Education trends in MENA: Q&A

ÃÛÌÒapp Languages
Children running through a school hall smiling
Today we're discussing Education trends with Isil Berkan, the Marketing Director for the Middle East, Africa & Turkey:

Can you share how your school solutions are implementing AI and other technologies? Are schools interested in these solutions? Have any been implemented? Can you provide case studies from the MENA region?

We have several solutions that are technology influenced that have been deployed across the Middle East, in the UAE, KSA, Oman, Algeria, Bahrain, Egypt, Kuwait, Qatar and Jordan.

  • MondlyWorks by ÃÛÌÒapp - This immersive language learning app makes language learning engaging and accessible for schools and university learners through interactive lessons, games, and activities tailored to their age group. The app is an example of gamified learning to keep students motivated and interested while they acquire new language skills.
  • ÃÛÌÒapp English Connect (PEC) - a game-changing digital teachers' hub revolutionizing English language teaching inside and outside the classroom. PEC is a fully interactive digital experience that provides highly effective online teaching and easy monitoring of progress and performance for students and teachers alike.
  • ÃÛÌÒapp Test of EnglishÌý (PTE) - An internationally recognized computer-based English language proficiency test for study, work, or visas. The ÃÛÌÒapp Test of English employs an AI-based scoring system, ensuring 100% impartiality so only the candidate's responses influence the scores. More than 3000 academic institutions, professional organizations and government bodies trust PTE to verify English skills in Canada, the UK, Australia, the USA, and New Zealand.

Expatriates make up more than 40% of the current Middle East population; hence studying abroad is relatively common in this part of the world. The UAE invests significant resources towards overseas education for its students, as evident from widely reported annual numbers of approximately 15,000 individuals studying abroad.

In KSA, the King Abdullah Scholarship Program (KASP), established by the Saudi Arabian government in 2005, is a pivotal component of the ambitious Saudi Vision 2030 initiative. This national vision seeks to transform Saudi Arabia into a diverse and knowledge-driven economy while fostering social and cultural transformation. By investing in the education of Saudi students across various fields and levels, KASP equips them with the necessary skills and expertise and cultivates a global perspective. As these scholars return home after their studies, they are poised to contribute significantly to the nation's economic diversification, technological advancement, and international collaboration, thereby driving forward the comprehensive aspirations of Saudi Vision 2030.

Moreover, in the MEA region, the sector is projected to be worth $7 billion by 2027, demonstrating the growing significance of technology in education.

How do you see current trends - such as present jobs being replaced with others, many as-yet-unknown - influencing curricula across the Middle East? How should schools and universities incorporate skills-based learning to ensure students can fluidly adapt to tomorrow's challenges?

English proficiency also plays a crucial role in a globalized world, bridging individuals from diverse cultures and facilitating seamless information-sharing worldwide. English is the lingua franca for communication. Today, most English speakers have learned English as a second or additional language - learned through study and testing later in life. This is where English proficiency testing products like ÃÛÌÒapp's are most useful and can be incorporated into schools and universities.

ÃÛÌÒapp surveyed 4,000 employees across the globe for our Skills Outlook 2023, which revealed that people are most interested in careers in tech and business-related fields such as e-commerce, software services, data science, and financial services. However, they believe human skills – like problem-solving, leadership, and teamwork – are the most attractive to employers now and in the future. Additionally, a recent ÃÛÌÒapp on ICT certification shows that 59% of employers in the Middle East have increased their investment in IT skills training within the past 12 months.

This is where the MENA region emphasizes STEM and tech-related fields from the elementary level. For instance, one of the key initiatives of the Ministry of Saudi is to build a world-class education system using STEM and transform Saudi into a knowledge-based economy. Another is the UAE Government Development and the Future Office's "building future talents" initiative to build 10,000 UAE public school female students' skills in STEM fields. The region is upskilling its residents and citizens by incorporating EdTech and gamified learning to keep students engaged in associated subjects.

Anything you'd like to add about education trends in the MENA region?

The focus in the MENA region will be on upscaling its E-Learning and Online Education to promote a 'learn-on-the-go' environment. Within this language learning and bilingual education are a focus to allow students to pursue international opportunities and Science, Technology, Engineering, and Mathematics (STEM) education is a focus to equip students with the skills for the modern workforce.

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    Reading is one of the most fun and effective ways to help improve your English language skills. It can help to expand your vocabulary and expose you to different sentence structures, all while you enjoy some wonderful stories.

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    1. The Wind in the Willows – Kenneth Grahame

    This classic tale takes place in the English countryside and shares the adventures of the animals that live by the river. Grahame’s simple use of language with imaginative stories makes this a pleasurable read for adults and children.

    2. Lord of the Flies – William Golding

    This book is a modern classic and a popular study text for schools all over the world. When a group of boys are isolated on a desert island, the society they create descends into ruthless behavior. Golding uses dramatic and descriptive language, almost like poetry, making you feel like you’re in the scenes yourself.

