Education trends in MENA: Q&A

app Languages
Children running through a school hall smiling
Today we're discussing Education trends with Isil Berkan, the Marketing Director for the Middle East, Africa & Turkey:

Can you share how your school solutions are implementing AI and other technologies? Are schools interested in these solutions? Have any been implemented? Can you provide case studies from the MENA region?

We have several solutions that are technology influenced that have been deployed across the Middle East, in the UAE, KSA, Oman, Algeria, Bahrain, Egypt, Kuwait, Qatar and Jordan.

  • MondlyWorks by app - This immersive language learning app makes language learning engaging and accessible for schools and university learners through interactive lessons, games, and activities tailored to their age group. The app is an example of gamified learning to keep students motivated and interested while they acquire new language skills.
  • app English Connect (PEC) - a game-changing digital teachers' hub revolutionizing English language teaching inside and outside the classroom. PEC is a fully interactive digital experience that provides highly effective online teaching and easy monitoring of progress and performance for students and teachers alike.
  • app Test of English (PTE) - An internationally recognized computer-based English language proficiency test for study, work, or visas. The app Test of English employs an AI-based scoring system, ensuring 100% impartiality so only the candidate's responses influence the scores. More than 3000 academic institutions, professional organizations and government bodies trust PTE to verify English skills in Canada, the UK, Australia, the USA, and New Zealand.

Expatriates make up more than 40% of the current Middle East population; hence studying abroad is relatively common in this part of the world. The UAE invests significant resources towards overseas education for its students, as evident from widely reported annual numbers of approximately 15,000 individuals studying abroad.

In KSA, the King Abdullah Scholarship Program (KASP), established by the Saudi Arabian government in 2005, is a pivotal component of the ambitious Saudi Vision 2030 initiative. This national vision seeks to transform Saudi Arabia into a diverse and knowledge-driven economy while fostering social and cultural transformation. By investing in the education of Saudi students across various fields and levels, KASP equips them with the necessary skills and expertise and cultivates a global perspective. As these scholars return home after their studies, they are poised to contribute significantly to the nation's economic diversification, technological advancement, and international collaboration, thereby driving forward the comprehensive aspirations of Saudi Vision 2030.

Moreover, in the MEA region, the sector is projected to be worth $7 billion by 2027, demonstrating the growing significance of technology in education.

How do you see current trends - such as present jobs being replaced with others, many as-yet-unknown - influencing curricula across the Middle East? How should schools and universities incorporate skills-based learning to ensure students can fluidly adapt to tomorrow's challenges?

English proficiency also plays a crucial role in a globalized world, bridging individuals from diverse cultures and facilitating seamless information-sharing worldwide. English is the lingua franca for communication. Today, most English speakers have learned English as a second or additional language - learned through study and testing later in life. This is where English proficiency testing products like app's are most useful and can be incorporated into schools and universities.

app surveyed 4,000 employees across the globe for our Skills Outlook 2023, which revealed that people are most interested in careers in tech and business-related fields such as e-commerce, software services, data science, and financial services. However, they believe human skills – like problem-solving, leadership, and teamwork – are the most attractive to employers now and in the future. Additionally, a recent app on ICT certification shows that 59% of employers in the Middle East have increased their investment in IT skills training within the past 12 months.

This is where the MENA region emphasizes STEM and tech-related fields from the elementary level. For instance, one of the key initiatives of the Ministry of Saudi is to build a world-class education system using STEM and transform Saudi into a knowledge-based economy. Another is the UAE Government Development and the Future Office's "building future talents" initiative to build 10,000 UAE public school female students' skills in STEM fields. The region is upskilling its residents and citizens by incorporating EdTech and gamified learning to keep students engaged in associated subjects.

Anything you'd like to add about education trends in the MENA region?

The focus in the MENA region will be on upscaling its E-Learning and Online Education to promote a 'learn-on-the-go' environment. Within this language learning and bilingual education are a focus to allow students to pursue international opportunities and Science, Technology, Engineering, and Mathematics (STEM) education is a focus to equip students with the skills for the modern workforce.

More blogs from app

  • Understand your English level

    By Sam Colley
    Reading time: 4 minutes

    Learning English as a second language is a journey that can be fun and tough. A key part of this journey is knowing your current skill level. The Global Scale of English (GSE) helps learners check their skills. The GSE is a scale from 10 to 90 that measures English ability. It gives clear information about what learners can do at each level. In this blog, we’ll look at how to find out your English level using GSE scores, levels, and "I can..." statements.

    Why understanding your English level matters

    You may wonder, ‘Why is it important for me to know my language level’? If you start studying without knowing your skill level, you might feel overwhelmed, frustrated, or find learning too easy and be put off or not make any learning progress.
    Knowing your English level helps you in many ways, such as to:

    1. Set realistic goals: Tailor your learning objectives to your current abilities.
    2. Choose appropriate materials: Select books, courses, and resources that match your proficiency.
    3. Track progress: Measure improvement over time and stay motivated.

    GSE levels and what they mean

    The GSE levels range from Starter to Expert, each with specific "I can..." statements that describe what you should be able to do at that level. Here’s a breakdown of each level, along with some practical examples:

  • Students sat at a desk looking at a textbook together, with a teacher pointing to it

    Real-world English: How GSE Job Profiles bridge learning and work

    By Sara Davila
    Reading time: 5 minutes

    Did you know that improving your English proficiency can increase earning potential by up to 50% and safeguard your career against AI? Recent research by app highlights that English is not just a skill but a career-defining advantage in today’s globalized workplace. For millions of adult learners, the journey from the classroom to the workplace requires more than general conversational abilities—it’s about gaining targeted, job-ready skills as quickly as possible. For English language educators, understanding what “jDz-𲹻” English is and how to identify “jDz-𲹻” skills can provide a significant advantage in ensuring learners are prepared to communicate effectively and collaborate with their future coworkers.

