football, while football in Britain is what Americans like me call soccer, Americans also use player after the sport to denote someone who plays the sport. In British English, the sport with an added -er suffix is more common, like footballer and cricketer, not football player or cricket player.

    This is not universal, though. For some sports, the -er suffix is used in both dialects. Both Brits and Americans use the term golfer, not golf player. There are also sports where the -er suffix is never used, like for tennis, cycling and gymnastics. Nobody says tenniser, tennis player is used instead.

    People who cycle are cyclists and people who do gymnastics are gymnasts. Sometimes, badminton players are even called badmintonists. Overall, there aren’t really any concrete rules for what to call each player of a sport. Each sport has its own way of calling someone who participates in that sport.

    2.I dzܱ’t care lessandI could care less

    The American version (I could care less) means the same thing. Although technically incorrect, it is still widely used in North America as an idiom and will be interpreted as not caring at all about something. Although popular, both variations can be heard in North America. Regardless, miscommunications do happen surrounding this phrase.

    “I could care less about who Harry Styles is dating right now.”

    “Oh, I didn’t know you were interested in tabloid news.”

    “I’m not! I just said I didn’t care about it.”

    “No, you said that you could care less, meaning that it is possible for you to care less about who he’s dating.”

    “Ugh! What I mean is that I dzܱ’t care less. Happy?”

    3. American simplification

    Both British and American dialects are filled with many minuscule differences in spelling and phrasing. For example, the words plough (BrE) and plow (AmE) mean the same thing, but are spelled differently.

    When two words differ, American English generally favors the simpler, more phonetic spelling. Hey, there’s another one! Favour (BrE) and favor (AmE). It’s apparent in pairs like analyse (BrE) and analyze (AmE), and neighbour (BrE) and neighbor (AmE).

    Many of these small spelling differences can be attributed to Noah Webster, author of Webster’s Dictionary, who sought to distinguish American from British English by simplifying many of the words.

    Some of his simplifications to American English are swapping the s for z, (specialised to specialized), dropping the u in words ending in our, (colour to color), and changing words ending in -tre to -ter (theatre to theater).

    4. Courgette and zucchini

    The history of this vegetable, whatever you may call it, tells us why zucchini is used in American English and courgette is used in British English. If you’ve studied languages, you can probably guess what country each name originated from. England was introduced to this cylinder-shaped vegetable in the 19th century by its French neighbors, while Americans were introduced to it in the early 20th century by the large influx of Italian immigrants.

    The word zucchini is something of a mistranslation from Italian, however. What Americans use (zucchini) is the plural masculine form of the proper Italian word, (zucchino).

    5.Anticlockwiseand counterclockwise

    These terms mean the same thing, the rotation against the way a clock runs. In British English, this movement would be called anticlockwise, and in the U.S., they use counterclockwise.The prefixesanti- andcounter- mean similar things.Anti- means against, andcounter- means contrary or opposite to.

    You should use antibacterial soap in order to stop the spread of germs.Buying cheap clothes that only last you a few months is counterproductive in the long term.

    Can you guess how they described this movement before the invention of clocks with hands and circular faces? English speakers this long ago used sunwise. This direction at the time was considered auspicious and the opposite of the other direction.

    6.Haveand take

    Have and take are used often before nouns like shower, break, bath, rest and nap.In the U.S., peopletakeshowers andtakenaps, while in the U.K., peoplehaveshowers andhavenaps. Another example of this is how Americanstakea swim and Britshavea swim. These are called delexical verbs and we use them all the time in English, both British and American.

    Although often different, both groups of English speakers have arguments, make decisions and take breaks.

    7.Quite

    This word is spelled the same in both American and British English, but means something different. In the U.S.,quiteis typically used as an intensifier, like the wordvery.In the U.K., it’s normally used as a mitigator, like the wordsomewhat.

    It can also mean completely if it modifies certain adjectives. (e.g., It’s quite impossible to learn a language in one month.)

    American English: That Mexican food we had yesterday was quite spicy.

    Translation: That Mexican food we had yesterday was very spicy.

    In British English, quite means something more on the lines of kind of, or a bit.

    British English: Thank you for the meal, it was quite good.

    Translation: Thank you for the meal, it was somewhat good.

    8. Clothing differences

    The category of clothes is one of the richest, with differences between the two English variants.How about those pants that people used to only wear at the gym and around the house, but now wear them everywhere?

    Brits call themtracksuit bottomsand Americans call themsweatpants. What about a lightweight jacket that protects from wind and rain?Brits might call this ananorak(derived from the Greenlandic word), but Americans would call it awindbreaker. Both variants also useraincoatfor this article of clothing.

    9.Torchandflashlight

    As an American, I’ve been confused before when coming across the word torch while reading the work of an English author.

    To Americans, a torch is a piece of wood with the end lit on fire for light.What Brits are referring to when they use the wordtorchis aflashlight (AmE), a small, battery-run electric lamp.

    10.’t and don’t need to

    Ah, the English contraction. Many English learners don’t particularly love learning these, but they are an essential and everyday part of the language. ’t, however, is one that I don’t think I’ve ever heard another American say.

    In the U.K., this contraction is fairly common. ’t, when separated, becomes need not.

    British English: “You needn’t come until Tuesday night.”

    Americans would say the relatively simpler don’t need to.

    American English: “You don’t need to come until Tuesday night.”

    Don’t be fooled into thinking British English has necessarily more difficult contractions than the U.S., though. Just come to the American South and prepare to hear famous (or infamous) contractions like y’all (you all) and ain’t (am not, is not, are not)!

    Conclusion

    There are hundreds of differences between British and American dialects, we’re only scratching the surface here.Some of these make more sense than others, but luckily, both Brits and Americans can usually understand the meaning of any English word through context.

    Some people would even say that Brits speak English while Americans speak American.Although each dialect from across the pond seems very different, they have far more similarities than differences.

  • Three business people stood together in a corridor smiling at eaching and talking

    What level of English do my employees need?

    By Samantha Ball
    Reading time: 3 minutes

    Whether you're hiring new talent or upskilling your current team, understanding the level of English proficiency required for specific roles is crucial. In today's global business environment, effective communication is key to success, and that's where the Global Scale of English (GSE) comes into play.