    3. The Old Man and the Sea – Ernest Hemingway

    Ernest Hemingway is well-known for his clear, straightforward writing style and short sentence structure, which is great for English language learners and many people have read it in school. It’s the courageous tale of a Cuban fisherman and his battle to land a giant marlin and it’s a perfect introduction to Hemingway as an author.

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    Improve your English without saying a word

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    Communicating in English goes far beyond simply learning English vocabulary. In fact, there are many non-verbal strategies you can leverage to appear more confident as you improve your English. Below you’ll find three of the most important aspects of non-verbal communication to work on:

    Make eye contact when you speak in English

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    Be mindful of body language

    What you’re doing with your hands and the facial expressions you make can say a lot—sometimes more than words! Not only should you be aware of the body language of who you’re talking with, but you also need to know what your body language is saying about you. Different cultures see hand gestures differently so it's good to be mindful of what gestures you make with your hands. If you want to appear open and friendly you may want to keep your arms open and avoid closed body language like crossing your arms.

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    Prepare yourself for English conversations you may have

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    Either in work situations or casual conversations, there’s more than just English words being exchanged so remember to dedicate your full attention. It’s an excellent opportunity to practice and improve your English skills and you’re likely to learn more than just studying on your own.

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    How the English language has changed over the decades

    By Steffanie Zazulak

    All languages change over time, and there can be many different reasons for this. The English language is no different – but why has it changed over the decades?

    Some of the main influences on the evolution of languages include:

    • The movement of people across countries and continents, for example, migration and, in previous centuries, colonization. For example, English speakers today would probably be comfortable using the Spanish word 'loco' to describe someone who is 'crazy'.
    • Speakers of one language coming into contact with those who speak a different one. No two individuals speak identically: people from different geographical places clearly speak differently and even within the same community there are variations according to a speaker’s age, gender, ethnicity and social and educational background. For example, the word 'courting' has become 'dating'.
    • New vocabulary required for inventions such as transport, domestic appliances and industrial equipment, or for sporting, entertainment, cultural and leisure reasons. For example, the original late 19th century term 'wireless' has become today’s 'radio'.

    Due to these influences, a language always embraces new words, expressions and pronunciations as people come across new words and phrases in their day-to-day lives and integrate them into their own speech.

    What changes has the English language seen?

    As the English language has changed, it’s been easy to pick out words that pass into common usage. Here at ÃÛÌÒapp English, we have explored some of these recent changes to the English language. The rise in popularity of internet slang has seen phrases such as 'LOL' (Laugh Out Loud), 'FOMO' (Fear Of Missing Out) and 'fam' (an abbreviated form of family) become firmly embedded in the English language over the past ten years.

    Every decade sees new slang terms like these appearing in the English language. And while some words or abbreviations do come from internet or text conversations, others may appear as entirely new words, a new meaning for an existing word, or a word that becomes more generalized than its former meaning, brought about by any one of the reasons above. Decades ago, 'blimey' was a new expression of surprise, but more recently 'woah' is the word in everyday usage.

    Sentence structure is of course, another change to the English language. Decades ago, it would have been normal to ask 'Have you a moment?' Now, you might say 'D’you have a sec?' Similarly, 'How do you do?' has become 'How’s it going?' Not only have the sentences been abbreviated, but new words have been introduced to everyday questions.

    Connected to this is the replacement of certain words with other, more modern versions. It’s pretty noticeable that words like 'shall' and 'ought' are on the way out, but 'will', 'should' and 'can' are doing just fine.

    Other changes can be more subtle. Many verbs can take a compliment with another verb in either the '-ing' form or the 'to' form, for example, 'they liked painting/to paint', 'we tried leaving/to leave', or 'he didn’t bother calling/to call'. Both of these constructions are still used and have been for a long time, but there has been a steady shift over time from the 'to' to the '-ing' compliment.

    What do the changes mean?

    There are many other changes to the English language – what have you noticed? Have these changes affected your teaching or learning methods?Ìý

    Most contemporary linguistic commentators accept that change in language, like change in society, is inevitable. Some think that is regrettable, but others recognize it as a reinvigoration of a language, bringing alternatives that allow subtle differences of expression.

    Linguist, writer and lecturer David Crystal considers whether 'text speak' is undermining the English language. His response to the naysayers who claim it is damaging the English language is to point out that abbreviations have been around for a long time. While some, such as the ones we discussed above, are new, others, such as the use of 'u' for 'you' and the number 8 as a syllable in 'later', have been around for a century or more. Further to this, research shows that there is a correlation between the ability to use abbreviations and the ability to spell. After all, in order to abbreviate, you have to know which letters to abbreviate.

    As with everything, change isn’t necessarily a bad thing and, as the needs of English language users continue to change, so will the language.

    Fancy learning more about English? Check out our post 'How do English phrases travel across countries?'.