    That’s where the Global Scale of English (GSE) Job Profiles comes in. For educators and program developers, it offers a bridge between real-world job skills and the English learners need to perform them. Whether you’re creating programs for nursing assistants, hospitality workers, or IT professionals, this tool ensures that learners build the precise English skills they need to thrive in their roles.

    Let’s walk through how to create a GSE Job Profile and explore its practical use for building programs that align with today’s professional realities.

  • A older techer sat with students, in particular looking at a laptop with one of the students

    Teacher technology adoption: What’s age got to do with it?

    By Jennifer Williams
    Reading time: 4 minutes

    Educators, by design, are innovators. Living and working in a constant state of beta, teachers bring to the classroom a natural desire to explore and better understand new practices and methodologies to support students in their search for knowledge.

    Guided by an internal drive to make the world a better place and powered by the rewards of working daily with the youth that can create that positive change, teachers collectively are part of a profession different from any other. Within one classroom on any single day, a teacher can become a scientist, a historian, an inventor, or a scholar. Over time, whether in a one-room schoolhouse a century ago or in a technology enhanced classroom of the digital age, these defining characteristics of “teacher” have seemed to stay constant.

    Bridging the generational and digital divide

    Today, as citizens of our digital and global world, we are in an extraordinary time where divides are closing and collaboration becomes standard – where differences are truly celebrated and associations are surpassing separations in society.As educators, this change reflects what we have consistently asserted in our classrooms.

    Yet, terms like 'generational gap” and “digital divide” suggest a significant separation between us as teachers and our students. In truth, teachers and students are increasingly using asharedlanguage of innovation and exploration. Rather than sticking to notions of a technology-based generational divide, many are transcending the labels of “digital immigrants” and “digital natives”.

    This is further reinforced by current research demonstrating that technology adoption in education has less to do with age and instead is based more on exposure and experience (Bennett & Maton, 2010; Bullen, Morgan, & Qayyum, 2011; Guo, Dobson, & Petrina, 2008; Helsper & Eynon, 2010). As opposed to a focus on divides, this new evidence offers supportive pathways of possibilities to bring together older and younger generations in the process of learning in our world through exploration and wonder.

    Embracing skill development

    Moving attention away from a fixed age factor to emphasizing a continuum of proficiency based on exposure and experience enables teachers of all ages to identify as part of this digital age of education. Though digital technologies are fixtures in the daily lives of many (if not most) of our students, the ways students use technologies are not always consistent.

    Students of today – like students of previous generations – continue to need the guidance of teachers in finding ways to take and apply their understanding of technology to effectively convey perspectives with the world, influence the opinions of others, and contextualize and synthesize information in meaningful ways.

    Timeless lessons from teachers

    Teachers as innovators – young and old, tech-savvy and tech-novice – have extraordinary gifts to bring to their students, who are also navigating through digital environments. Though there are countless lessons teachers bring to students, here are several timeless ones that transcend any generation of teaching. Teachers guide students to use advanced technologies so that they can be...

    Critical consumers

    Today, students in our classrooms are bombarded with information at nearly every moment in time. With basic searches for information often leading students in multiple directions, research at every level has now become a highly complex and sophisticated process. The result is that we now see learning practices shifting from finding answers to discovering more questions.

    Teachers can guide students to evaluate and consume information critically. By promoting transparency and sharing, they help learners consider context and sources, reason with evidence and build knowledge.

    Creators of rich content

    As classrooms advance as blended learning environments, seamless integration of technologies and innovative teaching practices offers students opportunities to transform from passive learners to active content creators. With countless digital tools available for content creation, students can seek guidance from teachers on matching the best tool to a particular communicative purpose.

    Teachers who are skillful in creating synthesized messages can show students ways to comprehend and compose with combinations of digital technologies. Less in the role of directing lessons, the teacher becomes a catalyst for learning, inspiring students to work creatively and collaboratively to solve problems and respond to instructional lessons as producers of information.

    Centered on relationships

    A defining quality of a master teacher is the ability to create a positive learning community built on empathy and understanding. The focus on relationships in these classrooms models the continued importance of valuing alliances and friendships.

    Soft skills, such as joy, honesty, trust and respect, become even more essential as our students continue to interact in a highly networked and diverse world. Balance, too, becomes a critical area for discussion as students look to divide attention, time and social-emotional reserves between onscreen and in-person experiences.

    Within responsive classrooms and digital learning spaces that keep emphasis on the formation of relationships, teachers can offer opportunities for students to develop through collaboration, teamwork, solidarity and conflict resolution.

    Resilient in endeavors

    Our students are looking out onto a world where anything is possible. Digital age technologies are empowering students to believe: “if you can dream it, you can do it”. The impossible is within reach, and a mindset of grit and determination moves sparked ideas to a place of accomplishment and excellence.

    Through the creation of learner-driven classrooms centered on the student, teachers can help guide students to narrow their interests and ultimately find their passions. With relevance and authentic purpose, teachers can connect students in the process of learning through design thinking and trial and error – shifting the outlook from fear of failure to resilience and 'stick-to-itiveness' to advance learning to a place of discovery and invention.

    And it is this mindset – a position of inquiry and exploration – held by students and teachers, young and old, that can show that great will come from risk. We all just need to be ready to try.